Instructor Led E Marketing Training in United Arab Emirates

Senior Management Program A Mini MBA List the characteristics of the new workplace. Apply the skills of a senior manager and leader. Practice the foundations of business analysis. Apply the latest management concepts and techniques to their current managerial position, with particular emphasis on strategy formulation, economic analysis, marketing and sales, finance, Human Resources and organizational behavior. Develop and  more...

Advanced Selling Skills Identify their market and its main players. Conduct a SWOT analysis to enable them to properly position their products/services. Respond to customer needs in order to adapt their selling approach to those needs. Provide advanced selling knowledge and skills for dealing with customer objections. Gain awareness of professional behavior during all phases of the sales call. Explain how to  more...

Certified Marketing Professional Understand the marketing framework of a business organization. Focus on best practices, tools and models to implement an effective marketing and sales management system. Emphasize planning and executing advanced marketing strategies. Develop strategies, initiatives and programs to build and sustain a competitive market advantage.  more...

Certified Sales Manager Analyze personal strengths and weaknesses in sales management. Demonstrate traits of an excellent sales manager. Plan forecasts and quotas with more accuracy and precision. Conduct sales coaching and counseling sessions effectively. Focus the sales team to generate increased sales and profits. Provide sales training for colleagues. Review sales tactics from best practices so they  more...

Certified Sales Professional Become one of the top 20 of sales people by improving their personal attitude, skills, and knowledge. Apply a structured and tested sales process to maximize every sales opportunity. Use appropriate questioning techniques and listening skills which will lead to a reduced level of objections and an increased level of sales. Make presentations that meet both organization objectives and the  more...

Creative Retail Selling and Visual Merchandising Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty. Understand customer behavior in a retail environment. Use practical selling skills to guide their customers through a defined customer decision process. Ensure a positive shopping experience. Generate outstanding customer service.  more...

Customer Loyalty Strategies and Measurement Improve customer satisfaction, retention, loyalty and measure them in a meaningful and systematic way. Include a profitability dimension to any customer loyalty strategy. Plan, manage and analyze impactful customer satisfaction surveys. Define customer segments, profiles and models for maximum strategic as well as tactical impact. Create Customer Value Propositions that work.  more...

Customer Relationship Management CRM Strategic Roadmap Articulate why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers. Determine the uses and objectives of a CRM system. Recognize best practices in implementing a CRM strategy. Apply CRM for improving marketing, sales, customer service, and customer contact. Use Social CRM to drive collaboration among salespeople to increase their  more...

Effective Brand Management Ensure their organization, product or service succeed through careful attention to brand imperatives. Craft a powerful brand positioning statement that reflects the brand promise and the expectations of their most valued customers. Build a fully aligned, brand-focused operation. Measure brand equity, track it and maximize it. Avoid the dangers and pitfalls of ignoring the laws of  more...

Effective Promotion and Advertisement Strategies Implement powerful promotions and advertising campaigns to boost sales. Design a promotion plan aimed at both the trade and the consumer. Apply the most effective criteria for successful advertisement campaigns. Use tried and tested merchandising principles as a key selling tool inside retail outlets.  more...

Internet Marketing and Social Media Reach their buyers directly, establishing a personal link with current and prospective customers. Access niche buyers with targeted and effective messages. Publish content that people want to read and that search engines reward with high rankings. Migrate individual marketing activities to their online marketing. Monitor the web for buzz about their brand. Use tools like blogs,  more...

Key Account Management Establishing Profitable Customer Relationships Improve margins and make more profits. Prioritize efforts for maximum results. Develop a sales plan for each strategic (key) account to fully satisfy client needs and maximize customer value. Lead the buying process and close more sales. Maximize human capital utilization. Identify, evaluate and prioritize opportunities for business and relationship development.  more...

Marketing for Better Results Define the nature and concept of marketing in a competitive environment. Understand the process of planning for marketing activities. Apply the techniques used in assessing market opportunities. Gather information necessary for implementing successful marketing strategies. Understand the implications of the 4Ps in marketing.  more...

New Product Launch using Marketing Communication Proven Strategies and Techniques Examine all aspects of the New Product Development (NPD) process, and the factors influencing all the stages involved in a successful NPD. Identify a variety of launch success factors that will improve launch process planning and execution. Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today's consumers. Understand the importance of using media  more...

Power Selling Identify the behaviors and skills of a successful sales professional. Describe different types of selling models. Prospect and conduct a powerful sales call. Use a customer centered selling approach to provide value. Choose a closing technique to earn the business. Manage the customer relationship on an ongoing basis. Develop an action plan to apply new skills.  more...

Retail Management Oversee store operations, supervise employees and manage inventory. Understand customer behavior in a retail environment. Develop successful sales plans to grow store profitability. Ensure a positive shopping experience. Use proper merchandising and promotional strategies to improve sales performance and customer loyalty.  more...

Sales and Marketing Financials Reporting and Analysis Using Excel Understand the central link between Finance and Sales. Describe and demonstrate the procedures of formulating sales forecasting, budgeting and control. Optimize allocation of sales resources for maximum productivity. Assess the costs and benefits of marketing management decisions. Communicate operational and financial strategies and results. Plan, design, and construct sales  more...

Sales and Marketing in a Competitive Environment Analyze the various principles underlying sales management functions. Practice human relations skills pertaining to management of sales teams. Demonstrate professional behavior as sales managers/supervisors with their teams. Apply sales competency models in interviewing, training and evaluating sales professionals. Manage the buyer/seller relationship and make an impact on sales  more...

Sales Planning and Territory Management Analyze the process of sales planning and territory management. Practice effective ways of setting goals, developing sales activities and managing time. Use relevant tools for route structuring and territory management. Apply effective territory management and strategic selling methods. Revise sales strategies and provide proper sales training for sales force. Successfully choose,  more...

The Strategic Marketing Plan Apply a logical step-by-step process to produce a sound marketing plan. Present a marketing plan that builds on marketing audit findings. Use marketing audit findings to identify effective strategies and tactics. Develop the components of the strategic marketing plan. Understand and implement the different marketing warfare strategies (offensive, defensive, and flanking).  more...

Value-Based Selling Overcoming Price Objections Become a value-added salesperson. Understand the value-added selling process. Sell on all three dimensions of value product, company, and personal commitment. Know the psychology of the buyers and how to respond to their doubts. Recognize opportunities to add value to the client's business. Apply the power of using features and benefits and questioning in value-based selling.  more...

Certified Training Professional Identify the strategic significance of training through particular emphasis on aligning training with strategy, marketing training within the organization and partnering with managers and supervisors. List the strategic, tactical and administrative competencies of the training professional. Use appropriate methods to conduct a Training Needs Assessment (TNA). Examine ways to select and  more...

Meirc Training Dubai: The Distance Manager, Managing Offsite Employees Objectives: By the end of the management training program, participants will be able to: Enhance their cross cultural understanding and successfully manage in a virtual environment. Build trust with team members. Differentiate between virtual and remote teams and adapt their leadership skills. Learn new technologies to support virtual teams. Reinforce and upgrade their team leadership. Build  more...

Advanced Public Relations ' This program is designed for Managers, supervisors and officers experienced in public relations. Also, other key personnel whose work involves contact and interaction with the internal/ external public, particularly in the areas of personnel, marketing, sales, training and administration. This program is worth 25 NASBA CPE?s. Practice the key communication skills and techniques which are  more...

Public Relations and Media Skills ' This program is designed for Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/ external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. This program is worth 25 NASBA CPE?s. Analyze and assess the latest public relations concepts and  more...

Advanced Public Relations ' This program is designed for Managers, supervisors and officers experienced in public relations. Also, other key personnel whose work involves contact and interaction with the internal/ external public, particularly in the areas of personnel, marketing, sales, training and administration. This program is worth 25 NASBA CPE?s. Practice the key communication skills and techniques which are  more...

Advanced Public Relations ' This program is designed for Managers, supervisors and officers experienced in public relations. Also, other key personnel whose work involves contact and interaction with the internal/ external public, particularly in the areas of personnel, marketing, sales, training and administration. This program is worth 25 NASBA CPE?s. Practice the key communication skills and techniques which are  more...

Advanced Public Relations ' This program is designed for Managers, supervisors and officers experienced in public relations. Also, other key personnel whose work involves contact and interaction with the internal/ external public, particularly in the areas of personnel, marketing, sales, training and administration. This program is worth 25 NASBA CPE?s. Practice the key communication skills and techniques which are  more...

The Strategic Marketing Plan Objectives: By the end of the program, participants will be able to: Define the concept and scope of strategic marketing. Understand the process of strategic planning. Apply the techniques used in preparing the strategic marketing plan. Develop the components of strategic marketing planning.  more...

Advanced Selling Strategies Objectives: By the end of the program, participants will be able to: Respond to customers' needs in order to adapt their selling approach to those needs. Provide advanced selling knowledge and skills for dealing with customers' objections and closing the deal. Gain awareness of the professional behavior during all phases of the sales call. Obtain an understanding on how to develop a long-term  more...