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Secrets to Successfully Cold Calling Executives Most sales professionals start the pursuit of new accounts by cold calling lower-level or middle-management contacts because it fits your comfort level. Cold call success is not about comfort, it's about being effective. By immediately reaching the executive-level decision maker, you can reduce the sales cycle and be better positioned to win the account. If you want impressive results from your  more...
Fearless Cold Calling Overcome Your Fear of Cold Calling to Drive Sales Many sales professionals thrive selling face-to-face, but freeze at the thought of cold calling. There are many reasons why they avoid cold calling, but the number one reason is fear of rejection and failure. This fear causes an epidemic of sales paralysis that results in lost sales opportunities, missed quotas, and lower income. Leslie Buterin,  more...
The Cold Calling System That Works! ...k! Leslie Buterin, author of 'Secrets to Scheduling the Executive Level Sales Call,' is your key to cold calling success. She started 'Top Dog Consulting' more than 15 years ago in order to share her revolutionary, successful approach to securing executive-level appointments. She teaches, that with one phone call to a key decision maker, you can grow your sales and revenue exponentially.  more...
Send Me Something in Writing! ... it? Leslie Buterin, author of 'Secrets to Scheduling the Executive Level Sales Call,' and founder of 'Reach the Top Dog' methodology, revolutionized the communication between the gatekeeper and the sales professional. When a request for 'something in writing' seems like a lack of interest you may be wrong! Leslie teaches you what to send and when. You ll learn her safe guarded secret messages  more...
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