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Lateral Thinking from Edward de Bono

...the most successful products for the insurance industry, Living Benefits.
DuPont benchmarked every creativity process on the market for its Creativity Center. Dr. David Tanner, former technical director of DuPont, says that the de Bono techniques were the most useful to DuPont. For example, an employee s $30 million suggestion the reengineering of a manufacturing process for Kevlar
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