Online Competitive eLearning

COMPETITIVE MARKETING STRATEGIES COMPETITIVE MARKETING STRATEGIES  more...

Managing and Rewarding Top Performers ... companies to retain their top-level employees in today's competitive market. This course examines how to attract and ultimately retain top performers through a combination of benefits packages, performance reviews, improved management policies and other non-financial reward strategies. You will also learn how to promote your company in such a way as to increase interest among prospective  more...

Programs to Benefit Employees HRCI PHR ...rning employee benefits and that the benefit programs are competitive enough to attract and retain employees. These are some of the topics you will need to understand to prepare for the Human Resource Certification Institute's Professional in Human Resources certification examination (HRCI/PHR). This course will help you prepare for the HRCI certification examinations in the areas of benefits  more...

Strategic Approaches to Workforce Planning and Employment HRCI SPHR ...sional in Human Resources (SPHR) In order to remain competitive in the business world, organizations must ensure that they employ the right people in the right numbers at the right time. Workforce planning and employment involves the processes of planning, developing, implementing, administering, and ongoing evaluation of recruiting and hiring to ensure that the workforce will meet the  more...

Recruiting Talent ...service to your customers. A company's people are the new competitive advantage. Those responsible for staffing organizations are not only challenged with finding adequate potential employees, but finding the right people for the positions they need to fill. This course explores two aspects of recruitment as one component of a sustainable talent management strategy: attracting the talent needed  more...

Retaining Your Talent Pool ...tion is immune to. For a company to remain successful and competitive, it must keep its biggest assets its people engaged and committed for the long term. It's a known fact that even the most lucrative compensation plan alone is not enough to keep your much-needed employees from moving on, so your organization must utilize successful strategies for retaining employees. This course provides you  more...

Antitrust - Trade Associations ...of the Federal Trade Commission Act. These laws protect a competitive marketplace in which rival firms compete with respect to prices, products, and services. This precludes any trade association activities that would constitute price fixing, allocation of markets or customers, concerted refusal to deal, and price discrimination. A criminal conviction for an antitrust law violation could result  more...

Trade Secrets ...itors. Trade secrets are important because they provide a competitive advantage to their owners and may be the only viable form of legal protection available. They are protected under the Uniform Trade Secrets Act (UTSA), in those states that have adopted it, and by common law principles in others. Owners may take legal action if their trade secrets are violated. The single most effective step  more...

Procurement Integrity ...ness in the selection and awarding of contracts through a competitive bid process. Prior abuses of these processes led to the passage of the Procurement Integrity Act. The purpose of the act is to protect the federal agency procurement process from federal employees or contractors who attempt to give or obtain information that is not known to other bidders, thereby resulting in an unfair  more...

Identifying Your Customers Expectations ... are usually introduced to save on costs, and keep prices competitive. Companies believe that low prices are what customers value above all else, and they think that the additional efficiency of the automated systems will be appreciated. However, when asked, customers frequently say they would be willing to pay more to be given the opportunity to deal with "real people." The only way to  more...

Understanding Change ...r and responding to change well is a necessity in today's competitive business environment. Leaders and managers, regardless of industry or organization, require a clear understanding of how important organizational change is in order to propel their organizations forward. This course outlines what is meant by change, as well as the importance and benefits of implementing change within an  more...

Strategic Planning ...c Planning Selling high-value contracts is fiercely competitive, with buyers setting stringent criteria by which to judge prospective key suppliers. Success at this level requires knowledge of these criteria and an awareness of what will be required to ensure that your proposition is viewed most favorably. Using "stripped down" project management techniques, this course outlines the  more...

ITIL reg V3 Overview Creating a Service Culture ...more than ever in order to survive and thrive in today\'s competitive environment. But how do you balance the growing need for information technology management with tried and true business practices? How do you align processes, people, and systems while maintaining and improving your ability to meet customer demands and further develop business success? This course provides an introduction to  more...

Supply Chain Management ...a vital role in the success of organizations, providing a competitive advantage in today's aggressive global marketplace. Without sound performance measurement and communication strategies, the relationship between you and your supplier can quickly deteriorate. This course explores many aspects of the organization-supplier relationship, including supplier selection and communication  more...

Critical Requirements and Benchmarking for Six Sigma ...als for the critical requirements against world-class and competitive reference points. Benchmarking may also be used at later stages in the projects to evaluate existing operations, compare them with best-in-class organizations, and incorporate best practices to maximize the success of improvement efforts. This course explores the Critical to x (CTx) requirements for Six Sigma projects and the  more...

Sustaining Competitive Advantage ...Competitive Advantage In today's competitive business environment, being as good as the competition is not enough. An organization must devise strategies and develop the skills, knowledge, and competencies to set it apart from the competition. In this course business strategies are examined that can help a company gain and sustain competitive advantage. Companies build their strength  more...

Identifying Managing Customer Expectations Identifying & Managing Customer Expectations Understanding your customers' expectations and behaviors is essential to implementing a successful customer-focused service approach. But how do you get to the core of what your customers truly value? This course explores what customers value from a service perspective and how to identify their needs and expectations. It also examines how you can  more...

Creating Sustaining a Customer-Focused Organization Creating & Sustaining a Customer-Focused Organization To create a customer-focused organization, you need an in-depth understanding of what types of customer-focused tools and solutions are available. And you must know the level of customer focus that you're seeking to achieve. As a manager, you also need to know how to select the most appropriate implementation strategy that aligns with  more...

Operations Supply Chain Management ... chain strategies to survive and compete in a dynamic and competitive marketplace. However, it is also essential from an organization's point of view to use effective performance measures to ensure continuous improvement of the supply chain and also to set directions of its current supply chain strategies. This course provides a basic understanding of supply chain management in manufacturing  more...

Marketing Essentials Product and Price ...ices? How do you promote and sell them? In today's highly competitive marketplace, these considerations are more important than ever. This course focuses on the answers to these questions and provides key insight into the importance of product and price within the modern marketing mix. The course then covers the product and development process, the concept of product differentiation in today's  more...

Lean Tools Techniques for Flow Pull ... Lean tools and techniques, organizations can become more competitive and responsive to customer demands. For example, the Visual Workplace is a Lean tool that uses of clear visuals such as signs, labels, and color-coded markings to keep workers from wasting time and effort searching for materials. Another tool just-in-time management ensures there is a continuous supply of components, parts,  more...

SAP BusinessObjects Business Intelligence SAP BusinessObjects: Business Intelligence SAP Businesses generate a large amount of data in the everyday operation. This data is extremely valuable and may be used by employees at every level of an organization. Before it can be utilized optimally, it must be formatted in such a way that an enterprise can capitalize on the vast amounts of data in its possession. SAP Business Intelligence  more...

SAP BusinessObjects Web Intelligence ...ses unique data that, when used strategically, provides a competitive advantage. Data can reveal significant information about customer behavior and preferences, and provide insight into business processes that may ultimately influence what a company sells, how products are made, and how they are sold. Getting the most out of this data will determine the ultimate value it provides to the  more...

Cisco Switch 1 0 Analyzing Campus Network Designs ...nesses have achieved improving levels of productivity and competitive advantages through the use of communication and computing technology. Over the past 20 years the enterprise campus network has evolved, becoming a key element in this business computing and communication infrastructure. The increasing complexity of business and network requirements creates an environment where a fixed model  more...

The Aerospace Defense Industry Overview Version 1 The Aerospace & Defense Industry Overview: Version 1 The aerospace and defense sector is an international multi-billion dollar industry. Key stakeholders include aircraft and aircraft component manufacturers, civil and military avionics service providers, governments, and privately funded research and development organizations. These organizations deliver aircraft and their components, as  more...

The Capital Markets Industry Overview Version 1 The Capital Markets Industry Overview: Version 1 The capital markets industry is an exciting, fast-paced, and volatile industry. Comprised of investment banks, securities firms, and a variety of other stakeholders, the industry helps companies and governments raise long-term funds on the capital markets. The industry participants deliver various services to their clients, such as  more...

The Chemicals Industry Overview Version 1 The Chemicals Industry Overview: Version 1 The chemicals industry is comprised of thousands of companies throughout the world that use basic raw materials to produce chemicals that have commercial value to consumers and other industries. These chemicals are used to produce plastics, synthetic fibers, lightweight automobile parts, fertilizers, cosmetics, household materials, computers, and  more...

The Broadcasting Entertainment Industry Overview Version 1 The Broadcasting & Entertainment Industry Overview: Version 1 The Broadcasting & Entertainment Industry is tasked with engaging its consumers with new and traditional forms of entertainment. The industry players deliver films, television programs, music, radio programs, electronic media, books, news, and an ever expanding array of entertainment products. It provides its customers throughout  more...

The Banking Industry Overview Version 3 The Banking Industry Overview: Version 3 The banking industry is a vital component to individual, business, national, and global financial well-being. This industry builds and maintains financial relationships with customers of all sizes to supply financial products and services that stimulates economic growth. The industry players produce an assortment of services from savings accounts to  more...

The Utilities Industry Overview Version 1 The Utilities Industry Overview: Version 1 The utilities industry is essential to modern living and the modern economy. It provides safe sources of drinking water, proper sewage disposal, and reliable heat sources for homes and businesses. It also provides a reliable source of electrical energy to operate the machinery, equipment, and appliances that are vital to a region's prosperity and  more...

The Retail Industry Overview Version 3 The Retail Industry Overview: Version 3 The retail industry provides consumers with goods and services for their everyday needs. Comprised of a variety of stakeholders, this industry offers customers the flexibility to buy products from around the world, which requires industry players to have a global supply chain that ensures their products can be cost-effectively sourced from various  more...

The Education Industry Overview Version 1 The Education Industry Overview: Version 1 The education industry provides its students with the knowledge and skills to adapt to a continually changing working world. The industry consists of an expanding array of organizations that seek to provide lifelong learning to its customers. These organizations include traditional colleges and universities as well as companies focused on training  more...

The Telecommunications Industry Overview Version 3 The Telecommunications Industry Overview: Version 3 The Telecommunications Industry is to the modern world what the central nervous system is to the human body. Made of a complex set of sectors and subsectors and a variety of stakeholders, this industry builds, maintains, and operates networks to supply an essential service to customers globally. The industry players produce communication  more...

The Insurance Industry Overview Version 3 ...n environment that is subject to regulatory requirements, competitive forces, margin pressures, and changing customer demands. Insurance companies adopt unique strategies to overcome these challenges and to propel growth and market share in a global environment. This course helps learners understand key concepts, terminology, issues, and challenges associated with the insurance industry, and  more...

The Federal Government Industry Overview Version 3 The Federal Government Industry Overview: Version 3 The federal government industry is the world's largest service provider with primary responsibility to provide essential services to its citizens funded through its collection of taxes. A federal government is usually comprised of a host of governmental departments and various stakeholders, which can include, but are not limited to,  more...

The Information Technology Industry Overview Version 3 ...s in the modern era. Industry participants must be highly competitive to provide the latest technological advances. It provides value to customers by embracing new trends, such as cloud computing, virtualization, and mobile application solutions to keep their customers ahead of the competition. It must also be sensitive to changing customer needs and be driven by new business opportunities as  more...

Developing a High-Performance Organization ... most important responsibilities as a leader. In a modern competitive business environment, tapping an organization's potential for high performance not only helps it to be more competitive but also helps it to better respond to and manage the influence of external factors. In short, high-performance organizations are those with a competitive edge. Facilitating a high-performance environment  more...

Competitive Marketing Strategies Conducting an Internal Analysis ...Competitive Marketing Strategies: Conducting an Internal Analysis When developing competitive marketing strategies, one of the most important steps is carrying out effective research and analysis. As well as assessing the external competitive environment, you need to look inward. In other words, you need to assess your organizational capabilities - what unique skills and resources does  more...

Competitive Marketing Strategies Analyzing Competitors ...Competitive Marketing Strategies: Analyzing Competitors To formulate successful competitive marketing strategies for your organization, you need to understand your competitors. Who are your key rivals and what drives their marketing decisions? What do they do well and where do they miss the mark? Gathering and analyzing this kind of information is the starting point for developing  more...

Competitive Marketing Strategies Selecting Implementing Strategies ...Competitive Marketing Strategies: Selecting & Implementing Strategies Competitive marketing strategies can help your organization gain market share, minimize the impact of competitors, and increase revenues. These outcomes can only be achieved, however, if organizations understand how to translate their competitive advantages into winning strategies. This course describes the different  more...

Customer Driven Process Improvement Basic Framework ...to find ways to satisfy customers better and to develop a competitive advantage. This course describes these and other benefits and outlines a six-step framework for customer-focused improvement activities, which include identifying customer needs, translating those needs into process requirements, and implementing and sustaining improvements. This course also describes ways an organization can  more...

IT Strategy Essentials Business IT Strategy Alignment ... in new products and capabilities that give the company a competitive advantage. You can measure IT and business alignment by examining the extent to which IT supports business goals, and the degree to which business strategy capitalizes on IT capabilities. This course reviews the essential components of an IT-business aligned strategy. It also describes how to identify the level of IT and  more...

Customer-Focused Interaction Customer-Focused Interaction Having positive interactions with your customers is one of the most effective ways to ensure you're providing excellent customer service. However, customers expectations have evolved over time, and so too have customer service strategies. Many organizations are improving their customer relationships and customer satisfaction levels by moving beyond traditional  more...

The Value of Peer Relationships The Value of Peer Relationships Positive interpersonal professional relationships play a key role in determining individual and organizational success. Because of this, they are an important influence on strategic decision making. The bond between peers is the most basic relationship element in any organization, and it can stunt efforts for success or stimulate efforts that flourish. The  more...

The Fundamentals of Globalization Analyzing the Global Environment The Fundamentals of Globalization: Analyzing the Global Environment A global organization needs to be sensitive to the environmental factors that shape national and global markets. Awareness of conditions at national and global levels enables managers to respond appropriately to the constantly changing social, political, economic, and technological forces they will have to navigate.  more...

The Fundamentals of Globalization Strategies fo Globalization ...n the most lucrative markets. Opportunities for achieving competitive advantage abound in the global marketplace. However, you must be able to determine which strategies will harness those opportunities most effectively. The goal of any strategy is to create value for customers and the organization. This course outlines value-creation opportunities in the global marketplace, as well as the  more...

Moving from an Operational Manager to a Strategic Thinker Simulation ...e objectives of acting as a strategic thinker, sustaining competitive advantage, capitalizing on core competencies, becoming a strategic leader, deploying a strategic vision, and developing a talent strategy. The simulation Moving from an Operational Manager to a Strategic Thinker comprises three scenarios and is based on the SkillSoft Series "Moving from an Operational Manager to a Strategic  more...

Implementing SQL Server 2008 Integration Services ...iew of the importance of business intelligence in today's competitive market and introduces the capabilities provided by SQL Server 2008 Integration Services, Reporting Services, and Analysis Services. It then focuses on the use of SQL Integration Services as a data integration solution and outlines the installation and configuration of this server component. The course also covers the key  more...

The Oil and Gas Industry Overview Version 3 The Oil and Gas Industry Overview: Version 3 The oil and gas industry is a key player in supplying the world's energy, transportation, petrochemical, and fertilizer needs. Comprised of both national and independent oil and gas companies, the oil and gas industry supplies the products needed to heat homes, provide transportation by running engines in motorized vehicles, increase food  more...

The Pharmaceutical Industry Overview Version 3 The Pharmaceutical Industry Overview: Version 3 The pharmaceutical industry provides an extensive range of medications to consumers throughout the world. Comprised of a variety of stakeholders, this industry is dependent on discovering and developing medicines, manufacturing these products commercially and marketing them to health officials or consumers. Industry players adopt unique  more...

The Food Beverage Industry Overview Version 3 ...od and beverages to their customers. The industry is very competitive and participants are continually under pressure to contain costs. To remain competitive, many companies seek to exploit the economies of scale that result from mergers and acquisitions. At the same time health and safety is a paramount concern, and strict standards are legally enforced. The industry is monitored both by  more...

Working within the Sales Culture of Your Organization Working within the Sales Culture of Your Organization How is your sales team organized? Do you know the goals, principles, and culture that drive your sales efforts? To succeed in sales, you must understand the importance of your sales culture and how it influences your overall sales effectiveness. This course provides an introduction to sales cultures and highlights their importance in  more...

Cloud Technology Enablers Cloud Technology Enablers This course takes a closer look at the main enabling technologies and core components that allow clouds to function. While the cloud is not necessarily dependant on virtualization, it's widely accepted that any competitive cloud will utilize it. Infrastructural and network connectivity considerations of the modern datacenter are greatly influenced by the  more...

ITIL reg 2011 Edition Overview Creating a Service Culture ... more than ever in order to survive and thrive in today's competitive environment. But how do you balance the growing need for information technology management with tried and true business practices? How do you align processes, people, and systems while maintaining and improving your ability to meet customer demands and further develop business success? This course provides an introduction to  more...

Self directed tutorial-Teach Yourself Search Engine Training Strategies in 7 Days ...ngs on the major search engines and keep it there. To be competitive on the Internet, your site must place in the top 30 with search engines and directories. They are the one way that prospects can find your site, so do not underestimate what good positioning in the search engines can do for you. It has been estimated that up to 80 percent of all website traffic comes from major search  more...

Instructor Led-Search Engine Training Workshop ...competitive on the Internet, your site must rank in the top 20 of the search engines and directories so your prospects can find your site. This easy comprehensive course offers exercises, activities, assignments, video media, and additional resources and information that will enable you to advance your site in the top of the search engines in easy-to-do-steps. We invite both experienced and  more...

Search Engine Training Workshop-Self Directed ...competitive on the Internet, your site must rank in the top 20 of the search engines and directories so your prospects can find your site. This easy comprehensive course offers exercises, activities, assignments, video media, and additional resources and information that will enable you to advance your site in the top of the search engines in easy-to-do-steps. We invite both experienced and  more...

Certified eMarketing Associate Certification (CeMA) ... achievement in this field-is particularly important in a competitive job market. While relatively few advertising, marketing, and public relations managers currently are certified, the number of managers who seek certification is expected to grow. Source: United States Department of Labor Upon enrollment an certification examiner will contact you to help you prepare for the examination. A book  more...

Understanding Child Development ...™s strengths and weaknesses, and assessment of your competitive position. It includes tips on how to communicate the plan throughout the organization, convert it into action by developing supporting tactical plans, and reinforce results at all levels. IMPORTANT NOTE: INTERNET EXPLORER (IE) BROWSER REQUIRED - can't use Netscape or other browsers for this training. This course will lead  more...

How To Master Performance Management ...challenge facing supervisors and other leaders in today's competitive and fast-paced organizations. Learn how to maximize the contributions of each employee by setting effective goals, monitoring accomplishments, recognizing achievements, and disciplining or redirecting those who are not meeting performance requirements. IMPORTANT NOTE: INTERNET EXPLORER (IE) BROWSER REQUIRED - can't use  more...

How To Master Staying Positive ...competitive work environment is loaded with inconvenience, frustration, and even chaos. Maintaining a positive attitude and outlook has never been toughera or more important. The How to Master Staying Positive bundle is first aid for the stressed and stretched. Its courses provide guidance on managing stress, dealing with burnout and anger, time managementa and, to keep you focused on  more...

The Internet - Applying the Basics to your Business ...research. Gathering data on other companies? backgrounds, competitive intelligence, market studies, sales prospecting, stocks and investment research, suppliers, and making new contacts. The participants do a practical exercise so that they understand what they have been taught and will be able to apply it to their own research needs. There will also be an opportunity for each participant to  more...

Basics of Effective Selling Course description -- Selling is a complex and sophisticated process, but successful sales begin and end with the basic essentials. This course includes an overview of the selling process, and provides worksheets and checklists to take you from contact list through sales call and on to follow-up and referrals. There are tools for identifying the features and benefits of your product and service,  more...

Turn Your Life Experience Into College Credit ...ife Experience and Adult Education Expert how to gain the competitive advantage and advance your career goals and objectives! Does This Sound Like You? You will benefit from this course if you: Have or have not finished formal schooling Have been out of the paid workforce and are seeking new opportunities Have confidence in your abilities & skills Are interested in returning to school Are  more...

Adobe Illustrator CS4: Essentials ... beyond, you ™ll gain the skills necessary to stay competitive in today ™s marketplace using Illustrator CS4.This self-directed course can be completed within 90 days or sooner depending on time and learning capabilities of the student. Bonus--1 year full course access. Adobe Illustrator CS4: Essentials Ranging from casual hobbyists to the most seasoned professionals, our users  more...

Advanced Customer Relationship Management -Part 2 ...mer Relationship Management (CRM)-Part 2 In todays highly competitive business environment, knowing your customers well and effectively interacting with them is a mission-critical exercise. This emphasis on developing and enhancing customer loyalty has evolved over the years and is now called Customer Relationship Management or CRM. CRM has assumed a crucial role in the enterprise. According to  more...

Introduction to Customer Relationship Management-Part 1 ...competitive business environment, knowing your customers well and effectively interacting with them is a mission-critical exercise. This emphasis on developing and enhancing customer loyalty has evolved over the years and is now called Customer Relationship Management or CRM. This is an Instructor-Led course. Introduction to Customer Relationship Management (CRM)-Part 1 In today?s highly  more...

Design a Winning Business Based on Your Idea--Instructor-Led ...egy, research and define your target market, analyze your competitive opportunity, plan your marketing strategy, and, ultimately, develop an operating model of the business. Finally, you?ll need to assess whether or not the business is likely to meet your profitability goals?and suggest ways to optimize its chances of success. Your work for each assignment will be reviewed by a Trump University  more...

Design a Winning Business Based on Your Idea--Self-Directed ...egy, research and define your target market, analyze your competitive opportunity, plan your marketing strategy, and, ultimately, develop an operating model of the business. Finally, you?ll need to assess whether or not the business is likely to meet your profitability goals?and suggest ways to optimize its chances of success. Enroll in this online course if you: Have an idea you want to bring  more...

Listening Skills for the Workplace ...istening skills. To ignore this important tool in today`s competitive business environment can lead to costly errors, wasted time, an absence of teamwork, unsatisfactory service and misunderstandings at all levels. As the old saying goes, "It pays to listen." Yet, despite its importance, listening is often at the bottom of the hierarchy of communication skills taught at the work place. Most  more...

Build Your Own BIZ - Teamwork ...uild teams that perform well and help your company gain a competitive advantage. The class includes video, text, and downloadable resources. Description of Course Teamwork explores the following areas: The costs of teamwork The benefits of teamwork When not to use the team approach What makes teams work Putting your team together Laying the foundation for teamwork Giving the team what it needs  more...

Build Your Own BIZ Comprehensive Certificate ...rehensive modules designed to help you work smarter, stay competitive, and make more money. You can complete your course of study sooner than the time period stated. You will have 1 year access to this course from the day of enrollment. Group discounts available. Build Your Own BIZ? Build Your Own BIZ? is a web-based resource designed to help you work smarter, stay competitive, and make more  more...

Adobe Illustrator CS4: Advanced ... Illustrator skills one step further and help you to stay competitive in today`s job market!This self-directed course can be completed within 90 days or sooner depending on time and learning capabilities of the student. Bonus--1 year full course access. Adobe Illustrator CS4: Advanced With Total Training for Adobe Illustrator CS4: Advanced, you`ll learn all the secrets that illustrators use  more...

Adobe CS4 Design: Workflow ...e your next design project a professional polish and stay competitive in todays fast paced marketplace.This self-directed course can be completed within 90 days or sooner depending on time and learning capabilities of the student. Bonus--1 year full course access. Adobe CS4 Design: Workflow By the time you've finished watching this video series, you'll be very proficient and confident in the  more...

How to Adopt Green Practices in Business and Gain a Competitive Advantage ... increasingly environmentally conscious market and gain a competitive edge, it must become known as an eco-friendly company. This course may be completed as quickly as you care to work through the subject matter. Whether you are a business owner, office manager, HR manager, business professional or green-team project leader who wants to know how to get started with a sustainability program,  more...

Tomorrow s Managers Development Tools "A teacher affects eternity. He can never tell where his influence stops." Henry Brooks Adams gets to the heart of what dynamic senior executives are doing to develop the managers who drive front-line performance. Teaching with influence is the key. Trained managers are more than systems and process supervisors. They lead and develop others. You and your managers will know precisely what to expect  more...

Competitive Strategies for a Global Marketplace ...to effectively compete in the global marketplace. To stay competitive in today's marketplace, companies need to shift their focus from selling products to meeting needs. This course starts by painting a picture of the changing economic landscape and the new consumer. It continues by presenting ways of locating new marketing opportunities, improving marketing performance, and differentiating  more...

Surpassing the Competition ...trategies can leave your company vulnerable to unexpected competitive moves. This course presents you with the tools and methods for identifying competitors; collecting competitor information; creating a competitor SWOT matrix by determining a competitor's objectives, strategies, strengths, and weaknesses; and developing a competitor response profile by identifying a competitor's current  more...

The Automotive Industry Overview Version 2 ...mlerChrysler) and their suppliers, are reorganizing to be competitive in the global marketplace. In the unrelenting push for lower costs, operational efficiency, and innovation, automotive companies are challenged to deliver higher value more efficiently than ever before. This dynamic automotive environment is also characterized by increasingly sophisticated consumers and redefined supplier  more...

The Pharmaceutical Industry Overview Version 2 ...g and regulatory issues. In order for companies to remain competitive in a highly regulated and rapidly changing pharmaceutical industry, they must constantly improve the way products are developed, produced and marketed, and the way the supply chain is managed. This course provides a high-level overview of the pharmaceutical industry environment, including its key players, business model,  more...

The Telecommunications Industry Overview Version 2 ...m carriers have struggled to maintain sound footing and a competitive edge, all the while endeavoring to provide crucial, uninterrupted service to their customers. In an age of rapidly developing technology, this goal has become increasingly more difficult. The emergence of broadband and wireless technologies poses significant threats to carriers relying upon aging infrastructures and outdated  more...

The Insurance Industry Overview Version 2 ...se of technology to cope with the changing regulatory and competitive landscape, and capitalize on opportunities thrown open by emerging markets. This course provides insight into the insurance industry and presents a report on the state of industry affairs. It provides a broad overview of the insurance industry environment, including its key sectors and players, business model, and trends,  more...

Attracting Motivating and Retaining Technical Professionals ...nical professionals, you're not alone. In our financially competitive and technologically advanced business world, technical professionals are in great demand. Managers need to find ways to attract top-performing technical employees and keep them once they're on the job. In fact, surveys show that managers list attracting, motivating, and retaining these technical professionals as one of their  more...

Managing and Maintaining Brand Equity ...ategies to help your brand survive--and even thrive--in a competitive market. So, what opportunities, influences and threats does your brand face? Lesson one explores making the most of your brand's potential by identifying the conditions needed for creating an effective and long-lasting brand extensions. You will also learn of other strategies to revitalize your brand by expanding brand  more...

Competitive Factors in Strategic Marketing You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor  more...

Writing a Marketing Plan Phase 1 This course will define the marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll  more...

Writing the Marketing Plan Creative Strategy You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success.  more...

The Role of Critical Thinking in Organizations In the organizational arena, applied critical thinking skills provide an essential foundation for all effective planning, problem-solving, and decision-making activities. Employees who can analyze and reason consistently and proficiently furnish a cost-efficient resource that results in a distinctive competitive advantage. Workers who are skeptical of quick fixes and operational dogma pay  more...

Supply Chain Planning and Inventory Management Key components of supply chain management include planning demand and supply, along with inventory management. From raw material to finished product, planning and managing the process is key to implementing successful supply chain management systems. In this course, you will learn how to how to achieve a strategic fit between your supply chain management and competitive strategies. Once your  more...

Supply Chain Transportation and Facility Design ... transportation and facility networks. In order to remain competitive, an organization must ensure that its transportation and facility networks are designed in such a manner as to be cost effective without sacrificing customer responsiveness. In this course, you will learn about the role of transportation in a supply chain, including modes of transportation and transportation network design  more...

Excellence in Internal Customer Service ...competitive business climate, offering excellent customer service has never been so important. But what about taking a different approach? Has your organization tried looking inwardly to find the answers to offering great service? Organizations consist of an independent chain of individuals and functional units, each taking inputs from one another and turning them out into external customer  more...

E-Learning Essentials Part 1 E-Learning and Successful Strategy ...in which an organization's human assets contribute to its competitive advantage. To identify key aspects of e-learning. To identify ways organizations benefit from e-learning. To identify reasons for having a clear e-learning strategy. To identify the need to link the e-learning strategy  more...

Competitive Intelligence Implementing a Competitive Intelligence System ...Competitive Intelligence: Implementing a Competitive Intelligence System offers the student an overview of what competitive intelligence (CI) entails, and how to develop and implement a CI system in an organization. The program covers in detail the benefits of having CI in an organization, as well as the steps of the CI process. It also covers the types of CI systems and how to select one.  more...

Competitive Intelligence Analysis Dissemination ...Competitive Intelligence: Analysis and Dissemination offers the student an overview of the competitive intelligence (CI) process and how to analyze and distribute results in an organization. The program covers in detail how to ensure collecting accurate information and the available techniques for analyzing industry, market, and company information. It also covers the steps for distributing CI  more...

Competitive Intelligence Researching Online ...Competitive Intelligence: Researching Online offers the student an overview about the Internet, online technology, and collecting information online. The program covers in detail guidelines for using the Internet, differences between free and commercial online sources, and ways to track new information automatically. It also covers the steps for developing a search strategy, commands for using  more...

Building an E-Commerce Business Case This course provides the learner with information which addresses the relationship between costs and benefits. Learn To: Build Online Revenues. About B2B Consumer Transactions. About Sales and Services. About Online Customer Relationships. About the Virtual Value Chain. Audience: This course is intended for Managers and technical staff who are in a position to  more...

Diversity Managing Diversity in the Workplace ... for leading people toward using diversity as a source of competitive advantage. Learn To: Define diversity and its different facets. Identify business benefits of leveraging diversity. Identify aspects of culture that affect the workplace by using the lens model. Identify the three levels of culture as defined by Schein. Identify the four stages of individual and  more...

International Business Essentials Succeeding as a Global Manager ...Identify ways a Human Resources department can facilitate competitive advantage. Identify characteristics of a global manager. Identify methods for selecting candidates for international managers. Follow steps managers can take to solve problems cross-culturally. Implement strategies that global managers can use when managing cross-cultural conflict. Audience: Managers who want to  more...

Competitive Intelligence Series The Competitive Intelligence Series includes the following courses: Competitive Intelligence: Implementing a Competitive Intelligence System Competitive Intelligence: Analysis and Dissemination Competitive Intelligence: Researching Online To review individual course descriptions, please return to the previous page and select the desired title(s).  more...

Balanced Scorecard Corporate Strategy The first course in the Balanced Scorecard series focuses on developing and formalizing strategy in an organization. This course explores why corporate strategy is important, the process of formalizing your corporate strategy, and aligning the organization to the strategy. Learn To: Identify the difference between strategic planning and operational efficiency. Identify the importance of  more...

Career Development Excelling in Your Career ...of how to excel at work, market personal skills, and stay competitive in his or her career. The program covers in detail the guidelines to maintain productivity, steps to develop self-discipline, steps to develop an effective professional image, the advantages and disadvantages of self-study and formal education, and the guidelines to maintain work performance and morale. Learn To  more...

Economics Products and Markets ...es short and long-run costs as well as what makes markets competitive. Different market types and producer theory are also explained. Learn To Describe the decisions facing all firms. Recognize how firms maximize profits in the short run. Generate a long run cost curve.  more...

Customer Relationship Mgt eCRM ...y the definition of eCRM. Identify competitive advantages of eCRM. Identify the features of eCRM. Identify the disadvantages of eCRM. Identify ways to overcome the disadvantages of eCRM. Simulation Overview: In this simulation, you will meet with Dean Kramer,  more...

Value Chain Management Managing a Value Chain ...management of elements of the value chain in order to win competitive advantage. It provides the learner with specific strategies to maximize the flow of products, services and information, and raw materials to the final point of consumption. It covers methods of winning cost advantage and achieving the value proposition, ways of maximizing collaboration within the value chain, competitive  more...

Total Quality Management Implementation and Tools ...ew competitor. It has been decided that to maintain their competitive advantage, Icon need to adopt a TQM system. As part of the team set up to implement the system, you have been asked to attend a meeting on whether or not the company is ready for this implementation. Also present at the meeting are Barbara Connor, Quality Assurance Director, Don Hamilton, Regional Vice-President of Sales, and  more...

Organizational Crisis Mgmt Managing a Crisis ... production problem. The automotive products market is so competitive that customer loyalty is essential. Icon cannot afford to lose its loyal customer base. You are the HR manager and chairperson of the Core Crisis Management Team set up to handle this situation. Present at this first meeting are the CEO, Tara Mills, Operations Manager, John Cameron, and PRO, Kate Taylor. Unit 2: Crisis  more...

Supply Chain Management Series The Supply Chain Management Series includes the following courses: Supply Chain Management: Principles and Concepts Supply Chain Management: Building a Sustained Competitive Advantage Supply Chain Management: Using Models To review individual course descriptions, please return to the previous page and select the desired title(s).  more...

Supply Chain Management Building a Sustained Competitive Advantage This course provides the learner with an understanding of utilizing collaboration and technology to maximize the effect of supply chain processing. Product design and product life cycle management as elements of the improvement effort, and performance measures and metrics. Models for improving all major processes within a supply chain, and extensive case examples to validate the principles and  more...

Online Recruiting When the television first came on the market, few people could afford one. The picture and sound were poor, and nobody ever expected it would put radio entertainment shows practically out of business. But it did. It revolutionized the way people were entertained and informed. The Internet is similarly changing the world. The Internet and technology are changing the way people do business, shop,  more...

The Importance of Metrics to Six Sigma ...competitive edge demands a continuous effort. Companies need to use key performance indicators and metrics that are critical in deploying Six Sigma?? projects in order to determine how well their processes are really doing and what they can do to maintain high quality. This course examines how these performance metrics generate information that provides insight into a company's processes that  more...

Change Management Properly managing these changes is vital for achieving a successful transformation from how things are to how things should be. Change management plays an important role in any organisation since the task of managing change is not an easy one. When we say managing change we mean to say that making changes in a planned and systemic fashion. With reference to the IT projects we can say the change in  more...