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Equity Training Seminars and Classes

From Online Training Directory

Build a Powerful Branding Strategy--Instructor-Led

A Trump U Course- The age of brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable more...

Build a Powerful Branding Strategy--Self-Directed

Accounting In An Hour

...nsRock Capital?and raised millions of dollars of debt and equity capital from investors such as Goldman Sachs. He orchestrated the purchase, operation, and subsequent sale of a $115 million former Travelers Group-owned insurance company. In addition to course development for Accounting In An Hour, Rick has recently performed turnaround consulting and due diligence advisory work for individual more...

From 123-CBT Computer Based Training

Introduction to Brand Management

...of a brand to building, evaluating, and maintaining brand equity. Then, you will be introduced to a brief history of branding and its intended purpose. This also includes the elements of a great brand, and current trends in branding. Finally, you will recognize the components and intricacies that make up your consumer, how to appeal to the consumer, and one of the most important facts of all: more...

Building Brand Equity

...idiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand equity adds dollar-value to a company's worth.So, what are the components that make brand equity? How do you create more...

Managing the Creative Elements of Brands

...f a brand in order to help you build your company's brand equity. The first lesson in this course demonstrates how your brand can make a great impression on consumers. The next lesson shows you how to brand your products with the perfect name and logo. This course enables you to determine if a jingle, slogan, or fictional character may be necessary to animate your brand. Finally, disclosing the more...

Evaluating Brand Effectiveness

...s effectiveness with consumers and to evaluate your brand equity.Where can you start? By learning everything you can about your target market's knowledge structures. Measuring knowledge structures leads to the unveiling of where your brand ranks in the consumer's mind. You will apply qualitative research methods and evaluate quantitative research methods that will test brand awareness, brand more...

Managing and Maintaining Brand Equity

There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over more...

Principles of Marketing - Product Strategy

Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development more...

Accounting for Corporations

Did you know that basic accounting transactions for corporations are different than other types of business organizations? Do you need to learn more about the basic accounting principles of corporations? This course is designed to teach you how to perform basic accounting procedures specifically for corporations. You will learn how to record the issuance of stock and record transactions in the more...

Building an E-Commerce Business Case

...hen building a brand. Identify the role of online brand equity. Identify ways of maximizing online brand identity. Identify the role of search engines in building brands. Unit 4: The Virtual Value Chain (2 hours) Identify ways in which e-commerce can impact primary activities. Identify ways in which e-commerce can impact secondary activities. Define the concept of the law of more...

Brand Management Developing a Brand Strategy

... information on building, defending, and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally, the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this program, you will be able to create a secondary or more...

Brand Management Series

The Brand Management Series includes the following courses: Brand Management: Fundamentals of Brand Management Brand Management: Building Brand Equity Brand Management: Managing Brand Equity Brand Management: Developing a Brand Strategy Brand Management: Integrated Marketing Brand Management: Branding on the Web To review individual course descriptions, please return to the previous more...

Business Accounting Accounting for Stockholders Equity

...Equity offers the student an overview of the information contained in a company's statement of stockholders' equity and in the stockholders' equity portion of the balance sheet. The program details components of stockholders' equity, stock transactions, and financial analysis ratios used to evaluate a company's long-term solvency. Learn To • Identify the more...

Brand Management Building Brand Equity

...Equity explains how brand management affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To more...

Brand Management Managing Brand Equity

...Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name. Sequence the more...

Financial Management Accounting Fundamentals

...dentify terms related to assets, liabilities, and owners' equity. Identify terms that indicate a company a a s profit and loss. Sequence the steps in the accounting process. Unit 2: Accounting Concepts and Process (1.5 hours) Identify key aspects of the accounting equation. Identify key aspects of balancing accounts using the double-entry method. Identify features of more...

Principles of Marketing Product Strategy

... consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies. Learn To Identify the elements of a product mix evaluation. more...

Business Accounting Series

The Business Accounting Series includes the following courses: Business Accounting: Accounting for Assets Business Accounting: Accounting for Liabilities Business Accounting: Accounting for Stockholders Equity To review individual course descriptions, please return to the previous page and select the desired title(s). more...

From Serebra Learning Corporation

Accounting Fundamentals

How does a business achieve and maintain profitability? An understanding and an accurate application of accounting practices are hallmarks of a successful and financially progressive business. Accounting is a distinct discipline, with its own standards and language. Understanding accounting procedures requires a prerequisite knowledge of certain principles, concepts, terms, and common accounting more...

Accounting for Partnerships

Partnerships are voluntary organizations between two or more people that combine different resources in a business venture. These resources can be money, expertise, personal connections, or experience. Accounting procedures are established to ensure that each partner gets his/her share of the business income or loss. This course explores the accounting methods that pertain to partnerships and the more...

Accounting for Corporations

Raising Capital and Financing Decisions

The goal of every financial manager is to maximize firm value and shareholder wealth. How does a manager reach this objective? To be successful, financial managers must be aware of the financing options available to them, and the procedures they must follow to begin financing. Most important, managers must be able to choose the best financing mix for their company. This course is designed more...

International Finance

Perhaps you have wondered how one can successfully navigate the maze of options and opportunities offered by the international financial markets. Are there ways to maximize profits while effectively minimizing risk when it comes to dealing on the global level? This course will demonstrate why you would want to transform your purely domestic firm into a multinational corporation; how you decide more...

Evaluating Brand Effectiveness

...s effectiveness with consumers and to evaluate your brand equity. Where can you start? By learning everything you can about your target market's knowledge structures. Measuring knowledge structures leads to the unveiling of where your brand ranks in the consumer's mind. You will apply qualitative research methods and evaluate quantitative research methods that will test brand awareness, brand more...

Managing and Maintaining Brand Equity

Building Brand Equity

...ry companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand equity adds dollar-value to a company's worth. So, what are the components that make brand equity? How more...

Introduction to Brand Management

The Sarbanes-Oxley Act of 2002

On July 30, 2002, President Bush signed into law the Sarbanes-Oxley Act of 2002. Sparked by a wave of dramatic corporate and accounting scandals, this federal securities legislation attempts to combat corporate fraud and to enhance the accuracy and reliability of corporate disclosures made pursuant to the securities laws. The act's provisions have helped to enhance audit committee responsibility more...

Financial Management: Fundamental Accounting Concepts

In Financial Management: Fundamental Accounting Concepts, participants become familiar with basic accounting concepts and terms, enabling them to track business transactions that affect assets, liabilities, and owner's equity. They learn how use universal accounting tools-such as the general journal, general ledger, and trial balance-to ensure an organization follows sound accounting practices. more...

Financial Management: Understanding Financial Statements

In Financial Management: Understanding Financial Statements, participants develop an in-depth understanding of the purpose and uses of each of four financial statements-the income statement, the balance sheet, the cash flow statement, and the statement of stockholders' equity-and practice preparing and interpreting each of these tools. more...

Principles of Marketing Product Strategy

Business Accounting: Accounting for Stockholders' Equity

Business Accounting: Accounting for Stockholders' Equity offers the student an overview of the information contained in a company's statement of stockholders' equity and in the stockholders' equity portion of the balance sheet. The program details components of stockholders' equity stock transactions and financial analysis ratios used to evaluate a company's long-term solvency. more...

Brand Management: Building Brand Equity

Brand Management: Building Brand Equity explains how brand management affects other functions in an organization how marketing mix components can help build brand equity and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity the benefits brand equity provides and the importance of maintaining brand equity. more...

Brand Management: Managing Brand Equity

Brand Management: Managing Brand Equity explains how to manage a brand name measure brand equity and manage a brand on a long-term basis. The program also details the steps for creating brand extensions the techniques for measuring brand equity and the options for reviving brand equity. more...

Brand Management: Developing a Brand Strategy

...ou information on building defending and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this program you will be able to create a secondary or more...