Online E Marketing Strategies eLearning

COMPETITIVE MARKETING STRATEGIES COMPETITIVE MARKETING STRATEGIES  more...

Operations Management Product Service Management Operations Management: Product & Service Management Product and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle. It involves a wide range of operations, marketing, and sales related activities. These activities encompass the entire range of product life cycle - from the conception of a new product or service  more...

Marketing Essentials Planning and People Marketing Essentials: Planning and People The four Ps of the traditional marketing mix (Product, Price, Place, and Promotion) are important strategic cornerstones of any marketing activity. However, this traditional view of the Marketing Mix fails to address two very important aspects of marketing: planning and people. This course focuses its attention on the importance of linking marketing  more...

Marketing Essentials Place Marketing Essentials: Place Getting your products and services into your customers' hands is not a simple task; a multitude of factors must be considered. How do you select the most effective distribution channels? Should you be targeting your distributors to help promote and sell your products, or should you appeal directly to consumers? How do you build strong relationships with  more...

Marketing Essentials Promotion Marketing Essentials: Promotion How do you get customers interested in your products and services? What kinds of sales and advertising strategies will you use? How will public relations support your promotional strategies, if at all? Promotion, a key aspect of the marketing mix, focuses on raising awareness about your product and service offerings among key customer target groups. This  more...

Competitive Marketing Strategies Conducting an Internal Analysis ...e Marketing Strategies: Conducting an Internal Analysis When developing competitive marketing strategies, one of the most important steps is carrying out effective research and analysis. As well as assessing the external competitive environment, you need to look inward. In other words, you need to assess your organizational capabilities - what unique skills and resources does your  more...

Competitive Marketing Strategies Analyzing Competitors ...e Marketing Strategies: Analyzing Competitors To formulate successful competitive marketing strategies for your organization, you need to understand your competitors. Who are your key rivals and what drives their marketing decisions? What do they do well and where do they miss the mark? Gathering and analyzing this kind of information is the starting point for developing effective  more...

Competitive Marketing Strategies Selecting Implementing Strategies ...e Marketing Strategies: Selecting & Implementing Strategies Competitive marketing strategies can help your organization gain market share, minimize the impact of competitors, and increase revenues. These outcomes can only be achieved, however, if organizations understand how to translate their competitive advantages into winning strategies. This course describes the different types of  more...

The Pharmaceutical Industry Overview Version 3 The Pharmaceutical Industry Overview: Version 3 The pharmaceutical industry provides an extensive range of medications to consumers throughout the world. Comprised of a variety of stakeholders, this industry is dependent on discovering and developing medicines, manufacturing these products commercially and marketing them to health officials or consumers. Industry players adopt unique  more...

Learn TopDog Search Engine Analyzer Submitter From An Expert Learn Everything You Need To Know About The TopDog Search Engine Analyzer/Submitter  more...

Architecting Web Content (Master Class)-Self Directed ... publishing guidelines, and you will look at some effective marketing strategies. Each week, you will work through online lessons, research projects, discussion questions, and review tests. This will make sure that you are learning the materials effectively. At the end of the course, you will complete a course project that will integrate the concepts of the course and will tie it all together  more...

Advanced Information Page Creation Critique and Analysis A well done "information page" or "content-rich page," will help put you at the top of the search engines.  more...

Self directed tutorial-Teach Yourself Search Engine Training Strategies in 7 Days With Software The key to generating free, targeted traffic to your web site comes with achieving a top ranking.  more...

Self directed tutorial-Teach Yourself Search Engine Training Strategies in 7 Days Spearhead your site in the top 10 rankings on the major search engines and keep it there. To be competitive on the Internet, your site must place in the top 30 with search engines and directories. They are the one way that prospects can find your site, so do not underestimate what good positioning in the search engines can do for you. It has been estimated that up to 80 percent of all website  more...

Instructor Led-Search Engine Training Workshop To be competitive on the Internet, your site must rank in the top 20 of the search engines and directories so your prospects can find your site. This easy comprehensive course offers exercises, activities, assignments, video media, and additional resources and information that will enable you to advance your site in the top of the search engines in easy-to-do-steps. We invite both experienced and  more...

Search Engine Training Workshop-Self Directed To be competitive on the Internet, your site must rank in the top 20 of the search engines and directories so your prospects can find your site. This easy comprehensive course offers exercises, activities, assignments, video media, and additional resources and information that will enable you to advance your site in the top of the search engines in easy-to-do-steps. We invite both experienced and  more...

eMarketing 1.1 eMarketing Association`s complete basic e-marketing course. 5 Lessons covering the basics of eMarketing. Each lesson is sent via e-mail and Internet link over a four week period. At the completion of the 5 Lessons there is a final exam administered via e-mail. Students Passing the final exam are given a personalized certificate of completion from the e-Marketing Association.eMarketing Business  more...

Advanced e-Mail Marketing The Advanced e-mail Marketing Course provides a contemporary and comprehensive learning program for e-mail marketing. The course is designed for marketers with a general knowledge of e-marketing techniques and processes. Students should complete the e-marketing course first or have general experience in e-marketing prior to taking this advanced course. The course is instructor led via e-mail, a  more...

Certified eMarketing Associate Certification (CeMA) A professional marketing certification that demonstrates competency in eMarketing. NOTE: This is not a course. If you need training enroll in either eMarketing 1.1 or Advanced E-Marketing. The CeMA certification is a substantial credential for students as well as professionals who are new to the e-marketing profession. The CeMA certification can be of benefit in employment applications, resumes,  more...

Master Search Engine Optimization Competencies for Web Developer (MSEOC) This certification has been designed for individuals who have previously enrolled in any web-based search engine training courses or seek Certification based on your search engine training and experience alone. The Internet search engines continue to evolve and with it, the strategies for effective web site promotion and marketing. Search engine submissions when done by certified professionals  more...

Mastering Cold Calls Course description -- There are some specific strategies that can help a sales person become more confident and competent in making cold calls, and this course has them. It describes both the technical and the psychological techniques and methods to help you overcome your apprehension and conduct a call that gets results. IMPORTANT NOTE: INTERNET EXPLORER (IE) BROWSER REQUIRED - can`t use Netscape  more...

Winning Over Difficult Customers Strategies for getting the attention and cooperation of the difficult customer. Concerns, objections and difficulties in customers come in a variety of styles. They might be uncertain, angry, clammed up or just plain rude. If you and your customer could read each other`s mind there would likely be none or at least few of these encounters. The reality is your customer has previous buying  more...

Search Engine Marketing Strategies for Small Business Operations - Instructor Led Let an Search Engine Expert teach you how to quickly obtain top rankings and generate $$$ for your small business. A Great Value! Learn the secrets of effective search engine positioning and boost your Internet selling power a hundred fold. The perfect web business is the one that drives "targeted traffic" to their web site. How is this done? By achieving a top ranking in the major search  more...

Skyrocket Sales with Advanced Copywriting Strategies Apply proven techniques and methods to any business writing situation. Designed specifically for beginners or more advanced writers seeking training in the art and craft of copywriting. Purchase of supplemental material will be required for further reading. You can purchase that material by going here: &bookID=75  more...

Sales & Marketing in the 21st Century Principles and practices of Sales & Marketing in the 21st Century are examined. Participants will examine the current strategies and practices surrounding sales and marketing in this 21st Century global economy. The majority of the work will be accomplished in an asynchronous (any time, any place) environment with synchronous elements scheduled periodically based on participant need and  more...

Search Engine Competency Assessment-Level 1 (SECA Basic Certification) SECA Basic Certification covers skills built on a framework of current Search Engine Optimization theory and best practices. By passing SECA Level 1 you will demonstrate a reliable and validated measure of overall Search Engine Optimization performance, knowledge and skill sets. A successful passing grade entitles you to apply and receive a SECA Certificate from an Accredited State University.  more...

Making Effective Screenshots: Saving Time, Increasing Impact This class addresses beginning technical writers, managers looking to improve quality and efficiency, and all those who deal with screenshots. We will show you how to make screenshots, increase their impact, place them in manuals and online documents, and choose the appropriate tool. Making Efficient Screenshots: Saving Time, Increasing Impact Screenshots are a powerful way to convey information  more...

Electronic Commerce - Strategies This course is designed to give students a good understanding of the basics of Electronic Commerce (E-Commerce)Stratetis, including marketing, promotion, and sales strategies. This course gives the student a good understanding of Marketing/Sales/Promition Strategies, Purchasing and Support Activities, ethical, legal and tax issues related to Electronic Commerce. This course is an "E-Learning"  more...

Electronic Commerce 3 Course Bundle The Electronic Commerce (E-Commerce) 3 Course Bundle is a compilation of Electronic Commerce - Introduction, Electronic Commerce- Strategies, and Electronic Commerce - Security Issues courses combined into one single bundled course. This bundle of 3 courses gives the student a good understanding of the history of Electronic Commerce, How the Internet and the Web provide the infrastructure for  more...

Keep Them Coming Back: Customer Retention Strategies That Work--Instructor-Led A Trump U Course- Offering the right products and services often isn`t enough: smart marketing is the key to revenue growth. Take this course to find out how to do terrific, affordable marketing on your own. You will learn how to do the kind of marketing that will unlock your business`s potential. And you will start creating the kind of message that truly resonates with your customers.Students may  more...

Keep Them Coming Back: Customer Retention Strategies That Work--Self-Directed A Trump U Course- Offering the right products and services often isn`t enough: smart marketing is the key to revenue growth. Take this course to find out how to do terrific, affordable marketing on your own. You will learn how to do the kind of marketing that will unlock your business`s potential. And you will start creating the kind of message that truly resonates with your customers.Students may  more...

Architecting Web Content (Master Class) ... publishing guidelines, and you will look at some effective marketing strategies. Each week, you will work through online lessons, research projects, discussion questions, and review tests. This will make sure that you are learning the materials effectively. At the end of the course, you will complete a course project that will integrate the concepts of the course and will tie it all together  more...

Build Your Own BIZ - Bootstrap Marketing This course will help you create a marketing plan and learn to promote your product effectively.You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business  more...

Competitive Strategies for a Global Marketplace With the changing economic landscape and trends toward globalization and technology, companies need to develop new strategies to effectively compete in the global marketplace. To stay competitive in today's marketplace, companies need to shift their focus from selling products to meeting needs. This course starts by painting a picture of the changing economic landscape and the new consumer. It  more...

Surpassing the Competition Who are you competing against? What are your competitors' capabilities? Competition plays a major role in corporate success. Failure to take into account your competition's strengths, weaknesses, capabilities, and strategies can leave your company vulnerable to unexpected competitive moves. This course presents you with the tools and methods for identifying competitors; collecting competitor  more...

Strategies for Building an Online Brand When a product lands on the Internet, the brand becomes more than a mere name; it becomes an interactive brand experience. This course will provide marketers with strategies for building strong online brands by maximizing the interactive nature of the Web. The course begins by identifying key branding objectives and provides useful strategies to take offline brands into an online environment.  more...

Introduction to Product Management Do you have an abiding interest in planning, forecasting, and marketing a product or product line? Are you new to the field of product management? Or have you just been hired as a product manager? In this course, you'll learn strategies and techniques to help you build a foundation for understanding product management. First, you will explore the fundamentals of product management. Specifically,  more...

Developing a New-product Strategy Product development is not a mystery. Nor is it only the concern of your research and development department. One of your main responsibilities as a product manager is to create a new-product strategy. This means that in addition to developing new-product goals, you also need to develop a plan for reaching those goals. In this course, you'll explore the tools and techniques to help you create a  more...

Pricing and Profitability for Product Managers A crucial aspect of a product manager's job is deciding what price to charge for a given product. It's equally important to understand that pricing decisions do not happen in a vacuum; the product manager will be held accountable for the success of the products he prices. Clearly, it's important for the product manager to understand the financial implications of his decisions. In this course,  more...

The Pharmaceutical Industry Overview Version 2 Billions of people around the world depend on the pharmaceutical industry to help them live longer, healthier, and happier lives. However, the pharmaceutical industry is continually tasked with alleviating its own ailments, including slow growth and declining profitability owing to pricing, safety, marketing and regulatory issues. In order for companies to remain competitive in a highly regulated  more...

The Banking Industry Overview Version 2 Can you imagine a world without banks? In the past, banks focused on loans and deposits, debits, and credits. Now, due to dramatic changes in the world economy, banking is a far more complex business. On a daily basis, the industry must deal with margin pressures, consolidation, and technological and marketing challenges, not to mention unforeseen financial and political crises. However, with cash  more...

The Telecommunications Industry Overview Version 2 Connecting the globe, the telecommunications industry is an essential element of the modern business world. It is also one of the most volatile. Plagued by regulatory discord and economic uncertainty, telecom carriers have struggled to maintain sound footing and a competitive edge, all the while endeavoring to provide crucial, uninterrupted service to their customers. In an age of rapidly  more...

Managing the Creative Elements of Brands Did you know there are 25 brands of laundry detergent? What influenced you to choose the brand you use? Was it the name? The logo? Maybe it was the clever slogan or catchy jingle. Was there a cute, cuddly character in the advertisement? Perhaps it was the packaging design. It could be one of these factors or a combination thereof, but the fact still remains: out of 25 brands of laundry detergent,  more...

Evaluating Brand Effectiveness Your company spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand  more...

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...

Analyzing the Market This course will walk you through four crucial elements of analyzing your market. First, you'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organization. Then you'll learn how market segmentation can assist you in developing products and marketing strategies. You'll be given a set of tools that can be utilized for developing and  more...

Writing the Marketing Plan Creative Strategy You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success.  more...

Brand Management Developing a Brand Strategy Brand Management: Developing a Brand Strategy gives you information on building, defending, and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally, the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this  more...

Brand Management Integrated Marketing Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally, the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for  more...

Brand Management Branding on the Web Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet, creating a secondary brand on the Internet, and how to introduce a brand on the Internet. Additionally, the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By  more...

Introduction to E-Commerce This course provides the learner with an overview of the state of e-commerce today. It defines electronic commerce and discusses electronic commerce elements. An overview of business-to-consumer and business-to-business electronic commerce is given. This course also addresses issues and technologies available for companies wishing to engage in e-commerce. Learn To: Introduction to  more...

International Business Essentials Succeeding as a Global Manager International Business Essentials: Succeeding as a Global Manager offers students an overall view of how to organize the global enterprise, how to recognize global management success factors, and how to manage across cultures. The program covers how to reengineer businesses to be successful in the global market, how to accomplish successful internationalization, and how to solve problems and  more...

CIW E-Commerce Designer Part 2 Product Marketing Course Overview This course presents students with both theoretical and practical instruction on E-Commerce marketing. The instruction can be divided into two main parts: Web Marketing Goals and Online Product Marketing. In the Web Marketing Goals section, the student will be given an overview of marketing goals and strategies. This will include an examination of the various types of marketing  more...

Creativity Innovation Thinking Creatively In Creativity and Innovation: Thinking Creatively, you will learn to meet the demands of creative thinking in the workplace. This program will help you develop your creative thinking skills and allow you to practice using the creative thinking process. Learn To Identify the stages of the creative process. Recognize techniques that will  more...

Customer Relationship Mgt Implementing CRM Customer Relationship Management: Implementing CRM introduces the student to the goals of CRM, the costs of CRM, and ways to modify operations costs to become customer focused. The program also details CRM pre-implementation strategies, the CRM implementation process, and tactics used to test CRM. Learn To Identify ways to achieve CRM goals and focus on customers.  more...

Delegation Understanding Delegation In "Delegation: Understanding Delegation," you will learn what delegation is and how to generate a delegation climate in your workplace. Outlining the benefits of delegation and the reasons why it is so important, the course then teaches the positive results of delegation as well as how to identify potential delegates and some strategies for managing them effectively. The course encourages  more...

Delegation Monitoring Evaluating Results In "Delegation: Monitoring and Evaluating Results," you will learn how examine such areas as how to review delegates, how to maintain task boundaries, how to support delegates, and how to deal with delegates who offer resistance. Delegates need to be assisted in their development through coaching, trust and motivation, and this course teaches strategies in all these fields. To help them to get the  more...

Managing the Expert Developing a Successful Environment Managing the Expert: Developing a Successful Environment explains management strategies, incentive programs, and the challenges of maximizing experts' creative potential. It identifies the processes for designing and implementing expert-appropriate incentive programs, managing renegade creativity, and managing barriers to expert creativity. Learn To Provide  more...

Managing Change Managing Yourself Through Change In a Managing Change: Managing Yourself Through Change a ? you will learn what the three phases of the transition processes are and how to determine which phase a person is experiencing. You will also learn about the exploration phase of transition, including what emotions are commonly felt during this phase. Then the teaching moves to the new beginnings phase of transition, including what  more...

Organizational Crisis Mgmt Managing a Crisis This course focuses on management during and after a crisis. It starts by covering challenges presented by crises, the importance of crisis recognition, and immediate management strategies on sudden crisis outbreak. It then moves on to management of information, decision-making, and managing with regard to legal issues. The final section covers guidelines for managing specific crisis types, for  more...

Principles of Marketing Promotion Strategy Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of  more...

Principles of Marketing Pricing Strategy Principles of Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect  more...

Principles of Marketing Writing a Marketing Plan Principles of Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Learn To Determine your product's market  more...

Brand Management Fundamentals of Brand Management Brand Management: Fundamentals of Brand Management introduces students to essential brand information, including common branding terms, the importance of brand value, the characteristics of a good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the consumer  more...

Cross-Functional Teams Selecting Cross-Functional Team Members Cross-Functional Teams: Selecting Cross-Functional Team Members covers how to identify and select cross-functional team leaders and members and how to ensure cross-functional team success. The program also covers roles in cross-functional teams, how key stakeholders are important to the success of cross-functional teams, and the reasons that cross-functional team member/upper management  more...

Brand Management Building Brand Equity Brand Management: Building Brand Equity explains how brand management affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To  more...

Essentials of Business Law Cyberlaw Essentials of Business Law: Cyberlaw offers the student an overview of the essentials of cyberspace, including how to conduct business in cyberspace and how to handle employment in cyberspace. The program also outlines cyberspace offenses, forms of advertising on the Internet, Internet recruiting, the use of e-money, and telecommuting. Learn To Identify  more...

Brand Management Managing Brand Equity Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name.  more...

E-Business Part 7 Satisfying the Customer ... eight part series. Subjects covered in this course include marketing strategies, customer relationship management, and selling-chain management. In addition, students will focus on how to use an e-Business environment to better attract, retain, and satisfy customers. Learn To: a Identify techniques for using the Internet as a marketing tool. a Identify the elements required  more...

E-Business Technology Fund Part 2 e-Business Apps Technologies This course begins with an introduction to e-commerce as a type of e-business. The learner is guided through e-business solutions and enterprise application integration. This course also covers e-business technologies, XML, and object technology. Learn To To identify key components of e-business strategies. To identify electronic  more...

Principles of Marketing Product Strategy Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...

Principles of Marketing - Product Strategy Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...

Principles of Marketing - Promotion Strategy Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of  more...

Principles of Marketing - Pricing Strategy Principles of Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect  more...

Principles of Marketing - Writing a Marketing Plan Principles of Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan.  more...

E-mail as a Marketing Tool How can you find new customers? How can you build stronger relationships with new and existing customers? How can you boost sales of your company's products and services? This course will provide you with useful strategies to help you incorporate electronic mail into your marketing approach. Learn how to communicate effectively with your customers through e-mail. You and your company will benefit  more...

Six Sigma DMAIC Improving the Process Laotzu, a Chinese philosopher, said, "The biggest problem in the world could have been solved when it was small," but as far as business processes are concerned, even catching a problem when it's small might not get at the root cause. Six Sigma Black Belts know that to find the root cause of a problem, you have to develop an improvement strategy, and then use precision tools to employ the  more...