Online Ftc eLearning Training

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...

Doing Business on the Internet The use of the Internet as a means of doing business has changed the way in which business transactions can take place forever. Business can be conducted across vast geographical distances with a much greater degree of ease than was possible even twenty years ago. However, while advancements in technology have enabled the development of new business models, the impact of these changes on issues  more...

Antitrust--Overview ...he Bureau of Competition of the Federal Trade Commission (FTC) share responsibility for enforcing antitrust laws. This one-hour course enables participants to recognize the basic provisions of antitrust legislation and how they are enforced. Skillsoft's Legal Compliance courses are developed and maintained with subject matter support provided by the Labor, Employment, and Employee Benefi All  more...

Antitrust--Talking with the Competition ...etitive or anticompetitive. The Federal Trade Commission (FTC) and the U.S. Department of Justice ("DOJ") have issued Antitrust Guidelines for Collaborations Among Competitors. This course explains competitor collaborations and outlines these guidelines and how they are applied. SkillSoft's Legal Compliance courses are developed and maintained with subject matter support provided by the Labor,  more...