Online E Marketing Tutorial

On-Line Postgraduate Programme In Executive Management Module 1 - Organisation and Management: An Introduction 1.) Fundamentals of Organisational Analysis OBJECTIVES: - Distinguish between formal & social organisations - Distinguish between business and non-business organisations - List at least three characteristics of a formal organisation - List the key features of a collegia - Distinguish between power and authority -  more...

Predictive Analytics with Data Mining: How It Works Although you've probably heard many times that predictive analytics will optimize your marketing campaigns, it's hard to envision, in more concrete terms, what it will do. This makes it tough to select and direct analytics technology. How can you get a handle on its functional value for marketing, sales and product directions without necessarily becoming an expert? The answer is, in order to  more...

Analytics + Business Expertise = Actionable Predictions for Each Customer Predictive analytics offers something completely different from standard business reporting and sales forecasting: actionable predictions for each customer. This special form of business modeling foresees each customer purchase, response or cancellation, predicting the individual behavior of each existing or prospective customer under certain conditions. Naturally, per-customer predictions are key  more...