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From Executive-level Sale to Strategic Partnership Selling at an executive level doesn't stop when the contract is signed. To develop the business and prevent attack from the competition, major accounts need nurturing. This course illustrates how knowledge of various corporate cultures will give you a customer compatible approach that safeguards and maximizes your account revenue. Salespeople who sell at an executive level and obtain and maintain  more...

The Client-Consultant Relationship Getting to know your clients and their needs are the vital first steps to establishing productive working relationships. Understanding more about their organizations and what they expect from you will be essential if you are to provide a high-quality service that will excite them. You will also need to know how to recognize all the stakeholders and the real decision makers within an organization,  more...

Taking Systems Thinking into Your Personal Life Have you tried to change a habit over and over only to face defeat again? Do you look at your relationships and see the same problems coming up and feel incapable of changing them? Does it feel like you're butting your head up against the same wall with no relief in sight? Using systems thinking in your personal life can be a new and effective way to tackle and change issues at their core. It is  more...

Setting the Stage for IT Success How have the responsibilities of IT professionals changed over time? What can you do to bring together the diverse concerns of the IT department and top business managers? What are the best ways to convince management that your IT solutions are grounded in reality? Answers to these questions are presented in this course examining strategies that learners should know to understand the role of IT  more...

Six Sigma Team Leadership By addressing customer needs, streamlining processes, minimizing variance, and addressing poor quality and inefficiency, Six Sigma can encourage a more profitable and sustainable business. The development and leadership of an effective team is critical if these outcomes are to be achieved. An effective Six Sigma team comprises the right people using their skills in collaboration with each other to  more...

Lean Value ...rocesses, conducting customer surveys, and used audits to determine what customers want. Yet, according to lean thinkers these techniques don't go far enough. They still departmentalize the value concept. Lean experts propose a more holistic view of value that stretches beyond organizational boundaries and stream from manufacturer to supplier to producer. This course explores this value  more...

Elements of Marketing Strategy You want to develop a powerful, and well-documented marketing strategy in order to get your new product or service approved. This course is designed to give you a strong start in developing your marketing vision, direction, and ultimately a plan. You'll get an overview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their  more...

Lean Techniques Imagine that you're shopping at a local furniture store when you see a lamp that you must buy. It's exactly what you've been looking for at the right price. But the lamp model is out of stock and the only one left is the floor sample. Naturally, you inquire about purchasing the sample, but the sales person tells you that the store has a policy of prohibiting this. Why? Wouldn't it make sense to  more...

Branding Your Internet Identity Define Your Core Business This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. It also demonstrates how important it is to review your company name. The all-important question - to what degree your organization should launch an Internet presence - is also addressed. Professionals who want to create and promote an online marketing strategy.  more...