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From SETTEC
New Marketing Strategies The Red vs Blue Ocean Eagle eye
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in todaya ™s overcrowded industries, competing head-on results in nothing but a bloody a red oceana ™ of rivals fighting over a shrinking profit pool characterized by increasing
more...
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in todaya ™s overcrowded industries, competing head-on results in nothing but a bloody a red oceana ™ of rivals fighting over a shrinking profit pool characterized by increasing
more...
