Online E Marketing Prior eLearning

Advanced e-Mail Marketing The Advanced e-mail Marketing Course provides a contemporary and comprehensive learning program for e-mail marketing. The course is designed for marketers with a general knowledge of e-marketing techniques and processes. Students should complete the e-marketing course first or have general experience in e-marketing prior to taking this advanced course. The course is instructor led via e-mail, a  more...

i-Net Part 1 Internet Basics Infrastructure This is the first course in a four part series that introduces internetworking. It describes internetworking components and when to use them. This course also introduces the OSI Layer and TCP/IP, DNS hierarchical structure, and remote access protocols. Topics covered include network access points, ISPs and Internet backbone, and the Internet connectivity process. Learn To: o Sequence the  more...

i-Net Part 2 Servers Clients Performance This is the second course in a four part series that presents students with instruction on the main Internet servers, application server providers, and how to configure and use Internet clients. The course also teaches about site monitoring procedures and client-side and server-side caching. Learn To: o Identify features and functions of a Web server. o Identify features and functions of an  more...

i-Net Part 3 Web Site Development This is the third course in a four part series that presents students with an overview of programming languages and database integration technologies. This course focuses on the basic HTML tags for Web site creation and Web site enhancement techniques; including adding interactivity, style sheets, and modern technologies. Web site testing and using search engines effectively are also covered.  more...

i-Net Part 4 Security Business Concepts This is the final course in a four part series that presents students with an overview of Internet security and business concepts. this course covers possible areas of vulnerability and how to protect against viruses, restrict and control access, conduct auditing, and handle encryption. E-business and e-commerce concepts and models, managing transactions and instruction on language and marketing  more...

Brand Management Managing Brand Equity Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name.  more...