M A Strategy Web-based Seminars - Training Resources

Business Strategy Foundation How strongly placed are you in formulating, understanding and executing your company business strategy. Get the foundation to successfully lead & grow the business. The a Business Strategy Foundationa program is designed to help entrepreneurs or future business leaders get a perspective of how business strategy can be formulated and executed. It is delivered in a pragmatic, interactive  more...

Building Product Strategy A one-day hands-on workshop that helps to drill through the market delivery chain and find where you could add customer value. The outcome would be a draft plan of understanding customer need, market segmentation, value proposition being offered and the overall product strategy. Suitable for both existing and new product offerings. Especially helpful for teams working on new ideas or  more...

Executing Product Strategy How strongly placed are your products to attain market success. Fine-Tune the Business Plan for your Product. Get successful by making informed choices. It is especially helpful for entrepreneurs to formulate their thoughts in a structured manner so as to avoid basic pitfalls and conserve precious resources. The program helps the participant to think through how he is going to execute the  more...

Marketing Strategy Masterclass Learn Market Segmentation, Marketing Planning, Marketing Accountability, Key Account Management from Prof. Malcolm McDonald, best seller of more than 1M books worldwide for Marketing Planning and authors of more than 40 books on marketing strategy. This is a great series of videos for professionals and students alike. The program is in video format and course notes.  more...

Use Customer Service to Win Loyal Clients Differentiate By Making Client Satisfaction Pervasive Throughout Your Organization When service is blas , price becomes the decision driver for customers. If you aren't committed to delivering a high-level service experience, be prepared for a never-ending price war that slashes your margins. Today's marketplace demands that companies deliver consistent, stellar service to retain their existing  more...

Process Management for IT & Professional Services Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of an IT or professional services firm, you know that cost containment is critical to survive and thrive. Without it, you can't provide competitive pricing on proposals making it difficult to compete. Yet, there is a key part of your business that is draining your profits without you knowing it process management! IT  more...

Process Management for Manufacturing & Construction Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of a manufacturing or construction firm, you know that cost containment is critical to survive and thrive. Yet, there is a key part of your business that is draining your profits without you knowing it process management! Manufacturing firms that do not have documented processes and workflow become inefficient,  more...

Advanced Customer Service Planning for Services Firms Align Your Firm s Service Delivery With The Desires of Your Clients According to the American Society of Quality, 68% of clients leave because of an attitude of indifference from a company employee. Excellent customer service doesn't happen by accident. It is designed, planned, and scripted to account for every aspect of the customer service experience. Most services firms cross their fingers  more...

Customer Service for a Social Media World Techniques Designed To Delight Your Clients For Retention and Growth Customers are more demanding than ever and with social media; it's never been easier to share their customer service experience with the world. The question is whether that message is positive or negative. And customer satisfaction isn't just about keeping clients. Satisfied clients buy more services, provide references, and  more...

How to Sell Consulting Services to the Federal Government Leverage the unprecedented spend by this market segment Hundreds of millions of dollars are being spent today by the federal government on consulting services. Right now, their leaders are being judged by how quickly they can spend their money to help drive the economy through the stimulus plan. Yet, if your consulting firm is not well-positioned to pursue this market, you will be left out of  more...

Differentiation Strategies for Financial Advisors Create Compelling Stories To Stand Out From Your Competitors and Win More Clients The competition for new clients is fierce in the financial advisor industry. You're up against the big guys who offer a comprehensive suite of financial services as well as financial advisors deeply entrenched in the region for ages. Although competition is tough, there is a secret strategy for becoming the victor  more...

Profitability Strategies for Service Firms Find the cost sinkholes that are draining your profits Business leaders in service firms are under enormous pressure to find opportunities to reduce costs. While you have already undergone a round of cost-cutting, the cuts did not produce the expected results to the bottom-line. The company is relying on you to create cost reduction strategies without damaging the brand, but you've exhausted  more...

Process Management for Manufacturing & Construction Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of a manufacturing or construction firm, you know that cost containment is critical to survive and thrive. Yet, there is a key part of your business that is draining your profits without you knowing it process management! Manufacturing firms that do not have documented processes and workflow become inefficient,  more...

Wellness Strategies Following A Workforce Reduction Protect Profitability By Creating A Healthy Workforce You reduced your workforce to cut costs and become profitable. Yet, the profit strategy goes for naught if your healthcare costs skyrocket which will happen if you don't help the surviving employees adopt a healthy lifestyle. Increased stress, doubled-workload, and financial concern are creating health issues for your employees and their  more...

Sarbanes-Oxley Compliance As A Growth Strategy The economic crunch is presenting serious challenges for every size business publicly traded firms, small businesses, and even non-profit organizations. Companies that cannot find a way to grow during these challenging times run the risk of failure. Yet, the secret weapon to drive growth could be in your back pocket Sarbanes-Oxley best practices. Dr. Peg Jackson is your trusted advisor as she  more...

Master Cold Calling to Drive Revenue Techniques to Get Your Foot In the Door Technology has created tremendous barriers for sales people. From caller ID to voicemail to professional screeners, reaching the decision-maker has never been more challenging. When you finally reach them, you have a mere few seconds to capture their attention or you get the dreaded click and opportunity is lost. For most sales people, the prospecting call  more...

Turn Tradeshow Leads Into Sales Over 43% of trade show leads fail because sales follow-up is too late! Companies invest an exorbitant amount of money, time, and resources in trade shows. Business leaders hold sales and marketing departments accountable and responsible for generating a return on the investment made in trade shows. With marketing dollars being finite and marketing investment being heavily scrutinized, it is more  more...

Stop Negotiating, Start Closing! It s the end of the month and you re off quota by 30%. Your need to sell is overwhelming your boss wants you to close more sales, your prospects want a huge price break. You are feeling squeezed! Do you discount and lose margin and commission dollars, or do you lose the deal entirely? The pressure is on! Andy Miller has taught thousands of salespeople around the world a unique negotiating  more...

How to Grow Sales By Effectively Managing the Pipeline The sales pipeline should be the single most accurate indictor of future revenue. However, most companies have pipelines that don t predict anything and most executives don t know whether they have lumps of coal or gold bullions in their pipelines. Attendees will learn how to change the look of the pipeline, change what s in the pipeline, change how it gets into the pipeline and change how they  more...

Align Vision, Mission, and Strategy to Reach Your Goals Leadership Strategies for Managers Yogi Berra said it best, 'Be very careful If you don't know where you're going you might not get there.' As a business leader, your organization needs to have a vision - and a plan to implement it - to reach your goals. If not, your team will be unfocused and underperform. Many think that creating a vision is too difficult and time consuming while others think  more...

Using Social Settings to Get Your Deal Done Dining Etiquette That Differentiates You From The Competition Mind your manners! Even if you don t pull up a chair to your parents dinner table every night, heeding their advice about mealtime manners is more critical now than ever before. In today s competitive business world, meals aren t for nourishment they re an efficient way to get deals done. Whether you are closing a sale or interviewing  more...

Unconventional Marketing Strategies for Small Business Owners Boost revenue and profit in this stressed economy Small business owners are struggling now more than ever to grow revenue. Cash flow is limited and return on investment (ROI) dictates where this money is spent. You need to question where to invest marketing dollars how to measure performance and what to expect from ROI. Your marketing budget must be invested wisely or you will suffocate your  more...

Pricing Strategies for Profitable Growth How to Formulate the Right Price in a Service Business 'If I price it too high, they won t buy. If I price it too low, we barely break even.' The yin and yang pricing debate has been a staple in business since the beginning of time. When you are operating a service company, it is very easy to price yourself right out of business if you don t know all of the factors that affect profitability.  more...

Create A Synergistic Executive Team to Drive Profits Leverage Your Leadership Team for Peak Performance Your executive leadership team holds the secret formula for business success in tough times. But is this critical team operating at its true potential? Probably not. From back-biting, to conflicting perspectives, to uncooperative attitudes, the executive leaders of your company may not be performing optimally and their success determines yours.  more...

Marketing Strategies to Reach the Gay and Lesbian Community Learn how to reach this powerful, niche market segment According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a  more...

Customer Service Strategies to Increase Revenue See Your Business Through the Lens of Your Customer When dollars are tight, customer loyalty is easily lost. When the service with your company slips due to budget cuts, the customer exodus becomes massive compounding your bottom-line issue. You can't afford to have your customers feel your pain as they represent a tremendous opportunity to grow your business. It s critical to deliver WOW!  more...

Got Business Challenges, Issues & Opportunities? Then Get Strategic Thinking & Planning Now The day-to-day hassles of running a business can be overwhelming. Before you know it, all your time is spent working in the business instead of working on the business. This is a common mistake that can be costing you and your business BIG TIME over the long haul. In this webinar, participants will discover the benefits of implementing strategic thinking and planning in the execution of their  more...

Put Your Strategic Plan Into Action Implementation Strategies that Get Results! Many companies have the right strategic plan, but still don t grow their business! If effective execution is a major challenge when the economy is booming imagine what it is now that a recession is here and resources are scarce. Having the best strategic plan in the world won t help you increase profitability and grow your business if it's not  more...

Strategies to Find Your Next Job Fast! Learn How to Conduct A Successful Job Search Post a resume on a job board, respond to a few online job ads, call a couple of recruiters and still no job opportunity is in sight. The typical job search lacks a game plan, focus, and direction leading the search to take, what feels like, forever. With today's competitive job market, you can't afford to thrash about; you need a job search strategy.  more...

How to Grow Profits In a Recession Strategies to Protect Your Bottom-Line The economic squeeze has conditioned most business leaders to operate in reactive mode to ensure survival but this approach jeopardizes the future of the company. For your company to remain profitable now, and in the future, you need to become proactive so that you make prudent decisions not knee-jerk reactions. John Myrna, author of '100 Quick Tips for  more...

How to Close More Sales by Shortening Your Sales Cycle Two of the side effects that this uncertain economy has had on sales is delayed closings and longer sale cycles. Most salespeople are not equipped to deal with these two additional issues in the face of the additional resistance they re seeing from prospects. This webinar will show you how to shorten your sales cycle and eliminate delayed closings by going more slowly through the sales process to  more...

How to Build a High Performance Sales Engine Develop the foundation for your sales organization 'We have one guy who brings in 90% of the company s revenue. What are we doing wrong?' You re right to be concerned. Your company s financial success depends on the rainmaker s ability and motivation to sell. Plus, if you lose your top performer to a competitor, it could destroy your company. If this sounds like your company, you need to address  more...

Develop A Marketing Plan to Retain and Grow Your Customer Base Uncover the Secrets About Your Customer's Buying Habits You've heard it before. It's much more costly to find a new customer than to expand the buying relationship with an existing one. While the concept is not new or revolutionary, most companies don't know what drives their customers to buy, and what else they can sell them. Worse yet, they leave the door wide-open for their competitors to  more...

Create an Accountable Workforce to Grow Your Bottom-Line Lead Don t Manage Your Employees to Success Searching for answers to fix your bottom-line? Don t panic -- the answer is right under your nose. Your most valuable asset your employees -- can come to the rescue. You can grow your bottom-line despite the economic woes if you build an accountable workplace. Leadership expert, Joel H. Head, former Partner with Ernst Young, LLC and Principal with  more...

Turn Business Blogging into Your Highest ROI Marketing Tool Learn the secrets to leveraging your blog to grow your business Blogging is more than the next new hip communications tool. It's the way that savvy companies even 12% of the Fortune 500 are generating business and driving profits. If your company doesn't have a business blog, you are missing out on a powerful, low-cost communication tool to reach your prospects and customers. Eric Knight, one of  more...

Process Management for Manufacturing & Construction Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of a manufacturing or construction firm, you know that cost containment is critical to survive and thrive. Yet, there is a key part of your business that is draining your profits without you knowing it process management! Manufacturing firms that do not have documented processes and workflow become inefficient,  more...

Use Customer Service to Win Loyal Clients Differentiate By Making Client Satisfaction Pervasive Throughout Your Organization When service is blas , price becomes the decision driver for customers. If you aren't committed to delivering a high-level service experience, be prepared for a never-ending price war that slashes your margins. Today's marketplace demands that companies deliver consistent, stellar service to retain their existing  more...

Drive Growth Despite the Recession Create the right strategic plan for your company Professional sports coaches don t send teams on the playing field without a game-plan they ll get crushed. Even when games are broadcasted, viewers see coaches and managers constantly reviewing strategies and updating plays to leverage strengths, eliminate weaknesses, and identify the gaps to win. Similarly, businesses without the right strategic  more...

Get Ready, Set, Go! How to implement profitable strategies in this uncertain economy! Feeling the stress of a strained economy? Economic challenges create great opportunities for the savvy business leader/owner. Cycles are a critical part of the business process for every organization. Learn to take advantage of the valleys by strategically positioning your organization for new opportunities. Implement improvements to your internal structure. Create profitable business strategies  more...

Get Off the Plateau: Building a Sales Development Plan Are you a small to medium-sized business that has been stuck at the same sales level year over year? Is your marketing and advertising failing to bring the results you want? Do you need to ramp up sales but aren t sure where to start? As a small business owner you are responsible for sales whether you re comfortable in a sales role or not. This seminar helps participants begin the process of  more...

Empower your Employees - a proven strategy to improve profitability While employees are one of your company s greatest assets, they are also one of your largest fixed cost items. So how do you maximize your return on your investment? This seminar includes ideas on how to implement an empowerment program and enhance your current program. The more empowered your employees, the lower your turnover, and the higher your productivity and profitability. Why empower  more...

Never Have Another Cold Call! Know More Than You Ever Thought You Could About Your Prospects, Clients, and Competitors You've heard it before Knowledge is power and, as a sales professional, you need that power to sell. A tremendous amount of information is available at your fingertips to prepare for a sales call or research competitors, but few know how to find it online. Deals are lost every day because the wrong sales  more...

How To Build A Million-Dollar Business Remove The Obstacles That Prevent Business Success You set out to create a million-dollar business. What you have is a J.O.B. -- Just Over Broke. The painful realities of owning a business being tied to the office 24/7, putting out fires and managing employees have left you in tactical mode. You're stumped as you try to re-discover the strategic mindset you had when you launched your business.  more...

Leadership Strategies for Turbulent Times What every business leader needs to know to succeed today and tomorrow... 'Business was great no matter what we did and then one day it all came to a screeching halt.' Now you re in survival mode trying to stay in business and avoid a total collapse. The strategy that made your business successful won't be the strategy that gets it out of peril. The effects of the current economic downturn create  more...

Email Marketing for Consultants and Entrepreneurs Build a Loyal Following and Keep Business Flowing Most consultants live by the feast or famine rule except those who master database cultivation and relationship building. Your email list is the lifeblood of your business and it takes proper care and feeding to generate revenue. Promote too much, people unsubscribe. Promote too little and you get no business from the campaign. Those who have  more...

How to Develop a Strategic Plan That Works For You The manager's key to creating competitive advantage Do you ever get the feeling that you are throwing darts while blind-folded? As a business leader, how can you expect to make this year your best year ever without having a well-defined plan? Perhaps, you have a strategic plan, but it s hiding under the cobwebs in your office. In these challenging economic times, having the right strategic plan  more...

Use Customer Service to Win Loyal Clients Differentiate By Making Client Satisfaction Pervasive Throughout Your Organization When service is blas , price becomes the decision driver for customers. If you aren't committed to delivering a high-level service experience, be prepared for a never-ending price war that slashes your margins. Today's marketplace demands that companies deliver consistent, stellar service to retain their existing  more...

Measuring the Value of Your Trade Show Program Over 73% of CFOs cite ROI as a critical factor in their evaluation of trade shows Yet, only a small handful of them have the metrics to justify their investment. Marketing programs that don't demonstrate a financial return for the investment are in danger of being cut from the budget. Who is accountable in your company for demonstrating the return on investment (ROI) from your trade show  more...

Increase Lead Generation with Social Media How to Personalize E-Marketing to Attract Inbound Demand Buyers are only finding content relevant to their needs 42% of the time. If content isn t relevant, you ve lost leads without giving your company a shot. The top two marketing imperatives are increasing demand and enticing new audiences to engage. Company-focused messaging won t cut it. While it s long been touted that content is King, the  more...

How to Sell Consulting Services to the Federal Government Leverage the unprecedented spend by this market segment Hundreds of millions of dollars are being spent today by the federal government on consulting services. Right now, their leaders are being judged by how quickly they can spend their money to help drive the economy through the stimulus plan. Yet, if your consulting firm is not well-positioned to pursue this market, you will be left out of  more...

Recession Proof Your Business All business is cyclical, and in tough economic times companies that react quickly to an adverse market have a good chance of preserving profitability. Companies that go beyond that by leveraging disruptive events to get the buy in they need to drive transformational change will raise their organization s performance to world class. The Webinar is presented from the professional perspective of  more...

Predictive Analytics for Business Leaders As you grow your business, you rely on financial statements to make important business decisions. Whether you re planning a new business or preparing an exit strategy, your financial planning success hinges on choosing the correct metric as your driver. The right reporting metric is like a personal credit score get it wrong and you ll jeopardize your livelihood. But choose it correctly and your  more...

Customer Service for a Social Media World Techniques Designed To Delight Your Clients For Retention and Growth Customers are more demanding than ever and with social media; it's never been easier to share their customer service experience with the world. The question is whether that message is positive or negative. And customer satisfaction isn't just about keeping clients. Satisfied clients buy more services, provide references, and  more...

Powerful Follow-up Techniques That Drive Prospects to Buy Sales Tactics to Unclog Your Sales Funnel Low closing ratios on outstanding proposals is one of the biggest issues plaguing sales organizations large and small. Most salespeople simply don't know how often to contact prospects, or what to do or say when they do contact them. They end up doing the same things their competitors do, with increased pressure to reduce price to close sales. David  more...

Strategies to Find Your Next Job Fast! Learn How to Conduct A Successful Job Search Post a resume on a job board, respond to a few online job ads, call a couple of recruiters and still no job opportunity is in sight. The typical job search lacks a game plan, focus, and direction leading the search to take, what feels like, forever. With today's competitive job market, you can't afford to thrash about; you need a job search strategy.  more...

Use Direct Mail Effectively On A Tight Budget Secrets to Using This Forgotten, Yet Effective, Marketing Tool Internet marketing is a glitzy marketing approach that has caused many marketing professionals to forget about tried-and-true direct mail marketing campaigns. While direct mail may lack luster, it is still shown to be an effective marketing tool even more so than Internet marketing. According to a recent DMA study, direct mail  more...

Help Your Employees Get Healthy, While Reducing Costs and Increasing Profits Employee Health Strategies That Impact Your Bottom-Line 'There must be something I can do to address the rise in healthcare costs ' Like all business owners and leaders, you re searching for solutions to help rescue your company from the economic crunch. But you can only cut staff and spending so far. In the end, a healthier workforce will actually save money and deliver better results. To truly  more...

Help Your Employees Get Healthy, While Reducing Costs and Increasing Profits Employee Health Strategies That Impact Your Bottom-Line 'There must be something I can do to address the rise in healthcare costs ' Like all business owners and leaders, you re searching for solutions to help rescue your company from the economic crunch. But you can only cut staff and spending so far. In the end, a healthier workforce will actually save money and deliver better results. To truly  more...

Marketing Strategies to Reach the Gay and Lesbian Community Learn how to reach this powerful, niche market segment According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a  more...