Europe Web-based Seminars - Training Resources

Marketing Strategies to Reach the Gay and Lesbian Community Learn how to reach this powerful, niche market segment According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a  more...

Develop A Marketing Plan to Retain and Grow Your Customer Base Uncover the Secrets About Your Customer's Buying Habits You've heard it before. It's much more costly to find a new customer than to expand the buying relationship with an existing one. While the concept is not new or revolutionary, most companies don't know what drives their customers to buy, and what else they can sell them. Worse yet, they leave the door wide-open for their competitors to  more...

Marketing Strategies to Reach the Gay and Lesbian Community ...insic/extrinsic research methodologies in Canada, the US, Europe and China. He has held senior positions with global communication companies, including Saatchi and Saatchi, Young and Rubicam and TBWA Chiat Day. He founded BC3 in 1998. Today he conducts strategy development and consumer research projects around the world. Laurence has developed a number of techniques that enable deeper,  more...