Instructor Led Edna Training

The Copywriter The dictionary defines a copywriter as a person who writes the text of advertising or marketing material. This is true enough, but it gives no sense of the craft and creativity that goes into writing effective copy. In our daily lives we are surrounded by copy. It's on television and the radio, in newspapers, on the Internet and in junk mail. Most of it we ignore, but some of it we respond to.  more...