E Marketing Telephone Seminars

Ethical Considerations in Utilizing Social Media BenefitsSocial media, from law firm websites to online networking, has become both a preferred means of communication and an important marketing tool for lawyers and firms. But ethical traps abound for lawyers who use these tools to communicate with clients, potential clients, and even friends and family. State bar discipline, compromised cases and malpractice exposure, even job loss, has resulted  more...

Writing Real Estate Descriptions That Sell BenefitsThe real estate industry has changed significantly in the last 20 years, especially with the use of internet marketing. Effectively communicating what you are selling is crucial to your success, yet the typical real estate agent is still running their business as they did 20 years ago, with brief, and not descriptive ad copy. Many real estate professionals are simply at a loss for words  more...

Show Me the Money: Determining Return on Investment for People, Projects and Programs Benefits'Show me the money!' is the mantra of the day. Senior leaders in private sector, public sector, and social sector organizations want to see value for investments made in people, projects and programs. This value, more than ever before, is defined in terms of return on investment. Until you can produce solid, verifiable numbers that prove the worth of investments, you may never gain the  more...

How to Avoid Death by PowerPoint BenefitsEvery day, executives, managers, and rank and file employees sit through bullet-riddled presentations that are boring, uninspiring and worse, don't get the message across. Attend this live audio conference and learn how to use several techniques that will engage and excite your audience without using bullet point after bullet point. You will learn how visual metaphors, targeted animation  more...

Legal Implications of Doing Business on the Internet BenefitsThe Internet is the modern day Wild Wild West. Digital pirates, copyright trolls, cybersquatters, website hijackers, hackers, and scammers are only a few of the nasty breed of outlaws that prowl the Internet. Online threats from unscrupulous competitors, Internet activists, and disenchanted employees may be even more damaging to a business. Legal claims such as false advertising, unfair  more...

Google Analytics for Accountants: How To Measure Online Marketing and Website Performance BenefitsAre you really getting the most out of Google Analytics? Are you leveraging Google Analytics to its fullest potential? This audio conference will teach you about some of the critical features you can use to better understand the performance of your website and marketing initiatives, and the needs of your visitors. We'll begin with a review of some basic configuration settings you should  more...

The Secrets of Successful Customer Onboarding BenefitsMany companies do not provide an orientation to new customers. This results in customer confusion, lack of customer activation, and eventually leads to customer attrition and negative word of mouth, which can damage a company's value proposition. This audio conference will help you understand the secrets of successful onboarding, and how to work with marketing and customer operations to  more...

Embracing Social Media to Build Concrete Relationships in a Bricks-and-Mortar World BenefitsTo many, social media may sound more like social waste of time. In reality, social media is a shift in how we communicate. It's about relationships, not technology. It's changing our business world faster than we thought possible. Many within the more traditional bricks-and-mortar A/E/C industry are getting left behind. Attend this audio conference and you will learn how some companies in  more...

Implications of the First Investigations Under the FTC Guides for Endorsements and Testimonials in Advertising ...ng hold in corporate America and are radically changing the marketing landscape. In an effort to stay current with the way consumers obtain product information, the Federal Trade Commission has, for the first time since 1980, issued revised Guides Concerning the Use of Endorsements and Testimonials in Advertising. The revised guides, which are intended to help advertisers comply with the  more...

Construction Joint Ventures: Benefits and Pitfalls ...t ventures, properly conceived and implemented, enhance the marketing opportunities and organizational assets of the individual joint venturers thereby enabling the joint venture to obtain and successfully complete larger more complex projects than those the joint venturers could undertake individually. Construction joint ventures are excellent vehicles for combining various disciplines for a  more...

Social Media Guidelines for Estate and Financial Planners BenefitsAttend this teleconference and learn how to diagnose and score current digital/web presence. You will be able to identify steps to build an effective experience taking advantage of the latest web 2.0 features. This teleconference will teach you how to apply a top-down messaging model to craft positions along the 'long tail' and organize communications to reinforce your brand. Gain a better  more...

Current Issues in Cloud Computing: Is There Sun Behind Those Clouds? BenefitsCloud computing is an enormous, pervasive and game-changing technology. Tech industry heavyweights such as Microsoft , IBM and Google have each committed billions to developing and marketing it. Smaller players and startups are cropping up daily with new offerings. Yet, for all the hype, few people understand the technology nor the unique issues cloud computing poses - particularly when it  more...

Minimizing Credit Card Processing Fees BenefitsFor most retailers, payment processing costs represent more than 2 percent of sales. Effective management can reduce these costs by one-third or more and the savings can be even more dramatic for retailers selling through direct marketing channels such as e-commerce, mail and telephone orders, and infomercials where processing costs can run 50 percent higher. But direct cost savings aren't  more...

Product Development Metrics for Manufacturers: Measuring Your Productivity BenefitsR D and product development organizations are behind transaction processing and operations functions in their understanding of measurement and its place in the organization. Six Sigma and Lean initiatives have facilitated great improvements in corporations without significantly benefiting most marketing, R D and product development organizations. Inventive professionals resist measurement  more...

Understanding and Troubleshooting Copyright Law BenefitsCopyright is one of the most complex, confusing and broadly applicable areas of law. Copyright protection vests in even the smallest amount of creativity, and with the proliferation of electronic media, your employees and clients have unprecedented access to these protected works. As a result, it is easier than ever for you, your clients or your company's employees to infringe the  more...

FCRA and FACT Act Regulatory and Litigation Update 2009 nIn the last year, new federal rules under the Fair Credit Reporting Act and Fair and Accurate Credit Transactions Act have become effective. These rules restrict cross-marketing by financial institutions and other companies; impose new requirements on companies that use credit reports; and require lenders and others to establish new fraud prevention programs. In addition, a spate of federal court  more...

Education-Based Marketing Techniques nIn this fast-paced teleconference, you'll discover how to magnetically attract new customers into your business, while maintaining the dignity, professionalism and respect you deserve. If you're an independent professional, business development manager, sales representative or small business owner, or if you have the responsibility to bring in new business, then this is a must-attend event.  more...

How to Get Your Prospect to Move From "I ll Think It Over" to Yes! nDoes it drive you crazy when you hear the following responses from customers: "I'll think it over" or "Get back with me" or "Let me get back with you on this?" n nOften these phrases can be the kiss of death to your deal or project. Let's face the truth - when you hear someone give those replies, most of the time they're not moving in a positive direction. This teleconference will tell you  more...