Instructor Led Consumer Training

Comfort Aromatherapy for the Elderly and Hospice Patients ... the hype is about. It seems everyone is hopping onto the consumer bandwagon to get consumers to buy products, which are being touted, as therapeutic. Sales of these so-called, "aromatherapy products" are estimated at a whopping $300 million to $500 million per year. People misleadingly believe that anything with aroma is therapeutic but this is not so. It is true that smelling a scent of apple  more...

Effective Collections - Public Program Techniques for consumer or commercial accounts receivable. How to collect more of your money, faster...and still keep your customers. Includes writing effective letters/ email, master the collection call, handle ALL excuses, negotiation techniques.  more...

TRIZ Lines of Evolution for Strategic Planning This is a one day workshop sponsored by the World Future Society on the use of TRIZ Lines of Evolution for forecasting and strategic planning. These TRIZ lines of evolution have been derived from the study of millions of global patents and allow the mapping of future technologies in a known, predictive way. The efficieincy of this process greatly excedes that acheived through extrapolations and  more...

National Account Management Training This programme is designed for National Account Managers and Key Account Managers. The course is also suitable for Regional Account Managers and National Account Executives being groomed for NAM status. Delegates will leave understanding the role and responsibilities of the National Account Manager. The course will provide a clear structure for business analysis and business planning and will help  more...

Category Management Training This course is designed for National Account Managers, Business Account Managers, Sales Managers, Marketeers, Retail Buyers and Merchandisers wishing to gain a thorough understanding of Category Management. It will also benefit cross-functional team members (e. g. logistics, finance, production, I. T.) wanting to understand the terminology and processes used by commercial colleagues and highlight  more...

Introduction to Marketing ...are considered i. e. business-to-business and business-to consumer marketing, along with the key issues of marketing a product or service. There are numerous exercises to give delegates a greater understanding of marketing and real life examples are used throughout the course so that delegates can relate to the marketing concepts taught. Day two focuses on the key marketing management tools  more...

Branding 30 New Technologies New Experiences New Conversations ...history. The increasing empowerment and sophistication of consumers together with the proliferation of new channels, technologies and tools is forcing brand marketers to rethink the way they operate the branding function and the way they engage customers. The Point: The marketing ecosystem has changed. Customers and consumers have evolved. To succeed today, branding needs to transform.  more...

The Remodeling Game ... codes, health care reform, unstable home prices, lack of consumer financing, and changing family structures have changed your world. Business volume is down for most companies, large and small. What if this is as good as it will get for years? Learn the new rules, learn what you can do now to survive and thrive. Accreditation; Our one-day course has been approved pursuant to Minnesota  more...

CEE720 Introduction to Mechatronic Systems ...Systems In order to design and build quality precision consumer products in a timely manner, the present-day engineer must be knowledgeable in many different areas. The ability to design and implement analog and digital control systems, with their associated analog and digital sensors, actuators, and electronics, is an essential skill of a successful engineer. Mechatronics is the synergistic  more...

BTEC Level 3 Close Protection Operative Bodyguard ...r the purposes of or in connection with any contract to a consumer. NOTE: If you work as a Close Protection Operative, SIA door supervisor or Security Officer without an SIA licence you are liable up to a fine of 5000 and/ or up to 6 months in prison. For more information on SIA licensing or the SIA SIA door supervisors course please call us for details. In order for you to obtain your  more...

Hostile Environment Close Protection Operative Training HECPO PSD ...r the purposes of or in connection with any contract to a consumer. NOTE: If you work as a Close Protection Operative, SIA door supervisor or Security Officer without an SIA licence you are liable up to a fine of 5000 and/ or up to 6 months in prison. For more information on SIA licensing or the SIA door supervisora ™s course, please call us for details. In order for you to  more...

Home Health Aide Training ... alternative organizational and service configurations as consumers and providers seek to expand the options for both health services and housing arrangements for the elderly and chronically ill. Many states have developed Home and Community Based Services (HCBS) options, with a sharp increase in assisted living arrangements and options. In ad dition, many states are promoting approaches to  more...

Advanced Flair Course (AFC) Exhibition Flair Advanced Flair Course (AFC) Exhibition Flair 5 DAY COURSE Course Duration: 25 hours/5 days (Monday Friday)/10.00am 2.30/3.00pm Course Location: Birmingham ONLY Course Overview: The AFC is designed for pure showmanship, competition, if you anticipate working or already work in a busy bar/ tourist resort/or entering a competition this is the course for you. This course delivers a  more...

Ethical Hacking workshop in TJIT Bangalore by infySEC ...cy services in information security, business continuity, consumer privacy and information survivability. infySEC's clients are in a position to exploit cutting-edge benefits from the emerging business scenarios that employ new technologies such as e-commerce and wireless, safe in the knowledge that the business is protected against unforeseen risks and disasters. We help clients to implement  more...

Distribution Decisions and Logistics ...sinesses in the product supply chain as it is for the end consumer. In todaya ™s fast-paced world of supply networks, a company must foster the highest degree of efficiency in physical processes and communication in order to be ahead of the game. Companies are increasingly taking a value network view of their businesses. At this programs conclusion, participants should be able to know how  more...

Pricing Strategy and Decisions ...mpetition within the channels, which in turn provides the consumer with even more awareness of the pricing process. At this programs conclusion, participants should be able to set an appropriate price for a product. N. B. Content can be modified (Customized) as per customers requirements & business objectives Course Outlines -Understanding pricing. -Steps in setting the price.  more...

New Product and Brand Decisions ...ct development. -Managing the development process. -The consumer adoption process. -Marketing strategies and the product life cycle (PLC) -What is brand equity and building brand equity * All courses are delivered by Certified instructors (please contact us for more details about instructors qualifications) Target Audience: Marketing Professionals not less than five years of work  more...

Market Segmentation Target Marketing and Market Positioning ...ioning strategy -Market targeting -Bases for segmenting consumer and business markets -Levels of market segmentation * All courses are delivered by Certified instructors (please contact us for more details about instructors qualifications) Target Audience: Marketing Professionals not less than five years of work experience Pre-requisites: None Schedule Please contact us for  more...

Marketing Information Marketing Research and Market Demand ...rough the systematic gathering and analysis of market and consumer data can we hope to know the answer and to compete successfully with other companies who make it their business to know who their customers are and how well they perceive the products and the company. At this programs conclusion, participants should be able to know what information about customers and demand is for a marketing  more...

Know Your Customer Understanding Buyer Behavior ...Duration: 3 days Description and Learning Objectives Consumer markets and consumer buying behavior have to be known and understood before sound marketing plans can be developed. Marketers need to know the complex interactions that influence purchase behavior. At this programa ™s conclusion, participants should be able to -Know about current and potential customers that will enable  more...

Defining Marketing The Art of Marketing ...ping customer relationships and value through marketing -Consumer behavior -Organizational markets and buyer behavior -Turning Marketing information into action Identifying market segments and targets -Identifying market segments and targets Developing new products -Developing new products Managing Products and Brands -Managing marketing channels and wholesaling -Integrated marketing  more...

Consumer ABS Europe A one-day workshop to develop an in-depth analytic approach to assessing the credit risk, structural aspects and returns of Credit Card and Auto ABS asset classes.  more...

Consumer ABS US A two-day workshop to develop an in-depth analytic approach to assessing the credit risk, structural aspects and returns of Credit Card and Auto ABS asset classes.  more...

Oracle Database 10g Database Administrator Oracle Certified Professional-1Z0-043 Oracle Database 10g Database Administrator Oracle Certified Professional-1Z0-043 Topics Using Globalization Support Objectives [ ] Customize language-dependent behavior for the database and individual sessions [ ] Specify different linguistic sorts for queries [ ] Use datatime datatypes [ ] Query data using case insensitive and accent insensitive searches [ ] Obtain  more...

EC-Council Certified Secure Programmer EC-Council Certified Secure Programmer lays the basic foundation required by all application developers and development organizations to produce applications with greater stability and posing lesser security risks to the consumer. The Certified Secure Application Developer standardizes the knowledge base for application development by incorporating the best practices followed by experienced  more...

ISO Consultants Philippines ...ing companies. There has been a continuous increase in consumer demand for safe food. This has led to the development of numerous food safety standards. The growing number of national standards for food safety management has led to confusion. Consequently, there is a need for international harmonization and ISO aims to meet this need with ISO 22000. The standard combines generally  more...

ICMI Supervisor Track - Essential Skills and Knowledge ..., information centers, helpdesks, emergency services, and consumer affairs, this course will equip supervisors with the information they need to: - Understand and contribute to an effective planning process that will improve quality and efficiency. - Reduce call center costs and improve the organizationa ™s bottom line. - Meet service levels consistently and measurably. - Learn how  more...

Basics of marketing This course is designed for any newly recruited or promoted marketer, or who wish to enhance his performance through adopting some marketing concepts and increase his customer satisfaction. Program contents: *introduction to marketing. *Marketing enviroment. *Marketing research. *Segementation & target market strategies. *Consumer buying behavior. *Product planning & develpoment. *Strategic  more...

International Bartender Course (IBC) International Bartender Course (IBC) 5 DAY COURSE Course Duration: 40 hours/ 5 days (Monday Friday)/10. 30-6. 30pm Course Locations: Birmingham and London Course Overview: A course for the beginner or developing bartender, the course starts with theoretical modules inc. customer service and sales and then takes delegates through the practical mechanics of bartending such as Bar  more...

Yes I Can Do It Seminar in Kuala Lumpur ...its; his current company is rapidly gaining ground in the consumer marketplace. David s presentation will cover the real aspects that confront the entrepreneur e.g. successful mindset, fear, failure, rejection, change, relationships, goal setting etc all based on hard won personal experience, an unmissable presentation for the budding entrepreneur. Special Interview and Networking Session  more...

Credit Risk Management for Consumer Lending NEW Financial - Retail Banking  more...

Essential Marketing Skills for Non-Marketers ...Consumer is the central dimension of any business and Marketing being the direct custodian of consumer and customer becomes the leading indicators of the entire value chain of any organization. This moves the organization to concept of a integrated marketinga ™ and it is often said that all departments should a think customera ™, a feel customera ™ and perform as per the needs  more...

Essential Marketing Skills for Non-Marketers ...Consumer is the central dimension of any business and Marketing being the direct custodian of consumer and customer becomes the leading indicators of the entire value chain of any organization. This moves the organization to concept of a integrated marketinga ™ and it is often said that all departments should a think customera ™, a feel customera ™ and perform as per the needs  more...

Pricing strategies and value ... are costly activities undertaken to create value for the consumer. Price, in its ideal form, recaptures this value. Yet, most companies adopt very simple heuristics, or a rules of thumb,a for setting prices, often divorced from firm strategy and economic reality. Objectives: This course will introduce the student to frameworks relevant for making pricing decisions. Our approach for  more...

Workshop on Windows Phone 7 Programming at Bangalore ...tract developers and provide easy access to applications, consumer demand for Windows Phones will be high, and developers will quickly adopt the Windows Phone platform to capitalize on this growing mobile marketplace. This Training Course will give you a jumpstart into the new Windows Phone world by providing you with a step-by-step explanation of the tools to use and some key concepts for  more...

Essential Compliance Ideal for business owners and senior managers, this program focuses on the Australian legislation that is common to all organisations - HR, OH&S, Consumer Law, Privacy, statutory reporting, Workcover. We introduce attendees to the Australian standard for compliance, best practice in the internal management of compliance obligations, as well as discussing the link between legal and regulatory  more...

Enhancing the Patient Experience for a Competitive Edge Mar 6, 2012 ...s often promise world-class care and superior quality but consumers will gauge quality on their experience at every touch point along the patient experience pathway. Research shows that patients who have positive experiences will tell others and, at the same time, become loyal fans. A great experience builds confidence and compliance. Organizations that successfully manage the patient  more...

Stores Stock Control Course 21st - 23rd September ...ectively. We also cover topics that deal with the new Consumer Protection Act and how strikes affect our businesses as well as the supply chain. Enrol on our next a Principles of Stores & Inventory Managementa ™ workshop!!! Course Outline: a Understand important concepts such as a Supply Chaina , a JITa , and a Distribution Inventoriesa a Realise the important role  more...

ISO 26000 This training enables the participants to be familiar with the basic concepts of the implementation and management of a social responsibility program as proposed in ISO 26000: 2010. The participant will learn the different core subjects and issues: human rights, labour practices, the environment, fair operating practices, consumer issues, community involvement and development. This training is  more...

Complete Java Training The Java language began modestly as a programming language to address the needs of a diverse set of consumer appliances, but has since evolved to become the most popular language and platform for building enterprise level applications. Intertech Traininga ™s Complete Java course teaches you the syntax and core APIs of the Java programming language while also coaching you on the conventions  more...

J2ME Mobile Training in Bangalore - ISAC Mobile ...mized Java run-time environment targeting a wide range of consumer products, including pagers, cellular phones, screen-phones, digital set-top boxes and car navigation systems." Announced in June 1999 at the JavaOne Developer Conference, J2ME brings the cross-platform functionality of the Java language to smaller devices, allowing mobile wireless devices to share applications. With J2ME, Sun  more...

Pricing in the Face of Intensive Competition ...his course applies concepts from the fields of economics, consumer behavior, neuroeconomics, negotiations, and competitive dynamics in order to provide executives with a well rounded view of pricing in the face of competition. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters. To further knowledge  more...

Fundamentals of Islamic Banking and Finance This course will be focusing in Islamic financing facilities as this is the most popular field of knowledge. This program trains individual in the areas of Islamic Banking & Financial System; Syariah Business Contracts; Islamic Consumer Financing Product: housing, personal, car financing; Islamic Commercial Financing Product; Islamic Banking Operation; Treasury Functions and Inter-bank Activities.  more...

Embedded Systems and Robotics Technology courses in Pune ...ons for emerging embedded applications, including digital consumer electronics, automotive, wireless/ ubiquitous computing and factory automation. Why Embedded Technology is must for students now? Millions of products in our everyday life today have some form of embedded software in them. Home appliances, automobiles, wireless devices and consumer electronics devices are just a few  more...

Part P Electrical Full Scope ...ut full electrical installations including installing new consumer units or ring mains. The Full Scope qualification includes all the areas originally mapped in the EAS document that detailed 17 competency areas for electrical work being carried out within domestic properties. This course has been fully updated in line with BS7671: 2008 17th Edition Wiring Regulations Logic Certification has  more...

Java Training ...ramming language to address the needs of a diverse set of consumer appliances, but has since evolved to become the most popular language and platform for building enterprise level applications. Intertech Traininga s Complete Java course teaches you the syntax and core APIs of the Java programming language while also coaching you on the conventions and practical techniques necessary to code  more...

An Introduction To Practical Marketing A programme designed for all those new to the marketing functiona nd staff who are customer facing and need an awareness og marketing principles. The prograamme covers the principles of theory and practice in marketing with practical examples and interactive excercises to aid understanding. Following this course delegates will be equipped to assess the marketing process in their organisation,  more...

Advance Cost Control and purchasing Standards in Hospitality Management ... how a product is manufactured, how it is marketed to the consumer, and numerous other operational aspects. Above all, the management must be able to relate well to people and to work effectively with them. The objective of this seminar is to provide the tools necessary to analyze and control the common accounting rules in the hospitality industry. To define the various types of costs and  more...

Multivariate Techniques for Sensory and Consumer Studies ...consumer scientists interested in an applied workshop on multivariate data analysis of sensory and consumer test data with a strong emphasis on graphical summary representations. During the first two days, classical multivariate techniques including Principal Component Analysis (PCA), Factor Analysis, Correspondence Analysis, Cluster Analysis and Discriminant Analysis are presented and their  more...

New Certification Training for BPI Building Analyst with 3D Simulation Game New! 3-D Simulation Training for Combustion Safety Academy uses a new interactive simulation game to bridge the gap between limited field training and the vast complexity of combustion safety testing. In addition to the live hands-on field training, you will practice combustion zone inspection, preparation and testing in the safety of a fun virtual environment. Exposure to numerous scenarios,  more...

Embedded Systems and Robotics ...ations of embedded processors are in many industries like consumer electronics, automobile, communications, aviation, space etc. Embedded software is getting more complex and versatile with the drive to create smaller devices supporting enhanced functionalities. Embedded Systems have emerged as one of the most important areas of growth in the job market. The students are trained in theory  more...

Making the Register Ring ...consumer have changed today, how to discover what they want in goods and services, and how to match your company products to those needs. Simple yet effective things that the retail employees can do to improve trust and improve profits. We share how to handle the busy day, the complaining customer, the angry customer. We will show the elements of Superior Customer Service, how to deliver  more...

Weblogic Training - Oracle Weblogic Administration 92MP210300 ...ging Service) Message Driven Beans (MDB) MDB as Message Consumer JMS Resources Durable Subscription Deployment Descriptor Entry Binding the Queue or Topic WebLogic JMS Server Creating a JMS Server Creating a Connection Factory Creating a Topic Threshold and Quota Configuring Threshold and Quota Distributed Destination Creating a Distributed Topic/ Queue Monitoring JMS in WebLogic  more...

Branding for Success - Build a Consumer Focused Brand Workshop ...g is all about perception and satisfying the needs of the consumer. Branding helps customers in decision-making, creating a perceived knowledge of what they are going to buya before they buy it. Perception is the belief the consumer holds in his or her mind about your product or service. People buy one product or another based on the a perceived benefits or solutiona ™ they believe the  more...

Portal Application Development using RAD v6.0 This course utilizes a combination of instructor-led discussions and interactive workshops to demonstrate the capabilities of IBMa ™s Portal solution. The IBM Portal Server provides a single point of interaction through the implementation of portlets and provides dynamic information, applications, processes to build Business-to-Employee (B2E), Business-to-Business (B2B) and  more...

Financial Services Analytics Certification Who will Benefit An MBA/ engineering/ Economics/ Statistics graduate having 0-3 years of experience with desire to get into analytics industry. Analytics professional who want to outsmart their peers with breadth and depth of their knowledge/ skill. IT professionals who want to get domain knowledge, and flair of business analysis and modeling. What will you Get You learn  more...

Certificate in Retail Operations The World of Retail, Retail - The Indian Way, Careers in Retail, Introduction to Consumer Behaviour, Personal Grooming, The Art of Selling, Communication and Inter personal skills, Point of Sale Operation, Introduction to Retail Security & Emergency, For queries check website (www. ntuclearninghub. co. in) or email enquiries ntuclearninghub. co. in  more...

MCITP Consumer Support Technician ...Consumer Support Technician certification verifies full range of skills in the Windows Vista operating system and applications installed on Microsoft Vista. The MCITP Consumer Support Technician certified professional can expertly install, support, secure and troubleshoot Microsoft Windows Vista. Being able to successfully install and configure applications on Window Vista and optimize Vista  more...

GETTING STARTED on GST IMPLEMENTATION Introduction of GST vs. Sales Tax & Service Tax -Implication of GST on Marketing, Purchasing, Invoicing etc ...-GST Impact of Consumer Price Index -Application for GST Registration -Guideline on Special Scheme Application (Changes of LMW, Approved Toll Manufacturers a Scheme which allows GST on imported goods to be SUSPENDED at the time of importation)  more...

WebSphere Portal v5.0 Application Development This course utilizes a combination of instructor-led discussions and interactive workshops to demonstrate the capabilities of IBMa ™s Portal solution. The IBM Portal Server provides a single point of interaction through the implementation of portlets and provides dynamic information, applications, and processes to build Business-to-Employee (B2E), Business-to-Business (B2B) and  more...

Portal Application Development using WSAD v5.1 This course utilizes a combination of instructor-led discussions and interactive workshops to demonstrate the capabilities of IBMa ™s Portal solution. The IBM Portal Server provides a single point of interaction through the implementation of portlets and provides dynamic information, applications, processes to build Business-to-Employee (B2E), Business-to-Business (B2B) and  more...

Portal Application Development using RAD v7.0 This course utilizes a combination of instructor-led discussions and interactive workshops to demonstrate the capabilities of IBMa ™s Portal solution. The IBM Portal Server provides a single point of interaction through the implementation of portlets and provides dynamic information, applications, processes to build Business-to-Employee (B2E), Business-to-Business (B2B) and  more...

Embedded Robotics Technologies ...ons for emerging embedded applications, including digital consumer electronics, automotive, wireless/ ubiquitous computing and factory automation. Why Embedded Technology is must for students now? Millions of products in our everyday life today have some form of embedded software in them. Home appliances, automobiles, wireless devices and consumer electronics devices are just a few  more...

Making Money in Voiceovers ...tainment Video Games Voice Characterization Novelty Consumer Outgoing message (OGM) Marketing Outgoing message (OGM). After Hours Messaging (non-business hours) Infomercials In-house Commercials (In-store) Music-On-Hold Radio Commercials (Radio Spots) TV Commercials Political Campaigning Presentation Keynote Presentation Macromedia Flash Presentations PowerPoint  more...

Albuquerque LEED AP Exam Test Prep Course Mar 16 Mon Mar 17 Tue ...rs, building owners - should also take our course because consumer demand for green real estate is soaring and so is legislation mandating green-building, offering tax breaks ... and creating the threat of litigation. Don't Miss the 2. 2 Deadline! The LEED exams are changing on MARCH 31, 2009and will increase in length from two hours to more than four hours. The cost of taking the exam will be  more...

Data Analysis BI for Credit Risk Management Training Class in Toronto ...Base: Database, SAS, and Credit Risk Management 101 1. Consumer Banking 2. Credit Risk Management 3. Consumer Credit Products 4. Credit Scoring 5. Credit Strategy 6. Consumer Credit Lifecycle 7. Provisioning 8. Profitability Analysis Project 1: Acquisition Scorecard Development Project 2: Collections Strategy development Course B, 4 Hours Write that Winning Resume, Ace that  more...

DEALING WITH CHANGE ...ization, competition, technology, human capital mobility, consumer orientation and many other pertinent issues in today's fast-paced economy demand that businesses change or die. Unfortunately, germane as change may be, few companies manage corporate transformations as well as they would like. This is largely because, sometimes in the euphoria of the change, the leaders are so enthralled with  more...

Used Car Buyers Training Course ...consumer on how to purchase a quality used car. Topics inclue but not limited to: Finding hidden paint and body damages Uncovering warranty and maintenance histories How to find and spot flood or water damages The real facts about on vehicle history reports--and why they are not a tell all report as claimed How to perform a quality Road Test Using a simple tool to check for paint repairs The  more...

Monimuuttujamenetelm t 1 (Multivariate Data Analysis - Finnish Course) ... course hax been designed for individuals: * Involved in consumer insights, R&D, product development, process optimization, quality control & monitoring. * Working with spectroscopic instruments (NIR, FTIR, UV, UV/VIS, NMR, DAS, Raman, Mass Spectroscopy) chromatography instruments (LC, CE, GC, HPLC), production data & sensory data, R&D, quality control or production processes. Course Topics  more...

Best CeMAP Training - 495 ...s to enable you to: - Demonstrate the ability to analyse consumer circumstances and suitable mortgage solutions, taking into account any existing arrangements - Demonstrate the ability to apply suitable mortgage solutions to specific consumer circumstances - Demonstrate the ability to identify consumer needs and demands and recommend suitable and affordable mortgage solutions, using your  more...

CeMAP 1 Qualification Training - 495 ...s to enable you to: - Demonstrate the ability to analyse consumer circumstances and suitable mortgage solutions, taking into account any existing arrangements - Demonstrate the ability to apply suitable mortgage solutions to specific consumer circumstances - Demonstrate the ability to identify consumer needs and demands and recommend suitable and affordable mortgage solutions, using your  more...

SW531 IBM WebSphere Portal V5 Application Development IBM's WebSphere Portal solution provides a single point of interaction with dynamic information, applications, processes and people to help build business-to-employee (B2E), business-to-business (B2B) and business-to-consumer (B2C) portals. This course offers WebSphere Portal application developers the opportunity for building the skills and knowledge to code robust portlet applications using  more...

Oracle Database 10g Administration Workshop II ...rces Creating a New Resource Plan Creating Resource Consumer Groups Assigning Users to Resource Consumer Groups Adaptive Consumer Group Mapping Using Sub-Plans to limit CPU Utilization Administering the Resource Manager Resource Plan Directives Automating Tasks with the Scheduler Creating a Scheduler Job Using Scheduler Programs Creating and Using Schedules Creating a Job  more...

Oracle Database 10g: New Features for Administrators ... Setting Idle Timeouts Switching Back to the Initial Consumer Group at End of Call Database Resource Manager - Adaptive Consumer Group Mapping Monitoring the Resource Manager The Scheduler Core Scheduler Features Privileges for Scheduler Components Calendaring Expressions Advanced Scheduler Concepts Space Management Segment Advisor New Segment Resource Estimation  more...

Strategic Marketing Concepts Strategies This course relates both traditional and new marketing concepts to today s fast-paced, competitive and segmented business environment, with the emphasis on relating marketing theory to practical and effective real-world solutions. Both industrial and consumer situations will be considered with a strong focus on new product/service introduction, and product/service life cycle extension.  more...