Online Consumer Research eLearning
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From 123-CBT Computer Based Training
Handling Organizational Change Simulation
...consumer research department of Asha Greetings Inc., a multimedia conglomerate with products ranging from gift items and souvenirs to television productions. You work in the greeting cards division and are facing a third-order change. In response to flagging sales, senior management has decided to move away from a traditional top-down management organization toward a team structure to spur
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Handling Organizational Change Simulation
...consumer research department of Asha Greetings Inc., a multimedia conglomerate with products ranging from gift items and souvenirs to television productions. You work in the greeting cards division and are facing a third-order change. In response to flagging sales, senior management has decided to move away from a traditional top-down management organization toward a team structure to spur
more...
From Serebra Learning Corporation
Introduction to Brand Management
There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,
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There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,
more...
