Online Focus Group eLearning Training

Coach with Confidence Simulation ...the marketing managers and occasionally speak directly to focus group participants to clarify vague and subjective requests. You even interact with production engineers to ensure that the integrity of the product can be maintained when produced in large quantities. As a result of your extra effort, the products you are involved in have a high success rate, both with marketers and in the market,  more...

Evaluating Brand Effectiveness Your company spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity.  more...

The Iterative Process in User-Centered Design To design usability tests and surveys, organize focus groups, and analyze feedback and implement findings for improving product design This path is targeted primarily at software architects and project managers working on high level design. This path will also target programmers and developers looking to improve their skills in user centered software design.  more...