Online Consumers eLearning
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From 123-CBT Computer Based Training
Antitrust - Overview
...aws prohibit business practices that unreasonably deprive consumers of the benefits of competition, resulting in higher prices for inferior products and services. The Antitrust Division of the US Department of Justice (DOJ) and the Bureau of Competition of the Federal Trade Commission (FTC) share responsibility for enforcing antitrust laws. This course enables learners to recognize the basic
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Antitrust - Overview
...aws prohibit business practices that unreasonably deprive consumers of the benefits of competition, resulting in higher prices for inferior products and services. The Antitrust Division of the US Department of Justice (DOJ) and the Bureau of Competition of the Federal Trade Commission (FTC) share responsibility for enforcing antitrust laws. This course enables learners to recognize the basic
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Privacy Information Security
...ge array of targeted goods and personalized services that consumers have come to expect. If it lands in the wrong hands, this same information can result in harm to the very individuals it was meant to serve. The protection of an individual's personal information has business implications that extend beyond the privacy of any one individual. Private information relative to certain businesses
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...ge array of targeted goods and personalized services that consumers have come to expect. If it lands in the wrong hands, this same information can result in harm to the very individuals it was meant to serve. The protection of an individual's personal information has business implications that extend beyond the privacy of any one individual. Private information relative to certain businesses
more...
Introduction to Green Business Sustainability
...with new challenges in resource and waste management, and consumers are becoming more curious about the origins and environmental footprint left by the products they consume. Companies willing to accept the challenge of going green and adopting green business practices stand to reap environmental, social, and economic rewards. Many companies currently facing the challenge have survived, and
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...with new challenges in resource and waste management, and consumers are becoming more curious about the origins and environmental footprint left by the products they consume. Companies willing to accept the challenge of going green and adopting green business practices stand to reap environmental, social, and economic rewards. Many companies currently facing the challenge have survived, and
more...
Marketing Essentials Place
... and sell your products, or should you appeal directly to consumers? How do you build strong relationships with distributors? Place, which focuses on the distribution of products and services, is an important component of any marketing initiative and requires careful integration with all other aspects of the modern marketing mix. This course provides essential insight into distribution. It
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... and sell your products, or should you appeal directly to consumers? How do you build strong relationships with distributors? Place, which focuses on the distribution of products and services, is an important component of any marketing initiative and requires careful integration with all other aspects of the modern marketing mix. This course provides essential insight into distribution. It
more...
Marketing Essentials Introduction to Marketing
...als: Introduction to Marketing
How do you know what consumers really want? How do you know which consumers to go after and how to get them interested in your products and services? You need to develop an effective marketing strategy. Marketing is a core business process that helps companies develop strong relationships with consumers - it is used to identify the right consumers,
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...als: Introduction to Marketing
How do you know what consumers really want? How do you know which consumers to go after and how to get them interested in your products and services? You need to develop an effective marketing strategy. Marketing is a core business process that helps companies develop strong relationships with consumers - it is used to identify the right consumers,
more...
Cisco Switch 1 0 Configuring Layer 3 High Availability
...o IP Switched Networks (SWITCH) v1.0
Businesses and consumers that rely on intranet and Internet services for their mission-critical communications require and expect their networks and applications to be continuously available to them. A network with high availability provides an alternative means by which all infrastructure paths and key servers can be accessed at all times. It is
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...o IP Switched Networks (SWITCH) v1.0
Businesses and consumers that rely on intranet and Internet services for their mission-critical communications require and expect their networks and applications to be continuously available to them. A network with high availability provides an alternative means by which all infrastructure paths and key servers can be accessed at all times. It is
more...
PSTN and VoIP Fundamentals
PSTN and VoIP Fundamentals
The history of telephony begins with the public switched telephone network (PSTN), which is the worldwide circuit-switched telephone network made up of public and private networks. Voice over IP (VoIP) is the latest telephone technology which is able to provide advanced services to both consumers and businesses, at a reduced cost. This course covers the history and
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PSTN and VoIP Fundamentals
The history of telephony begins with the public switched telephone network (PSTN), which is the worldwide circuit-switched telephone network made up of public and private networks. Voice over IP (VoIP) is the latest telephone technology which is able to provide advanced services to both consumers and businesses, at a reduced cost. This course covers the history and
more...
The Consumer Electronics Industry Overview Version 1
...cture electronic audio and video equipment for individual consumers and businesses. In this fast-moving industry, where some products are lucky to have a shelf life of more than a year, companies need to be able to adapt quickly. In addition, they face challenges related to increased regulation, and the need to continually lower prices to move their products off the shelves. But top industry
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...cture electronic audio and video equipment for individual consumers and businesses. In this fast-moving industry, where some products are lucky to have a shelf life of more than a year, companies need to be able to adapt quickly. In addition, they face challenges related to increased regulation, and the need to continually lower prices to move their products off the shelves. But top industry
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The Chemicals Industry Overview Version 1
...erials to produce chemicals that have commercial value to consumers and other industries. These chemicals are used to produce plastics, synthetic fibers, lightweight automobile parts, fertilizers, cosmetics, household materials, computers, and many more products. High energy consumption, high prices of raw materials, diminishing returns, and sustainability are among the challenges that
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...erials to produce chemicals that have commercial value to consumers and other industries. These chemicals are used to produce plastics, synthetic fibers, lightweight automobile parts, fertilizers, cosmetics, household materials, computers, and many more products. High energy consumption, high prices of raw materials, diminishing returns, and sustainability are among the challenges that
more...
The Broadcasting Entertainment Industry Overview Version 1
...ting & Entertainment Industry is tasked with engaging its consumers with new and traditional forms of entertainment. The industry players deliver films, television programs, music, radio programs, electronic media, books, news, and an ever expanding array of entertainment products. It provides its customers throughout the world with access to these activities through an expanding number of
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...ting & Entertainment Industry is tasked with engaging its consumers with new and traditional forms of entertainment. The industry players deliver films, television programs, music, radio programs, electronic media, books, news, and an ever expanding array of entertainment products. It provides its customers throughout the world with access to these activities through an expanding number of
more...
The Retail Industry Overview Version 3
...ry Overview: Version 3
The retail industry provides consumers with goods and services for their everyday needs. Comprised of a variety of stakeholders, this industry offers customers the flexibility to buy products from around the world, which requires industry players to have a global supply chain that ensures their products can be cost-effectively sourced from various locations and
more...
...ry Overview: Version 3
The retail industry provides consumers with goods and services for their everyday needs. Comprised of a variety of stakeholders, this industry offers customers the flexibility to buy products from around the world, which requires industry players to have a global supply chain that ensures their products can be cost-effectively sourced from various locations and
more...
Brand Management for Social Media Wireless Technologies
...nt impact on brand effectiveness and brand staying power. Consumers are now key drivers for corporate brand strategy. Brand managers need to understand how to harness the power of these technologies and how consumers interact with these technologies. And they must appreciate how they can use social media and wireless technologies to their strategic advantage. This course provides instruction on
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...nt impact on brand effectiveness and brand staying power. Consumers are now key drivers for corporate brand strategy. Brand managers need to understand how to harness the power of these technologies and how consumers interact with these technologies. And they must appreciate how they can use social media and wireless technologies to their strategic advantage. This course provides instruction on
more...
The Oil and Gas Industry Overview Version 3
...ducts from locations around the world and deliver them to consumers throughout the world. Industry players adopt unique strategies to overcome the challenges of supplying a non-renewable resource by finding new resources with improved technological, business, and diversification strategies.
This course is designed to help learners understand key concepts, terminology, issues, and challenges
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...ducts from locations around the world and deliver them to consumers throughout the world. Industry players adopt unique strategies to overcome the challenges of supplying a non-renewable resource by finding new resources with improved technological, business, and diversification strategies.
This course is designed to help learners understand key concepts, terminology, issues, and challenges
more...
The Pharmaceutical Industry Overview Version 3
...al industry provides an extensive range of medications to consumers throughout the world. Comprised of a variety of stakeholders, this industry is dependent on discovering and developing medicines, manufacturing these products commercially and marketing them to health officials or consumers. Industry players adopt unique strategies to overcome the many challenges they face in addressing the
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...al industry provides an extensive range of medications to consumers throughout the world. Comprised of a variety of stakeholders, this industry is dependent on discovering and developing medicines, manufacturing these products commercially and marketing them to health officials or consumers. Industry players adopt unique strategies to overcome the many challenges they face in addressing the
more...
The Food Beverage Industry Overview Version 3
...ocessing, distribution, and sale of food and beverages to consumers. The industry is made up of a wide range of organizations from farmers who produce the raw material, to companies who process and package branded products, to retailers who supply food and beverages to their customers. The industry is very competitive and participants are continually under pressure to contain costs. To remain
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...ocessing, distribution, and sale of food and beverages to consumers. The industry is made up of a wide range of organizations from farmers who produce the raw material, to companies who process and package branded products, to retailers who supply food and beverages to their customers. The industry is very competitive and participants are continually under pressure to contain costs. To remain
more...
Introduction to Sales
...hat is the difference between sales and marketing? Why do consumers and organizations buy, and what drives their purchase decisions? What are the key competencies required for effective sales? This course highlights the important role that the sales function plays and describes how marketing and sales relate to each other. It outlines the roles and responsibilities of the Sales Department, what
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...hat is the difference between sales and marketing? Why do consumers and organizations buy, and what drives their purchase decisions? What are the key competencies required for effective sales? This course highlights the important role that the sales function plays and describes how marketing and sales relate to each other. It outlines the roles and responsibilities of the Sales Department, what
more...
Enterprise Data Cloud Interaction
...torage services. Cloud storage is of key interest to many consumers as it has a number of advantages over traditional data storage. Cloud-stored data is available from any location that has Internet access. However, depending on the type of business and data, some organizations need to carefully evaluate if and what types of regulations and compliance standards may apply to their data. This
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...torage services. Cloud storage is of key interest to many consumers as it has a number of advantages over traditional data storage. Cloud-stored data is available from any location that has Internet access. However, depending on the type of business and data, some organizations need to carefully evaluate if and what types of regulations and compliance standards may apply to their data. This
more...
From Online Training Directory
Customer Relations
...consumers, so assuring that customers have a positive experience is a key aspect of any company ™s performance. This course highlights how customer relations relates to the bottom line, gives an overview of some common pitfalls in customer relations, and addresses concrete techniques to use with customers.As a extra added bonus, when you enroll you will be given up to one year access
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Customer Relations
...consumers, so assuring that customers have a positive experience is a key aspect of any company ™s performance. This course highlights how customer relations relates to the bottom line, gives an overview of some common pitfalls in customer relations, and addresses concrete techniques to use with customers.As a extra added bonus, when you enroll you will be given up to one year access
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The EcoBroker Certificate Program
...y-efficiency improvements, allows real estate clients and consumers to experience a variety of financial, environmental, and health-related benefits. EcoBroker Green Market Advantage is designed to educate real estate professionals to recognize various environmental, energy, and dollar-saving features of real estate and, in turn, market such features to clients who are looking for homes and
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Expert Certificate Course in Medical Transcription for the Physician ™s Office and Home Based Business
...atient safety, and improve quality of care for healthcare consumers. AHDI works to advocate for workforce development and credentialing in allied health and the critical role of the technology-enabled documentation knowledge worker in the electronic health record (EHR). The American Association for Medical Transcription (AAMT), established in 1976, is a nonprofit professional association for
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From 123-CBT Computer Based Training
The Online Branding Environment
When a new marketing medium emerges, in this case, the Internet, marketers have to adapt. No matter how marketing savvy they may have been in the use of traditional media, such as newspapers, magazines, radio, and television, the Internet is a whole new world. In this course, marketers will be brought up to speed in the fast-paced world of online branding by a thorough examination of the
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The Online Branding Environment
When a new marketing medium emerges, in this case, the Internet, marketers have to adapt. No matter how marketing savvy they may have been in the use of traditional media, such as newspapers, magazines, radio, and television, the Internet is a whole new world. In this course, marketers will be brought up to speed in the fast-paced world of online branding by a thorough examination of the
more...
The Automotive Industry Overview Version 2
...nment is also characterized by increasingly sophisticated consumers and redefined supplier relationships. Although regions such as South and Central Asia, South America, and Eastern Europe present enormous opportunities for the automotive industry, it is very true that North America is still the largest market for the industry as a whole. Understanding the industry environment and dynamics is
more...
...nment is also characterized by increasingly sophisticated consumers and redefined supplier relationships. Although regions such as South and Central Asia, South America, and Eastern Europe present enormous opportunities for the automotive industry, it is very true that North America is still the largest market for the industry as a whole. Understanding the industry environment and dynamics is
more...
The Retail Industry Overview Version 2
... of the largest industries and one of the most visible to consumers. The retail industry includes businesses such as automobile dealers, retail gas stations, and department stores. Over the years, it has gone through various sales-channel shifts, from catalog sales to online selling. Yet, throughout these changes, the brick-and-mortar stores have remained strong. In today's retail environment,
more...
... of the largest industries and one of the most visible to consumers. The retail industry includes businesses such as automobile dealers, retail gas stations, and department stores. Over the years, it has gone through various sales-channel shifts, from catalog sales to online selling. Yet, throughout these changes, the brick-and-mortar stores have remained strong. In today's retail environment,
more...
Building Brand Equity
Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand
more...
Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand
more...
Managing the Creative Elements of Brands
...emonstrates how your brand can make a great impression on consumers. The next lesson shows you how to brand your products with the perfect name and logo. This course enables you to determine if a jingle, slogan, or fictional character may be necessary to animate your brand. Finally, disclosing the secrets of designing eye-catching packaging and legally protecting your brands through copyrights,
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...emonstrates how your brand can make a great impression on consumers. The next lesson shows you how to brand your products with the perfect name and logo. This course enables you to determine if a jingle, slogan, or fictional character may be necessary to animate your brand. Finally, disclosing the secrets of designing eye-catching packaging and legally protecting your brands through copyrights,
more...
Promoting Your Brand to Consumers
Have you ever experienced one of those days when you hear a brand name and then start noticing that brand name at every turn? You hear a contest promotion on the radio, get a coupon in a magazine, see a commercial on the television, or notice a celebrity endorsement on a billboard. It's as if, suddenly, someone flipped a switch and that brand name appeared out of thin air. What do you call that
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Have you ever experienced one of those days when you hear a brand name and then start noticing that brand name at every turn? You hear a contest promotion on the radio, get a coupon in a magazine, see a commercial on the television, or notice a celebrity endorsement on a billboard. It's as if, suddenly, someone flipped a switch and that brand name appeared out of thin air. What do you call that
more...
Evaluating Brand Effectiveness
...rement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity.Where can you start? By learning everything you can about your target market's knowledge structures. Measuring knowledge structures leads to the unveiling of where your brand ranks in the consumer's mind. You will apply qualitative research methods and evaluate quantitative research methods
more...
...rement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity.Where can you start? By learning everything you can about your target market's knowledge structures. Measuring knowledge structures leads to the unveiling of where your brand ranks in the consumer's mind. You will apply qualitative research methods and evaluate quantitative research methods
more...
Economics Products and Markets
...consumers, learners can now examine the relationships between producers and the markets in which they sell in this course a Products and Markets a ?. Learners discover what drives short and long-run costs as well as what makes markets competitive. Different market types and producer theory are also explained. Learn To Describe the decisions facing all
more...
...consumers, learners can now examine the relationships between producers and the markets in which they sell in this course a Products and Markets a ?. Learners discover what drives short and long-run costs as well as what makes markets competitive. Different market types and producer theory are also explained. Learn To Describe the decisions facing all
more...
Business Ethics Organizational Ethics
...ecial on a personal computer scheduled to be available to consumers in time for the holiday sales rush. Due to recent delays in the overseas shipping of some components, not as many units will be available in the timeframe Icon had promised. You must decide whether to announce this to the public, thereby losing or deferring sales, or pre-sell the units anyway and deal with potentially
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...ecial on a personal computer scheduled to be available to consumers in time for the holiday sales rush. Due to recent delays in the overseas shipping of some components, not as many units will be available in the timeframe Icon had promised. You must decide whether to announce this to the public, thereby losing or deferring sales, or pre-sell the units anyway and deal with potentially
more...
Organizational Crisis Mgmt Managing a Crisis
... batch of the product was contaminated in production, and consumers have been complaining that the polish is tarnishing the paintwork on cars. Icon also produces paint thinner, and it has emerged that the two lines were mixed together in an early production problem. The automotive products market is so competitive that customer loyalty is essential. Icon cannot afford to lose its loyal customer
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... batch of the product was contaminated in production, and consumers have been complaining that the polish is tarnishing the paintwork on cars. Icon also produces paint thinner, and it has emerged that the two lines were mixed together in an early production problem. The automotive products market is so competitive that customer loyalty is essential. Icon cannot afford to lose its loyal customer
more...
Brand Management Building Brand Equity
... by Icon and it is struggling in the market place because consumers are not accepting the digital audio player. You are meeting with Don Hamilton and Kelly Landry to discuss ways to make this brand as successful as it has the potential to be. As the new Brand Manager, you must find a way to increase the equity of the Platinum brand. Your goal is to present ideas on how to increase brand equity
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... by Icon and it is struggling in the market place because consumers are not accepting the digital audio player. You are meeting with Don Hamilton and Kelly Landry to discuss ways to make this brand as successful as it has the potential to be. As the new Brand Manager, you must find a way to increase the equity of the Platinum brand. Your goal is to present ideas on how to increase brand equity
more...
Enterprise Connectivity with J2EE V1 4 RMI JMS and JCA
...tion.
Distinguish between synchronous and asynchronous consumers.
Identify features of the J2EE Connector architecture design.
Identify features of resource adapters.
Identify features of the Common Client Interface (CCI).
Audience:
This course is intended for programmers who are interested in updating their skills to the latest Java2 Enterprise Edition platform: SDK 1.4.
more...
...tion.
Distinguish between synchronous and asynchronous consumers.
Identify features of the J2EE Connector architecture design.
Identify features of resource adapters.
Identify features of the Common Client Interface (CCI).
Audience:
This course is intended for programmers who are interested in updating their skills to the latest Java2 Enterprise Edition platform: SDK 1.4.
more...
Enterprise Connectivity with J2EE V1 4 RMI JMS and JCA
...tion.
Distinguish between synchronous and asynchronous consumers.
Identify features of the J2EE Connector architecture design.
Identify features of resource adapters.
Identify features of the Common Client Interface (CCI).
Audience:
This course is intended for programmers who are interested in updating their skills to the latest Java2 Enterprise Edition platform: SDK 1.4.
more...
...tion.
Distinguish between synchronous and asynchronous consumers.
Identify features of the J2EE Connector architecture design.
Identify features of resource adapters.
Identify features of the Common Client Interface (CCI).
Audience:
This course is intended for programmers who are interested in updating their skills to the latest Java2 Enterprise Edition platform: SDK 1.4.
more...
Six Sigma and the Voice of the Customer
...e buyer beware." It's also a legal principle stating that consumers must purchase goods at their own risk, because unless specifically asked, the seller is generally under no obligation to disclose defects. Caveat emptor once struck fear in the hearts of many wary consumers. Fortunately, the tide has turned. Increased market competition, modern consumer protection laws, and expanded customer
more...
...e buyer beware." It's also a legal principle stating that consumers must purchase goods at their own risk, because unless specifically asked, the seller is generally under no obligation to disclose defects. Caveat emptor once struck fear in the hearts of many wary consumers. Fortunately, the tide has turned. Increased market competition, modern consumer protection laws, and expanded customer
more...
Six Sigma Listening to the Voice of the Customer
...caveat emptor once struck fear in the hearts of many wary consumers. Now there's a new reality: Competition for consumer attention is intense across all industries and markets, so now it's the company itself which is being admonished to beware. That means businesses should be looking for the best way to gauge what its customers really need and want. In "Six Sigma: Listening to the Voice of the
more...
...caveat emptor once struck fear in the hearts of many wary consumers. Now there's a new reality: Competition for consumer attention is intense across all industries and markets, so now it's the company itself which is being admonished to beware. That means businesses should be looking for the best way to gauge what its customers really need and want. In "Six Sigma: Listening to the Voice of the
more...
From Serebra Learning Corporation
The Automotive Industry Overview Version 2
...nment is also characterized by increasingly sophisticated consumers and redefined supplier relationships. Although regions such as South and Central Asia, South America, and Eastern Europe present enormous opportunities for the automotive industry, it is very true that North America is still the largest market for the industry as a whole. Understanding the industry environment and dynamics is
more...
...nment is also characterized by increasingly sophisticated consumers and redefined supplier relationships. Although regions such as South and Central Asia, South America, and Eastern Europe present enormous opportunities for the automotive industry, it is very true that North America is still the largest market for the industry as a whole. Understanding the industry environment and dynamics is
more...
The Retail Industry Overview Version 2
... of the largest industries and one of the most visible to consumers. The retail industry includes businesses such as automobile dealers, retail gas stations, and department stores. Over the years, it has gone through various sales-channel shifts, from catalog sales to online selling. Yet, throughout these changes, the brick-and-mortar stores have remained strong. In today's retail environment,
more...
... of the largest industries and one of the most visible to consumers. The retail industry includes businesses such as automobile dealers, retail gas stations, and department stores. Over the years, it has gone through various sales-channel shifts, from catalog sales to online selling. Yet, throughout these changes, the brick-and-mortar stores have remained strong. In today's retail environment,
more...
Delivering Successful Presentations Simulation
...finally ready to release its latest beverage, Passion, to consumers. Passion is a caffeine-free, all-natural soda that's made from real passion fruits. The company has spent ten million dollars to perfect the product's taste and to create a brand for the drink. You are a brand manager at Top-Shelf and responsible for the Passion brand along with your coworker, Hannah. The drink will be hitting
more...
...finally ready to release its latest beverage, Passion, to consumers. Passion is a caffeine-free, all-natural soda that's made from real passion fruits. The company has spent ten million dollars to perfect the product's taste and to create a brand for the drink. You are a brand manager at Top-Shelf and responsible for the Passion brand along with your coworker, Hannah. The drink will be hitting
more...
Coaching Personalities and Teams Simulation
...ographic while not alienating the candy's older and loyal consumers. The Marketing Director and Team Lead at Dulce Confections has asked you to assume the role of project manager and coach for this initiative. Within your team there is great support and enthusiasm for the repackaging effort, as well as opposition to the idea of changing any trait of a product that's been a huge success for many
more...
...ographic while not alienating the candy's older and loyal consumers. The Marketing Director and Team Lead at Dulce Confections has asked you to assume the role of project manager and coach for this initiative. Within your team there is great support and enthusiasm for the repackaging effort, as well as opposition to the idea of changing any trait of a product that's been a huge success for many
more...
Introduction to Economics Products and Markets
Having covered the basics of markets and consumers, learners can now examine the relationships between producers and the markets in which they sell in this course Products and Markets . Learners discover what drives short and long-run costs as well as what makes markets competitive. Different market types and producer theory are also explained. This course is aimed at Managers, Directors, and
more...
Having covered the basics of markets and consumers, learners can now examine the relationships between producers and the markets in which they sell in this course Products and Markets . Learners discover what drives short and long-run costs as well as what makes markets competitive. Different market types and producer theory are also explained. This course is aimed at Managers, Directors, and
more...
Six Sigma and the Voice of the Customer
...e buyer beware." It's also a legal principle stating that consumers must purchase goods at their own risk, because unless specifically asked, the seller is generally under no obligation to disclose defects. Caveat emptor once struck fear in the hearts of many wary consumers. Fortunately, the tide has turned. Increased market competition, modern consumer protection laws, and expanded customer
more...
...e buyer beware." It's also a legal principle stating that consumers must purchase goods at their own risk, because unless specifically asked, the seller is generally under no obligation to disclose defects. Caveat emptor once struck fear in the hearts of many wary consumers. Fortunately, the tide has turned. Increased market competition, modern consumer protection laws, and expanded customer
more...
Six Sigma Listening to the Voice of the Customer
...caveat emptor once struck fear in the hearts of many wary consumers. Now there's a new reality: Competition for consumer attention is intense across all industries and markets, so now it's the company itself which is being admonished to beware. That means businesses should be looking for the best way to gauge what its customers really need and want. In "Six Sigma: Listening to the Voice of the
more...
...caveat emptor once struck fear in the hearts of many wary consumers. Now there's a new reality: Competition for consumer attention is intense across all industries and markets, so now it's the company itself which is being admonished to beware. That means businesses should be looking for the best way to gauge what its customers really need and want. In "Six Sigma: Listening to the Voice of the
more...
Evaluating Brand Effectiveness
...rement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity. Where can you start? By learning everything you can about your target market's knowledge structures. Measuring knowledge structures leads to the unveiling of where your brand ranks in the consumer's mind. You will apply qualitative research methods and evaluate quantitative research methods
more...
...rement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity. Where can you start? By learning everything you can about your target market's knowledge structures. Measuring knowledge structures leads to the unveiling of where your brand ranks in the consumer's mind. You will apply qualitative research methods and evaluate quantitative research methods
more...
Building Brand Equity
Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand.
more...
Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand.
more...
Introduction to Brand Management
There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,
more...
There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,
more...
Web Services and Service-oriented Architecture
To understand the concepts underpinning web services Application and web developers wishing to attain competency in developing web services using the main web service technologies SOAP, WSDL, and UDDI; systems analysts and systems architects needing a thorough knowledge of service-oriented architecture concepts and web service technologies
more...
To understand the concepts underpinning web services Application and web developers wishing to attain competency in developing web services using the main web service technologies SOAP, WSDL, and UDDI; systems analysts and systems architects needing a thorough knowledge of service-oriented architecture concepts and web service technologies
more...
Antitrust--Overview
...aws prohibit business practices that unreasonably deprive consumers of the benefits of competition, resulting in higher prices for inferior products and services. The Antitrust Division of the U.S. Department of Justice (DOJ) and the Bureau of Competition of the Federal Trade Commission (FTC) share responsibility for enforcing antitrust laws. This one-hour course enables participants to
more...
...aws prohibit business practices that unreasonably deprive consumers of the benefits of competition, resulting in higher prices for inferior products and services. The Antitrust Division of the U.S. Department of Justice (DOJ) and the Bureau of Competition of the Federal Trade Commission (FTC) share responsibility for enforcing antitrust laws. This one-hour course enables participants to
more...
Overview of the Telecommunications Industry
This WestNet e-Learning module will trace the development of the telecommunication industry from the early Bell monopoly to today's competitive marketplace. We will explore how regulatory rulings, the Telecommunication Act of 1996, and changing market demands have affected both telecommunication carriers and consumers.
more...
This WestNet e-Learning module will trace the development of the telecommunication industry from the early Bell monopoly to today's competitive marketplace. We will explore how regulatory rulings, the Telecommunication Act of 1996, and changing market demands have affected both telecommunication carriers and consumers.
more...
Regulatory Compliance Series - Electronic Fund Transfer Act (Reg E)
...shes rights responsibilities and liabilities to banks and consumers when funds are deposited transferred or dispensed electronically. This up-to-date comprehensive course trains compliance and audit professionals which types of transactions are governed by the EFTA and which are exempt the rules for issuing access devices such as automated teller machine (ATM) cards the disclosure and notice
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...shes rights responsibilities and liabilities to banks and consumers when funds are deposited transferred or dispensed electronically. This up-to-date comprehensive course trains compliance and audit professionals which types of transactions are governed by the EFTA and which are exempt the rules for issuing access devices such as automated teller machine (ATM) cards the disclosure and notice
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From Sessions College for Professional Design
Branding & Identity Course
...can work professionally and with the needs of clients and consumers in mind. A case study documenting the evolution of the BBC identity will be explored, then you'll work on designing a logo and visual identity for a complete company product line in the exercise.
LESSON 4 Design Process and Methodology Lesson Four focuses on the first of three critical phases of company design. Methods of
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...can work professionally and with the needs of clients and consumers in mind. A case study documenting the evolution of the BBC identity will be explored, then you'll work on designing a logo and visual identity for a complete company product line in the exercise.
LESSON 4 Design Process and Methodology Lesson Four focuses on the first of three critical phases of company design. Methods of
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From PDHengineer. com-Decatur Professional Development, LLC
Heating and Cooling System Upgrades - Energy Star
...view Heating and cooling systems are the largest single consumers of energy in buildings. These systems condition the air within a building so that occupants are comfortable. Heating and cooling systems consist mainly of chillers, boilers, cooling towers, and pumps. There are central heating and cooling systems, and unitary systems that combine heating and cooling. Opportunities exist for
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...view Heating and cooling systems are the largest single consumers of energy in buildings. These systems condition the air within a building so that occupants are comfortable. Heating and cooling systems consist mainly of chillers, boilers, cooling towers, and pumps. There are central heating and cooling systems, and unitary systems that combine heating and cooling. Opportunities exist for
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Introduction to Accurate Water Demand Projection
...urse covers policies that can be implemented to influence consumers' water consumption habits in an effort to reduce overall demand. The student must take a multiple-choice quiz consisting of eleven (11) questions at the end of this course to obtain PDH credits. Specific Knowledge or Skill Attained This course teaches the following specific knowledge and skills: Why accurate water
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...urse covers policies that can be implemented to influence consumers' water consumption habits in an effort to reduce overall demand. The student must take a multiple-choice quiz consisting of eleven (11) questions at the end of this course to obtain PDH credits. Specific Knowledge or Skill Attained This course teaches the following specific knowledge and skills: Why accurate water
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The Last Straw Water Use by Power Plants in the Arid West
...that can arise when power plants compete with other water consumers for finite amounts of available water. Technologies are examined which allow power plants to reduce water consumption. The student will study the attached document The Last Straw: Water Use by Power Plants in the Arid West* published by Western Resource Advocates. The student must take a multiple-choice quiz consisting of ten
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...that can arise when power plants compete with other water consumers for finite amounts of available water. Technologies are examined which allow power plants to reduce water consumption. The student will study the attached document The Last Straw: Water Use by Power Plants in the Arid West* published by Western Resource Advocates. The student must take a multiple-choice quiz consisting of ten
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Smart Grid
...ndly, safer, and will have an new economic paradigm where consumers are more actively involved in real-time decision concerning their power consumption.
To receive PDH credit, the student must pass a multiple-choice quiz consisting of thirty (30) questions.
Specific Knowledge or Skill Obtained
This course teaches the following specific knowledge and skills:
The grid will be
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...ndly, safer, and will have an new economic paradigm where consumers are more actively involved in real-time decision concerning their power consumption.
To receive PDH credit, the student must pass a multiple-choice quiz consisting of thirty (30) questions.
Specific Knowledge or Skill Obtained
This course teaches the following specific knowledge and skills:
The grid will be
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Alternatives to Active HVAC Systems
...hich are environmentally benign.
Buildings are major consumers of energy insofar as their construction, operation and maintenance are concerned. It is estimated that almost 50 of the global energy demand is due to buildings, and active HVAC equipment is the highest contributor. Thus, energy conscious architecture has evolved to address these issues. It involves the use of eco-friendly and
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...hich are environmentally benign.
Buildings are major consumers of energy insofar as their construction, operation and maintenance are concerned. It is estimated that almost 50 of the global energy demand is due to buildings, and active HVAC equipment is the highest contributor. Thus, energy conscious architecture has evolved to address these issues. It involves the use of eco-friendly and
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From Vino 101
Vino 101: An Introduction to Wine
...o develop a fundamental knowledge of wine. Vino 101 for Consumers provides essential information with buying tips and food and wine pairing suggestions. The Vino 101 wine training course is available for $39.95 USD for an individual (access for 1 year).
Both wine training courses are interactive and use video sequences, high resolution photographs, Flash animations, and an extensive
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...o develop a fundamental knowledge of wine. Vino 101 for Consumers provides essential information with buying tips and food and wine pairing suggestions. The Vino 101 wine training course is available for $39.95 USD for an individual (access for 1 year).
Both wine training courses are interactive and use video sequences, high resolution photographs, Flash animations, and an extensive
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online course |
instructor-led class |
learn at home |
group study |
self-directed study |
cd-based training |
DVD video training |
printed book |
e-book digital book |
workshop seminar |
train the trainer |
computer-based learning |
discount pricing |
online tutorial |
