Online Equity eLearning

The Acct Equation and Financial Statements ...r business's liabilities and build adequate stockholders' equity. The basic accounting equation offers us a simple way to understand how these three elements assets, liabilities, and stockholders' equity relate to each other. Every economic activity, or transaction, in an organization affects two or more of these elements. It is therefore important to understand how these elements, and the  more...

Accounting for Companies Stock Transactions Dividends Accounting for Companies' Stock Transactions & Dividends A publicly or privately held company, also known as a corporation, is an entity separate and distinct from its stockholders. When an investor puts money in a company in return for part ownership, the company issues stocks to the investor. Stock is the evidence of the ownership interest of the stockholder. Sometimes a company also  more...

The Balance Sheet ...erms of assets, liabilities, and owners' or shareholders' equity. It allows you to see what a company owns as well as what it owes to other parties. People who might be interested in the Balance Sheet include creditors, investors, company management, suppliers, customers, competitors, government agencies, and analysts. The Balance Sheet is closely connected to the other key financial statements  more...

Accounting In An Hour ...nsRock Capital?and raised millions of dollars of debt and equity capital from investors such as Goldman Sachs. He orchestrated the purchase, operation, and subsequent sale of a $115 million former Travelers Group-owned insurance company. In addition to course development for Accounting In An Hour, Rick has recently performed turnaround consulting and due diligence advisory work for individual  more...

Build a Powerful Branding Strategy--Instructor-Led A Trump U Course- The age of brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable  more...

Build a Powerful Branding Strategy--Self-Directed A Trump U Course- The age of brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable  more...

Accounting for Corporations Did you know that basic accounting transactions for corporations are different than other types of business organizations? Do you need to learn more about the basic accounting principles of corporations? This course is designed to teach you how to perform basic accounting procedures specifically for corporations. You will learn how to record the issuance of stock and record transactions in the  more...

Introduction to Brand Management ...of a brand to building, evaluating, and maintaining brand equity. Then, you will be introduced to a brief history of branding and its intended purpose. This also includes the elements of a great brand, and current trends in branding. Finally, you will recognize the components and intricacies that make up your consumer, how to appeal to the consumer, and one of the most important facts of all:  more...

Building Brand Equity ...idiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand equity adds dollar-value to a company's worth.So, what are the components that make brand equity? How do you create  more...

Managing the Creative Elements of Brands ...f a brand in order to help you build your company's brand equity. The first lesson in this course demonstrates how your brand can make a great impression on consumers. The next lesson shows you how to brand your products with the perfect name and logo. This course enables you to determine if a jingle, slogan, or fictional character may be necessary to animate your brand. Finally, disclosing the  more...

Evaluating Brand Effectiveness ...s effectiveness with consumers and to evaluate your brand equity.Where can you start? By learning everything you can about your target market's knowledge structures. Measuring knowledge structures leads to the unveiling of where your brand ranks in the consumer's mind. You will apply qualitative research methods and evaluate quantitative research methods that will test brand awareness, brand  more...

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...

Brand Management Developing a Brand Strategy ... information on building, defending, and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally, the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this program, you will be able to create a secondary or  more...

Building an E-Commerce Business Case ...en building a brand. Identify the role of online brand equity. Identify ways of maximizing online brand identity. Identify the role of search engines in building brands. Unit 4: The Virtual Value Chain (2 hours) Identify ways in which e-commerce can impact primary activities. Identify ways in which e-commerce can impact secondary activities. Define the concept of the  more...

Brand Management Series The Brand Management Series includes the following courses: Brand Management: Fundamentals of Brand Management Brand Management: Building Brand Equity Brand Management: Managing Brand Equity Brand Management: Developing a Brand Strategy Brand Management: Integrated Marketing Brand Management: Branding on the Web To review individual course descriptions, please return to the previous  more...

Business Accounting Accounting for Stockholders Equity ...Equity offers the student an overview of the information contained in a company's statement of stockholders' equity and in the stockholders' equity portion of the balance sheet. The program details components of stockholders' equity, stock transactions, and financial analysis ratios used to evaluate a company's long-term solvency. Learn To • Identify the  more...

Brand Management Building Brand Equity ...Equity explains how brand management affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To  more...

Brand Management Managing Brand Equity ...Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name. Sequence the  more...

Financial Management Accounting Fundamentals ...dentify terms related to assets, liabilities, and owners' equity. Identify terms that indicate a company a a s profit and loss. Sequence the steps in the accounting process. Unit 2: Accounting Concepts and Process (1.5 hours) Identify key aspects of the accounting equation. Identify key aspects of balancing accounts using the double-entry method. Identify features of  more...

Principles of Marketing Product Strategy ... consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies. Learn To Identify the elements of a product mix evaluation.  more...

Business Accounting Series The Business Accounting Series includes the following courses: Business Accounting: Accounting for Assets Business Accounting: Accounting for Liabilities Business Accounting: Accounting for Stockholders Equity To review individual course descriptions, please return to the previous page and select the desired title(s).  more...

Principles of Marketing - Product Strategy Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...