Instructor Led Customer Response Training

Data Mining for CRM using SAS-Enterprise Miner This course introduces you to the application area of customer relationship management (CRM) and the SAS-Enterprise Miner 6. 2 interface. Differences between the pattern learning approaches of parametric statistical analysis and data mining are presented and compared. Groups of algorithms are combined to form "ensembles" for more powerful prediction of customer response patterns. Customer behavior  more...

The Essentials of Data Mining and Predictive Modeling for Internet and Direct Marketers DESCRIPTION "Data Mining and Predictive Modeling" are intertwined buzzwords that wea ve all heard. And perhaps youa re not quite sure what they mean or how they differ. While this is an incredibly important question to answer, the even more vital question is, "How do I make them meaningful?" This course addresses all of these questions in detail. Though frequently thought of in terms of  more...

Advanced Data Mining and Predictive Modeling for Internet and Direct Marketers DESCRIPTION "Advanced" data mining and predictive modeling dives into the more sophisticated data mining and modeling techniques that an increasing number of enterprises are employing to generate huge impacts on their bottom lines, whether it be through the internet or through direct marketing channels. Long gone are the days when data was scarce. In the modern world, wea re drowning in data  more...

Leveraging Merchandise as Part of Your Brand Strategy Millions of dollars are spent every year on branded merchandise, but most companies are not integrating this merchandise into their stratgic marketing and and branding vision effectively. Breakout's one day Brand Activation Workshop will teach you to incorporate your branded merchandise into your existing or prospective PR and advertising campaigns. We will show you creative ways to draw your  more...