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From Lorman Education Services
Implications of the First Investigations Under the FTC Guides for Endorsements and Testimonials in Advertising
...ission has, for the first time since 1980, issued revised Guides Concerning the Use of Endorsements and Testimonials in Advertising. The revised guides, which are intended to help advertisers comply with the Federal Trade Commission Act by setting forth the general principles used by the FTC in evaluating ads (and considering whether to initiate an investigation), have a significant impact on
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Implications of the First Investigations Under the FTC Guides for Endorsements and Testimonials in Advertising
...ission has, for the first time since 1980, issued revised Guides Concerning the Use of Endorsements and Testimonials in Advertising. The revised guides, which are intended to help advertisers comply with the Federal Trade Commission Act by setting forth the general principles used by the FTC in evaluating ads (and considering whether to initiate an investigation), have a significant impact on
more...
