Online Creative Elements eLearning
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From 123-CBT Computer Based Training
Managing the Creative Elements of Brands
... out? This course is designed to help you analyze all the creative elements of a brand in order to help you build your company's brand equity. The first lesson in this course demonstrates how your brand can make a great impression on consumers. The next lesson shows you how to brand your products with the perfect name and logo. This course enables you to determine if a jingle, slogan, or
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Managing the Creative Elements of Brands
Writing to Reach the Audience
Business writing is effective only when it informs or prompts the reader in the manner you, the author, desire. Whether your intended reading audience consists of one person or fifty, those readers will determine what kind of content you include and how you present it. If you were writing instructions for a child on how to answer the phone, it would sound very different from the same instructions
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From Serebra Learning Corporation
Introduction to Brand Management
There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,
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