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Strategic Brand Positioning Overview: Positioning is the Soul & Spirit of Branding. Strongly Positioned Brands are market leaders; premium priced; have longer life, give value to stocks & create equities. Positioning is about creating images in the mind of consumers. The art of differentiating one brand from other! It is not what is done to a product. Positioning is what is done to the mind of consumers. The war is  more...
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