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From Business Expert Webinars
Email Marketing for Consultants and Entrepreneurs
Build a Loyal Following and Keep Business Flowing
Most consultants live by the feast or famine rule except those who master database cultivation and relationship building. Your email list is the lifeblood of your business and it takes proper care and feeding to generate revenue. Promote too much, people unsubscribe. Promote too little and you get no business from the campaign. Those who have
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Use Direct Mail Effectively On A Tight Budget
...rketing yields a higher direct order conversion rate than email marketing. The key is to learn how to structure a cost-effective direct mail campaign that generates a strong return-on-investment.
Shannon Kavanaugh, master marketer and founder of Go-To-Market Strategies, helps marketing professionals leverage the power of direct mail. She presents strategies that teach you how to design an
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