Contacts Plus ... simulation as a vehicle in their business to responsibly manage change. ISBN 1-55753-182-X
& 61478; Customer
Obsession:
Your Roadmap to
Profitable CRM
By: Ad
Nederlof and Dr. Jon
Anton
Finally, here is a book that covers the complete "journey" of
CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near impossible: to position CRM in such a way that it makes practical sense to
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