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Brand Management Integrated Marketing on-line e-learning cbt (computer based)cd rom ...sement park. In this simulation, you will meet with Susan Darnell, the newly appointed Director of Online Commerce, to brief her on the integrated branding strategy the company implemented three years ago. Happy Hill is preparing to expand into online commerce, and it is important that it fit into the integrated branding scheme of the company. As the Director of Marketing, you must explain the  more...
Competitive Intelligence Implementing a Competitive Intelligence System on-line e-learning cbt (computer based)cd rom ... In this simulation you will meet with Susan Darnell and Dean Kramer. Both are Project Managers and members of Icon's centralized Buying Center. Susan, the newest member of the management staff, knows very little about Competitive Intelligence while Dean, a seasoned veteran, is skeptical of Competitive Intelligence's applicable uses to Icon. Your goal is to thoroughly explain CI to  more...
Advanced Interpersonal Communication Comm to Build a Positive Culture on-line e-learning cbt (computer based)cd rom Advanced Interpersonal Communication: Communicating to Build a Positive Culture gives the student an overview of the dimensions of organizational culture and how communication perpetuates an organization's culture. This program also defines what a cultural network is and offers guidelines for using the cultural network to your advantage. Steps for empowering employees are also offered in this  more...
Communicating w Difficult People Communicating with Your Manager on-line e-learning cbt (computer based)cd rom ...a manager, Robert Bailey, and one of his employees, Susan Darnell. During the encounter, Robert yelled and made abusive comments to Susan. Robert has already acknowledged that the incident happened and has been reprimanded. However, you need to find out whether this was an isolated incident or an example of recurring behavior. You will begin by meeting with Terrence Martin, another of Robert's  more...
Managing Performance The Performance Appraisal Process on-line e-learning cbt (computer based)cd rom ... of the appraisal process. Next, you will meet with Susie Darnell, a co-worker of Patty's, to obtain feedback on Patty's performance. It will be important to avoid influencing Susie's evaluation of Patty. Unit 2: Conducting an Appraisal Discussion (0.5 - 1.5 hours) Recognize actions you should take to prepare for an appraisal discussion.  more...
Organizational Learning Transferring Knowledge within an Org on-line e-learning cbt (computer based)cd rom In Organizational Learning: Transferring Knowledge within an Organization, you will learn to use management tools and identify challenges encountered when using technology for knowledge transfer. You will also learn how to encourage knowledge transfer through employee empowerment and incentives, as well as how to address and overcome transfer reluctance. Learn To  more...
Organizational Behavior The Organizational System on-line e-learning cbt (computer based)cd rom ...49; In this simulation you will meet with Susan Darnell, Employee Relations Specialist, Ronald Spear, Telecommunication a a s Manager and Amanda Douglas, Research and Development Director. Susan and Ronald have noticed a decline in Amanda a a s enthusiasm. Normally an outgoing and energetic individual, Amanda a a s behavior has lately become increasingly somber and sometimes  more...
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