Online E Marketing eLearning - Training Resources

Team Management - Enabling Teams In this course you will learn to build a supportive and enabling team environment. You will learn how to encourage members to think like a team, how to provide adequate time to perform and meet, and demonstrate faith in the members capacity to achieve. The user is given 1 year access to this course. You may complete it as quickly as you care to, however be diligent to understand and apply the  more...

Team Management - Leading Teams In this course, you will learn about the selection of a team leader, what team leaders need to know, and what constitutes a team. You will also learn about the traits and roles of an effective team leader are, team communication, and how to hold effective team meetings. The user is given 1 year access to this course. You may complete it as quickly as you care to, however be diligent to understand  more...

Team Management - Team Participation This course covers the elements of successful teams, the role of a good team member, and team communication. This course is geared to expedite your own development as a team member in creating successful teams. The user is given 1 year access to this course. You may complete it as quickly as you care to, however be diligent to understand and apply the new knowledge in a satisfactory manner. Team  more...

Teams Management - Managing Team Conflict This course will teach you how to manage team conflict through understanding and dealing with the dynamic and changing work environment, personalities, concern over job security, changing team members, team vs. organizational dynamics, and division of tasks and functions. The user is given 1 year access to this course. You may complete it as quickly as you care to, however be diligent to  more...

Architecting Web Content (Master Class)-Self Directed ... publishing guidelines, and you will look at some effective marketing strategies. Each week, you will work through online lessons, research projects, discussion questions, and review tests. This will make sure that you are learning the materials effectively. At the end of the course, you will complete a course project that will integrate the concepts of the course and will tie it all together  more...

Creating Popular Web Content (Master Class)-Self Directed ...nd you?ll learn to write web content that works?-persuasive marketing copy, press releases that get picked up by journalists, FAQs that help users navigate your site, news stories that provoke discussion, successful e-mail newsletters, entertaining webzine articles, a Weblog giving your personal vision to the world, and an electronic version of your resume. Each week, you will receive course  more...

Self directed tutorial-Teach Yourself Search Engine Training Strategies in 7 Days With Software The key to generating free, targeted traffic to your web site comes with achieving a top ranking.  more...

Self directed tutorial-Teach Yourself Search Engine Training Strategies in 7 Days Without Software Spearhead your site in the top 10 rankings on the major search engines and keep it there.  more...

eMarketing 1.1 eMarketing Association`s complete basic e-marketing course. 5 Lessons covering the basics of eMarketing. Each lesson is sent via e-mail and Internet link over a four week period. At the completion of the 5 Lessons there is a final exam administered via e-mail. Students Passing the final exam are given a personalized certificate of completion from the e-Marketing Association.eMarketing Business  more...

Advanced e-Mail Marketing The Advanced e-mail Marketing Course provides a contemporary and comprehensive learning program for e-mail marketing. The course is designed for marketers with a general knowledge of e-marketing techniques and processes. Students should complete the e-marketing course first or have general experience in e-marketing prior to taking this advanced course. The course is instructor led via e-mail, a  more...

Certified eMarketing Associate Certification (CeMA) A professional marketing certification. This is not a course but rather a certification that demonstrates competency in eMarketing. The CeMA certification is a substantial credential for students as well as professionals who are new to the e-marketing profession. The CeMA certification can be of benefit in employment applications, resumes, bios, and college admission applications. The  more...

Effective Business Presentations Using Flash This comprehensive, interactive, instructor-led 10 lesson course is designed for beginning level Flash users who wish to apply the power of Flash to business presentations, product demonstrations and other business-oriented marketing concepts. This course is designed for beginner level Flash users who wish to apply the power of Flash to business presentations and product demonstrations. Even if  more...

Selling the Way Your Customer Buys Learn how to read your clients,adapt your presentation and build a solid business relationship.  more...

Boost Your Self-Confidence And Enjoy Selling Success Reinforce your self-motivation, understand how to improve your attitude and set goals. Selling success is part product and industry knowledge, part people and communication skills and part attitude and perspective. Strengthen your self-image, set and achieve goals that reach your company`s and your own expectations and reinforce your self-motivation to take control of what you can to reach your  more...

How to Ask The Right Questions To Maximize Influence And Minimize Objections Develop a deliberate strategy that results in overcoming objections and makes and keeps the sale. More important than what you say is what you ask. People believe their answers to questions more often than they believe you. When you invest your time by maintaining a relaxed, inquisitiveness earlyon, you save time later. People give you the information you need to maximize your influence. By using  more...

Sales Marketing in the 21st Century Principles and practices of Sales & Marketing in the 21st Century are examined.  more...

Making Effective Screenshots: Saving Time, Increasing Impact ..., develop GUI prototypes, support customers, and illustrate marketing brochures. But how can we take these screenshots efficiently, capturing what users need, modifying the images consistently, storing them for easy access, and placing them on our pages effectively? As a beginning communication professional you learn a lot about important topics such as writing procedures, organizing content,  more...

Architecting Web Content (Master Class) ... publishing guidelines, and you will look at some effective marketing strategies. Each week, you will work through online lessons, research projects, discussion questions, and review tests. This will make sure that you are learning the materials effectively. At the end of the course, you will complete a course project that will integrate the concepts of the course and will tie it all together  more...

Creating Popular Web Content (Master Class) ...nd you?ll learn to write web content that works?-persuasive marketing copy, press releases that get picked up by journalists, FAQs that help users navigate your site, news stories that provoke discussion, successful e-mail newsletters, entertaining webzine articles, a Weblog giving your personal vision to the world, and an electronic version of your resume. Each week, you will receive course  more...

Winning Over Difficult Customers Strategies for getting the attention and cooperation of the difficult customer. Concerns, objections and difficulties in customers come in a variety of styles. They might be uncertain, angry, clammed up or just plain rude. If you and your customer could read each other`s mind there would likely be none or at least few of these encounters. The reality is your customer has previous buying  more...

The Entrepreneurship Certificate in Marketing Mastery Program A Trump U Course- Starting a new business means more than having a good idea. The hottest concept will cool off in a minute if it isn t fueled by the knowledge and skills that are needed to transform it into a real and sustainable business. Students will be given an opportunity to work on their own business concepts. Students may complete this course within a reasonable period of time. Contact  more...

So You Want to be a Technical Writer! A 6-week course will introduce you to technical writing as a career. This 6-week course will introduce you to technical writing as a career. You`ll gain an understanding of what technical writers do, where they work, the skills they need and the tools they use. You`ll learn about job trends and salaries. And you`ll have the opportunity to interact with technical communicators who will be happy to  more...

Skyrocket Sales with Advanced Copywriting Strategies Apply proven techniques and methods to any business writing situation. Designed specifically for beginners or more advanced writers seeking training in the art and craft of copywriting. Purchase of supplemental material will be required for further reading. You can purchase that material by going here: http:// /ebooks/ebook_present.asp?menuID=11&bookID=75  more...

Search Engine Training Workshop (With Trial Software) The key to generating free, targeted traffic to your web site comes with achieving a top ranking. To be competitive on the Internet your site must rank in the top 30 of the top ranking search engines and directories. Search engines are the fastest way for prospective customers to find your site. So do not underestimate what good positioning in the search engines can do for you. It has been  more...

Search Engine Marketing Strategies for Small Business Operations - Instructor Led Let an Search Engine Expert teach you how to quickly obtain top rankings and generate $$$ for your small business. A Great Value! Learn the secrets of effective search engine positioning and boost your Internet selling power a hundred fold. The perfect web business is the one that drives "targeted traffic" to their web site. How is this done? By achieving a top ranking in the major search  more...

Search Engine Competency Assessment-Level 1 (SECA Basic Certification) SECA Basic Certification covers skills built on a framework of current Search Engine Optimization theory and best practices. By passing SECA Level 1 you will demonstrate a reliable and validated measure of overall Search Engine Optimization performance, knowledge and skill sets. A successful passing grade entitles you to apply and receive a SECA Certificate from an Accredited State University.  more...

Sales Through Service Skills Sales through Service Skills equips participants with a process and the communication skills to identify, meet and beat their customers expectations. It will help them through the sales through service process: first contact, explore customer needs, match the needs, close the deal and take the extra step. It will also help to analyze what the customer wants and needs by combining active  more...

SalesPlus Successful professional sales people bring a set of skills and attitudes to potential sales opportunities that result not only in sales but in developing customers who will continue to do business with them time and time again. Identifying potential sales opportunities, making the sale, and creating a customer relationship that will result in future business is the art of selling. By the end of  more...

Proven success in building an E-business Before you invest, learn the essentials of running an on-line business and avoid getting ripped off! This is an intense course designed to teach you the basics of building your own Internet business. If you think putting up a web site is all you need to do, you are DEAD WRONG! By taking this course you will learn how to control all of the costs associated with starting an Internet business  more...

Negotiate to Win A Trump U Course- The most critical skill in business is negotiation. It`s all about getting what you want, every time. The responsibility to learn how to negotiate is all yours. It`s not up to your boss or colleagues or spouse or customers. So get started!Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this  more...

Market Leadership in an E-Commerce Age This course will provide a detailed study of the principles of e-commerce. The students will be able to apply their understanding to organizational and life situations. Participants will work with the assumption that e-commerce and the information age have permeated every aspect of their daily lives. The course is expected to raise that awareness through self-assessments and begin to look at the  more...

Master Search Engine Optimization Competencies for Web Developer (MSEOC) This certification has been designed for individuals who have previously enrolled in any web-based search engine training courses or seek Certification based on your search engine training and experience alone. The Internet search engines continue to evolve and with it, the strategies for effective web site promotion and marketing. Search engine submissions when done by certified professionals  more...

Maximize Profits by Managing Real Estate like an Entrepreneur--Instructor-Led A Trump U Course- Rental property owners can profit from what entrepreneurs know: success lies in examining all aspects of your business, looking for opportunities to reduce expenses and maximize income. In this exclusive course, TrumpU experts will show you how to position your property correctly for the target market, manage problem tenants, market your property, and more. Students may complete  more...

Management & Leadership Decision Support Systems Training Program This course will teach you how to effectively and efficiently implement a system of management and leadership Decision Support and decision making. In the 21st Century, and its global economy, the skill of decision making is vitally important to an organization's longevity and success. This course provides a proactive method of effective and efficient decision making. The decision making process  more...

Learn How To Write Effective Persuasive Written Communication Perfect short course for those seeking to persuasively communicate with their audience through written communication. The main objective of this course is to equip you with a proven method and persuasive writing technique. This course is designed specifically for anyone who wants to get the "target audience" to take action or shift their opinion or point of view. Since no one can be expected to  more...

Keep Them Coming Back: Customer Retention Strategies That Work--Instructor-Led ...Take this course to find out how to do terrific, affordable marketing on your own. You will learn how to do the kind of marketing that will unlock your business`s potential. And you will start creating the kind of message that truly resonates with your customers.Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to  more...

Keep Them Coming Back: Customer Retention Strategies That Work--Self-Directed ...Take this course to find out how to do terrific, affordable marketing on your own. You will learn how to do the kind of marketing that will unlock your business`s potential. And you will start creating the kind of message that truly resonates with your customers.Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to  more...

Instructor Led-Search Engine Training Workshop The key to generating free, targeted traffic to your web site comes with achieving a top ranking To be competitive on the Internet, your site must rank in the top 30 for search engines and directories. Top ranking is the only way prospects can find your site, so do not underestimate what good positioning in the search engines can do for you. It has been estimated that up to 80 percent of all web  more...

How To Master Sales Skills Course description -- The How to Master Sales Skills bundle will develop the most essential skills in sales personnel without extensive away-from-work classroom training. Based on fundamental best practices, these courses prepare new sales personnel to be effective. They create a common baseline set of processes for an entire sales organization, regardless of previous experience, to follow as  more...

How to Successfully Manage a Small Business Pay Per Click Advertising Budget Pay Per Click Marketing Techniques that will save you time and make you money. The advent of pay-for-click search engines now offers you a benefit of instant traffic. To achieve high rankings with the search engines can take 4-6 months with a new site, but with pay-per-click search engines people find you immediately after you setup your account and your bidding request is approved. This tutorial  more...

Expert Certificate Course in Medical Billing This course is for students who want to learn all of the skills and knowledge needed to succeed in this medical-support field. When you begin working in the healthcare industry, you will be armed with all of the medical billing skills and confidence you need to do an outstanding job. This course also touches on the business acumen needed to market your new billing skills. This marketing knowledge  more...

Fair & Unfair Competition Rules The rules regarding what is fair and unfair competition affect virtually all of a company's business decisions hiring, marketing, sales, customer-relations, and research and development, among others and are important for employees to understand. Violations of these rules can be very damaging to a company generally and, in some cases, to individual employees. Unfair Competition The rules  more...

Electronic Commerce - Security Issues This course is designed to give the student a good understanding of security issues surroungind Electronic Commerce (E-Commerce) including security threats, implementing security, and payment systems. This course gives the student a good understanding of issues realted to doing business over the Internet and how to protect a E-Commerce website. The course is self-paced and taught by a audio of  more...

Electronic Commerce - Introduction This course is designed to give students a good understanding of the basics of Electronic Commerce (E-Commerce) This course gives the student a good understanding of the history of Electronic Commerce, How the Internet and the Web provide the infrastructure for E-Commerce, Tools and Software used to design, implement, and manage E-Commerce and E-Commerce web sites. This course is an "E-Learning"  more...

Electronic Commerce - Strategies This course is designed to give students a good understanding of the basics of Electronic Commerce (E-Commerce)Stratetis, including marketing, promotion, and sales strategies. This course gives the student a good understanding of Marketing/Sales/Promition Strategies, Purchasing and Support Activities, ethical, legal and tax issues related to Electronic Commerce. This course is an "E-Learning"  more...

Electronic Commerce 3 Course Bundle The Electronic Commerce (E-Commerce) 3 Course Bundle is a compilation of Electronic Commerce - Introduction, Electronic Commerce- Strategies, and Electronic Commerce - Security Issues courses combined into one single bundled course. This bundle of 3 courses gives the student a good understanding of the history of Electronic Commerce, How the Internet and the Web provide the infrastructure for  more...

Discover the Benefits of Self-Publishing! If you are considering self-publishing your book, this course will provide you with a systematic approach for accomplishing that task. You will learn how to format your manuscript so that it is ready for the printers; how to register your copyright, get your ISBN number, Library of Congress Number, and EAN; identify binding and paper options, and how to market your book and sell it. Course  more...

Design a Winning Business Based on Your Idea--Instructor-Led A Trump U Course- A disciplined business plan turns dreamers into winners. To turn a concept into a golden success, you need a plan for financing, market research, marketing, operations and more. Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have  more...

Design a Winning Business Based on Your Idea--Self-Directed A Trump U Course- A disciplined business plan turns dreamers into winners. To turn a concept into a golden success, you need a plan for financing, market research, marketing, operations and more. Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have  more...

Build Your Own BIZ(tm) Comprehensive Certificate Complete, Build Your Own BIZ(tm) package is a web-based resource of 17 comprehensive modules designed to help you work smarter, stay competitive, and make more money. You can complete your course of study sooner than the time period stated. You will have 1 year access to this course from the day of enrollment. Group discounts available. Build Your Own BIZ? Build Your Own BIZ? is a web-based  more...

Build a Powerful Marketing Strategy--Instructor-Led A Trump U Course- Without great marketing, your businesses can fail. With the right marketing strategy, you gain a big edge over your competition. In this course, learn to increase your sales through marketing. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials. Students may complete this course within a reasonable period  more...

Build a Powerful Marketing Strategy--Self-Directed A Trump U Course- Without great marketing, your businesses can fail. With the right marketing strategy, you gain a big edge over your competition. In this course, learn to increase your sales through marketing. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials.Students may complete this course within a reasonable period of  more...

Build a Powerful Branding Strategy--Instructor-Led ...ll ever have: your brand. It doesn`t matter whether you`re marketing a small neighborhood business or a major corporate enterprise. The manner in which you manage your brand will have a direct impact on your revenues. For consumer market companies, brands that are properly managed typically account for 50 to 80 percent of a business`s revenues. For industrial markets companies, brands that are  more...

Build a Powerful Branding Strategy--Self-Directed ...ll ever have: your brand. It doesn`t matter whether you`re marketing a small neighborhood business or a major corporate enterprise. The manner in which you manage your brand will have a direct impact on your revenues. For consumer market companies, brands that are properly managed typically account for 50 to 80 percent of a business`s revenues. For industrial markets companies, brands that are  more...

Build Your Own BIZ(tm) - Bootstrap Marketing This course will help you create a marketing plan and learn to promote your product effectively.You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business  more...

An Entrepreneur`s Guide To Starting A Medical Billing Company A 25 page self-directed marketing course designed for those interested in establishing a home based medical billing business. Student may submit questions and have materials reviewed. This course is designed to help you establish, and answer questions you have, about starting a home based medical billing business. The course is designed to guide you on how to establish yourself as a medical  more...

Accelerate your Business Growth--Instructor-Led A Trump U Course- Business is dynamic. If you`re not able to adapt and change your competitors will. Only the innovative survive. In this course, learn to grow your business with new products and services. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials. Students may complete this course within a reasonable period of  more...

Accelerate your Business Growth--Self-Directed A Trump U Course- Business is dynamic. If you`re not able to adapt and change your competitors will. Only the innovative survive. In this course, learn to grow your business with new products and services. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials.Students may complete this course within a reasonable period of  more...

7 Steps to A Lot More Sales ...e marketing/sales training course designed to help business owners and marketing managers discover hidden sales opportunities within their business. Upon completion participants will be able to implement the 7 STEPS and new bonus step on Internet Marketing to unlock the hidden sales opportunities discovered for exponential increases in sales and profits of 25%-100% or more in as little  more...

5 Steps to Effective Persuasive Business Communication Get quick results with this proven method and technique. The main objective of this course is to equip you with a proven method and persuasive writing technique. This course is designed specifically for anyone who wants to get the "target audience" to take action or shift their opinion or point of view. Since no one can be expected to change their mind or take action if they are not predisposed  more...

Closing the Sale Course description -- Many potentially effective sales people are unable to complete the only element of a sale that results in incomea closing. This course examines the issues related to preparing and setting the stage for a commitment to buy, looks at some of the reasons that this is such a tough step for many aspiring sales professionals, and gives techniques and methods for making sure it  more...

Creating an Effective Sales Team Course description -- Leadership is the most important element of a sales forcea s success, and it has some unique challenges. In this course, a sales force leader will learn how to get a sales team organized, motivated, and focused on results. There are suggestions and tools for creating a cohesive team, developing a high level of commitment to goals, and coaching sales professionals for  more...

Mastering Cold Calls Course description -- There are some specific strategies that can help a sales person become more confident and competent in making cold calls, and this course has them. It describes both the technical and the psychological techniques and methods to help you overcome your apprehension and conduct a call that gets results. IMPORTANT NOTE: INTERNET EXPLORER (IE) BROWSER REQUIRED - can`t use Netscape  more...

Negotiating for the Sales Professional Course description -- An effective sales professional knows how to meet customer needs while assuring reasonable terms and profit for his or her own company. This course has techniques for identifying customer expectations and determining how to meet them in a way that both parties are satisfied by the results. There are checklists and discussion guidelines to help a sales professional master this  more...

Qualifying Sales Prospects Course description -- Everyone must manage the time and energy they have to get the most results for their efforts. For sales professionals, part of this efficiency comes from qualifying sales prospects. This course has tools, techniques and methods for making sure that you are following sound principles as you qualify prospects and determine where to invest your time for the best potential  more...

Learn TopDog Search Engine Analyzer Submitter From An Expert Learn Everything You Need To Know About The TopDog Search Engine Analyzer/Submitter  more...

Advanced Information Page Creation Critique and Analysis A well done "information page" or "content-rich page," will help put you at the top of the search engines.  more...

Improving Your Image Lee Iacocca. Madeleine Albright. Colin Powell. Are these people who suffer from an image problem? Hardly. Do you think they were born projecting the strong, self-assured images they do? Probably not. Like other powerful leaders in business, government, and the military, they likely received training in how to project, how to impress, how to lead. A confident, positive self image is no less crucial  more...

Introduction to Brand Management There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,  more...

Building Brand Equity Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand  more...

Managing the Creative Elements of Brands Did you know there are 25 brands of laundry detergent? What influenced you to choose the brand you use? Was it the name? The logo? Maybe it was the clever slogan or catchy jingle. Was there a cute, cuddly character in the advertisement? Perhaps it was the packaging design. It could be one of these factors or a combination thereof, but the fact still remains: out of 25 brands of laundry detergent,  more...

Promoting Your Brand to Consumers Have you ever experienced one of those days when you hear a brand name and then start noticing that brand name at every turn? You hear a contest promotion on the radio, get a coupon in a magazine, see a commercial on the television, or notice a celebrity endorsement on a billboard. It's as if, suddenly, someone flipped a switch and that brand name appeared out of thin air. What do you call that  more...

Evaluating Brand Effectiveness Your company spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand  more...

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...

Elements of Marketing Strategy You want to develop a powerful, and well-documented marketing strategy in order to get your new product or service approved. This course is designed to give you a strong start in developing your marketing vision, direction, and ultimately a plan. You'll get an overview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their  more...

Analyzing the Market This course will walk you through four crucial elements of analyzing your market. First, you'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organization. Then you'll learn how market segmentation can assist you in developing products and marketing strategies. You'll be given a set of tools that can be utilized for developing and  more...

Competitive Factors in Strategic Marketing You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor  more...

Writing a Marketing Plan Phase 1 ...e marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll complete a SWOT  more...

Writing the Marketing Plan Creative Strategy You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success.  more...

Creating a Marketing Campaign Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.  more...

Marketing Management So, now you're a marketing manager. What are the expectations you and others have of this position? What skills do you need? How do you put together a marketing team? How do you lead that team to success? How can you tell if you're doing a good job? In this course you'll look at marketing management from top to bottom--starting from the basic skills you need as a marketing manager, through  more...

Financial Analysis for Successful Marketing Whether you have a "head" for numbers, or a "dread" of numbers, no strategic marketing plan will be successful without a thorough financial analysis. The final course in this series takes a user-friendly, interactive approach to help you master the numbers game. You will analyze typical financial parameters associated with setting up a financial budget as part of an overall marketing strategy.  more...

The Pharmaceutical Industry Overview Version 2 Billions of people around the world depend on the pharmaceutical industry to help them live longer, healthier, and happier lives. However, the pharmaceutical industry is continually tasked with alleviating its own ailments, including slow growth and declining profitability owing to pricing, safety, marketing and regulatory issues. In order for companies to remain competitive in a highly regulated  more...

The Banking Industry Overview Version 2 Can you imagine a world without banks? In the past, banks focused on loans and deposits, debits, and credits. Now, due to dramatic changes in the world economy, banking is a far more complex business. On a daily basis, the industry must deal with margin pressures, consolidation, and technological and marketing challenges, not to mention unforeseen financial and political crises. However, with cash  more...

The Manufacturing Industry Overview Version 2 "Business has only two functions - marketing and innovation." Companies in the manufacturing industry seem to be taking this lesson from the legendary management guru, Peter F. Drucker, very seriously now. The manufacturing industry - the powerhouse driving many economies - has been reeling under the most challenging time in its history. Manufacturers are striving to be more innovative, compete  more...

The Telecommunications Industry Overview Version 2 Connecting the globe, the telecommunications industry is an essential element of the modern business world. It is also one of the most volatile. Plagued by regulatory discord and economic uncertainty, telecom carriers have struggled to maintain sound footing and a competitive edge, all the while endeavoring to provide crucial, uninterrupted service to their customers. In an age of rapidly  more...

The Insurance Industry Overview Version 2 The insurance industry has its share of risks and opportunities. While providing risk coverage to individuals and businesses, insurers are striving hard to manage their own risks in the wake of natural and human-made disasters, financial setbacks, and governance scandals. As margins are squeezed in the face of low underwriting profitability and the cushion of investment returns begins to shrink,  more...

Writing a Business Case Which would you rather do: prepare a business case for your latest project or go to the dentist? Given the choice, many of us would tend to choose the latter. Whether you want to invest in product development or reinvent your business processes with new marketing channels, it is now more important than ever to have a business case that is carefully planned, written, and presented, especially when  more...

E-mail as a Marketing Tool How can you find new customers? How can you build stronger relationships with new and existing customers? How can you boost sales of your company's products and services? This course will provide you with useful strategies to help you incorporate electronic mail into your marketing approach. Learn how to communicate effectively with your customers through e-mail. You and your company will benefit  more...

Customer Relationship Management - Fundamentals of CRM Customer Relationship Management: Fundamentals of CRM introduces the student to the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management into your company. The program also details the three steps a company can take to create customer loyalty, the four marketing tiers, the four types of CRM, and the four steps of the  more...

Principles of Marketing - Fundamentals of Marketing Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process.  more...

Principles of Marketing - Product Strategy Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...

Principles of Marketing - Distribution Strategy Principles of Marketing: Distribution Strategy offers the student an overview of the information required to identify types of distribution channels, select appropriate distribution partners, and develop an efficient distribution system. The program details the steps for selecting suitable distribution channel partners, the goals your distribution strategy should achieve, and the process to manage  more...

Principles of Marketing - Promotion Strategy Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of  more...

Principles of Marketing - Pricing Strategy Principles of Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect  more...

Principles of Marketing - Writing a Marketing Plan Principles of Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan.  more...

Competitive Strategies for a Global Marketplace With the changing economic landscape and trends toward globalization and technology, companies need to develop new strategies to effectively compete in the global marketplace. To stay competitive in today's marketplace, companies need to shift their focus from selling products to meeting needs. This course starts by painting a picture of the changing economic landscape and the new consumer. It  more...

Surpassing the Competition Who are you competing against? What are your competitors' capabilities? Competition plays a major role in corporate success. Failure to take into account your competition's strengths, weaknesses, capabilities, and strategies can leave your company vulnerable to unexpected competitive moves. This course presents you with the tools and methods for identifying competitors; collecting competitor  more...

Introduction to Online Branding Are you thinking about moving a product into the e-marketplace; that is, sell it on the Internet? This course will provide the learner with a comprehensive overview of the effects the Internet has on marketing a particular brand. Beginning with a brief review of the basics of branding, the learner will then move on to explore how, using traditional principles, today's e-marketers are refining  more...

The Online Branding Environment When a new marketing medium emerges, in this case, the Internet, marketers have to adapt. No matter how marketing savvy they may have been in the use of traditional media, such as newspapers, magazines, radio, and television, the Internet is a whole new world. In this course, marketers will be brought up to speed in the fast-paced world of online branding by a thorough examination of the  more...

Strategies for Building an Online Brand When a product lands on the Internet, the brand becomes more than a mere name; it becomes an interactive brand experience. This course will provide marketers with strategies for building strong online brands by maximizing the interactive nature of the Web. The course begins by identifying key branding objectives and provides useful strategies to take offline brands into an online environment.  more...

Introduction to Product Management Do you have an abiding interest in planning, forecasting, and marketing a product or product line? Are you new to the field of product management? Or have you just been hired as a product manager? In this course, you'll learn strategies and techniques to help you build a foundation for understanding product management. First, you will explore the fundamentals of product management. Specifically,  more...

Developing a New-product Strategy Product development is not a mystery. Nor is it only the concern of your research and development department. One of your main responsibilities as a product manager is to create a new-product strategy. This means that in addition to developing new-product goals, you also need to develop a plan for reaching those goals. In this course, you'll explore the tools and techniques to help you create a  more...

Pricing and Profitability for Product Managers A crucial aspect of a product manager's job is deciding what price to charge for a given product. It's equally important to understand that pricing decisions do not happen in a vacuum; the product manager will be held accountable for the success of the products he prices. Clearly, it's important for the product manager to understand the financial implications of his decisions. In this course,  more...

E-Learning Essentials Pt 2 - Marketing to Your Key Players This course covers the aspects of marketing that are essential to marketing an e-learning solution within an organization. It focuses on the required change of organizational mindset to one that supports anytime, anywhere learning. The three important marketing channels are covered - through a champion, culture change and communication plan. The course then looks at each of the key player groups  more...

CIW E-Commerce Designer Part 2 Product Marketing ...th both theoretical and practical instruction on E-Commerce marketing. The instruction can be divided into two main parts: Web Marketing Goals and Online Product Marketing. In the Web Marketing Goals section, the student will be given an overview of marketing goals and strategies. This will include an examination of the various types of marketing strategies, product pricing, distribution and  more...

CIW E-Commerce Designer Curriculum The CIW E-Commerce Designer Curriculum includes the following courses: CIW E-Commerce Designer: Part 1(Foundations) CIW E-Commerce Designer: Part 2(Product Marketing) CIW E-Commerce Designer: Part 3(Site Usability) CIW E-Commerce Designer: Part 4(Site Implementation) CIW E-Commerce Designer: Part 5(Transaction Mgt.) To review individual course descriptions, please return to the previous  more...

Building an E-Commerce Business Case ...e-reporting systems. Identify the components of an online marketing mix. Identify the guidelines for building a B2C transaction environment. Identify the guidelines for building a B2C transaction model. Identify the role of product configurator. Identify the guidelines for designing an online catalog. Identify the features of an online sales campaign. Unit 2: Sales and Services  more...

E-Commerce Implementation Issues ...equirements and solutions for Bob's Flowers. Identify the marketing requirements and solutions for Fred's Flowers. Identify the cost and timescale requirements for Bob's Flowers, a small local florist that is to implement a small-scale implementation. Identify the key factors that influenced the navigation and storefront design of Toyo Toys' Web site. Identify the main store management  more...

Introduction to E-Commerce ... 3: E-Commerce in Enterprise (2 hours) Identify online marketing and promotion methods. Identify methods of managing online customer interactions. Identify the stages in a typical online transaction. Identify the role of e-commerce content development. Identify usability and compatibility considerations for Web site design. Identify e-commerce technical support needs. Identify  more...

SAP R 3 Supply Chain Management Course Overview The course Supply Chain Management is intended to give company executives and interested experts in various industries an overview of the content, goals, possibilities and challenges of Supply Chain Management. As most chores within the supply chain today cannot do without the use of computer software, the course shows concrete examples using SAP within different industry  more...

E-Learning Essentials Part 2 Marketing Your Solution ...need to be understood and brought on board for an effective marketing and implementation of your e-learning solution: Executives, Learners, HR, and Trainers. The most common concerns of these groups are identified, and guidelines for winning their support. Learn To To identify guidelines for creating the buzz for your e-learning solution.  more...

Brand Management Developing a Brand Strategy ... In this simulation, you are a Brand Manager in the Marketing Department of Avenport, an Icon-owned company that makes automobiles. You are specifically responsible for managing the Qualera, which is the upscale, luxury car manufactured by Avenport. You will meet with your assistants, Jennifer Webber and Matt Engles, who perform research duties and aid in preparing presentations for  more...

Brand Management Integrated Marketing Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally, the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for  more...

Brand Management Branding on the Web ...the brand online. The team is made up of Jessica Stone, the Marketing Communications Manager; Marcus D'Angelo, the Senior Web Developer/Designer; and Elizabeth Thomas, the Senior Market Research Analyst. Your goal is to ensure that the online brand will expand the customer base by helping the team determine whether a secondary brand is necessary, what type of Web site would be best for the  more...

Sales Management Building a Championship Sales Team Sales Management: Building a Championship Sales Team teaches students how to ensure the effectiveness of a sales team. The program covers how to be a successful sales manager, how to select sales professionals, and how to build unity in a sales team. The program also focuses on how to interview successfully, how to build relationships and trust within a sales team, how to train sales professionals  more...

Sales Management Leading a Sales Team In Sales Management: Leading a Sales Team, you will learn steps for choosing a territory strategy and what factors you need to consider when conducting territory reviews. You will also learn what forecasts sales managers usually develop, the four factors to define when referring to a forecast, and how forecasts are used. In addition, you will learn steps for conducting sales meetings and the best  more...

Sales Management Motivating Sales Teams to Win In Sales Management: Motivating Sales Teams to Win, you will learn what you can do to motivate members of your sales team and factors to consider when evaluating motivation levels. You will also learn about various compensation practices to help you keep top performers, as well as how to identify opportunities to improve and how to address substandard performance. Learn To  more...

Strategic Management Establishing Strategic Focus Strategic Management: Establishing Strategic Focus offers the student an overview of the information required to identify appropriate terms and language associated with strategic management, recognize benefits gained from a successful strategic plan, and learn why some organizations avoid implementing strategic management. The program describes the proper steps for effective decision making, and  more...

Strategic Management Analyzing Strategic Options Strategic Management: Analyzing Strategic Options offers the student an overview of the information required to develop an effective strategic option, consider appropriate issues when performing a strategic audit, and use the SWOT review to analyze a company's situation. The program describes how to evaluate internal resources, capabilities, and core competencies, and analyze external factors,  more...

Strategic Management Developing a Successful Process Strategic Management: Developing a Successful Process offers the student an overview of the information required to identify the components that comprise an effective planning document and organize an appropriate strategic business plan. The student will learn the proper guidelines to get the plan accepted as well as the correct steps to implement, execute, and monitor the plan effectively.  more...

Competitive Intelligence Implementing a Competitive Intelligence System Competitive Intelligence: Implementing a Competitive Intelligence System offers the student an overview of what competitive intelligence (CI) entails, and how to develop and implement a CI system in an organization. The program covers in detail the benefits of having CI in an organization, as well as the steps of the CI process. It also covers the types of CI systems and how to select one.  more...

Competitive Intelligence Researching Online ...ulation, you will meet Kent Redburn, Lead Researcher in the Marketing Department of Icon's Computing Hardware and Software Division in San Francisco. He will introduce the methods for using online technology to enhance your personal competitive intelligence and that of your organization. With Kent's instruction, you will recognize the differences between free and commercial online services and  more...

Principles of Marketing Fundamentals of Marketing ...uage, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Learn To Apply appropriate terms or language to marketing situations. Identify the four components of the marketing mix. Identify  more...

International Business Essentials Succeeding as a Global Manager International Business Essentials: Succeeding as a Global Manager offers students an overall view of how to organize the global enterprise, how to recognize global management success factors, and how to manage across cultures. The program covers how to reengineer businesses to be successful in the global market, how to accomplish successful internationalization, and how to solve problems and  more...

Brand Management Series The Brand Management Series includes the following courses: Brand Management: Fundamentals of Brand Management Brand Management: Building Brand Equity Brand Management: Managing Brand Equity Brand Management: Developing a Brand Strategy Brand Management: Integrated Marketing Brand Management: Branding on the Web To review individual course descriptions, please return to the previous  more...

Principles of Marketing Series The Principles of Marketing Series includes the following courses: Principles of Marketing: Fundamentals of Marketing Principles of Marketing: Product Strategy Principles of Marketing: Distribution Strategy Principles of Marketing: Promotion Strategy Principles of Marketing: Pricing Strategy Principles of Marketing: Writing a Marketing Plan To review individual course descriptions,  more...

Self Development Increasing Your Assertiveness In Self-Development: Increasing Your Assertiveness, participants learn how to identify the sources of their self-esteem and then use techniques, such as good verbal communication skills, to enhance their self-esteem. Participants also learn how to manage conflict and their emotional responses to various situations in order to become more assertive. Learn To  more...

Time Management Planning Your Day Time Management: Planning Your Day gives students an overall view of how to manage their time on a daily basis to increase their productivity. The program covers how to develop a daily plan, how to manage technology, and how say ''no'' to doing too much. The program focuses on planning, scheduling, and concentration skills. It also covers how to handle e-mail, the Internet, and the telephone  more...

Career Development Professional Networking Career Development: Professional Networking offers the student an overview of how to network for career advancement, seek career guidance, and develop a career network. The program covers in detail the steps for networking effectively, steps for communicating effectively, steps for building beneficial relationships inside and outside an organization, the difference between a mentor and coach, and  more...

Career Development Excelling in Your Career Career Development: Excelling in Your Career offers the student an overview of how to excel at work, market personal skills, and stay competitive in his or her career. The program covers in detail the guidelines to maintain productivity, steps to develop self-discipline, steps to develop an effective professional image, the advantages and disadvantages of self-study and formal education, and the  more...

Customer Relationship Management CRM SAP Customer Relationship Management (CRM) - Overview introduces the trainee to the term Customer Relationship Management (CRM) and its objectives, as well as looking at the basic principles of SAP CRM and explaining what SAP CRM can be used for. Furthermore, the trainee will be introduced to the individual applications of CRM and their most important features. Learn To: o CRM and the SAP CRM  more...

Business Travel Safety Domestic Travel In ''Business Travel Safety: Domestic Travel,'' you will learn how to make travel preparations, including researching your destination and then making appropriate travel arrangements. You will also learn how to increase your safety during air and ground transportation and at destinations, such as hotels, restaurants, and business events. Learn To Identify the  more...

i-Net Certification Curriculum i-NET+ is a vendor-neutral, entry-level Internet certification program that tests baseline technical knowledge of Internet, Intranet and Extranet technologies. This certification is intended to help people enter the Intranet industry and get jobs in Internet infrustructure, services and Web-related application development areas. Subjects covered include Internet basics and clients, development,  more...

i-Net Part 1 Internet Basics Infrastructure ...people working in non-technical Internet areas, such as the marketing of Internet equipment or services, or using the Internet extensively in their day-to-day work. A+ and Network+ certification would be helpful, but not required prior to this curriculum. Learners are expected to be experienced end users, with only novice to moderate level of experience in the infrastructure and configuration  more...

i-Net Part 2 Servers Clients Performance ...people working in non-technical Internet areas, such as the marketing of Internet equipment or services, or using the Internet extensively in their day-to-day work. A+ and Network+ certification would be helpful, but not required prior to this curriculum. Learners are expected to be experienced end users, with only novice to moderate level of experience in the infrastructure and configuration  more...

i-Net Part 3 Web Site Development ...people working in non-technical Internet areas, such as the marketing of Internet equipment or services, or using the Internet extensively in their day-to-day work. A+ and Network+ certification would be helpful, but not required prior to this curriculum. Learners are expected to be experienced end users, with only novice to moderate level of experience in the infrastructure and configuration  more...

i-Net Part 4 Security Business Concepts ...people working in non-technical Internet areas, such as the marketing of Internet equipment or services, or using the Internet extensively in their day-to-day work. A+ and Network+ certification would be helpful, but not required prior to this curriculum. Learners are expected to be experienced end users, with only novice to moderate level of experience in the infrastructure and configuration  more...

mySAP CRM 3 0 Overview The course mySAP CRM 3.0 Overview will introduce the trainee to Customer Relationship Management, and introduce him to the most important features of mySAP CRM 3.0. The trainee will be introduced to the procedure for creating a follow-up activity to an activity in the Customer Interaction Centre. Learn To: o CRM and the mySAP CRM System. o Customer Relationship Management. o Example  more...

Creativity Innovation Thinking Creatively In Creativity and Innovation: Thinking Creatively, you will learn to meet the demands of creative thinking in the workplace. This program will help you develop your creative thinking skills and allow you to practice using the creative thinking process. Learn To Identify the stages of the creative process. Recognize techniques that will  more...

Creativity Innovation Fostering a Ceative Environment Creativity and Innovation: Fostering a Creative Environment offers the student information required to recruit and retain creative individuals, perform a creativity audit, and to communicate with creative people. In addition, the program explains creative rhythm and gives suggestions for implementing a creative culture. Learn To Recognize the factors that attract  more...

Creativity Innovation Promoting Team Creativity Creativity and Innovation: Promoting Team Creativity offers the student information required to organize creative teams, conduct effective team sessions, and avoid roadblocks to team creativity. The program covers activities that can be used to increase creativity in a team and describes the creative problem-solving process. Learn To Demonstrate characteristics of  more...

Effective Presentations Planning a Presentation ...about Icon's Worldwide Network Solution. As a member of the marketing team, you need to decide what types of information to include in the presentation for the industry journalists. Unit 3: Building the Presentation (0.5 - 1 hour) Organize your presentation using three major sections. Accomplish three essential goals when presenting an  more...

Advanced Interpersonal Communication Building Relationships Advanced Interpersonal Communication: Building Relationships offers the student guidelines for asking and answering questions, using nonverbal communication and power, and giving feedback when building relationships. The program also describes the various communication styles and offers techniques to use when communicating with them. Learn To Interact with an  more...

Communicating w Difficult People Working with Difficult Employees Communicating with Difficult People: Working with Difficult Employees offers the student an overview of the information required to identify, address, and discipline employees who display difficult behavior. The program details characteristics and sources of difficult behavior, effective techniques to prevent difficult behavior in the workplace, and proper communication methods to build better  more...

Listening Skills Listening Challenges This course's aim is to help the learner overcome listening problems and enable him or her to communicate more effectively. It identifies barriers to listening and provides useful guidelines for improving the learner's listening skills. This course concentrates on how to interpret, use, and improve body language as a form of communication. Finally, it identifies common listening styles so the  more...

Customer Relationship Mgt Fundamentals of CRM Customer Relationship Management: Fundamentals of CRM introduces the student to the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management into your company. The program also details the three steps a company can take to create customer loyalty, the four marketing tiers, the four types of CRM, and the four steps of the  more...

Customer Relationship Mgt Implementing CRM Customer Relationship Management: Implementing CRM introduces the student to the goals of CRM, the costs of CRM, and ways to modify operations costs to become customer focused. The program also details CRM pre-implementation strategies, the CRM implementation process, and tactics used to test CRM. Learn To Identify ways to achieve CRM goals and focus on customers.  more...

Customer Relationship Mgt eCRM Customer Relationship Management: eCRM introduces the students to managing customer relationships over the Internet. The program details the characteristics of eCRM, how departments can use eCRM to automate processes, and how to customize eCRM interfaces for each type of eCRM user. Learn To Identify the features of eCRM. Identify ways to  more...

Recruiting Retention Internet Recruiting Recruiting and Retention: Internet Recruiting offers the student an overview of the benefits and uses of Internet recruiting. The program explains the process for preparing to use the Internet and covers steps for developing an Internet search strategy. Learn To List ways to identify whether Internet recruiting is right for your organization.  more...

360-Degree Feedback Implementing a 360-Degree Program ...ce. The program will first be run as a pilot program in the Marketing department. Robin has asked to meet with you to go over how you intend to create the program. She will ask you a series of questions about developing questionnaires, collecting the information, and selecting the raters. Unit 2: Training 360-Degree Feedback Participants (0.5 - 1 hour) Identify the  more...

Decision Making Problem Solving Decision Making Fundamentals Decision Making & Problem Solving: Decision Making Fundamentals teaches you a variety of decision making techniques. You will develop the skills that are necessary to make important decisions with various people and ensure the results of your decisions. Learn To Devise objectives given the background information. Establish  more...

Leadership Development Leading the Way Leadership Development: Leading the Way helps you develop an understanding of the characteristics a leader should possess. You will use your leadership skills to unite followers and successfully complete an expansion project for your organization. Learn To Understand the difference between managers and leaders. Develop important  more...

Women in Leadership Becoming a Leader ... In the simulation at the end of this unit, you are the Marketing Director for a software product currently in development and will meet with Mary Winford, Product Manager, and Dean Kramer, Sales Manager. The product, referred to now by its development title of OS9, is a new operating system that is different from previous Icon products and its competitors. In the course of creating the  more...

Delegation Understanding Delegation In "Delegation: Understanding Delegation," you will learn what delegation is and how to generate a delegation climate in your workplace. Outlining the benefits of delegation and the reasons why it is so important, the course then teaches the positive results of delegation as well as how to identify potential delegates and some strategies for managing them effectively. The course encourages  more...

Delegation The Delegation Process In "Delegation: The Delegation Process," you will learn to implement a delegation process developed around an easy to understand ABC model. By learning and using the model, learners can become much more effective delegators. Learn To To identify guidelines for prioritizing and grouping tasks To identify key issues to consider when  more...

Delegation Monitoring Evaluating Results In "Delegation: Monitoring and Evaluating Results," you will learn how examine such areas as how to review delegates, how to maintain task boundaries, how to support delegates, and how to deal with delegates who offer resistance. Delegates need to be assisted in their development through coaching, trust and motivation, and this course teaches strategies in all these fields. To help them to get the  more...

Employee Performance Managing Difficult People Employee Performance: Managing Difficult People will help you develop the skills needed to address a difficult person according to their specific behavior. In this course, you will have the opportunity to meet with several Marketing Department team members to address their difficult personalities. You will follow the guidelines for managing difficult people in order to decrease the department's  more...

Value Chain Management Elements of the Value Chain In Elements of the Value Chain you will learn the key features of value chain management and the various organizational activities that add value to a company a a s product or service. This course details the key components of successful products or services, the importance and benefits of customer loyalty, and customization. This course teaches how collaboration, delivery, production, and  more...

Value Chain Management Managing the Transition to a Value Chain Managing the Transition to a Value Chain focuses on the challenges involved in value chain management. Moving from and old supply chain model to a new value chain model involves greater collaboration between business units and partners. The course also focuses on some challenges in the execution of your business design and strategy. The course also covers managing the transition to the optimal  more...

Change Management Managing Change ...ation, your Director of Marketing is being promoted and the Marketing Manager has been chosen to fill the vacant Director of Marketing position. You are meeting with them and the Director of Human Resources to discuss the perceived effects the change will have on the department and its employees. Unit 3: Monitoring a Change (0.5 - 1 hour) Identify why employees resist  more...

Total Quality Management Principles In Total Quality Management Principles you will build on the fundamentals by examining the principles of customer satisfaction and quality teamwork. It teaches the importance of training and motivation, performance excellence and shared quality, as well as the first steps in implementing an improvement process. Learn To Recognize how to develop a customer needs  more...

Total Quality Management Implementation and Tools ...ant loss in sales over the last year. A recent study by the Marketing department has shown that cheap imports are flooding the market. To combat this, you have decided to focus on the quality of your products and to market their superiority. You are hoping to launch a TQM system to help you do this, but you need to look closely at your process first. As part of the team set up to implement the  more...

Managing the Expert Developing a Successful Environment Managing the Expert: Developing a Successful Environment explains management strategies, incentive programs, and the challenges of maximizing experts' creative potential. It identifies the processes for designing and implementing expert-appropriate incentive programs, managing renegade creativity, and managing barriers to expert creativity. Learn To Provide  more...

Coaching Building Relationships ...ill meet with Marcus D'Angelo and Nancy Hurst, two Software Marketing Department Supervisors. You need to coach them to work more effectively with employees from other departments within their division. To do this, you will need to establish relationships with the employees, effectively communicate expectations and feedback to them, and determine what motivates them in order to build their  more...

Business Ethics Organizational Ethics In Business Ethics: Organizational Ethics, you will learn about functional area ethics and organizational ethical principles, as well as steps for developing a code of ethics and executing an internal ethical audit. You will also learn the four categories of corporate social responsibility and steps you can follow when social responsibilities clash. Learn To  more...

Managing Change Implementing the Change Process In a Managing Change: The Change Process a you will learn why change is important and what benefits it offers. You will learn why developing a change vision is important, as well as the steps you can take to develop one. In addition, you will learn what guidelines you can follow to communicate a change vision to your employees. By learning the four steps of the change process, you will  more...

Managing Change Managing Yourself Through Change In a Managing Change: Managing Yourself Through Change a you will learn what the three phases of the transition processes are and how to determine which phase a person is experiencing. You will also learn about the exploration phase of transition, including what emotions are commonly felt during this phase. Then the teaching moves to the new beginnings phase of transition, including what  more...

Organizational Crisis Mgmt Managing a Crisis This course focuses on management during and after a crisis. It starts by covering challenges presented by crises, the importance of crisis recognition, and immediate management strategies on sudden crisis outbreak. It then moves on to management of information, decision-making, and managing with regard to legal issues. The final section covers guidelines for managing specific crisis types, for  more...

HIPAA Privacy Health Care Employees In a HIPAA Privacy and Health Care Employees a you will learn the fundamentals of HIPAA Privacy training. The course explains HIPAA, as well as the concepts of administrative simplification, covered entities, and how HIPAA training impacts the health care workforce and those in their care. Learn To Take steps to avoid wrongful disclosure of patient  more...

Advanced Project Mgmt Portfolio Management In Advanced Project Management: Portfolio Management, you will learn the functions of portfolio management, the types of portfolios, and how to select and prioritize projects. You will also learn ways to maintain a balanced portfolio and track and allocate resources. Learn To Select the points to consider when assessing a project a a s a a a fit a a  more...

Project Leadership Leading the Project Team Project Leadership: Leading the Project Team covers how to lead a project team in a way that ensures project success. The program details desirable project manager characteristics, skills, and styles, as well as how project managers can motivate project teams. In addition, the program covers how to manage project risk, guarantee on-time project completion, and prioritize projects. Learn To  more...

Team Leadership Developing A High Peformance Team Team Leadership: Developing a High-Performance Team gives the student an overview of the uses of teams in the corporate world and explains the creation and leadership of effective teams. The program covers how to choose the right type of team, steps for developing a team communication process, the team leader's responsibilities, and guidelines to help the team leader maintain a high-performance  more...

Team Leadership Promoting Your Team s Effectiveness Team Leadership: Promoting Your Team's Effectiveness offers the student an overview of how to set goals, prevent team ineffectiveness, and measure individual and team performance. The program covers in detail the steps for setting effective goals, the steps for measuring team and individual performance, and the advantages and negative effects of diversity. Learn To  more...

Team Conflict Working in Diversified Teams Team Conflict: Working in Diversified Teams offers the student information for understanding diversity, being part of a diverse team, and resolving conflict in a diverse team. The program covers factors that contribute to team diversity, guidelines for effective communication, and approaches for achieving goals in a diverse team. Learn To Apply guidelines for  more...

Team Participation Decision Making in Teams In Team Participation: Decision Making in Teams, participants explore the process of reaching consensus, examine the challenges of doing so, and develop the ability to make positive contributions to team decisions. Learn To Apply best practices for making team decisions. Understand and avoid 'groupthink,' in which team members become  more...

Principles of Marketing Distribution Strategy ... learn basic marketing principles in order to influence the marketing goals of their organization. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits CEU credits: 0.30 CEUs Language Options US English Total Learning Time 2 to 4 hours Objectives Unit 1: Distribution Channels (0.5 - 2 hours) Identify the levels of  more...

Virtual Teams Communicating Effectively In Virtual Teams: Communicating Effectively in Virtual Teams, participants will learn the importance of communication among virtual team members and how to communicate effectively in a virtual team setting. Participants will also learn how to overcome barriers to virtual team communication, as well as what technological innovations facilitate communication among virtual team members. Learn To  more...

Virtual Teams Participating in Virtual Meetings In Virtual Teams: Participating in Virtual Meetings, participants will learn the four types of virtual team meetings and what to include in the agenda for a virtual team-orientation session. In addition, participants will learn factors that influence a virtual meeting's effectiveness and four methods virtual teams use to make decisions. Learn To Use team-building  more...

Principles of Marketing Promotion Strategy ...Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits CEU credits: 0.30 CEUs Language Options US English Total Learning Time 2 to 4 hours Objectives Unit 1: Promotion Essentials (0.5 - 1 hour) Identify  more...

Virtual Team Mgmt Developing Virtual Teams In Virtual Team Management: Developing Virtual Teams, you will learn about the nature of virtual teams, including the characteristics and types of virtual teams. You will also learn what needs virtual team members have, as well as the types of technology virtual teams use to communicate. In addition, you will learn how virtual teams can overcome trust and communication barriers, as well as how to  more...

Principles of Marketing Pricing Strategy ...ormation required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing decisions, and the steps of the pricing process. Learn To  more...

Project Teams Applying Team Building Techniques Project Team Management: Team Building Techniques offers the student information required to improve communication in a project team setting. The program covers guidelines for expressing yourself assertively, identifies team roles, and explains how to avoid common pitfalls in project team meetings. Learn To Identify guidelines for expressing yourself clearly.  more...

Principles of Marketing Writing a Marketing Plan ...Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits CEU credits: 0.30 CEUs Language Options US English Total Learning Time 2 to 4 hours Objectives Unit 1: Fundamentals of Marketing Plans (0.5 - 1 hour)  more...

Project Teams Building a Project Team Project Teams: Building a Project Team offers students information required to establish and improve project teams. The program details guidelines for team goal setting, identifies motivational theories that impact project teams, and offers ways to manage a project team during times of change. Learn To Identify the levels of need being met according to Maslow's  more...

Brand Management Fundamentals of Brand Management Brand Management: Fundamentals of Brand Management introduces students to essential brand information, including common branding terms, the importance of brand value, the characteristics of a good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the consumer  more...

Cross-Functional Teams Selecting Cross-Functional Team Members Cross-Functional Teams: Selecting Cross-Functional Team Members covers how to identify and select cross-functional team leaders and members and how to ensure cross-functional team success. The program also covers roles in cross-functional teams, how key stakeholders are important to the success of cross-functional teams, and the reasons that cross-functional team member/upper management  more...

Cross-Functional Teams Cross-Functional Team Development ...h Monica Washington, Icon's Sales Manager, Terry Jones, the Marketing Manager, and Drew Canfield, the Director of Product Development. You have established this cross-functional team to address the possibility of expanding Icon's product offering to include a new suite of computer diagnostic and maintenance programs. Your goal for the simulation is to facilitate the team meeting while using  more...

Brand Management Building Brand Equity ...ct brand equity. Use appropriate marketing mix components to build brand equity. Identify the stages for developing brand equity. Audience The target audience for this series is managers and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of  more...

Administrative Assistant Skills Understanding Basic Skills ...u to start planning a business trip for some members of the Marketing Department. She is in charge of the preparations for an upcoming tradeshow in Dallas. Today, you'll be responsible for making travel arrangements for Marcus D'Angelo, a Marketing Manager, who will be attending the tradeshow. First, you'll need to call Icon's Travel Department to determine how to plan the trip. Then, you'll  more...

Essentials of Business Law Cyberlaw Essentials of Business Law: Cyberlaw offers the student an overview of the essentials of cyberspace, including how to conduct business in cyberspace and how to handle employment in cyberspace. The program also outlines cyberspace offenses, forms of advertising on the Internet, Internet recruiting, the use of e-money, and telecommuting. Learn To Identify  more...

Brand Management Managing Brand Equity Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name.  more...

Organizational Learning Deploying a Knowledge Mgmt System Organizational Learning: Deploying a Knowledge Management System offers the student an overview of information needed to conduct a pilot project and covers processes for deploying and monitoring knowledge management systems. The program includes the steps for developing a pilot project, the qualifications and characteristics of a knowledge management leader, and the elements of a knowledge  more...

CIW Site Designer Curriculum Course Overview This curriculum introduces Web design concepts, page layout, usability, navigation, graphics and multimedia. Other topics covered include Web technologies, Web site development tools, basics of using Microsoft FrontPage, Macromedia Dreamweaver and Allaire HomeSite, JASC Paint Shop, in addition to advanced Web design technologies and concepts, including XML, HTTP servers,  more...

CIW Site Designer Part 1 Web Design Concepts Site Development Course Overview This first course in the series introduces Web design concepts, including page layout, usability, navigation, graphics and multimedia. It also teaches the process to follow when developing a Web site, and implementation factors that need to be considered. Learn To • Identify the features of the Web, basic Web design concepts, page layout and elements, usability  more...

CIW Site Designer Part 2 Basic Web Technologies Course Overview This second course in the series teaches about Web technologies, including HTML, tables, HTML frames, metadata and cascading style sheets. It provides learners with the opportunity to practice working with all of these technologies. Learn To • Identify HTML concepts. • Create page structures with tables and frames. • Identify the uses of metadata tags.  more...

CIW Site Designer Part 3 Using FrontPage Dreamweaver HomeSite Course Overview This third course in the series teaches learners how to use some of the more popular Web site development tools. It covers the basics of using Microsoft FrontPage, Macromedia Dreamweaver and Allaire HomeSite. Learn To • Identify FrontPage 2000 and how to create Web pages with tables, images, and image maps by using FrontPage. • Identify how to format Web pages,  more...

CIW Site Designer Part 4 Using Paint Shop Pro Flash JavaScript DHTML Course Overview This is the fourth course in a five part series. Students will learn the basics of using JASC Paint Shop Pro to create images for Web sites and Macromedia Flash to create animated Web sites. Subjects covered in this course include advanced Web design technologies, including JavaScript and DHTML. Learn To • Identify how to create, convert, modify and enhance image files  more...

CIW Site Designer Part 5 Advanced Web Tech Web Site Publishing Course Overview This final course in the series continues teaching about advanced Web design technologies and concepts, including XML, HTTP servers, cookies, plug-ins, Java applets, databases and standards organizations. This course also teaches the final step in Web site design - publishing the site. Learn To • Identify the various Markup languages such as HTML, XML, and XHTML.  more...

E-Business Part 7 Satisfying the Customer ... eight part series. Subjects covered in this course include marketing strategies, customer relationship management, and selling-chain management. In addition, students will focus on how to use an e-Business environment to better attract, retain, and satisfy customers. Learn To: a Identify techniques for using the Internet as a marketing tool. a Identify the elements required  more...

E-Business Technology Fund Part 2 e-Business Apps Technologies This course begins with an introduction to e-commerce as a type of e-business. The learner is guided through e-business solutions and enterprise application integration. This course also covers e-business technologies, XML, and object technology. Learn To To identify key components of e-business strategies. To identify electronic  more...

Frontline Leadership Preparing to Lead Frontline Leadership: Preparing to Lead offers the student an overview of the information required to identify, address, and discipline employees who display difficult behavior. The program details characteristics and sources of difficult behavior, effective techniques to prevent difficult behavior in the workplace, and proper communication methods to build better relationships with difficult  more...

Frontline Leadership Knowledge in the Workplace ... In the simulation at the end of this unit, you act as the Marketing Manager for Icon's Consumer Products and Services Division in Chicago. You are in charge of an upcoming sales meeting that is being held to educate the Division's corporate sales teams on Icon's latest corporate software packages. The goal of the meeting is to give the sales teams enough information about the packages so they  more...

Frontline Leadership Positively Influencing Workplace Culture Frontline Leadership: Positively Influencing Workplace Culture covers the factors that determine workplace culture and outlines a process for leading employees through culture changes. This program also covers two styles of frontline leadership and offers tips for fostering a positive work environment, addressing negativity, and inspiring employee innovation. Learn To  more...

Executive Level Leadership Becoming an Executive Leader Executive Level Leadership: Becoming an Executive Leader offers the student an overview of executive leadership roles and how power and politics affect an organization. This program also explains the importance of developing an organizational vision and the need for executives to understand the types of business focus that impact their industry. In addition, it emphasizes the importance of  more...

Mentoring Developing Your Mentoring Skills ...a Marketing Team Leader; and Ronald Spear, a Manager in the Marketing department. There has been a great deal of discussion about establishing a mentoring program in the department, and this team is meeting to determine if mentoring is a feasible idea. If everyone agrees to adopt a mentoring program, you will need to discuss the aspects of a mentor's job you'd like to see implemented. You'll  more...

Organizational Behavior Organizational Group Dynamics Organizational Behavior: Organizational Group Dynamics defines groups and teams and explains processes for decision making and managing conflict within the organization. It also covers the communication styles and channels used by members of an organization. Learn To Sequence the stages of group development. Sequence the steps for  more...

Principles of Marketing Product Strategy Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...