Creative Web-based Seminars - Training Resources

Differentiation Strategies for Financial Advisors Create Compelling Stories To Stand Out From Your Competitors and Win More Clients The competition for new clients is fierce in the financial advisor industry. You're up against the big guys who offer a comprehensive suite of financial services as well as financial advisors deeply entrenched in the region for ages. Although competition is tough, there is a secret strategy for becoming the victor  more...

Create a Client Experience to Grow Your Financial Advisor Practice Strategies for Developing a Consistent, Memorable Impression Over 80% of surveyed clients said they were dissatisfied with their financial advisor. That's pretty scary if that includes your client base. You certainly can blame the economy for some of your client s frustration but are you responsible too? How you define the client experience affects, not only retention, but also the new clients  more...

Unconventional Marketing Strategies for Small Business Owners ...arketing campaigns with trends and when you shouldn t Creative, practical ways to prospect and generate new revenue which will leave your competition scratching their heads in amazement What is the #1 source of business you have at your fingertips to make your revenue soar Proven techniques to boost revenue with results you can take to the bank, but where most business owners drop  more...

How to Create Successful Strategic Marketing Alliances ...h thinking and strategic marketing and you have plenty of creative ideas. The only catch? You don t have the budget to implement all of your plans. The solution? Develop strategic marketing partnerships with other organizations to extend your marketing and sales reach without increasing your budget. Ann Ranson, 30-year strategic alliance development expert, works with business leaders to  more...

Critical Thinking for Business Leaders How Outcome Based Thinking Can Change Your Results The higher you climb up the leadership ladder, the more important 'conceptual skills' are to your ability to drive organizational success. Leaders who possess conceptual thinking skills can leverage critical thinking and problem solving techniques that produce faster, better results. Those that continue to approach issues the same old way are  more...

Stop Running Your Business By the Seat of Your Pants Design an Action Plan That Works for You Having a strong foundation enables you to build a thriving, profitable life and business. Learn to be the architect of your own life and business. Topics covered in this lively, interactive presentation are: 1. Discovery - To make sure you are on the right path, headed in the right direction and positioned properly. 2. Vision Determine clarity on  more...

Secrets to Successfully Cold Calling Executives Most sales professionals start the pursuit of new accounts by cold calling lower-level or middle-management contacts because it fits your comfort level. Cold call success is not about comfort, it's about being effective. By immediately reaching the executive-level decision maker, you can reduce the sales cycle and be better positioned to win the account. If you want impressive results from your  more...

Get the Trash Out Of Your Funnel ...se the velocity of conversion from prospect to client Creative ideas to become a trusted, client resource All registrants receive Joanne s MP3 download 'Clients: Love Them or Leave Them.' Joanne Black is a leading authority on referral selling. She is the author of NO MORE COLD CALLING TM: The Breakthrough System That Will Leave Your Competition in the Dust (2006 Warner Business).  more...

Use Direct Mail Effectively On A Tight Budget ...ct mail vehicle postcard, letter, or package Leverage creative in the design of your campaigns Reduce costs and maximize the investment in each campaign Track the results and focus on the metrics that matter As an added bonus, you'll receive the Go-To Market Strategies ROI calculator for direct mail campaigns. As the President and founder of Go-To-Market Strategies, Shannon  more...

Conduct a Brand Audit Does Yours Pass the Test? ...e your market share by applying the 4 P s of branding Creative methods to generate helpful feedback from your employees and customers All registrants receive Shannon s brand audit template. As the President and founder of Go-To-Market Strategies, Shannon Kavanaugh has over 18 years of experience in sales and marketing of products and services in the high-tech and manufacturing  more...