Online Lesson One eLearning Training

Six Sigma and the Voice of the Customer Do you know the phrase, "caveat emptor"? It's a Latin term that means, "Let the buyer beware." It's also a legal principle stating that consumers must purchase goods at their own risk, because unless specifically asked, the seller is generally under no obligation to disclose defects. Caveat emptor once struck fear in the hearts of many wary consumers. Fortunately, the tide has turned. Increased more...

Six Sigma Listening to the Voice of the Customer ...r Requirements," and "Defining Customer Requirements." In lesson one, you'll discover methods for specifically identifying your customers--that means all your customers, including ones you may not have realized you serve--and you'll learn how to apply the Kano Model to understanding customer requirements in your workplace. In the second lesson, you'll take your understanding of your customers more...

Six Sigma DMAIC Defining the Problem ...r quantifying the challenges facing your organization. In lesson one, "The Project Charter," you'll learn guidelines for developing a problem statement, measuring your Six Sigma project, and determining its goal. In the second lesson, "The SIPOC Diagram," you'll learn how to create, and then apply, this useful tool to your unique situation. Finally, in "Stakeholder Analysis," you'll learn the more...

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over more...