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From Business Expert Webinars
Become Your Prospect s Trusted Advisor
How to Build Confidence that Turns Prospects Into Buyers
Only 28% of buyers trust a message from a company. The Wall Street Journal found 92% have more confidence in information they find online themselves than from a company source.
Prospects hit search engines first when they decide to solve a problem. They ask their friends and colleagues for referrals and opinions. They look for information
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Increase Lead Generation with Social Media
How to Personalize E-Marketing to Attract Inbound Demand
Buyers are only finding content relevant to their needs 42% of the time.
If content isn t relevant, you ve lost leads without giving your company a shot. The top two marketing imperatives are increasing demand and enticing new audiences to engage. Company-focused messaging won t cut it. While it s long been touted that content is King, the
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Create a Sticky Lead Nurturing Process
Use e-marketing to increase qualified leads and shorten sales cycles.
According to Marketing Sherpa, 64% of companies with a lead nurturing process are dissatisfied with their results.
Every company needs more sales-ready leads. But, unless nurturing content syncs with the way they think, the dissatisfaction will continue. Your leads have taken control of the buying process. They decide when or
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