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From Business Expert Webinars
Use Direct Mail Effectively On A Tight Budget
...en more so than Internet marketing. According to a recent DMA study, direct mail marketing yields a higher direct order conversion rate than email marketing. The key is to learn how to structure a cost-effective direct mail campaign that generates a strong return-on-investment.
Shannon Kavanaugh, master marketer and founder of Go-To-Market Strategies, helps marketing professionals leverage
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