From Serebra Learning Corporation
Putting Customers First 


Learn why you must care for your customers In today's business environment there's often little to choose between one organisation's products/services and another's. Quality of customer service can be the crucial difference between success and failure. This course will help ensure your customers have
POSITIVE feelings about you and your organisation and so build customer loyalty.
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Cisco Designing Networks Part 1: Internetworking Analysis 


This first course in the
DCN curriculum should provide the learner with a brief overview of the internetworking technologies and devices that they must understand to begin designing
Cisco networks. It should also discuss the theories and processes for identifying the networking needs of the customer.
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Business Writing: The Fundamentals 


In
Business Writing:
The Fundamentals, participants learn how to use writing to effectively communicate information. They learn how to use the writing process to construct a well-defined idea and focus on a specific audience. They also learn the proper format for various written pieces, such as business letters, e-mail messages, and memos.
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The Professional Teller: Providing Customer Service 


...Customer
Service offers the student an overview of the customer service process and how it affects relationships with customers. The program also covers how to understand the needs of angry customers, as well as how to serve them using a process designed specifically for serving angry customers. In addition, the program instructs the student how to use verbal and nonverbal communication in
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The Professional Teller: Working with Money 


The
Professional Teller:
Working with
Money offers the student an overview of the various features of money, the different forms of currency, and how money is packaged. The program also covers how to handle money by using the processes for paying and receiving cash. In addition, the program instructs the student how to organize and secure a drawer, as well as how to distinguish between real and
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The Professional Teller: Handling Customer Accounts 


...Customer
Accounts the student will learn how to recognize the different types of account ownership, how account ownership can be reassigned, and who must sign for any transactions on any given account. The student will also learn how to differentiate between checking and savings accounts, the four types of deposits you will receive, and the steps you should take when receiving a deposit.
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Oracle Applications 11i Order to Cash: Pricing 
This course introduces learners to the
R11i Order Management suite of products and its use within the
Order to
Cash process. The course covers order management process flows, application functionality, and requirements for managing and controlling sales order fulfilment. This course also covers customer management, sales credits, pricing, and picking and shipping
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Progressing through the Complex Sale 
High-value purchases impact across the whole organization. So it's not surprising that these buying decisions are made by those at the top. But getting to these decision-makers isn't easy, which is why selling at an executive level is a more complex operation that requires all the resources of the highly skilled salesperson. This course is directed at supplying those resources. Salespeople who are
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Presenting Your Proposition 
...not only to present, but also to get commitment from your customer. Demonstrating a structure that can be adapted to most situations, this course will equip you with the skills needed to deal with the most intimidating circumstances with consummate ease. Sales people who are tasked with selling at an executive level and who are currently involved with obtaining and maintaining key/major
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Negotiating to Mutual Benefit 
The key to being a skilled negotiator is understanding the difference between negotiating and giving money away. This course demonstrates the stages and rules that will gain you a win/win solution, and with it long-term business. If you follow the guidelines set out here, you will be able to handle customer strategies and still close the deal on terms that keep both your company and your customer
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From Executive-level Sale to Strategic Partnership 
Selling at an executive level doesn't stop when the contract is signed. To develop the business and prevent attack from the competition, major accounts need nurturing. This course illustrates how knowledge of various corporate cultures will give you a customer compatible approach that safeguards and maximizes your account revenue. Salespeople who sell at an executive level and obtain and maintain
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Preparing for the Executive-level Sale Simulation 
...ment function. Because they place such a high emphasis on customer service and fast turnaround times, they want to keep hands-on control of the operation. They are being very cautious as they look for a solution. Using the three roles of the salesperson (ambassador, consultant, and
Those sales people wanting to move up into executive sales roles, and any sales managers with responsibility for
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Progressing through the Complex Sale Simulation 
...nt function. However, because of their strong emphasis on customer service and turnaround times, they are being very cautious as they evaluate a solution. Your goal is to convince them that outsourcing is the best option and that
DME should be a preferred supplier. Your ultimate goal is to gain access to the economic buying influence and to enter the negotiation phase. Your effort includes
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The Strategic Account Sales Approach 
A successful sales track record doesn't come from a hit-or-miss approach. It comes from the implementation of step-by-step processes that help ensure predictable, repeatable, and measurable results. In this course, you'll learn about the strategic account sales (
SAS) approach for successful sales. You'll start by gaining an understanding of the premises and strategy behind the approach. Then
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Understanding Your Customer 
...customer you know nothing about? You probably wouldn't succeed. The better you know your customer, the higher your chance for success. In this course, you'll learn about the first major component of the strategic account sales (
SAS) approach: research. You'll start by learning about the key areas to research using the SAS approach and where to find business information sources about your
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Conducting Effective Sales Research Meetings 
... your target accounts is important for understanding your customer's business. But only by conducting research meetings will you learn the "inside" information you need to truly understand the business fit between your company and your customer. In this course, you'll learn about bringing your research and communication skills together in strategic account sales (
SAS) research meetings. You'll
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Working with Your Customer s Key Players 
...customer relationships are essential for long-term sales success. In this course, you'll learn about the second major component of the
Strategic Account Sales (
SAS) approach--communication. You'll start by learning about developing coach relationships in your target account. A vital part of your sales effectiveness depends on finding contacts at target accounts that can become part of an
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Delivering High-Impact Sales Presentations 
The most important meeting you'll have with your client is when you show the decision makers that you have the right business fit for their needs. You've done a lot of hard work, so when the curtain goes up on your sales presentation, you want an award-winning performance. In this course, you'll learn about the third major component of the strategic account sales (
SAS) approach--presentation.
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Strategic Account Sales Skills Simulation 
...gler's
Books, you determine that the store is a potential customer for your company's services. You use a strategic account sales approach to do research on your own and then conduct research meetings with some contacts that work for the store. Unfortunately, you discover that
Bigler's manager has serious reservations about remodeling and expanding. To overcome his objections and gain access to
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The Territorial Account Sales Approach 
A successful sales track record doesn't come from a hit-or-miss approach. It comes from the implementation of step-by-step processes that help to ensure predictable, repeatable, and measurable results. In this course, you'll learn about the territorial account sales approach for successful sales. You'll start by gaining an understanding of the premises and strategy behind the approach. Then,
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Understanding Your Target Customer s Business 
...customer that you know nothing about. Do you think it would be an easy process? Probably not. The better you know your customer, the better your chances for success. In this course, you'll learn about the first major component of the territorial account sales (
TAS) approach--research. You'll gain an understanding of the benefits of good research and how to gather information from public
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Effectively Using Customer-focused Research Meetings 
... the inside perspective you need to truly understand your customer. You'll start by learning how to prepare for an effective research meeting. Next, you'll explore how to conduct research meetings to gather desired information. And finally, you'll learn how to effectively close and follow up on your research meetings. Individuals responsible for sales, sales support, business or account
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Gaining Access to Key Personnel at Your Target Accounts 
In this course, you'll learn about the second major component of the territorial account sales approach: communication. You'll start by learning about coaching relationships. A vital part of your sales effectiveness depends on finding a key contact in each target account that can become your internal coach for the sales process. Then, you'll learn about gaining access to the right level at your
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Delivering High-impact Territorial Account Sales TAS Presentations 
In this course, you'll learn about the third major component of the territorial account sales approach--presentation. Your presentation is the most important meeting you'll have with your client. This is when you show the decision makers that you have the right product and business fit for their needs. You've done a lot of hard work, so when you make your sales presentation, you want it to
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Planning Your Field Sales Approach 
...o efficiently plan their sales approach for both existing customers and prospects, as well as managing their time and territories effectively. Planning
Your Field Sales Approach provides practical tools for determining call and meeting objectives and developing appropriate openings for face-to-face selling situations. Included in the course are detailed descriptions of the six customer buying
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Customer Relationship Management eCRM 
...Customer
Relationship Management: eCRM introduces the students to managing customer relationships over the
Internet. The program details the characteristics of eCRM, how departments can use eCRM to automate processes, and how to customize eCRM interfaces for each type of eCRM user. This series is intended for managers, supervisors, customer service representatives, and anyone within an
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Field Sales Foundations 
...rse builds the foundation for a strategy that changes the customer's perception of the salesperson from a mere vendor to a consultant and true business resource. Field
Sales Foundations introduces you to the basics of the field sales approach. You'll learn about its value and the importance of customer perceptions, premises for choosing the field sales approach, how it compares with a purely
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Sales Seller Behaviors 


The
Selling Process:
Seller Behaviors, is the first of sixteen courses in this curriculum. After the completion of this course you will be able to identify the basic criteria for success in sales and identify the seven seller behaviors in buyer-focused selling. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line
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Sales Buyer Behaviors 


The
Selling Process:
Buyers Behaviors, is the second of sixteen courses in this curriculum. After the completion of this course you will be able to identify the criteria that influence buying decisions and identify the seven typical buyer behaviors in a sales interaction. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize
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Relationship Management Building the Client Relationship 
...e you to become a coach and ultimately an advisor to your customer. Finally, you will learn how to extend the client relationship by fulfilling client needs and turning client objections into opportunities. The target audience for this course is experienced sales professionals with a fundamental understanding of conducting a sales call and selling techniques. It is recommended that individuals
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Sales Buyer-Focused Selling 


The
Selling Process:
Buyer-Focused Selling, is the third of sixteen courses in this curriculum. After the completion of this course you will be able to respond effectively to buyers at each stage of a sales interaction and identify categories of buyer needs. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line
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Sales The Selling Cycle 


The
Selling Process:
The Selling Cycle, is the fourth of sixteen courses in this curriculum. After the completion of this course you will be able to list the steps in the selling cycle, match the steps in the selling cycle to the buyer-focused selling model, calculate the key ratios in the selling cycle, and analyze the key ratios in the selling cycle. The
PrimeSales curriculum engages sales
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Sales Telephone Communications 


Communicating &
Managing:
Telephone Communication, is the fifth of sixteen courses in this curriculum. After the completion of this course you will be able to identify barriers to communication, identify techniques to overcome the limitations to communicating by telephone and implement guidelines for good telephone communication. The
PrimeSales curriculum engages sales professionals in a top-down
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Sales Communication Skills 


Communicating &
Managing:
Communication Skills, is the sixth of sixteen courses in this curriculum. After the completion of this course you will be able to list the background information that helps you to qualify prospects, list sources of prospects, identify guidelines for canvassing and list the criteria for identifying the decision-maker in an organization. The
PrimeSales curriculum engages
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Sales Written Communications 


Communicating &
Managing:
Written Communication, is the seventh of sixteen courses in this curriculum. Writing a good sales proposal helps to convince the buyer of the
Seller's merits and of the benefits of buying from him or her. Written
Communications highlights the reasons for and benefits of writing a sales proposal. sellers become familiar with the twelve components that constitute a good
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Sales Managing a Territory 


Communicating &
Managing: Managing a
Territory, is the eighth of sixteen courses in this curriculum. After the completion of this course you will be able to identify the customer information you need to record, list the steps in drawing up a calling cycle, and sequence the steps involved in routing and scheduling calls. The
PrimeSales curriculum engages sales professionals in a top-down roll-out
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Sales Gathering Information 


Starting the
Sale:
Gathering Information, is the ninth of sixteen courses in this curriculum. After the completion of this course you will be able to list the background information that helps you to qualify prospects, list sources of prospects, identify guidelines for canvassing, and list the criteria for identifying the decision-maker in an organization. The
PrimeSales curriculum engages sales
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Sales Planning a Sales Call 


Starting the
Sale:
Planning a
Sales Call, is the tenth of sixteen courses in this curriculum. After the completion of this course you will be able to identify the steps involved in planning a sales call and identify the essential elements of a sales objective. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line
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Sales The Sales Call 


Starting the
Sale:
The Sales Call, is the eleventh of sixteen courses in this curriculum. After the completion of this course you will be able to identify the guidelines for opening a sales call, list the steps in making an opening statement, and identify opening statement variations according to the type of call. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of
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Sales Probing and Questioning 


Starting the
Sale:
Probing and
Questioning, is the twelfth of sixteen courses in this curriculum. After the completion of this course you will be able to distinguish between open and closed questions, and develop buyer needs using the four question types. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line
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Sales Presenting Solutions 


Concluding the
Sale:
Presenting Solutions, is the thirteenth of sixteen courses in this curriculum. After the completion of this course you will be able to identify the differences between features, advantages and benefits, and present a solution to a buyer. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line
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Sales Closing the Sale 


Concluding the
Sale:
Closing the Sale, is the fourteenth of sixteen courses in this curriculum. After the completion of this course you will be able to identify the buying signals that tell you when to close the sale and close a sale using a three-stage approach. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line
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Sales Buyer Reactions 


Concluding the
Sale:
Buyer Reactions, is the fifteenth of sixteen courses in this curriculum. After the completion of this course you will be able to identify the steps involved in supporting a favorable reaction, identify guidelines for dealing with low reactors, list the steps in handling objections, and manage objections using a five-step approach. The
PrimeSales curriculum engages sales
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