Emarketing Web-based Seminars - Training Resources

Become Your Prospect s Trusted Advisor How to Build Confidence that Turns Prospects Into Buyers Only 28% of buyers trust a message from a company. The Wall Street Journal found 92% have more confidence in information they find online themselves than from a company source. Prospects hit search engines first when they decide to solve a problem. They ask their friends and colleagues for referrals and opinions. They look for information  more...

Increase Lead Generation with Social Media How to Personalize E-Marketing to Attract Inbound Demand Buyers are only finding content relevant to their needs 42% of the time. If content isn t relevant, you ve lost leads without giving your company a shot. The top two marketing imperatives are increasing demand and enticing new audiences to engage. Company-focused messaging won t cut it. While it s long been touted that content is King, the  more...

Create a Sticky Lead Nurturing Process Use e-marketing to increase qualified leads and shorten sales cycles. According to Marketing Sherpa, 64% of companies with a lead nurturing process are dissatisfied with their results. Every company needs more sales-ready leads. But, unless nurturing content syncs with the way they think, the dissatisfaction will continue. Your leads have taken control of the buying process. They decide when or  more...