E Marketing Strategies Web-based Seminars
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From Statistics & Analytics Consultants Group
Introduction to Surveys





This course is an introduction to survey design, methodology, implementation and execution. The course will also go through questionnaire design/ writing, sample design, data collection strategies, multivariate analyses, and presentation of tables/ graphs. For more information contact us directly.
Our courses are offered in three formats a resident course at our office, a corporate course on
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From TDM Webacademy
E104-7 Operations Management


Description: The architect of a business is its operations management. That is how and what are the tasks of decision making, planning and control, and efficiently scheduling material and labor - all of which is critical issues to successful growth of an organization.
This webinar provides an examination of how to identify and address operational issues that face the organization and
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E104-8 Human Resource Management


Description: The human resources of a business are the employees of the business. Good employees provide the path for a business to survive and thrive. As such it is important to implement strategies to maximize on employee skills and performance.
This webinar provides an examination of the strategies needed to have a well-thought-out hiring plan in place that supports the overall business
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E103-5 Organizational Structure and Management Plan


The foundation of the success of a business is the quality of the people that works there. For this reason, particular attention must be paid to your organization structure and the key players that manage the day to day operations.
This webinar provides an analysis of a business organizational structure, including principle or key employees and identifies strategies needed to develop a
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E103-4 Marketing and Sales Strategies


A strategic foundation of a business marketing and sales plan is critical for businesses to compete and achieve success.
This webinar is the fourth in the series designed to provide an analysis of effective marketing and sales strategy concepts. The objectives of this webinar are to provide participants with the knowledge and skills.
This webinar is the fourth in the series designed to
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E103-6 Operations Planning


Often times, operations planning is forgotten or not given the proper consideration when starting a small business. The fact of the matter is that, understanding how to how to manage the day-to-day functions of the business increases the potential for success when starting a business.
This webinar provides an analysis of a business operations strategy to manage a business which includes the
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E103-7 Financial Planning


The core of any business is a sound financial planning. Therefore, it is essential to have an understanding of business financials in order to start a business.
This webinar provides an analysis of a business financial plan for managing and operating a business. Specific focus is on income analysis, cash flow analysis, business assets, business liabilities and financial assumptions.
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E103-8 Exit Strategy Plan


A key component in developing a business plan is to determine an exit plan. That is, planning how to exit or end your business is just as important as planning to start your business.
This webinar provides an analysis of how to develop long-term plans as to how and when a business shall close or transfer ownership.
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E104-1 Development and Growth Strategies


Starting or creating a business lays the foundation for success. To be a successful entrepreneur, one must continuously explore strategies that build on the foundation.
This webinar provides an examination of strategies needed to develop and grow a business and to meet business goals and objectives
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E103-3 Competition


It is important for businesses to know what other businesses are doing so that they can match or improve their product or service. More importantly, businesses should know what the consumer preferences are in order to maintain an advantage over other businesses that sell the same or similar products. This webinar provides an analysis of a business competitive position and market share
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E103-9 Wrap-up Cover Page Statement of Purpose Table of Contents and Executive Summary


The wrap-up of preparing a business plan is to ensure that the reader such as potential lenders and/ or investors can instantly seek critical information that will spark their interest; has a summary of the main points of the business plan and a statement that spells out the purpose of the business plan.
This webinar provides an analysis of creating a cover page, preparing a statement of
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E103-2 Target Market and Industry Analysis


Description: The success of starting and managing a business depends heavily on the understanding that an entrepreneur has created an environment in which customers, businesses, and certain economic conditions interact. That is, understanding the customers (target market) and the environment (industry).
This Webinar provides an analysis of a business target market and industry.
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E104-2 Business Certifications


Obtaining business certifications can be very beneficial. Such certifications can provide opportunities such as in local, state and federal government contracts.
This webinar provides an examination of the requirements and benefits of government certification at the federal, state and local levels.
Objectives: The objectives of this webinar are to provide participants with the knowledge and
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E104-5 Fiscal Management and Soundness


Description: The ability manages and control current and future expenditures means to implement sound fiscal management practices.
This webinar provides an examination of how to determine and plan for an organizational fiscal management and soundness position.
Objectives: The objectives of this webinar are to provide participants with the knowledge and skills to:
Define what fiscal
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E104-4 Procurement Opportunities


Procurement is when a business purchase of goods and/ or services at the best possible total cost. The process of procuring or purchasing such products and services requires a organized process by both the organizing that are procuring products or services and the business that are providing such products or services.
This webinar provides an examination of a basic procurement process,
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E104-3 Marketing Strategies


Your business marketing strategy can be the factor that determines a business success or failure. That is, the business owner must determine their choice of customers and how they intend to reach those customers.
This webinar provides an examination of how to identify, prioritize and implement marketing strategies to help grow a small business either through getting more sales or increasing
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E104-6 Legal Considerations


Description: One of the steps in ensuring prospects for future business success is to ensure that legal and compliance are addressed.
This webinar provides an examination of key legal considerations that impacts an organizationa s growth and supports the goals and objectives of the organization.
Objectives: The objectives of this webinar are to provide participants with the knowledge and
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From UC San Diego Extension Digital Arts Center
The Interactive Agency Emerging Media and Design - Online Course
Curious about interactive agencies, check out this course at UCSD Extension, Digital Arts Center
Today's marketing and advertising worlds are quickly moving to digital with both online and offline campaigns being directly impacted by emerging media channels. Led by Digitaria Interactive Executive Vice President Warren Raisch, this course is intended for creative individuals from digital arts,
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From Webucator
Managing Difficult People Training
This Managing Difficult People training course teaches students to address difficult people according to their specific behavior. Students will have the opportunity to meet with several Marketing Department team members to address their difficult personalities, follow the guidelines for managing difficult people to decrease the department
'
s turnover rate and meet the release date for a new
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From GlobalCompliancePanel
DHF DMR DHR Technical File and Design Dossier - Key Requirements and Future Directions - Webinar By GlobalCompliancePanel
Overview: This webinar will examine the existing and proposed requirements for the FDA's DHF - including its derivative documents, the DMR and DHR.
It will consider the MDD's TF/ DD requirements, and evaluate the documents' differing purposes / goals. Required and desirable contents will be discussed. Also considered: Areas requiring frequent re-evaluation / update; Similarities and
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Conducting Successful Product Complaint Investigations - Webinar By GlobalCompliancePanel
Overview: This webinar will provide valuable assistance and guidance to the life sciences manufacturers engaged in various aspects of product complaint investigations.
An effective complaint handling system is an extremely important part of any quality system. Manufacturers should understand that any complaint received on a product shall be evaluated and, if necessary, thoroughly investigated
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The Most Common Problems in FDA Software Validation Verification- Webinar By GlobalCompliancePanel
Overview: This webinar will give valuable help to FDA regulated Pharmaceutical, Medical Device, Biotech, Diagnostics and Biological manufacturers.
In August 2010, FDA made an announcement affecting virtually every drug, device and biologic firm marketing products in the U. S:
"The Agency (FDA) will be conducting a series of inspections in an effort to evaluate industry's compliance and
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Understanding ISO 13485 vs ISO 9001 for Successful QMS in Medical Device Industries - Webinar By GlobalCompliancePanel
Overview: ISO 13485: 2003 is a quality management system standard specially written for the medical device industry and is on the U S Food & Drug Administration (FDA) list of recognized consensus standards.
Medical device firms certified to ISO 13485: 2003 will find themselves very closely compliant with FDA's Quality System Requirements under 21CFR 820. This presentation will help you to
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Navigating the Regulatory Environment for the Implementation of Alternative Microbiology Technologies - Webinar By GCPanel
Overview: Rapid microbiological methods (RMMs) have been implemented by a number of companies around the world. In some cases, it is necessary to work with regulatory authorities in order to effectively introduce a RMM in place of an existing microbiology method.
This is especially true if the existing method is incorporated in a previously approved regulatory dossier, such as a New Drug
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FDAs Proposed Rule Regarding Device Establishment Registration and Listing and How to Register and List - Webinar By GlobalCompl
Overview: Device firms, establishments or facilities that are involved in the production and distribution of medical devices intended for use in the U. S are required to register annually.
Most establishments that are required to register with the FDA are also required to list the devices that are made there and the activities that are performed on those devices. FDA issued a 28-page Proposed
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Medical Device Recalls How to Manage Them and Recent Trends - Webinar By GlobalCompliancePanel
Overview: Medical devices are classified into three classes, Class I, II, and III, based on the level of control necessary to assure the safety and effectiveness of the device. Recalls of Class II devices represent 61% of all device recalls over a review period, followed by Class III devices at 28%.
This Webinar will provide a recent update on the latest trends and causes for device recalls and
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Off-Label Promotion of Drugs - Regulatory Documents Explained - Webinar By GlobalCompliancePanel
Overview: Promoting a drug or device for a use not approved by the Food and Drug Administration is illegal. As a result of this practice, called "off-label promotion," life sciences companies have been fined unprecedented amounts of money and their executives have been prosecuted criminally.
In addition to the regulatory and criminal consequences of off-label promotion, companies that promote
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Developing and Using the Product Risk Management FileReport - Webinar By GlobalCompliancePanel
Overview: Expectations for meaningful hazard analysis, hazardous conditions, and documentation have always existed by regulatory agencies.
There is an increased awareness of the importance of design activities to support the production of safe and effective product. Product risk management is a required tool to drive and direct resource constrained product design, manufacture and validation
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Utilizing Good Requirements as a Foundation for the Effective Validation of PDMA-related Computerized Systems - Webinar By Globa
Overview: Computerized systems can be a boon to the Sales and Marketing group of an organization that falls within FDA regulatory authority.
By automating, tracking, and reporting on thousands of sample product transactions, such systems can provide a powerful mechanism for compliance to the requirements of the Prescription Drug Marketing Act (PDMA), while accomplishing this with a manageable
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Legal Risks in Social Media for Healthcare Providers - Webinar By GlobalCompliancePanel
Overview: Most sophisticated businesses use social media sites such as Facebook, MySpace, Twitter, and LinkedIn to promote their services, connect with their customers, and as a overall component of their business strategy.
Physicians and other healthcare providers have begun to experiment in the social media environment, but most are concerned that the special rules applicable to the
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How to Prepare and Submit a Bullet Proof 510k and Latest FDA Proposed Changes to the Process - Webinar By GlobalCompliancePanel
Overview: This 3 hour Webinar is a primer and overview to the premarket notification process, i. e., a 510(k).
A 510(k) is a premarket submission made to FDA to demonstrate that your device to be marketed is at least as safe and effective, that is, substantially equivalent, to a legally marketed device that is not subject to PMA. There are three types of Premarket Notification 510(k)s that may
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Medical Device Tracking Latest FDA Update and Expectations - Webinar By GlobalCompliancePanel
Overview: The Food and Drug Administration Modernization Act (FDAMA) requires that manufacturers track certain devices when the agency orders them to do so.
Tracking is intended to facilitate notification and recall in the event a device presents a serious risk to health that requires prompt attention. The tracking provisions enacted by SMDA required mandatory tracking even if FDA did not issue
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Japan - Regulatory Filing Requirements and Compliance Processes for Life Sciences - Part I and Part II - Webinar By GlobalCompli
Overview: This course specifically focuses on the overall regulatory compliance requirements and procedures for Pharmaceuticals, Medical Devices, Biologics and Combination Products in Japan.
The course will cover topics relating to pre-clinical and clinical requirements, as well as, addressing the structure of the regulatory agencies in Japan. Content will also include descriptions of the
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Recalls Removals and Market Corrections in Compliance with FDA and ISO Requirements - Webinar By GlobalCompliancePanel
Overview: To satisfy QSR and ISO 13485 requirements, medical device companies must respond to field reports swiftly and compliantly.
There are certain circumstances in which a report from the field requires the device manufacturer to take steps regarding product in the field. It is critical that the company take the required steps in the required timeframes. FDA and ISO requirements overlap to
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Basics of OTC Drug Labeling Compliance - Webinar By GlobalCompliancePanel
Overview: The webinar will help participants review and understand FDA requirements for OTC Drug labeling and compliance. OTC Monographs and their importance to OTC Drug marketing in the U. S. will also be covered.
Why should you attend: Anyone who wants to market OTC drugs in the U. S.A. and assure that they're labeled properly with appropriate claims will benefit from this program/ webinar.
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How to Prevent Food Safety Problems Using Your Current Quality System - Webinar by GlobalCompliancePanel
Most industries have become reasonably sophisticated in terms of applying the principals and tools involved in quality control and improvement.
Unfortunately, food supply chain members have lived outside of the quality world and have not invested the time, training or money to learn and apply the disciplines needed to bring quality into preventive levels of control. Visual inspection in many
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The Most Common Problems in FDA Software Validation Verification - Webinar by GlobalCompliancePanel
In August 2010, FDA made an announcement affecting virtually every drug, device and biologic firm marketing products in the U. S:
"The Agency (FDA) will be conducting a series of inspections in an effort to evaluate industry's compliance and understanding of Part 11...The Agency intends to take appropriate action to enforce Part 11 requirements for issues raised during the inspections..."
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From The Foot Nurse
Business Development Strategies
Staying in Touch
Have your clients forgotten you, lost your business card or even know who you are anymore? Have you moved and lost clients because they cana t find you? Sometimes your clients need your services, but dona t know how to reach you.
You are losing business and they are going to the closest competition.
It is less expensive and takes less time to keep existing
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From Nurture Talent Academy
International Marketing Strategies for startup entrepreneurs
International marketing is the application of marketing principles across national boundaries. In today's world of globalization, it is injustice towards your organization if you do not let it take its full flight by exploring opportunities overseas. If your product is successful in your own country, there is every reason why citizens of other countries also may find it interesting. Again, there
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Effective use Of Social Media For Entrepreneurs
Every day millions of people are using social networking and creating social media content. Originally viewed as simply entertainment for teenagers, nowadays social networking is the fastest growing way for companies to:
* market their products and services
* engage their customers
* generate more leads and shorten the sales cycle
* expand their brand
This session on "Social
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From Staging and Redesign
Online Visibility Webinar
Online Visibility
Web 2-0, the phrase that used to mean social media and social networking, and that now refers to search engine marketing. Simply ~ Online Visibility. The goal is the same no matter what you call it - get more business!
The big challenge about all this social stuff (Facebook, Twitter, blogging) is that was soooo time consuming. All that has changed now thanks to
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Becoming the Go-To Company
Becoming The "Go To" Company
Instructor: Melissa Marro
Webinar length: 60 minutes
Investment: $35. 00 (USD)
Date and Time: September 16, 2010 @ 7: 00 pm EST
About the webinar:
Becoming the a Go Toa company is the goal of any successful service oriented business. With the growth of press and awareness in the staging industry thanks to widespread TV media, agents and
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From Business Expert Webinars
Social Media Savvy
...iness? In this webinar you will not only discover effective marketing strategies that can help you succeed; you will also understand the FREE marketing power of social media communities like Facebook, Myspace, Twitter and many more that can catapult your business toward success in record time.
Social Media Marketing is strategic business. With the rise of Facebook, Twitter, YouTube and other
more...
How to Sell Consulting Services to the Federal Government
Leverage the unprecedented spend by this market segment
Hundreds of millions of dollars are being spent today by the federal government on consulting services. Right now, their leaders are being judged by how quickly they can spend their money to help drive the economy through the stimulus plan. Yet, if your consulting firm is not well-positioned to pursue this market, you will be left out of
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Differentiation Strategies for Financial Advisors
Create Compelling Stories To Stand Out From Your Competitors and Win More Clients
The competition for new clients is fierce in the financial advisor industry. You're up against the big guys who offer a comprehensive suite of financial services as well as financial advisors deeply entrenched in the region for ages. Although competition is tough, there is a secret strategy for becoming the victor
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Create a Client Experience to Grow Your Financial Advisor Practice
Strategies for Developing a Consistent, Memorable Impression
Over 80% of surveyed clients said they were dissatisfied with their financial advisor. That's pretty scary if that includes your client base. You certainly can blame the economy for some of your client s frustration but are you responsible too? How you define the client experience affects, not only retention, but also the new clients
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Unconventional Marketing Strategies for Small Business Owners
Boost revenue and profit in this stressed economy
Small business owners are struggling now more than ever to grow revenue. Cash flow is limited and return on investment (ROI) dictates where this money is spent. You need to question where to invest marketing dollars how to measure performance and what to expect from ROI. Your marketing budget must be invested wisely or you will suffocate your
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Pricing Strategies for Profitable Growth
How to Formulate the Right Price in a Service Business
'If I price it too high, they won t buy. If I price it too low, we barely break even.' The yin and yang pricing debate has been a staple in business since the beginning of time. When you are operating a service company, it is very easy to price yourself right out of business if you don t know all of the factors that affect profitability.
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Marketing Strategies to Reach the Gay and Lesbian Community
Learn how to reach this powerful, niche market segment
According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a
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Successful Trade Show Strategies In A Down Economy
Trade show exhibiting can cost tens of thousands of dollars per show which is why many companies are closely evaluating whether to cut trade shows from their budgets. While the knee-jerk reaction is to skip the show this year, it may not the best decision for your company. How do you select the right shows and maintain a strong booth presence when your dollars are limited?
Barry Siskind, author
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Social Media Savvy
...iness? In this webinar you will not only discover effective marketing strategies that can help you succeed; you will also understand the FREE marketing power of social media communities like Facebook, Myspace, Twitter and many more that can catapult your business toward success in record time.
Social Media Marketing is strategic business. With the rise of Facebook, Twitter, YouTube and other
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Customer Service Strategies to Increase Revenue
See Your Business Through the Lens of Your Customer
When dollars are tight, customer loyalty is easily lost. When the service with your company slips due to budget cuts, the customer exodus becomes massive compounding your bottom-line issue. You can't afford to have your customers feel your pain as they represent a tremendous opportunity to grow your business. It s critical to deliver WOW!
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Put Your Strategic Plan Into Action
Implementation Strategies that Get Results!
Many companies have the right strategic plan, but still don t grow their business! If effective execution is a major challenge when the economy is booming imagine what it is now that a recession is here and resources are scarce. Having the best strategic plan in the world won t help you increase profitability and grow your business if it's not
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How to Create Successful Strategic Marketing Alliances
Use Marketing Partners to Grow Your Business
Surviving the economic crisis demands fresh thinking and strategic marketing and you have plenty of creative ideas. The only catch? You don t have the budget to implement all of your plans. The solution? Develop strategic marketing partnerships with other organizations to extend your marketing and sales reach without increasing your budget.
Ann
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How to Become Recognized as an Expert
And Monetize Your Expertise!
'I know more about that subject than her! How come she is always the keynote and I'm always the attendee?' You have the experience done the research and created a unique approach but you are also a well-kept secret. You work hard chasing prospects and are constantly asked to share your knowledge for free. How do you go from being knowledgeable to being recognized as a
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Develop A Marketing Plan to Retain and Grow Your Customer Base
Uncover the Secrets About Your Customer's Buying Habits
You've heard it before. It's much more costly to find a new customer than to expand the buying relationship with an existing one. While the concept is not new or revolutionary, most companies don't know what drives their customers to buy, and what else they can sell them. Worse yet, they leave the door wide-open for their competitors to
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Turn Business Blogging into Your Highest ROI Marketing Tool
Learn the secrets to leveraging your blog to grow your business
Blogging is more than the next new hip communications tool. It's the way that savvy companies even 12% of the Fortune 500 are generating business and driving profits. If your company doesn't have a business blog, you are missing out on a powerful, low-cost communication tool to reach your prospects and customers.
Eric Knight, one of
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Drive Growth Despite the Recession
Create the right strategic plan for your company
Professional sports coaches don t send teams on the playing field without a game-plan they ll get crushed. Even when games are broadcasted, viewers see coaches and managers constantly reviewing strategies and updating plays to leverage strengths, eliminate weaknesses, and identify the gaps to win. Similarly, businesses without the right strategic
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How to Immunize Your Business Against Recession
Businesses facing an economic recession must take proactive steps to protect their business interests. When consumers tighten their purse strings, as has been happening in recent months, the business climate becomes far more competitive. Only the strongest businesses will emerge from a period of economic contraction stronger than they were when it began.
This webinar will detail the necessary
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Social Media Savvy
...iness? In this webinar you will not only discover effective marketing strategies that can help you succeed; you will also understand the FREE marketing power of social media communities like Facebook, Myspace, Twitter and many more that can catapult your business toward success in record time.
Social Media Marketing is strategic business. With the rise of Facebook, Twitter, YouTube and other
more...
Lead Generation Techniques in a Slow Economy
People Are Still Buying, But Are They Buying From You?
Media is bombarding us with stories of economic doom and gloom, but everywhere you look there is proof that people are spending money! Football stadiums are still packed every Sunday, stores are full of shoppers and restaurants are full of patrons.
People are being pickier with how they spend their money. Your challenge is how to get them to
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How To Build A Million-Dollar Business
Remove The Obstacles That Prevent Business Success
You set out to create a million-dollar business. What you have is a J.O.B. -- Just Over Broke. The painful realities of owning a business being tied to the office 24/7, putting out fires and managing employees have left you in tactical mode. You're stumped as you try to re-discover the strategic mindset you had when you launched your business.
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Business Development Secrets for Consultants
Techniques that Get Clients Knocking Down Your Door!
Business consulting generates over $100 billion in annual revenue yet, my phone isn t ringing. Welcome to the harsh reality of owning a consulting business, where working hard and knowing your stuff isn t enough to fill your client roster or your bank account. If you don t want to crawl back to the world of corporate employment, you need to
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Email Marketing for Consultants and Entrepreneurs
Build a Loyal Following and Keep Business Flowing
Most consultants live by the feast or famine rule except those who master database cultivation and relationship building. Your email list is the lifeblood of your business and it takes proper care and feeding to generate revenue. Promote too much, people unsubscribe. Promote too little and you get no business from the campaign. Those who have
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Create a Client Experience to Grow Your Financial Advisor Practice
Strategies for Developing a Consistent, Memorable Impression
Over 80% of surveyed clients said they were dissatisfied with their financial advisor. That's pretty scary if that includes your client base. You certainly can blame the economy for some of your client s frustration but are you responsible too? How you define the client experience affects, not only retention, but also the new clients
more...
Become Your Prospect s Trusted Advisor
How to Build Confidence that Turns Prospects Into Buyers
Only 28% of buyers trust a message from a company. The Wall Street Journal found 92% have more confidence in information they find online themselves than from a company source.
Prospects hit search engines first when they decide to solve a problem. They ask their friends and colleagues for referrals and opinions. They look for information
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Increase Lead Generation with Social Media
How to Personalize E-Marketing to Attract Inbound Demand
Buyers are only finding content relevant to their needs 42% of the time.
If content isn t relevant, you ve lost leads without giving your company a shot. The top two marketing imperatives are increasing demand and enticing new audiences to engage. Company-focused messaging won t cut it. While it s long been touted that content is King, the
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Create a Sticky Lead Nurturing Process
Use e-marketing to increase qualified leads and shorten sales cycles.
According to Marketing Sherpa, 64% of companies with a lead nurturing process are dissatisfied with their results.
Every company needs more sales-ready leads. But, unless nurturing content syncs with the way they think, the dissatisfaction will continue. Your leads have taken control of the buying process. They decide when or
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How to Sell Consulting Services to the Federal Government
Leverage the unprecedented spend by this market segment
Hundreds of millions of dollars are being spent today by the federal government on consulting services. Right now, their leaders are being judged by how quickly they can spend their money to help drive the economy through the stimulus plan. Yet, if your consulting firm is not well-positioned to pursue this market, you will be left out of
more...
How Marketing Can Help Sales Sell More
Sales Enablement Drives Revenue Growth
PACE research finds that salespeople only spend 23% of their time actually selling.
Salespeople spend too much time in early-stage lead generation instead of late-stage selling. They clamor for more qualified leads, but only follow up with about 30% of the leads marketing provides. With budgets tightening and sales cycles lengthening, companies can t
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Use Direct Mail Effectively On A Tight Budget
Secrets to Using This Forgotten, Yet Effective, Marketing Tool
Internet marketing is a glitzy marketing approach that has caused many marketing professionals to forget about tried-and-true direct mail marketing campaigns. While direct mail may lack luster, it is still shown to be an effective marketing tool even more so than Internet marketing. According to a recent DMA study, direct mail
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How to Audit Your Website s Performance
From the User Perspective
'Google It!' It's the first thing every prospect does when they find your company. Credibility, visibility and brand awareness are all at stake when they arrive on your website especially when your website doesn't create a fantastic user experience. Your website is your most powerful marketing tool and the message it sends will create leads for you or your competitors.
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Conduct a Brand Audit Does Yours Pass the Test?
Powerful branding is critical for every business small or large. A strong brand allows you to charge premium prices, build company value, and build customer loyalty resulting in decreased cost of sales and increased profitability. How do you know if your brand is aligned so that your marketing dollars are invested correctly and is generating the expected results?
Shannon Kavanaugh, president and
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Using Sales Compensation Plans to Achieve Revenue Targets
One of the most critical decisions that a company makes is how to compensate its sales organization. Many plans don t align compensation reward with the desired sales activities, which leads to underperformance and frustration. When sales compensation plans are aligned with the goals of the company, the sales team has clear focus, motivation, and direction and the company gets the results it
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Master the Proposal Phase of the Sales Process
Secrets to improving your closing rate
Pin the tail on the donkey is a kid s game, not a sales game! With the limited information that most sales people have when drafting a proposal, they may as well be blindfolded! The proposal is one of the most abused sales tools, but it is the critical tool that leads to a prospect becoming a revenue-generating client. Sales people who cannot identify the
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Marketing Strategies to Reach the Gay and Lesbian Community
Learn how to reach this powerful, niche market segment
According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a
more...
