E Marketing Web-based Seminars - Training Resources

Building Product Strategy A one-day hands-on workshop that helps to drill through the market delivery chain and find where you could add customer value. The outcome would be a draft plan of understanding customer need, market segmentation, value proposition being offered and the overall product strategy. Suitable for both existing and new product offerings. Especially helpful for teams working on new ideas or  more...

Empower Others to Promote Your Business What if you could cut your prospecting time in half? How about never having to prospect for business again because you ve developed a network of Ambassadors to seek and find business for you? The Ambassador relationship is the ultimate relationship in sales. Also known as champions or advocates, Ambassadors see such benefit in what you do and the products and services you provide, that they re  more...

Process Management for IT & Professional Services Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of an IT or professional services firm, you know that cost containment is critical to survive and thrive. Without it, you can't provide competitive pricing on proposals making it difficult to compete. Yet, there is a key part of your business that is draining your profits without you knowing it process management! IT  more...

Process Management for Manufacturing & Construction Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of a manufacturing or construction firm, you know that cost containment is critical to survive and thrive. Yet, there is a key part of your business that is draining your profits without you knowing it process management! Manufacturing firms that do not have documented processes and workflow become inefficient,  more...

Get New Sales People Generating Revenue Fast Develop a Plan That Quickly Gets New Hires Up to Speed As a sales manager, you rely entirely on your sales team for revenue performance; and succeed or fail based on how they do. Your ability to effectively onboard your newly- hired sales people will make or break your year. Every moment that your new sales person is not armed to sell translates to lost sales opportunities and is a glaring cost  more...

How to Become A Great Sales Leader Learn The Secrets to Building A Winning Sales Team Baseball managers don't throw a pitch or hit a ball. They lead their team through thick and thin to deliver victories. As a sales manager, you rely on your sales team to hit homeruns every day. In a challenged economy, your sales team may be finding it tough to take a good swing at the plate these days. Your sales team is looking to you for  more...

Social Media Savvy ...e Marketing Campaign that Delivers Profit What have you heard about social media marketing? Do you believe that Facebook and MySpace are just for teenagers? Do you know that the Obama Campaign maximized the power of the internet through social media to garner the power of close to 10,000,000 fans and supporters? What could that do for your business? In this webinar you will not only discover  more...

How to Sell Consulting Services to the Federal Government Leverage the unprecedented spend by this market segment Hundreds of millions of dollars are being spent today by the federal government on consulting services. Right now, their leaders are being judged by how quickly they can spend their money to help drive the economy through the stimulus plan. Yet, if your consulting firm is not well-positioned to pursue this market, you will be left out of  more...

Differentiation Strategies for Financial Advisors Create Compelling Stories To Stand Out From Your Competitors and Win More Clients The competition for new clients is fierce in the financial advisor industry. You're up against the big guys who offer a comprehensive suite of financial services as well as financial advisors deeply entrenched in the region for ages. Although competition is tough, there is a secret strategy for becoming the victor  more...

The Busy Professional's Guide to Social Networking Leverage this Power In Just Minutes A Day Social networking is hot, but you are still sitting on the sidelines. You hear about LinkedIn, Facebook, Twitter, blogging and perhaps, it's all so overwhelming with your plate already full with other initiatives. Getting involved with social networking can help you and your business grow without a huge time investment if you know how. Lynne  more...

Create a Client Experience to Grow Your Financial Advisor Practice Strategies for Developing a Consistent, Memorable Impression Over 80% of surveyed clients said they were dissatisfied with their financial advisor. That's pretty scary if that includes your client base. You certainly can blame the economy for some of your client s frustration but are you responsible too? How you define the client experience affects, not only retention, but also the new clients  more...

Process Management for Manufacturing & Construction Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of a manufacturing or construction firm, you know that cost containment is critical to survive and thrive. Yet, there is a key part of your business that is draining your profits without you knowing it process management! Manufacturing firms that do not have documented processes and workflow become inefficient,  more...

Sarbanes-Oxley Compliance As A Growth Strategy The economic crunch is presenting serious challenges for every size business publicly traded firms, small businesses, and even non-profit organizations. Companies that cannot find a way to grow during these challenging times run the risk of failure. Yet, the secret weapon to drive growth could be in your back pocket Sarbanes-Oxley best practices. Dr. Peg Jackson is your trusted advisor as she  more...

Turn Tradeshow Leads Into Sales Over 43% of trade show leads fail because sales follow-up is too late! Companies invest an exorbitant amount of money, time, and resources in trade shows. Business leaders hold sales and marketing departments accountable and responsible for generating a return on the investment made in trade shows. With marketing dollars being finite and marketing investment being heavily scrutinized, it is more  more...

Using Search Engine Optimization To Grow Your Business Myths, Legends, and Facts for Effective SEO for Your Website 'Why is my competitor getting ten times the website traffic that I do?' The world of search engine optimization (SEO) is a mystery for most. Conflicting information and inconsistent advice make you wonder if there truly is a method to getting search engines to highly rank your website. Some (maybe your competitors) have figured it out,  more...

How to Prevent Foot in Mouth Disease - A Prescription from The PR Doctor for Healthy Media Relations ...e marketing program. At its best, a well-run PR program can increase exposure to your business dramatically while significantly reducing your advertising costs. Poor public relations, on the other hand, create missed opportunities and can even do significant damage to your business s reputation. This webinar will present Public Relations DOs and the DONTs when dealing with the media, provide  more...

Unconventional Marketing Strategies for Small Business Owners ...es When should you jump on the band wagon to coordinate marketing campaigns with trends and when you shouldn t Creative, practical ways to prospect and generate new revenue which will leave your competition scratching their heads in amazement What is the #1 source of business you have at your fingertips to make your revenue soar Proven techniques to boost revenue with results  more...

Pricing Strategies for Profitable Growth How to Formulate the Right Price in a Service Business 'If I price it too high, they won t buy. If I price it too low, we barely break even.' The yin and yang pricing debate has been a staple in business since the beginning of time. When you are operating a service company, it is very easy to price yourself right out of business if you don t know all of the factors that affect profitability.  more...

Marketing Strategies to Reach the Gay and Lesbian Community Learn how to reach this powerful, niche market segment According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a  more...

Successful Trade Show Strategies In A Down Economy Trade show exhibiting can cost tens of thousands of dollars per show which is why many companies are closely evaluating whether to cut trade shows from their budgets. While the knee-jerk reaction is to skip the show this year, it may not the best decision for your company. How do you select the right shows and maintain a strong booth presence when your dollars are limited? Barry Siskind, author  more...

Article Publishing to Grow Your Business or Consulting Firm ...e easiest ways to dominate search engine results is article marketing. Done correctly, articles help prove your expertise and generate leads. Incorrectly, article marketing becomes a drain on your time and can even damage your reputation. Ken Lizotte, author of 'The Expert's Edge: Become the Go-To Authority People Turn to Every Time' and author of more than 750 articles, teaches you how to  more...

Social Media Savvy ...e Marketing Campaign that Delivers Profit What have you heard about social media marketing? Do you believe that Facebook and MySpace are just for teenagers? Do you know that the Obama Campaign maximized the power of the internet through social media to garner the power of close to 10,000,000 fans and supporters? What could that do for your business? In this webinar you will not only discover  more...

Blogging for Big Business Blogs are a great way to create internet buzz. They build better relationships with your clients and bring in more visitors via web search. However, it is not about the technology behind a blog. It is about your organization s commitment to fresh ideas and relationships. Come learn how to leverage a blog format to create higher visibility for your organization and it s key employees.  more...

Customer Service Strategies to Increase Revenue See Your Business Through the Lens of Your Customer When dollars are tight, customer loyalty is easily lost. When the service with your company slips due to budget cuts, the customer exodus becomes massive compounding your bottom-line issue. You can't afford to have your customers feel your pain as they represent a tremendous opportunity to grow your business. It s critical to deliver WOW!  more...

Put Your Strategic Plan Into Action Implementation Strategies that Get Results! Many companies have the right strategic plan, but still don t grow their business! If effective execution is a major challenge when the economy is booming imagine what it is now that a recession is here and resources are scarce. Having the best strategic plan in the world won t help you increase profitability and grow your business if it's not  more...

Get New Sales People Generating Revenue Fast Develop a Plan That Quickly Gets New Hires Up to Speed As a sales manager, you rely entirely on your sales team for revenue performance; and succeed or fail based on how they do. Your ability to effectively onboard your newly- hired sales people will make or break your year. Every moment that your new sales person is not armed to sell translates to lost sales opportunities and is a glaring cost  more...

How to Create Successful Strategic Marketing Alliances ...e Marketing Partners to Grow Your Business Surviving the economic crisis demands fresh thinking and strategic marketing and you have plenty of creative ideas. The only catch? You don t have the budget to implement all of your plans. The solution? Develop strategic marketing partnerships with other organizations to extend your marketing and sales reach without increasing your budget. Ann  more...

How To Be An Online Spy (and use what you find for business success) There is an incredible amount of information online about what s going on at companies and with people. The problem is when you look for information using popular search engines, most people receive thousands and sometimes millions of results. In 'How To Be An Online Spy,' you ll learn the inside secrets on how to find information on companies and  more...

Brand Busters: How What You Say And Do Can Ruin Your Reputation Do your customers seem confused when they interact with your sales or customer service departments? Have you had trouble getting the clients or projects you really want? Is your marketing and advertising failing to bring the results you need? It could be that you re busting your brand sending out signals through your words and actions that contradict the brand image you want to project. By  more...

How to Become Recognized as an Expert And Monetize Your Expertise! 'I know more about that subject than her! How come she is always the keynote and I'm always the attendee?' You have the experience done the research and created a unique approach but you are also a well-kept secret. You work hard chasing prospects and are constantly asked to share your knowledge for free. How do you go from being knowledgeable to being recognized as a  more...

Develop A Marketing Plan to Retain and Grow Your Customer Base Uncover the Secrets About Your Customer's Buying Habits You've heard it before. It's much more costly to find a new customer than to expand the buying relationship with an existing one. While the concept is not new or revolutionary, most companies don't know what drives their customers to buy, and what else they can sell them. Worse yet, they leave the door wide-open for their competitors to  more...

Turn Business Blogging into Your Highest ROI Marketing Tool ...one of America's leading experts in both online and offline marketing, works with business professionals to help them use their blog to grow their business. He teaches you the secrets to driving blog readership and engaging your customers without pulling dollars out of your marketing budget. As a business and technology pioneer, Eric provides you with the knowledge you need to quickly and  more...

Process Management for Manufacturing & Construction Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of a manufacturing or construction firm, you know that cost containment is critical to survive and thrive. Yet, there is a key part of your business that is draining your profits without you knowing it process management! Manufacturing firms that do not have documented processes and workflow become inefficient,  more...

Drive Growth Despite the Recession Create the right strategic plan for your company Professional sports coaches don t send teams on the playing field without a game-plan they ll get crushed. Even when games are broadcasted, viewers see coaches and managers constantly reviewing strategies and updating plays to leverage strengths, eliminate weaknesses, and identify the gaps to win. Similarly, businesses without the right strategic  more...

How to Immunize Your Business Against Recession Businesses facing an economic recession must take proactive steps to protect their business interests. When consumers tighten their purse strings, as has been happening in recent months, the business climate becomes far more competitive. Only the strongest businesses will emerge from a period of economic contraction stronger than they were when it began. This webinar will detail the necessary  more...

How to Become A Great Sales Leader Learn The Secrets to Building A Winning Sales Team Baseball managers don't throw a pitch or hit a ball. They lead their team through thick and thin to deliver victories. As a sales manager, you rely on your sales team to hit homeruns every day. In a challenged economy, your sales team may be finding it tough to take a good swing at the plate these days. Your sales team is looking to you for  more...

Social Media Savvy ...e Marketing Campaign that Delivers Profit What have you heard about social media marketing? Do you believe that Facebook and MySpace are just for teenagers? Do you know that the Obama Campaign maximized the power of the internet through social media to garner the power of close to 10,000,000 fans and supporters? What could that do for your business? In this webinar you will not only discover  more...

Lead Generation Techniques in a Slow Economy People Are Still Buying, But Are They Buying From You? Media is bombarding us with stories of economic doom and gloom, but everywhere you look there is proof that people are spending money! Football stadiums are still packed every Sunday, stores are full of shoppers and restaurants are full of patrons. People are being pickier with how they spend their money. Your challenge is how to get them to  more...

Get Off the Plateau: Building a Sales Development Plan Are you a small to medium-sized business that has been stuck at the same sales level year over year? Is your marketing and advertising failing to bring the results you want? Do you need to ramp up sales but aren t sure where to start? As a small business owner you are responsible for sales whether you re comfortable in a sales role or not. This seminar helps participants begin the process of  more...

Building a PDF Front-End Interface to Document Collections Do you have numerous documents -- such as guides, help documents, white papers, technical specifications, spreadsheets, drawings, marketing materials and case studies -- each linked to a different application or accessible in different locations in the directory structure? Would your users appreciate easy access to all these different materials through a single main menu, structured like a web  more...

How To Build A Million-Dollar Business Remove The Obstacles That Prevent Business Success You set out to create a million-dollar business. What you have is a J.O.B. -- Just Over Broke. The painful realities of owning a business being tied to the office 24/7, putting out fires and managing employees have left you in tactical mode. You're stumped as you try to re-discover the strategic mindset you had when you launched your business.  more...

Business Development Secrets for Consultants Techniques that Get Clients Knocking Down Your Door! Business consulting generates over $100 billion in annual revenue yet, my phone isn t ringing. Welcome to the harsh reality of owning a consulting business, where working hard and knowing your stuff isn t enough to fill your client roster or your bank account. If you don t want to crawl back to the world of corporate employment, you need to  more...

Email Marketing for Consultants and Entrepreneurs Build a Loyal Following and Keep Business Flowing Most consultants live by the feast or famine rule except those who master database cultivation and relationship building. Your email list is the lifeblood of your business and it takes proper care and feeding to generate revenue. Promote too much, people unsubscribe. Promote too little and you get no business from the campaign. Those who have  more...

Give Your Elevator Speech A Lift How do you stand out in the crowd in a competitive environment? Your prospects are getting inundated by confusing marketing messages making it difficult to sound unique. The sales people and entrepreneurs that get in the door are the ones that can quickly and powerfully communicate their value. Your 30-second commercial had better hit the mark -- or you re going to lose sales and referral  more...

Get New Sales People Generating Revenue Fast Develop a Plan That Quickly Gets New Hires Up to Speed As a sales manager, you rely entirely on your sales team for revenue performance; and succeed or fail based on how they do. Your ability to effectively onboard your newly- hired sales people will make or break your year. Every moment that your new sales person is not armed to sell translates to lost sales opportunities and is a glaring cost  more...

Measuring the Value of Your Trade Show Program Over 73% of CFOs cite ROI as a critical factor in their evaluation of trade shows Yet, only a small handful of them have the metrics to justify their investment. Marketing programs that don't demonstrate a financial return for the investment are in danger of being cut from the budget. Who is accountable in your company for demonstrating the return on investment (ROI) from your trade show  more...

Empower Others to Promote Your Business What if you could cut your prospecting time in half? How about never having to prospect for business again because you ve developed a network of Ambassadors to seek and find business for you? The Ambassador relationship is the ultimate relationship in sales. Also known as champions or advocates, Ambassadors see such benefit in what you do and the products and services you provide, that they re  more...

Create a Client Experience to Grow Your Financial Advisor Practice Strategies for Developing a Consistent, Memorable Impression Over 80% of surveyed clients said they were dissatisfied with their financial advisor. That's pretty scary if that includes your client base. You certainly can blame the economy for some of your client s frustration but are you responsible too? How you define the client experience affects, not only retention, but also the new clients  more...

Become Your Prospect s Trusted Advisor How to Build Confidence that Turns Prospects Into Buyers Only 28% of buyers trust a message from a company. The Wall Street Journal found 92% have more confidence in information they find online themselves than from a company source. Prospects hit search engines first when they decide to solve a problem. They ask their friends and colleagues for referrals and opinions. They look for information  more...

Increase Lead Generation with Social Media How to Personalize E-Marketing to Attract Inbound Demand Buyers are only finding content relevant to their needs 42% of the time. If content isn t relevant, you ve lost leads without giving your company a shot. The top two marketing imperatives are increasing demand and enticing new audiences to engage. Company-focused messaging won t cut it. While it s long been touted that content is King, the  more...

The Tao of Creating Customers for Life Imagine a self sustainable book of business. Customers for Life are the answer to every sale and marketing professionals dream. Customers that are loyal, that provide good margins, that offer sincere valuable referrals are the type of customers we want for life. 'The TAO' translates from Chinese to be the way. So the way of creating customers for life is what this webinar is all about. Taken  more...

Create a Sticky Lead Nurturing Process Use e-marketing to increase qualified leads and shorten sales cycles. According to Marketing Sherpa, 64% of companies with a lead nurturing process are dissatisfied with their results. Every company needs more sales-ready leads. But, unless nurturing content syncs with the way they think, the dissatisfaction will continue. Your leads have taken control of the buying process. They decide when or  more...

How to Sell Consulting Services to the Federal Government Leverage the unprecedented spend by this market segment Hundreds of millions of dollars are being spent today by the federal government on consulting services. Right now, their leaders are being judged by how quickly they can spend their money to help drive the economy through the stimulus plan. Yet, if your consulting firm is not well-positioned to pursue this market, you will be left out of  more...

How Marketing Can Help Sales Sell More Sales Enablement Drives Revenue Growth PACE research finds that salespeople only spend 23% of their time actually selling. Salespeople spend too much time in early-stage lead generation instead of late-stage selling. They clamor for more qualified leads, but only follow up with about 30% of the leads marketing provides. With budgets tightening and sales cycles lengthening, companies can t  more...

How to Create Profitable Customer Relationships Leveraging Your Marketing ROI Into Client Retention Has your business lost customers in the last 5 years? Can your business afford to spend dollars recruiting new customers only to lose those customers to your competition? Technology and globalization have created a very competitive business climate making it more difficult and more expensive to attract and retain customers. Your company s  more...

TCE Total Customer Experience Model Building e-Workshop for Financial Services TCE (Total Customer Experience) Model Building e-Workshop is designed to help Marketing, Sales and Service Executives build a TCE model to monitor, manage, and enhance the total customer experience across multiple channels and touch-points throughout the whole customer lifecycle. The content of this program is based on the U. S. patent-pending Branded CEM (Customer Experience Management) Method,  more...

Use Direct Mail Effectively On A Tight Budget ... mail may lack luster, it is still shown to be an effective marketing tool even more so than Internet marketing. According to a recent DMA study, direct mail marketing yields a higher direct order conversion rate than email marketing. The key is to learn how to structure a cost-effective direct mail campaign that generates a strong return-on-investment. Shannon Kavanaugh, master marketer and  more...

How to Audit Your Website s Performance From the User Perspective 'Google It!' It's the first thing every prospect does when they find your company. Credibility, visibility and brand awareness are all at stake when they arrive on your website especially when your website doesn't create a fantastic user experience. Your website is your most powerful marketing tool and the message it sends will create leads for you or your competitors.  more...

Conduct a Brand Audit Does Yours Pass the Test? Powerful branding is critical for every business small or large. A strong brand allows you to charge premium prices, build company value, and build customer loyalty resulting in decreased cost of sales and increased profitability. How do you know if your brand is aligned so that your marketing dollars are invested correctly and is generating the expected results? Shannon Kavanaugh, president and  more...

Using Sales Compensation Plans to Achieve Revenue Targets One of the most critical decisions that a company makes is how to compensate its sales organization. Many plans don t align compensation reward with the desired sales activities, which leads to underperformance and frustration. When sales compensation plans are aligned with the goals of the company, the sales team has clear focus, motivation, and direction and the company gets the results it  more...

Master the Proposal Phase of the Sales Process Secrets to improving your closing rate Pin the tail on the donkey is a kid s game, not a sales game! With the limited information that most sales people have when drafting a proposal, they may as well be blindfolded! The proposal is one of the most abused sales tools, but it is the critical tool that leads to a prospect becoming a revenue-generating client. Sales people who cannot identify the  more...

Marketing Strategies to Reach the Gay and Lesbian Community Learn how to reach this powerful, niche market segment According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a  more...