Branding Your Internet Identity Develop an Online Identity This course helps learners to develop their own online corporate identity, by building recognition and overcoming the various limitations that are associated with the Internet. Professionals who want to create and promote an online marketing strategy more...
Talent Management Selecting Talent This course will provide an overview of the talent management process, focusing on the three areas of attracting, developing, and retaining talented people in an organization. The course deals with the issue of talent management from the company?s, as well as the employee?s perspective. This course will emphasize on developing the individuals within a company. HR professionals and managers within more...
Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over more...
Creating a Marketing Campaign Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for more...
Introduction to Brand Management There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, more...
Branding Your Internet Identity eMarketing Overview This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix. Professionals who want to create and promote an online marketing strategy more...
Branding Your Internet Identity Define Your Core Business This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. It also demonstrates how important it is to review your company name. The all-important question - to what degree your organization should launch an Internet presence - is also addressed. Professionals who want to create and promote an online marketing strategy. more...
Branding Your Internet Identity Form Strategic Alliances This course defines the characteristics of reciprocal links and shows learners how to recognize why strategic alliances sometimes fail. It also helps them to understand the guidelines involved in creating a strategic alliance and shows the steps involved in negotiating, implementing and supporting any alliance. Professionals who want to create and promote an online marketing strategy more...
Intellectual Property Overview ... property rights, while still communicating the company's identity or ideas to internal and external customers. How does management perform this function effectively while keeping the law on its side? This course explains the basic types of intellectual property, the legal protections in place, and the potential consequences of violating intellectual property rights. The course covers current more...
Win2000 Professional Implementing and Monitoring Security In this course, you will learn about implementing security policies in Windows 2000. The course begins with an explanation of security policies, such as group policies and local policies, and then discusses how to assign account policies, and how to implement security with the auditing feature of Windows 2000 Professional. You will also learn how the security components of Windows 2000 more...
Layer 2 Security To recognize, troubleshoot, and mitigate layer 2 attacks The primary target includes network designers, network administrators, network engineers, and system engineers. more...
Cryptography and PKI To recognize network security problems, and how cryptography and PKI secure network applications IT professionals responsible for installing, configuring, and maintaining the ongoing administration of a Cisco IP Telephony solution; candidates preparing for the Cisco IP Telephony exam (642-444 CIPT) more...
McAfee Privacy Service v7 0 2005 This course will enable a computer user to use McAfee? Privacy Service? to prevent online identity theft, stop accidental transmission of private data, filter offensive online content, Web sites, and newsgroups including pop-ups, ads, and Web-bugs, set parental controls, and log sites surfed by children. This course is intended for PC owners with a good understanding of PCs and a need to protect more...
Brand Management: Integrated Marketing Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for more...
NDS 8 0 Advanced Tools Diagnostics Part 3 ...intenance. How to remove a server, modify server identity, upgrade hardware, recover a failed server, NDS disaster recovery, and remote access server maintenance. Cover the resolution of various NDS issues such as container inconsistency issues, time synchronization issues, unknown and renamed objects, schema synchronization, and communication and obituary problems. more...
Building an E-Commerce Business Case ... brand equity.
Identify ways of maximizing online brand identity.
Identify the role of search engines in building brands.
Unit 4: The Virtual Value Chain (2 hours)
Identify ways in which e-commerce can impact primary activities.
Identify ways in which e-commerce can impact secondary activities.
Define the concept of the law of digital assets.
Identify an approach for more...
Visual Basic 6 0 Designing Implementing Distributed Applications - Part 5 ...r an ApplD by using the Dcomcnfg.exe utility. Modify the identity of a server by using the Dcomcnfg.exe utility. Sequence the steps to configure the client-side ApplD for a distributed application. Redirect activation requests to the target computer running the distributed application by using the Dcomcnfg.exe utility. Identify the features of static and dynamic load balancing. Implement more...
Visual Basic 6 0 Designing Implementing Distributed Applications - Part 2 ... by using the pop-up menu of the component. Set the user identity for an MTS package. Lock an MTS package against a specified criterion. Update information in the File DSN page by using the ODBC applet. Set permissions for enabling a Window NT local group to access specified objects in a database. Assign specified permissions to a login on SQL Server. Grant privileges to a local group for more...
Visual InterDev 6 0 Implementing Server Technologies ...ties; implement declarative security for MTS; set package identity and security in MTS; and add mail and search services to a Web site.
L earn To:
Identify the features and installation requirements of Microsoft Transaction Server (MTS) and the features of MTS components.
Identify the elements and views of Microsoft Transaction Server (MTS) Explorer.
Identify the guidelines more...
Visual InterDev 6 0 Implementing Server Technologies ...ties; implement declarative security for MTS; set package identity and security in MTS; and add mail and search services to a Web site.
L earn To:
Identify the features and installation requirements of Microsoft Transaction Server (MTS) and the features of MTS components.
Identify the elements and views of Microsoft Transaction Server (MTS) Explorer.
Identify the guidelines for more...
Brand Management Integrated Marketing ...le to integrate a brand within your company, convey brand identity through appropriate channels, and manage your resources effectively. Learn To Identify the benefits of integrated branding. Identify the process for strengthening a shallow brand. Develop an integrated brand. more...
XML Building XML-Based Web Applications Part 2 Course Overview This is the second course in a five part series that presents an introduction to the treatment of validation technologies within XML. DTDs are covered, presenting detail on DTD elements and attributes and entities. XML Schemas are then introduced, emphasizing the advantages of schemas over DTDs and then covering data types and namespaces within XML Schemas. The course then more...
Brand Management Building Brand Equity ... Utilize brand associations to manage brand identity. Identify how direct and indirect distribution channels can influence brand equity. Select promotional options that can impact brand equity. Use appropriate marketing mix components to build brand equity. Identify the more...
quark basics Book publishing, magazines, newspapers, corporate reports, catalogues, promotional materials . . . there's almost no limit to what can be done using QuarkXPress, Quark's tried-and-true layout, design, and production tool.
In this six-lesson course, you'll master all the basics of this "must-know" program. Through a series of hands-on projects, you'll create a flyer, a brochure, a newsletter, a more...
intro to graphic design New media has created a serious need for talented graphic designers. Explore the history of graphic design, learn how it has evolved, and discover what the future holds for one of the fastest growing careers in the world.
This course will give you thorough understanding of the field and a good idea of how you can make your mark in it.
You'll read lectures, review case studies, develop your more...
indesign basics Publishing brochures, newsletters, reports, and other print pieces can be a challenge without the right tools. Along comes Adobe InDesign with all the features and flexibility and you'll need to publish professional-quality layouts. Whether you're new to layout design or making the switch from QuarkXPress, training with InDesign Basics will help you get your creative ideas on the page.
In this more...
illustrator basics Adobe Illustrator is a powerful and versatile tool for creating illustrations for the print and Web. By tapping the power of vector software, you can produce detailed and scalable art for almost any application.
In this 6-lesson course, you'll build a solid foundation in Adobe Illustrator, learning from a master teacher. You'll start with a tour of important menus, tools, and palettes, then more...
Business Marketing Design Master's Certificate ...eting Design Certificate focuses on developing the visual identity, advertising, and marketing design skills required for a corporate or small business environment.
Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Master's Certificate students select two areas of professional concentration. Concentrations more...
Business Marketing Design Advanced Certificate ...eting Design Certificate focuses on developing the visual identity, advertising, and marketing design skills required for a corporate or small business environment.
Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Advanced Certificate students select a single area of professional concentration. Concentrations more...
Business Marketing Design Foundation Certificate ...identity, advertising, and marketing skills required for a corporate or small business environment.
Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Course projects include marketing concept development, critique, retouching, compositing, illustration, print and Web advertising, identity design, direct mail, more...
Digital Arts Foundation Certificate The Digital Arts Certificate program focuses on developing technical skill and creative artistry in digital photography and imaging.
Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Course projects include digital art studies, retouching, compositing, illustration, identity design, color matching and composition more...
Graphic Design Masters Certificate The Graphic Design certificate program focuses on creating intelligent and powerful visual communication. Students build a strong foundation for a graphic design career by learning design techniques, visual thinking, concept development, color, composition, and typography, through case studies and hands-on exercises.
Graphic Design students learn the professional applications for Adobe Photoshopmore...
Graphic Design Advanced Certificate The Graphic Design certificate program focuses on creating intelligent and powerful visual communication. Students build a strong foundation for a graphic design career by learning design techniques, visual thinking, concept development, color, composition, design training, and typography, through case studies and hands-on exercises.
Graphic Design students learn the professional applications more...
Graphic Design Foundation Certificate The Graphic Design certificate program focuses on creating intelligent and powerful visual communication. Students build a strong foundation for a graphic design career by learning design techniques, visual thinking, concept development, color, composition, and typography, through case studies and hands-on exercises.
Graphic Design students learn the professional applications for Adobe Photoshopmore...
Self-paced Training Powered by LearningSpan LearningSpan (www.learningspan.com) delivers multimedia, self-paced training courses, through partnerships with quality courseware developers, covering a wide variety of subject matters. Training is available on demand, over broadband Internet connections. The LearningSpan training delivery network includes a comprehensive learning management system (LMS) which allows for the configuration of more...
Advanced Logo Design ...sons will cover such important logo concepts as corporate identity, image, branding, and repositioning, with reference to intriguing real-world case studies. Exercises will offer a range of creative challenges, allowing you to build your personal style within constraints of realistic project briefs.
Throughout, the focus will be on learning how to approach each stage of the logo design more...
Advanced Typography Course ...of text layout and information hierarchy, create a visual identity for product package and a civic authority, and even design your own currency.
The focus of the course is on improving your design by learning to see type differently. But who knows, in time you may find yourself dreaming about typography!
Ouline:
LESSON 1 Letterforming Lesson One opens your eyes to the expressive power of more...
Branding & Identity Course ...advertising programs to establish and promote a corporate identity.
You'll be designing or redesigning company identities for both existing companies and newly established businesses.
Outline:
Outline:
LESSON 1 Intro to Corporate Identity How does a company and organization project a coherent identity that's as recognizable as a human personality? Lesson One explores the history, purpose, more...
fundamentals of logo design ...identity of a company. They are ubiquitous, and they are vital. But how many of us understand the philosophy and process behind designing a logo?
In this logo design online course, learn the importance of corporate identity, and how to design logos that will strengthen the visual image of your own or your client's company.
The course is theoretical in focus, exploring the development of more...