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From Research Rockstar
Divide Conquer Market Segmentation Online Class
Divide & Conquer: Practical Steps to Market Segmentation. This 53-minute, self-paced, online class covers:
*The ideal segmentation research study
*Designing your own segmentation study
*Analysis options
*Avoiding common pitfalls
*B2B versus B2C considerations
This Flash-based class gives practical advicea whether you plan to do the research yourself, or hire a market research agency. After
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