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Pricing Strategies for Profitable Growth How to Formulate the Right Price in a Service Business 'If I price it too high, they won t buy. If I price it too low, we barely break even.' The yin and yang pricing debate has been a staple in business since the beginning of time. When you are operating a service company, it is very easy to price yourself right out of business if you don t know all of the factors that affect profitability.  more...
Name Your Price and Get It! Strategies for Effectively Handling the Money Conversation 'If we don t lower our price, we won t get the business!' Just as kryptonite paralyzes Superman, the price objection stops sales people in their tracks. For some, it triggers a paralyzing fear. Others don t know how to resolve the concern. Drop the price? Walk away from the deal? Hold firm? There are tell-tale signs that tell you exactly  more...
Migrating from a Product Sales Person to a Solution Sales Person What is the determining factor in who wins a sale? Is it price? No! Is it the product knowledge of the sales person? No! Prospects can learn product information easily enough on the web. They don't need a sales person for that. Buyers expect sales people to formulate solutions to their problems, not push their wares. Yet, many sales people say they are solution sales people, but can only say the  more...
Powerful Follow-up Techniques That Drive Prospects to Buy Sales Tactics to Unclog Your Sales Funnel Low closing ratios on outstanding proposals is one of the biggest issues plaguing sales organizations large and small. Most salespeople simply don't know how often to contact prospects, or what to do or say when they do contact them. They end up doing the same things their competitors do, with increased pressure to reduce price to close sales. David  more...
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