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From 123-CBT Computer Based Training
Brand Management Building Brand Equity
...l Learning Time 2 to 4 hours Objectives Unit 1: Determining Brand Equity Benefits (0.5 - 1 hour) Identify common advantages that brand equity provides. Explain the benefits of increased brand equity. Identify the sources of brand equity. Increase brand awareness.
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Brand Management Building Brand Equity
...l Learning Time 2 to 4 hours Objectives Unit 1: Determining Brand Equity Benefits (0.5 - 1 hour) Identify common advantages that brand equity provides. Explain the benefits of increased brand equity. Identify the sources of brand equity. Increase brand awareness.
more...
