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E-Mail Communication: Power, Peril, and Protocol Learn what to do before you press Send American businesses sent 1.4 trillion e-mails last year, and the vast majority were short missives hastily typed and fired off without much thought. You re addicted to its speed, but have you mastered the correct use of the tool? A poorly written e-mail can damage relationships, ruin a sales opportunity, and even limit your ability to move up within your  more...
Effective Writing for Sales Professionals Learn to Use Sales Writing for a Competitive Edge With the economy in strife, there are fewer sales opportunities in play. How do you make sure you are the one who wins the account? You need a competitive edge that will push you over the top and there is one at your fingertips. Sales people who master written sales communication get the account and the commission. Dr. Julie Miller, author of  more...
The Cold Calling System That Works! ...le -- even triple call-backs When is a 'pre-approach' letter worth your time and resources Understand what can sabotage the call and how to avoid it Once you implement Leslie s techniques into your sales repertoire, you will see that cold calling is the fastest, most cost effective, and best method to blast through sales goals leaving your competition in the dust. You may even learn  more...
Use Direct Mail Effectively On A Tight Budget ...ects Identify the right direct mail vehicle postcard, letter, or package Leverage creative in the design of your campaigns Reduce costs and maximize the investment in each campaign Track the results and focus on the metrics that matter As an added bonus, you'll receive the Go-To Market Strategies ROI calculator for direct mail campaigns. As the President and founder of  more...
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