International Trade Web-based Seminars - Training Resources
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From Business Expert Webinars
Measuring the Value of Your Trade Show Program
... ROI accountability resides with you, join Barry Siskind, international trade show expert, for this information-packed webinar. Barry teaches those responsible for maximizing the investment in trade shows how to identify and interpret the measurements of trade show success.
Identify the right success metrics for your trade show program
Develop a strategy to use metrics to gauge ROI
more...
