Instructor Led Frameworks Training in Egypt
Frameworks Training Provider? - Tell us about your Training!
From SETTEC
New Marketing Strategies The Red vs Blue Ocean Eagle eye

...merse yourself in Blue Ocean Strategy concepts, tools and frameworks and learn to create a blue oceansa of uncontested market space to help you make the competition irrelevant.
Blue Ocean Strategy is a way for companies to swim out of the a red oceana filled with sharks. Blue Ocean Strategy argues that tomorrowa s leading companies will succeed not by battling
more...
From International Center for Etudes
Pricing strategies and value
Introduction:
Price is a unique category of the marketing mix as it is the only component that represents revenue for the firm. The remaining Pa s (product, place, and promotion) are costly activities undertaken to create value for the consumer. Price, in its ideal form, recaptures this value. Yet, most companies adopt very simple heuristics, or a rules of thumb,a for setting prices,
more...
