Consumer Books
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From International Center for Etudes
The Art of Marketing

Training in marketing skills is essential to the growth of your company in today's competitive market. Effective marketing skills are of incredible value to any company or organization, cutting costs and raising profits. Through a marketing skills training program, you will gain the tools you need for your company to make more of impact on more potential customers and clients, while spending less
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Establishing Cost Control & Purchasing Standards



... how a product is manufactured, how it is marketed to the consumer, and numerous other operational aspects. Above all, the management must be able to relate well to people and to work effectively with them.
Because, operation service is part of the hospitality industry, just as the hospitality industry itself is part of the travel and tourism industry, it is helpful to view the
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