Making Objectives Happen 
Excellent objectives and plans, everyone agrees, are the basis for effective results. But setting objectives is just the first step on the road to development, you've got to make them happen! This course presents a four step plan, the 'Make
Objectives Happen Loop', that ensures sound objectives are set and followed through so that they actually happen.
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Competitive Factors in Strategic Marketing ...got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor
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