From Serebra Learning Corporation
Apply the 4 Phase Process: First Pacific Case Study 


...new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course examines how the theories and principles of strategic analysis stand up to real world events using a case study company
First Pacific. You can
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Customer Relationship Management Fundamentals of CRM 
...o the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management into your company. The program also details the three steps a company can take to create customer loyalty, the four marketing tiers, the four types of
CRM, and the four steps of the CRM process, as well as critical success factors a company should evaluate
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The Automotive Industry Overview Version 2 
...ppliers, are reorganizing to be competitive in the global marketplace. In the unrelenting push for lower costs, operational efficiency, and innovation, automotive companies are challenged to deliver higher value more efficiently than ever before. This dynamic automotive environment is also characterized by increasingly sophisticated consumers and redefined supplier relationships. Although
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The Manufacturing Industry Overview Version 2 
...marketing and innovation. Companies in the manufacturing industry seem to be taking this lesson from the legendary management guru,
Peter F. Drucker, very seriously now. The manufacturing industry - the powerhouse driving many economies - has been reeling under the most challenging time in its history. Manufacturers are striving to be more innovative, compete globally, and expand and market
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Measuring Customer Satisfaction Simulation 
...gaming products. They are responsible for bringing to the market some of the most popular flight simulators and first-person adventure games of the last decade. But competition has grown increasingly fierce in the industry, and
Stratoscape is starting to feel the bite of an up-and-coming company,
Tempest's
Core. It's game time for Stratoscape, and they've begun an intensive marketing outreach,
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E-mail as a Marketing Tool 
...ategies to help you incorporate electronic mail into your marketing approach. Learn how to communicate effectively with your customers through e-mail. You and your company will benefit from better customer relations and increased sales. This course is specifically targeted at individuals who use e-mail for their personal correspondence or while doing their jobs; managers and business leaders
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Preparing an Effective Internal Business Case Simulation 
... clothing. When an ambitious subordinate proposes a major market-research project geared toward the creation of a new line of mom-and-tot exercise apparel, you offer your assistance in the preparation of a business case. Tasks focus on the key foundational elements of business-case creation, and you must guide your subordinate, providing her with accurate information on which she will base her
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Initiating a Succession Plan Simulation 
...market research firm providing consulting, market analysis, strategic planning and technology forecasting services. The
Ulema Reports Group (
URG), a wholly owned subsidiary of
Ulema,
Inc., produces single and multi-client studies on fast-moving market sectors. The lifecycles for these studies are often as little as 6 months to one year from the start of development, so in order remain
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Implementing a Succession Plan Simulation 
...market research firm providing consulting, market analysis, strategic planning and technology forecasting services. The
Ulema Reports Group (
URG), a wholly owned subsidiary of
Ulema Inc., produces single and multi-client studies on fast moving market sectors. The lifecycles for these studies are often as little as 6 months to one year from the start of development, so in order remain
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Coach with Confidence Simulation 
...veloping new, or improving existing, candy lines based on marketing specifications. Unsatisfied with simply following written specifications, you keep in close contact with the marketing managers and occasionally speak directly to focus group participants to clarify vague and subjective requests. You even interact with production engineers to ensure that the integrity of the product can be
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Managing and Rewarding Top Performers 
...o retain their top-level employees in today's competitive market. This course examines how to attract and ultimately retain top performers through a combination of benefits packages, performance reviews, improved management policies and other non-financial reward strategies. You will also learn how to promote your company in such a way as to increase interest among prospective candidates and
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PrimeDiversity Awareness The Evolving Labor Force 
This course provides statistics that support the changing labor market and identifies the effects that these developments have on the workplace. Influences on the learner's own thoughts, feelings, and beliefs. Professionals who want to work more effectively with colleagues whose backgrounds, experiences, and perspectives differ from their own.
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Recruiting for the 21st Century The Market 
...of a new century and a new millennium, and the employment market is hot, hot, hot. Employee attitudes have shifted from "I'm sure glad I have a job" to "
What have you done for me lately?"
Boomers, members of the sociological phenomenon that has defined our culture since 1946, are getting ready to retire, and fewer workers from succeeding generations are available to step in. But the boomers
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Strategic Approaches to Workforce Planning and Employment HRCI SPHR 
In order to remain competitive in the business world, organizations must ensure that they employ the right people in the right numbers at the right time. Workforce planning and employment involves the processes of planning, developing, implementing, administering, and ongoing evaluation of recruiting and hiring to ensure that the workforce will meet the organization's strategic goals and
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Introduction to Economics Products and Markets 
Having covered the basics of markets and consumers, learners can now examine the relationships between producers and the markets in which they sell in this course
Products and
Markets . Learners discover what drives short and long-run costs as well as what makes markets competitive. Different market types and producer theory are also explained. This course is aimed at
Managers,
Directors, and
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Analyzing Cash Flow Statements 
Have you ever had to make a really tough business decision? They can be hard to make, especially since a bad decision can ruin a company. Fortunately there is a way to make a more informed and better business decision; by analyzing your company's financial statements. They contain information that can help you improve your company's efficiency and overall effectiveness. Cash flow statement
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Raising Capital and Financing Decisions 
The goal of every financial manager is to maximize firm value and shareholder wealth. How does a manager reach this objective? To be successful, financial managers must be aware of the financing options available to them, and the procedures they must follow to begin financing. Most important, managers must be able to choose the best financing mix for their company. This course is designed
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International Finance 
... and opportunities offered by the international financial markets. Are there ways to maximize profits while effectively minimizing risk when it comes to dealing on the global level? This course will demonstrate why you would want to transform your purely domestic firm into a multinational corporation; how you decide which financial products and instruments will allow you to manage your cash
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Pricing for Profitability 
Nothing can be more harmful to the success of your new product or service than incorrect pricing and other financial projections In this course, you will not only learn how to gather pertinent revenue and expense information to help you price your product, but also how to determine your objectives and policies to correctly position your product in its market niche. You'll examine three methods and
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Six Sigma and the Voice of the Customer 
...ry consumers. Fortunately, the tide has turned. Increased market competition, modern consumer protection laws, and expanded customer awareness have helped negate the influence of this business maxim. Today, organizations are admonished to heed the voice of customers and give them what they really want. "
Voice of the customer," or
VOC, is a
Six Sigma term that refers to customers' actual, as
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Managing and Maintaining Brand Equity 
... example of how, over time, new competitors come into the market, consumer tastes change, fashions come and go and even lifestyles change. How can you respond successfully? By being ready for change and having a plan of action. This course gives brand managers, and anyone involved in marketing, an awareness of the ongoing spectrum of issues involving brand management, as well as step-by-step
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Analyzing the Market 
... walk you through four crucial elements of analyzing your market. First, you'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organization. Then you'll learn how market segmentation can assist you in developing products and marketing strategies. You'll be given a set of tools that can be utilized for developing and keeping your
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Competitive Factors in Strategic Marketing 
You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor
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Writing a Marketing Plan Phase 1 
...marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll complete a
SWOT analysis
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Writing the Marketing Plan Creative Strategy 
You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success. Marketing managers, supervisors or team
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Creating a Marketing Campaign 
...marketing plan has been approved
Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for
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Elements of Marketing Strategy 
...marketing strategy in order to get your new product or service approved. This course is designed to give you a strong start in developing your marketing vision, direction, and ultimately a plan. You'll get an overview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their influence on your marketing strategy. The impact of
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Developing and Deploying Strategic Plans 
...n statements. Other success factors include understanding market forces, internal strengths and weaknesses, stakeholders, relevant technology, and legal and regulatory factors. With these considerations, an organization's action plan can be developed and deployed, and its effectiveness evaluated.This course explores the concepts of strategic planning models, business environmental analysis, and
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Inventory Management 
In today's economy, companies must be able to move large quantities of product quickly to locations across the globe. Overnight delivery methods have drastically altered customers' expectations regarding delivery times. Lead times of four to six weeks are no longer acceptable. In light of these changes, effective
Inventory Management is no longer static- the emphasis is on movement, and quick
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Principles of Marketing Fundamentals of Marketing 
...Marketing:
Fundamentals of
Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Managers, supervisors, and employees who want to learn basic marketing principles in
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Building Brand Equity 
Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand.
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Principles of Marketing Writing a Marketing Plan 
...Marketing:
Writing a
Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Managers, supervisors, and executives who can influence the marketing and strategic
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Insider Trading 
...marketplace. The ethical arguments against insider trading draw attention to the disparity of information between the two parties to the transaction, the violation of property rights, and the undermining of investors' confidence in the market. This course will provide examples of illegal insider trading and list the main provisions under law governing legal insider trading. It also discusses
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Introduction to Wireless LANs 
This module discusses the wireless
LAN market, presenting an overview of the past, present, and future of wireless
LANs and provides an introduction to the standards that govern wireless LANs.
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e-Business Part 2 Building the Infrastructure 
The second course in the e-Business curriculum focuses on technical infrastructure needed to support an e-Business initiative. It focuses on the sub-application level, examining network and protocol options and requirements. It introduces some of the major players in the market and business drivers that could affect an organization's choices. The target audience is those individuals tasked with
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Evaluating e-Commerce Options 
This course is intended for students who wish to consider some of the costs as well as the potential benefits of e-commerce. A survey of e-commerce strategies and an overview containing implementation descriptions will help the student better understand the basis of costs associated with e-commerce. This course is intended for
Managers and technical staff who are in a position to provide
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Convergence of Communications 
This
WestNet e-Learning module discusses how wide area network (
WAN) technologies support and help implement converged communications, voice, video, and data all transported over the same physical network topologies. We will also investigate components key to integrating puclic swiched telephone network (
PSTN) and data communications.
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VoIP Services 
This module introduces
VoIP Services. We define and explain packet telephony, its benefits and potential pitfalls, and why private users, small and large businesses, and the industry press see this technology as the next great telecommunications revolution. We introduce the many components that make up a converged voice network, and examine their roles. We explore the market drivers pushing
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RDBMS Concepts 
The success of an organization depends on its ability to acquire timely and accurate data about its operations, to manage this data effectively, and to use this data for analyzing its requirements and controlling its activities. Since the volume of data available to an organization might be vast, it is important to process this data to derive relevant information quickly. The data can be managed
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e-Mail and Browsing 
During the last century, the telecommunications industry underwent many technological changes that improved the way in which we interact with each other. However, if we measure the impact of all these technologies, the
Internet has certainly had the maximum effect on our communication methods. The Internet enables a number of people to access and use certain resources at the same time. It provides
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Store Digital Video 
The
Store Digital Video course will provide users with information on how to store and archive their raw digital video files, backup any movies they create, and discuss file formats most commonly found on the
Internet. This will include how to understand storage needs, and tips for managing and storing. The course will also review managing files using
Windows XP and an overview of the
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Project Management - Pharmaceutical 
This course will provide an overview of the project management process including how to initiate and plan a project the steps used in executing and controlling a project and the components of closing a project. The course will take a comprehensive look at the integrated activities included in the five project management process groups. This course will focus on a specific vertical market
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Brand Management: Integrated Marketing 
...Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for managing both financial and
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Career Development: Excelling in Your Career 
Career
Development:
Excelling in
Your Career offers the student an overview of how to excel at work market personal skills and stay competitive in his or her career. The program covers in detail the guidelines to maintain productivity steps to develop self-discipline steps to develop an effective professional image the advantages and disadvantages of self-study and formal education and the
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e-Business Part 2: Building the Infrastructure 
The second course in the e-Business curriculum focuses on technical infrastructure needed to support an e-Business initiative. It focuses on the sub-application level examining network and protocol options and requirements. It introduces some of the major players in the market and business drivers that could affect an organization's choices.
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From 123-CBT Computer Based Training
Building an E-Commerce Business Case 

...reporting systems.
Identify the components of an online marketing mix.
Identify the guidelines for building a
B2C transaction environment.
Identify the guidelines for building a B2C transaction model.
Identify the role of product configurator.
Identify the guidelines for designing an online catalog.
Identify the features of an online sales campaign.
Unit 2:
Sales and
Services (1
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Brand Management Integrated Marketing 

...Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally, the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for managing both financial and
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Sales Skills Developing a Winning Strategy 

...loping a
Winning Strategy, you will learn how to research market conditions and analyze your competitors using a
SWOT matrix. You will also learn the steps of the consulting strategy and what questions you should ask when planning solutions for clients. In addition, you will learn the steps to take to help clients find solutions to their needs. Learn To
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Brand Management Branding on the Web 

... for this series is brand managers, product managers, and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. Deployment
Options e-Learning
Accreditation NASBA credits: 3 CPE Credits
CEU credits: 0.30 CEUs Language Options US English Total Learning Time 2 to 4
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Competitive Intelligence Analysis Dissemination 

...tion and the available techniques for analyzing industry, market, and company information. It also covers the steps for distributing CI results, various methods of counterintelligence to protect an organization's information, and the steps for protecting an organization's information from its competitors. Learn To Use the guidelines for performing ethical
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Principles of Marketing Fundamentals of Marketing 

...Marketing:
Fundamentals of
Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Learn To Apply appropriate terms or language to
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International Business Essentials The Global Business Environment 

... hour) Identify the functions of the foreign exchange market. Define spot exchange rate. Identify factors that provide insurance against foreign exchange risk. Demonstrate understanding of the factors that prevent foreign exchange risk. Define
PPP theory. Define
Law of one price. Demonstrate familiarity with the PPP theory. Demonstrate familiarity with the Law of
One Price.
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International Business Essentials Succeeding as a Global Manager 

...w to reengineer businesses to be successful in the global market, how to accomplish successful internationalization, and how to solve problems and motivate across cultures. Additionally, students learn how managers can successfully conduct business in other cultures and businesses can be successful in the global marketplace. Learn To:
Follow steps businesses can take to ensure
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Career Development Excelling in Your Career 

...r offers the student an overview of how to excel at work, market personal skills, and stay competitive in his or her career. The program covers in detail the guidelines to maintain productivity, steps to develop self-discipline, steps to develop an effective professional image, the advantages and disadvantages of self-study and formal education, and the guidelines to maintain work performance
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Economics Basic Concepts in Microeconomics 

...rner to microeconomic concepts and issues. Such things as market behavior and decision-making, consumer choice and preference and the factors that motivate firms are covered across a range of informative lessons situated in real-life scenarios. Learn To Plot the effects of changes in price on a demand curve. Plot the effects of a
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Economics Products and Markets 

...markets and consumers, learners can now examine the relationships between producers and the markets in which they sell in this course a
Products and
Markets a . Learners discover what drives short and long-run costs as well as what makes markets competitive. Different market types and producer theory are also explained. Learn To Describe the
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Listening Skills Listening Challenges 

This course's aim is to help the learner overcome listening problems and enable him or her to communicate more effectively. It identifies barriers to listening and provides useful guidelines for improving the learner's listening skills. This course concentrates on how to interpret, use, and improve body language as a form of communication. Finally, it identifies common listening styles so the
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Customer Relationship Mgt Fundamentals of CRM 

...o the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management into your company. The program also details the three steps a company can take to create customer loyalty, the four marketing tiers, the four types of
CRM, and the four steps of the CRM process, as well as critical success factors a company should evaluate
more...
Women in Leadership Leadership Roles Styles 

...ou will meet with
Robin Carlson,
Icon's vice president of market research, to discuss some of the guidelines for discovering barriers in your organization. In order to achieve her current level of success,
Robin has had to overcome many barriers to leadership, and because of this, she is very active in trying to address similar barriers within Icon. Today she will be testing your understanding
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Conducting Meetings Managing a Meeting 

...am of managers and employees to address a shake-up in the market. One of your competitors,
Westport Industries, has cut its prices for a similar product model by 15%. This impromptu meeting was called to decide how the company should respond to this change. It is your responsibility to manage the meeting and control the flow of discussion. Unit 3:
Eliminating Groupthink (0.5 - 1 hour)
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Total Quality Management Principles 

...iew: In this simulation, you are a
Marketing Manager at
Icon International. You've called a meeting to try to turn around the results of a recent poll by a leading financial media organization, which found it was bottom of the customer satisfaction table. In response to this, you've set up a focus group to ensure that
Icon is in the top 10 for next year's poll. You hope
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Total Quality Management Implementation and Tools 

...ion Overview: Icon
International's market position has come under threat from a new competitor. It has been decided that to maintain their competitive advantage,
Icon need to adopt a
TQM system. As part of the team set up to implement the system, you have been asked to attend a meeting on whether or not the company is ready for this implementation. Also present at the
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Organizational Crisis Mgmt Managing a Crisis 

...It recently launched ''Star
Polish,'' a product which was marketed as being able to make any car look like new. A dynamic marketing campaign surrounded the launch and included television advertising and in-store promotions. The success of the product is vital to the organization's survival, and it was hoped that the innovative ''Star'' would surprise competitors and reestablish
Icon as a market
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Six Sigma Six Sigma Essentials 

In
Six Sigma:
Six Sigma Essentials you will learn the history and background of the Six Sigma quality initiative as well as some essential information on how it impacts on business processes. Putting Six Sigma in context, the course then goes on to look at some of the principal tools used in a Six Sigma project before examining strategies for preparing your organization for this new quality
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Principles of Marketing Writing a Marketing Plan 

...Marketing:
Writing a
Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Learn To Determine your product's market position.
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Brand Management Fundamentals of Brand Management 

... details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding strategies, and the signs that can indicate a troubled branding strategy. Learn To Select characteristics of a good brand name or brand mark. Identify common brand manager
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Brand Management Building Brand Equity 

...anagement affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To Identify sources of brand equity.
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