Online Market eLearning

Managing and Rewarding Top Performers ...o retain their top-level employees in today's competitive market. This course examines how to attract and ultimately retain top performers through a combination of benefits packages, performance reviews, improved management policies and other non-financial reward strategies. You will also learn how to promote your company in such a way as to increase interest among prospective candidates and  more...

Recruiting Talent ... needs of the potential employees who comprise the talent market. The talent market consists of a cross-section of potential employees that spans generations, cultures, languages, and even continents, each of which brings something different to the table and may expect or want something different in return. The course specifically focuses on how to appeal to these recruits by tapping in to what  more...

Getting Started with Windows Vista Getting Started with Windows Vista Microsoft Windows Vista is Microsoft's much anticipated, latest release in the desktop operating system market. Vista includes many new features, most notably an updated graphical user interface, and numerous user-friendly features such as Windows Gadgets. This course discusses the hardware requirements necessary to implement Windows Vista, as well as  more...

Shaping the Direction of Customer Service in Your Organization Shaping the Direction of Customer Service in Your Organization There are several defining moments or moments of truth that can make or break every service transaction. To successfully navigate these moments of truth, it's important for service organizations and specifically customer service leaders to add value to a customer's experience by creating and implementing strong, clearly-defined  more...

Green Business Implementing Sustainability Strategies Green Business: Implementing Sustainability Strategies A plan for implementing a sustainability strategy stands a much greater chance of success if the essential players in an organization back it. Implementation of sustainability initiatives varies by organization and by sector, and because no steadfast procedural rules exist, these initiatives must be carefully planned. When implementing  more...

Doing Business with the Government Doing Business with the Government This course explains how to identify, win, and manage contracts with the largest consumer of goods and services in the world--the U.S. government. Each year the federal government awards contracts worth over $200 billion to businesses of all sizes and diversity. Of the 20 percent of contracts designated for small businesses, one quarter are aimed at  more...

Developing and Deploying Strategic Plans ...n statements. Other success factors include understanding market forces, internal strengths and weaknesses, stakeholders, relevant technology, and legal and regulatory factors. With these considerations, an organization's action plan can be developed and deployed, and its effectiveness evaluated. This course explores the concepts of strategic planning models, business environmental  more...

Business Performance and Financial Measures in Six Sigma Business Performance and Financial Measures in Six Sigma ASQ Six Sigma Black Belt (SSBB) Six Sigma improvement begins with assessing the current performance of an organization's processes and products, and comparing it with the desired performance. An important part of this assessment is choosing a set of measures that will provide a comprehensive picture of how the company is achieving its  more...

Illustrator CS4 Beyond the Basics ...e many digital illustration applications available on the market, few have robust vector manipulation toolsets equal to that of Illustrator CS4. This course explores ways of transforming and arranging elements in your artwork from rotating and scaling to organizing artwork in layers and arrangement stacks. The course also describes how to use reusable symbols to speed illustration time, how to  more...

Introduction to Adobe Flash CS4 Professional ...t popular interactive multimedia development tools on the market, providing design professionals with the ability to create engaging experiences, ranging from instructional media and games to entire web sites. Flash Professional CS4 includes an updated interface that is consistent with the user-interface (UI) design of other Adobe Creative Suite products such as Adobe Photoshop. This course  more...

A Essentials 2009 Config Displays Peripherals Laptops Printers ... Essentials Add-on devices and displays are a whole market in themselves, as are laptops and printers. The mobile world of technology has seen two ongoing trends: bigger and better displays, and smaller and more efficient components and laptops. This course examines these trends and covers the types of display devices, peripherals, adapter card technologies, laptop trends and the  more...

The Consumer Electronics Industry Overview Version 1 The Consumer Electronics Industry Overview: Version 1 The Consumer Electronics industry is made up of companies from around the world that manufacture electronic audio and video equipment for individual consumers and businesses. In this fast-moving industry, where some products are lucky to have a shelf life of more than a year, companies need to be able to adapt quickly. In addition, they  more...

The Capital Markets Industry Overview Version 1 ...Markets Industry Overview: Version 1 The capital markets industry is an exciting, fast-paced, and volatile industry. Comprised of investment banks, securities firms, and a variety of other stakeholders, the industry helps companies and governments raise long-term funds on the capital markets. The industry participants deliver various services to their clients, such as underwriting and  more...

The Insurance Industry Overview Version 3 ...ies to overcome these challenges and to propel growth and market share in a global environment. This course helps learners understand key concepts, terminology, issues, and challenges associated with the insurance industry, and strategies employed to meet some of those challenges. It identifies the main sectors of the insurance Industry and its business drivers, and reviews the key aspects of  more...

Competitive Marketing Strategies Analyzing Competitors ...Marketing Strategies: Analyzing Competitors To formulate successful competitive marketing strategies for your organization, you need to understand your competitors. Who are your key rivals and what drives their marketing decisions? What do they do well and where do they miss the mark? Gathering and analyzing this kind of information is the starting point for developing effective  more...

Competitive Marketing Strategies Selecting Implementing Strategies ...Marketing Strategies: Selecting & Implementing Strategies Competitive marketing strategies can help your organization gain market share, minimize the impact of competitors, and increase revenues. These outcomes can only be achieved, however, if organizations understand how to translate their competitive advantages into winning strategies. This course describes the different types of  more...

Global Brand Management ...ent by outlining how to carry out essential international market research and internal analysis, and the key stages associated with launching a global brand. It also provides the main guiding principles for global branding and outlines the level of organizational support required for any successful global branding effort. And it addresses the impact of counterfeiting and trademark infringement  more...

Opportunity Development Simulation ...rictly on a business-to-business level, focusing on three market segments: corporate, government, and retail channels. Koshi, in business for just over three years, has not made a concerted effort to identify and standardize the best practices for selling their products most effectively in the market they serve. The result is that management cannot reliably forecast future sales results, and  more...

Introduction to the Features of Flash CS3 ... the most popular web content development toolsets on the market, providing web professionals with the ability to create interactive experiences, ranging from web sites to instructional media and games. Flash Professional CS3 includes an updated interface that is consistent with the user-interface (UI) design of other Creative Suite products such as Adobe Photoshop. This course demonstrates how  more...

The Fundamentals of Globalization Managing in a Global Environment ...omestic manager may not be effective in the international market. This course describes some strategies and techniques for managing successfully in a global business. It explains the importance of having a global mindset and how to cultivate one so that you can carry out your responsibilities effectively - even with the added complexity of different cultures. The course also describes which  more...

Implementing SQL Server 2008 Integration Services ...mportance of business intelligence in today's competitive market and introduces the capabilities provided by SQL Server 2008 Integration Services, Reporting Services, and Analysis Services. It then focuses on the use of SQL Integration Services as a data integration solution and outlines the installation and configuration of this server component. The course also covers the key utilities used  more...

Adobe Reader 9 Adobe Reader 9 Adobe Adobe Reader 9, or Reader for short, is a freely downloadable tool required to read Portable Document Format (PDF) files, typically created using Adobe Acrobat. Reader is compatible with multiple operating system environments, making it the primary tool used to view PDF files on the market. This learning path explores the basic features of Reader including opening,  more...

Introduction to Adobe Flash Professional CS5 ...t popular interactive multimedia development tools on the market, providing design professionals with the ability to create engaging experiences, ranging from instructional media and games to entire web sites. Flash Professional CS5 includes an updated interface that is consistent with the user-interface (UI) design of other Adobe Creative Suite products such as Adobe Photoshop. This course  more...

So You Wanna Be An ASP Programmer Learn how to develop your ASP skills and market yourself from an expert.  more...

A Foolproof Method for Conduting a Job Search ... It?s a jungle out there! Surviving in today?s tough job market is an upstream adventure-- whether you are just starting out, the victim of a layoff, or merely want to change careers. Traditional methods just don`t work any more. This is one of three possible modules that you can take as self-directed study. Each module is designed to be completed within 1 week or sooner. You will be given  more...

How to Interview Like a Professional ... It?s a jungle out there! Surviving in today?s tough job market is an upstream adventure-- whether you are just starting out, the victim of a layoff, or want to change careers. Traditional methods just don`t work any more. The complete course can either be taken as a whole or as three modules. Each module is designed to be completed within one week or sooner. You will be given exercises to  more...

Getting the Job Offer You Want ... It?s a jungle out there! Surviving in today?s tough job market is an upstream adventure-- whether you are just starting out, the victim of a layoff, or merely want to change careers. Traditional methods just don`t work any more. The complete course can either be taken as a whole or as three modules. Each module is designed to be completed within 1 week or sooner. You will be given exercises  more...

Resume Writing This course demonstrates the process of writing a resume that will result in an interview. Designed for anyone who needs a resume, this course will guide students through the process. An overview of resumes including their use, what potential employers look for and styles will be discussed. Comparisons between the job market and individual goals will be made and applied to the process. A  more...

Advanced Technical Writing ...cal Writing will give you the expertise and confidence to market yourself as a technical writer or simply to tackle more advanced assignments at work. Building on the skills you have acquired in the previous technical writing courses, this course emphasizes audience analysis, document organization and design, supplements, visuals, and research techniques. The course consists of one proposal  more...

Market Leadership in an E-Commerce Age This course will provide a detailed study of the principles of e-commerce. The students will be able to apply their understanding to organizational and life situations. Participants will work with the assumption that e-commerce and the information age have permeated every aspect of their daily lives. The course is expected to raise that awareness through self-assessments and begin to look at the  more...

So You Want to be a Technical Writer! ...urrently possess and which ones you need to develop to be marketable. ? what jobs and salaries are available in your area or in a region you wish to work. As a final project, students will create a marketing plan to market themselves as a technical writers. In addition to readings and individual assignments, students will interact with each other and the instructor through discussion message  more...

Proven success in building an E-business ...g you need to learn about how to start, build, manage and market an Internet business. This includes the terminologies used by programmers, web design and web hosting firms. You will learn how to layout a web site, market your site and how to manage the sales data and accounting information. You will be given weekly assignments requiring you to study six to twelve hours per week. You will  more...

An Entrepreneur`s Guide To Starting A Medical Billing Company ...marketing course designed for those interested in establishing a home based medical billing business. Student may submit questions and have materials reviewed. This course is designed to help you establish, and answer questions you have, about starting a home based medical billing business. The course is designed to guide you on how to establish yourself as a medical billing company.  more...

Certified eMarketing Associate Certification (CeMA) ...marketing certification that demonstrates competency in eMarketing. NOTE: This is not a course. If you need training enroll in either eMarketing 1.1 or Advanced E-Marketing. The CeMA certification is a substantial credential for students as well as professionals who are new to the e-marketing profession. The CeMA certification can be of benefit in employment applications, resumes, bios, and  more...

The Internet - Applying the Basics to your Business Conducting business research through the Internet Module 1. Introduction to the Internet In this module, the basics of starting out on the Internet are explained,especially for those participants who have never used a computer before. It is user friendly and in easy to understand language, so it is not confusing to the participants. The basic language of what the Internet is, what are search  more...

Build a Powerful Marketing Strategy--Instructor-Led ...marketing, your businesses can fail. With the right marketing strategy, you gain a big edge over your competition. In this course, learn to increase your sales through marketing. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials. Students may complete this course within a reasonable period of time. Contact Hours give an  more...

Build a Powerful Marketing Strategy--Self-Directed ...marketing, your businesses can fail. With the right marketing strategy, you gain a big edge over your competition. In this course, learn to increase your sales through marketing. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials.Students may complete this course within a reasonable period of time. Contact Hours give an  more...

Significantly Increase the Value of Any Property--Instructor-Led ... is connected to an ability to identify and capitalize on market segments that have stronger demand. This course will show you how to identify these rental opportunities and to structure the whole rental property experience such that you enjoy higher returns and less tenant turnover. The course is structured around a "Learning by Doing" approach, which means you will work within a fictional  more...

The Entrepreneurship Certificate in Marketing Mastery Program ...cate will be issued. The Entrepreneurship Certificate in Marketing Mastery Program A Trump U Course The Entrepreneurship Mastery Program is the most comprehensive, results-oriented distance learning program for entrepreneurs available on the online education market today. This program gives you the systematic foundation that every successful business builder needs to succeed! You will amass  more...

Discover the Benefits of Self-Publishing! ..., and EAN; identify binding and paper options, and how to market your book and sell it. Course Description Fewer and fewer publishing companies are taking on new authors and self-publishing is becoming a very viable and profitable option for many authors. If you are considering self-publishing your book, this course will provide you with a systematic approach for accomplishing that task. You  more...

Understand Real Estate Finance: How to Work the Numbers on any Residential Deal--Instructor-Led ... properties. There are three approaches to estimating the market value (or valuation) of a property: cost, comparable sales, and income. This course will cover all three of these approaches, with an emphasis on the income capitalization approach. The course is structured around a learning-by-doing approach, which means you`ll be presented with a series of assignments that simulate the  more...

The Cruise Market - Instructor Led Earn great commissions by booking cruises, one of the fastest growing segments of the travel industry. Learn the basics of the cruise product, cruise classifications, destinations, types of cruises, print resources and non-automated reservations procedures.  more...

Flash I: Mastering the Tools ...xt level, you will be much more employable in today's job market, and you will receive a great deal of enjoyment in creating animations of your own design. COMMON QUESTIONS: How long will it take me to complete the course? The amount of time it takes to complete the course is dependent upon the time you are able to spend in study. Some students are able to complete the course in as little as  more...

Advanced Customer Relationship Management -Part 2 ...tomer Relationship Management: Year 2000 Edition" the CRM market will experience continuous growth from $8 billion in 1999 to more than $24 billion by 2003. This course will provide you with an overview of CRM, its components and relevance in a fast-paced business arena. Recommendations:Those students who successfully complete the course will be encouraged to take Part 2 which will be offered  more...

Build a Powerful Branding Strategy--Instructor-Led ...strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12 months from the day of enrollment. Build a Powerful Branding  more...

Build a Powerful Branding Strategy--Self-Directed ...strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12 months from the day of enrollment. Build a Powerful Branding  more...

Build Your Own BIZ - Pricing Your Product This course will help you price your product for profitability and stability.You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business situation. Price Your  more...

Introduction to Customer Relationship Management-Part 1 ...tomer Relationship Management: Year 2000 Edition" the CRM market will experience continuous growth from $8 billion in 1999 to more than $24 billion by 2003. This course will provide you with an overview of CRM, its components and relevance in a fast-paced business arena. Recommendations:Those students who successfully complete the course will be encouraged to take Part 2 which will be offered  more...

Compensation Training & Certification Program Learn the basics of Compensation and earn a "Fundmentals of Compensation" certificate. This self-paced course qualifies for 4 hours of PHR/SPHR re-certification credits and can be completed either at one time or over several sessions. Our "Compensation Training & Certification Program" course provides the details for establishing, maintaining, and evaluating an effective Compensation Program.  more...

Conducting Business in Latin America ...he knowledge needed to conduct business in the region and market themselves to international businesses. Conducting Business in Latin America Welcome to Conducting Business in Latin America! As business interaction between the United States and Latin America continues to increase, so does the demand and opportunity for individuals who understand this unique region and can successfully conduct  more...

Design a Winning Business Based on Your Idea--Instructor-Led ...ept into a golden success, you need a plan for financing, market research, marketing, operations and more. Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12 months from the day of enrollment.  more...

Design a Winning Business Based on Your Idea--Self-Directed ...ept into a golden success, you need a plan for financing, market research, marketing, operations and more. Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12 months from the day of enrollment.  more...

Find and Purchase Income Producing Properties--Instructor-Led ...se returns by combining your personal goals with in-depth market analysis.Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12 months from the day of enrollment. This is a certificate program where  more...

Find and Purchase Income Producing Properties--Self-Directed ...se returns by combining your personal goals with in-depth market analysis.Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12 months from the day of enrollment. A Trump IACET Accredited Course. Find  more...

ISO 9001:2000 General Employee Training ... to any organization regardless of: Size Industry/Product/Market Whether its manufactures a product or provides a service Whether it is a business, a public administration, or a government department. The organization's scope of activity. If it wants to establish a rigorous QMS then ISO 9000 has the essential features which provide a solid base for any QMS. ISO 9000 is primarily concerned with  more...

Management & Leadership Continuous Quality Improvement (CQI) Training Program This course will teach you how to effectively and efficiently implement a system of Continuous Quality Improvement (CQI) for your organization. In the 21st Century, and its global economy, the skill of continually improving quality is vitally important to an organization's longevity and success. Whether you are in the service or production business, this course provides a proactive method of  more...

Maximize Profits by Managing Real Estate like an Entrepreneur--Instructor-Led ...ou how to position your property correctly for the target market, manage problem tenants, market your property, and more. Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12 months from the day of  more...

Microsoft Excel 2003 (Levels 1-2-3) Our Excel 2003 gives you the comprehensive tools to create spreadsheets and share them on the Web for universal viewing and collaboration. Microsoft Excel 2003 (Levels 1-2-3) Our Excel 2003 gives you the comprehensive tools to create spreadsheets and share them on the Web for universal viewing and collaboration. You`ll be able to easily analyze data with charts, Microsoft PivotTable views and  more...

Microsoft Excel XP Certification Our Excel XP gives you the comprehensive tools to create spreadsheets and share them on the Web for universal viewing and collaboration. Welcome to Microsoft Excel XP Certification Our Excel XP gives you the comprehensive tools to create spreadsheets and share them on the Web for universal viewing and collaboration. You'll be able to easily analyze data with charts, Microsoft PivotTable views and  more...

Microsoft PowerPoint 2003 (Levels 1-2-3) Our Powerpoint 2003 provides a complete set of tools for creating powerful presentations and offers tools to allow you to organize and format your material easily. We suggest a 90 day period or sooner for completion of study. You will have 1 year access to this course. Microsoft PowerPoint 2003 Our Powerpoint 2003 provides a complete set of tools for creating powerful presentations and offers  more...

Understand Real Estate Finance: How to Work the Numbers on any Residential Deal--Self-Directed ... properties. There are three approaches to estimating the market value (or valuation) of a property: cost, comparable sales, and income. This course will cover all three of these approaches, with an emphasis on the income capitalization approach. The course is structured around a learning-by-doing approach, which means you`ll be presented with a series of assignments that simulate the  more...

Adobe Illustrator CS4: Advanced ...p further and help you to stay competitive in today`s job market!This self-directed course can be completed within 90 days or sooner depending on time and learning capabilities of the student. Bonus--1 year full course access. Adobe Illustrator CS4: Advanced With Total Training for Adobe Illustrator CS4: Advanced, you`ll learn all the secrets that illustrators use everyday to create vector  more...

How to Adopt Green Practices in Business and Gain a Competitive Advantage ...nts to attract the increasingly environmentally conscious market and gain a competitive edge, it must become known as an eco-friendly company. This course may be completed as quickly as you care to work through the subject matter. Whether you are a business owner, office manager, HR manager, business professional or green-team project leader who wants to know how to get started with a  more...

The EcoBroker Certificate Program ...e of real estate. Increased consumer awareness drives the market toward higher quality, healthier, and more energy-efficient real estate. This course can be completed sooner than the 6 week period. You will have up to 6 months from the time of paid registration to complete the entire certificate program. The EcoBroker Certificate Program The EcoBroker Certificate Program provides real estate  more...

Introduction to Podcasting ...st is and understanding how to create your own Podcast to market your business, educate a community, share your opinion or just to have fun is quite different. Daniel Murphy demonstrates the basic elements required to produce your Podcast, including microphones, audio recording/editing software, mixers and soundcards. With step-by-step explanations and plenty of examples, this tutorial will  more...

Tomorrow s Managers Development Tools "A teacher affects eternity. He can never tell where his influence stops." Henry Brooks Adams gets to the heart of what dynamic senior executives are doing to develop the managers who drive front-line performance. Teaching with influence is the key. Trained managers are more than systems and process supervisors. They lead and develop others. You and your managers will know precisely what to expect  more...

Analyzing Cash Flow Statements Have you ever had to make a really tough business decision? They can be hard to make, especially since a bad decision can ruin a company. Fortunately there is a way to make a more informed and better business decision; by analyzing your company's financial statements. They contain information that can help you improve your company's efficiency and overall effectiveness. Cash flow statement  more...

Building a Firm Foundation The behavioral-based interviewing process begins with laying a firm foundation for success. Before you bring a candidate in for the interview, much work must be done behind the scenes. This course will help you set the stage for success. You'll understand why hiring is the key to your organization's success, and you'll learn about the legalities of hiring. You'll explore various hiring options and  more...

The Automotive Industry Overview Version 2 ...ppliers, are reorganizing to be competitive in the global marketplace. In the unrelenting push for lower costs, operational efficiency, and innovation, automotive companies are challenged to deliver higher value more efficiently than ever before. This dynamic automotive environment is also characterized by increasingly sophisticated consumers and redefined supplier relationships. Although  more...

The Food and Beverage Industry Overview Version 2 ...tly changing tastes and preferences of a fiercely diverse marketplace, to differentiate their products from their competitors', and to expand globally. Most importantly, they must do all this while keeping operating costs low enough to generate surplus to reinvest in supply chain and infrastructure needs. This course provides a high-level overview of the food and beverage industry  more...

The Manufacturing Industry Overview Version 2 ...marketing and innovation." Companies in the manufacturing industry seem to be taking this lesson from the legendary management guru, Peter F. Drucker, very seriously now. The manufacturing industry - the powerhouse driving many economies - has been reeling under the most challenging time in its history. Manufacturers are striving to be more innovative, compete globally, and expand and market  more...

Building Brand Equity Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand  more...

Managing the Creative Elements of Brands ...of them is good enough to wash your clothes. It's a tough market, so what can you do to stand out? This course is designed to help you analyze all the creative elements of a brand in order to help you build your company's brand equity. The first lesson in this course demonstrates how your brand can make a great impression on consumers. The next lesson shows you how to brand your products with  more...

Managing and Maintaining Brand Equity ... example of how, over time, new competitors come into the market, consumer tastes change, fashions come and go and even lifestyles change. How can you respond successfully? By being ready for change and having a plan of action. This course gives brand managers, and anyone involved in marketing, an awareness of the ongoing spectrum of issues involving brand management, as well as step-by-step  more...

Elements of Marketing Strategy ...marketing strategy in order to get your new product or service approved. This course is designed to give you a strong start in developing your marketing vision, direction, and ultimately a plan. You'll get an overview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their influence on your marketing strategy. The impact of  more...

Analyzing the Market ... walk you through four crucial elements of analyzing your market. First, you'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organization. Then you'll learn how market segmentation can assist you in developing products and marketing strategies. You'll be given a set of tools that can be utilized for developing and keeping your  more...

Competitive Factors in Strategic Marketing You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor  more...

Writing a Marketing Plan Phase 1 ...marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll complete a SWOT analysis  more...

Writing the Marketing Plan Creative Strategy You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success.  more...

Implementing a Succession Plan Simulation ...market research firm providing consulting, market analysis, strategic planning and technology forecasting services. The Ulema Reports Group (URG), a wholly owned subsidiary of Ulema Inc., produces single and multi-client studies on fast moving market sectors. The lifecycles for these studies are often as little as 6 months to one year from the start of development, so in order remain  more...

Initiating a Succession Plan Simulation ...market research firm providing consulting, market analysis, strategic planning and technology forecasting services. The Ulema Reports Group (URG), a wholly owned subsidiary of Ulema, Inc., produces single and multi-client studies on fast-moving market sectors. The lifecycles for these studies are often as little as 6 months to one year from the start of development, so in order remain  more...

Inventory Management In today's economy, companies must be able to move large quantities of product quickly to locations across the globe. Overnight delivery methods have drastically altered customers' expectations regarding delivery times. Lead times of four to six weeks are no longer acceptable. In light of these changes, effective Inventory Management is no longer static- the emphasis is on movement, and quick  more...

Identifying What the Customer Wants Do you know what your customer wants? Traditionally, companies have assumed customer needs and expectations. Today, the more successful companies actively solicit customer input. The result? They create products the customer wants and needs. To compete successfully in today's market, you'll need to do the same.This course presents ways you can solicit your customer's voice, methods to prioritize  more...

Implementing Improvements ...' perception of quality is constantly changing in today's market. What the customer wants now may not be what he wants six months from now. This means that the traditional approach of continual small improvements may not be the approach of choice for certain products. Alternative approaches that generate more dramatic results might be a better choice. This course explores a variety of  more...

Supply Chain Management and e-Business E-business is changing all the rules and models. The digital economy has forever transformed the role of supply chain management. An organization's ability to embrace new technology is key to increasing the organization's productivity. In this course, you will learn how e-business and supply chains have merged, creating a network of immense opportunities. Supply chain structures have changed, and  more...

Measuring Customer Satisfaction Simulation ...gaming products. They are responsible for bringing to the market some of the most popular flight simulators and first-person adventure games of the last decade. But competition has grown increasingly fierce in the industry, and Stratoscape is starting to feel the bite of an up-and-coming company, Tempest's Core. It's game time for Stratoscape, and they've begun an intensive marketing outreach,  more...

Insider Trading ...marketplace. The ethical arguments against insider trading draw attention to the disparity of information between the two parties to the transaction, the violation of property rights, and the undermining of investors' confidence in the market. This course will provide examples of illegal insider trading and list the main provisions under law governing legal insider trading. It also discusses  more...

Brand Management Integrated Marketing ...Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally, the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for managing both financial and  more...

Sales Skills Developing a Winning Strategy ...loping a Winning Strategy, you will learn how to research market conditions and analyze your competitors using a SWOT matrix. You will also learn the steps of the consulting strategy and what questions you should ask when planning solutions for clients. In addition, you will learn the steps to take to help clients find solutions to their needs. Learn To  more...

Brand Management Branding on the Web ... for this series is brand managers, product managers, and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits CEU credits: 0.30 CEUs Language Options US English Total Learning Time 2 to 4  more...

Strategic Management Establishing Strategic Focus ...ou will meet with Kelly Landry, the Director of Strategic Marketing at Icon. Kelly will ask you a number of questions in order to test your knowledge of strategic management terms and definitions. Your answers to this series of questions will help gauge your knowledge of strategic management. Through her questions and your answers, you will gain a better understanding of the relevant terms  more...

Strategic Management Analyzing Strategic Options ...ll be meeting with Ronald Spear, Icon's Vice President of Marketing, Deborah Cowan, Vice President of Sales, and James Cahill, Vice President of Product Development. It has recently come to your attention that one of your fiercest competitors, Menlow Enterprises, has gotten the jump on some new wireless application technology, and has started development on a series of new products. Icon was  more...

Competitive Intelligence Analysis Dissemination ...tion and the available techniques for analyzing industry, market, and company information. It also covers the steps for distributing CI results, various methods of counterintelligence to protect an organization's information, and the steps for protecting an organization's information from its competitors. Learn To Use the guidelines for performing ethical  more...

Principles of Marketing Fundamentals of Marketing ...Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Learn To Apply appropriate terms or language to  more...

SAP R 3 and the Euro ...r(s) Course Contents Unit 1: Determining Factors, Markets and Companies Duration: 1 - 1.5 Hour(s) Convergence criteria. Dates and participants. Markets and EURO strategies. The European Market. Influences on markets outside Europe. Effects on corporate strategy. Effects on company areas. Purchasing and sales. Financial accounting. Controlling. Human  more...

Building an E-Commerce Business Case ...eporting systems. Identify the components of an online marketing mix. Identify the guidelines for building a B2C transaction environment. Identify the guidelines for building a B2C transaction model. Identify the role of product configurator. Identify the guidelines for designing an online catalog. Identify the features of an online sales campaign. Unit 2: Sales and  more...

International Business Essentials The Global Business Environment ... hour) Identify the functions of the foreign exchange market. Define spot exchange rate. Identify factors that provide insurance against foreign exchange risk. Demonstrate understanding of the factors that prevent foreign exchange risk. Define PPP theory. Define Law of one price. Demonstrate familiarity with the PPP theory. Demonstrate familiarity with the Law of One Price.  more...

International Business Essentials Succeeding as a Global Manager ...w to reengineer businesses to be successful in the global market, how to accomplish successful internationalization, and how to solve problems and motivate across cultures. Additionally, students learn how managers can successfully conduct business in other cultures and businesses can be successful in the global marketplace. Learn To: Follow steps businesses can take to ensure  more...

International Business Essentials Conducting Business in Europe ...It is your job to secure potential customers in the world market. Your first assignment is to establish rapport with Johann Kass and Nicolaus Schuler from Germany's Koertz Industries by properly adhering to cultural statutes. Your primary objective is to introduce the idea of a partnership with Icon. The overseas joint venture will be invaluable to both companies. Success entails agreement on  more...

Career Development Excelling in Your Career ...r offers the student an overview of how to excel at work, market personal skills, and stay competitive in his or her career. The program covers in detail the guidelines to maintain productivity, steps to develop self-discipline, steps to develop an effective professional image, the advantages and disadvantages of self-study and formal education, and the guidelines to maintain work performance  more...

Business Finance Risk Analysis ...tion, you will meet with Monica Washington, one of Icon's Market Analysts. She will be giving you a series of exercises to identify your knowledge of stand-alone risk. Through her questions and your answers, you will gain a better understanding of probability analysis and rate of return, and calculating risk. Unit 2: Portfolio Risk (0.5 - 1 hour) • Identify the  more...

Economics The Principles of Economics ... Identify how price is determined in the marketplace. Identify the role of capital and how it affects productivity. Identify two types of economic inflation. Recognize the key elements of US economic performance. Audience This course is aimed at Managers, Directors, and Project  more...

Economics Basic Concepts in Microeconomics ...rner to microeconomic concepts and issues. Such things as market behavior and decision-making, consumer choice and preference and the factors that motivate firms are covered across a range of informative lessons situated in real-life scenarios. Learn To Plot the effects of changes in price on a demand curve. Plot the effects of a  more...

Economics Products and Markets ...markets and consumers, learners can now examine the relationships between producers and the markets in which they sell in this course a Products and Markets a ?. Learners discover what drives short and long-run costs as well as what makes markets competitive. Different market types and producer theory are also explained. Learn To Describe the  more...

Emotional Intelligence Emotional Intelligence for Executives ... and other home improvement supplies sold to the consumer market. While the product group is profitable, it is the only consumer-targeted group under the Boston division. In addition, the manufacturing facilities and most employees are in Arkansas and Indiana, while only a small administrative staff is located in Boston. For this reason, Mr. Cahill, corporate executives of Icon, and the Board  more...

Advanced Interpersonal Communication Comm to Build a Positive Culture ...th Terrance Martin and Melissa Brown, team leaders in the Market Research department of Icon. The Industrial Services and Manufacturing Division is redefining their culture and has asked for input and suggestions from each department. As the manager of the Market Research department, you need to lead this meeting and identify areas of the culture that can be changed or improved. In leading this  more...

Listening Skills Listening Challenges This course's aim is to help the learner overcome listening problems and enable him or her to communicate more effectively. It identifies barriers to listening and provides useful guidelines for improving the learner's listening skills. This course concentrates on how to interpret, use, and improve body language as a form of communication. Finally, it identifies common listening styles so the  more...

Customer Relationship Mgt Fundamentals of CRM ...o the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management into your company. The program also details the three steps a company can take to create customer loyalty, the four marketing tiers, the four types of CRM, and the four steps of the CRM process, as well as critical success factors a company should evaluate  more...

Wireless LAN Security Part 2 Deplyoment Auditing ... Match wireless network patterns with their market segments. Identify Wireless Local Area Network (WLAN) security objectives. Identify characteristics of credentials. Match Wireless Local Area Network (WLAN) protection categories with their descriptions. Identify characteristics of a  more...

Women in Leadership Leadership Roles Styles ...ou will meet with Robin Carlson, Icon's vice president of market research, to discuss some of the guidelines for discovering barriers in your organization. In order to achieve her current level of success, Robin has had to overcome many barriers to leadership, and because of this, she is very active in trying to address similar barriers within Icon. Today she will be testing your understanding  more...

Value Chain Management Managing a Value Chain ...ip. Identify the features of a market-driven logistics strategy. Identify an approach to effective demand management. Identify guidelines for developing a distribution strategy. Recognize transport management solutions. Audience Participants in this course may be Involved in  more...

Conducting Meetings Managing a Meeting ...am of managers and employees to address a shake-up in the market. One of your competitors, Westport Industries, has cut its prices for a similar product model by 15%. This impromptu meeting was called to decide how the company should respond to this change. It is your responsibility to manage the meeting and control the flow of discussion. Unit 3: Eliminating Groupthink (0.5 - 1 hour)  more...

Total Quality Management Principles ...iew: In this simulation, you are a Marketing Manager at Icon International. You've called a meeting to try to turn around the results of a recent poll by a leading financial media organization, which found it was bottom of the customer satisfaction table. In response to this, you've set up a focus group to ensure that Icon is in the top 10 for next year's poll. You hope  more...

Total Quality Management Implementation and Tools ...ion Overview: Icon International's market position has come under threat from a new competitor. It has been decided that to maintain their competitive advantage, Icon need to adopt a TQM system. As part of the team set up to implement the system, you have been asked to attend a meeting on whether or not the company is ready for this implementation. Also present at the  more...

Managing the Expert Managing the Unique Needs of Experts ... integrating that technology with the Internet. Recently, Market Researchers have tracked an increase in popularity of Internet-accessible training software. The trend has some executives concerned, so they have ordered the migration of all Icon training software to the Internet. In the first part of the simulation, you will meet Bruce and follow the guidelines for treating Bruce with  more...

Organizational Crisis Mgmt Managing a Crisis ...It recently launched ''Star Polish,'' a product which was marketed as being able to make any car look like new. A dynamic marketing campaign surrounded the launch and included television advertising and in-store promotions. The success of the product is vital to the organization's survival, and it was hoped that the innovative ''Star'' would surprise competitors and reestablish Icon as a market  more...

Six Sigma Six Sigma Essentials In Six Sigma: Six Sigma Essentials you will learn the history and background of the Six Sigma quality initiative as well as some essential information on how it impacts on business processes. Putting Six Sigma in context, the course then goes on to look at some of the principal tools used in a Six Sigma project before examining strategies for preparing your organization for this new quality  more...

Team Conflict Working in Diversified Teams ... Trade Show Coordinator, and Greg Baldwin, the division's Marketing Communications Director. You are joining the team as the Public Relations Director. You are meeting to discuss how to market Icon's new Web TVXD (Web Television Exploration Device) in the upcoming Regional Consumer Electronics Show. Specifically, the team needs to address what activities are going to take place at the TVXD  more...

Principles of Marketing Writing a Marketing Plan ...Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Learn To Determine your product's market position.  more...

Project Teams Building a Project Team ...ancy Hurst, a Customer Service Manager, Nathan Iverson, a Marketing Analyst, and Monica Washington, a Product Development Engineer. The X42, an experimental microchip Icon recently developed for its robotics division, was prematurely approved for market release ninety days ago. Consequently, immediately after the X42 was released, a new bug was found and the microchips had to be recalled. It is  more...

Brand Management Fundamentals of Brand Management ... details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding strategies, and the signs that can indicate a troubled branding strategy. Learn To Select characteristics of a good brand name or brand mark. Identify common brand manager  more...

Brand Management Building Brand Equity ...anagement affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To Identify sources of brand equity.  more...

Evaluating E-Commerce Options ...s associated with e-commerce. Learn To: The Market Environment. External Factors. Core Developer Technologies. Programming Paradigms. Audience: This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives. This course will therefore assist learners in evaluating the relevance of e-commerce to  more...

CCNT Local Area Networks v6 0 Part 1 ...ogies. Identify the primary issues confronting the LAN market. Identify features of bus topologies. Identify features of ring topologies. Identify features of tree topologies. Identify features of star topologies. Identify features of mesh topologies. Identify features of cellular topologies. Identify characteristics of a hybrid topology. Unit 2: LAN Standards (2 -  more...

E-Business Part 2 Building the Infrastructure ...uirements. It introduces some of the major players in the market and business drivers that could affect an organization's choices. Learn To: a Identify the stages in the development of the Internet. a Identify Internet applications. a Identify Internet products and services that can be used in business a Identify the considerations for planning Web  more...

E-Business Part 6 Working with Employees ...y ways knowledge management uses e-Business technology to market to consumer devices. Audience Technical Manager, Business Manager, Project Managers who have an understanding of business principles and knowledge of how to use a browser. The sixth course in the e-Business curriculum focuses on how to use an e-Business environment to better manage, communicate with and empower the  more...

Frontline Leadership Preparing to Lead Frontline Leadership: Preparing to Lead offers the student an overview of the information required to identify, address, and discipline employees who display difficult behavior. The program details characteristics and sources of difficult behavior, effective techniques to prevent difficult behavior in the workplace, and proper communication methods to build better relationships with difficult  more...

Supply Chain Management Building a Sustained Competitive Advantage ...ractices in supply chain performance metrics. Identify market realities that organizations face when making the transition to level 4. Identify requirements for a smooth transition to level 4. Identify challenges when implementing a transition to level 4. Audience: This series is designed for managers, supervisors, team leaders, and project managers who are involved with  more...

Six Sigma and the Voice of the Customer ...ry consumers. Fortunately, the tide has turned. Increased market competition, modern consumer protection laws, and expanded customer awareness have helped negate the influence of this business maxim. Today, organizations are admonished to heed the voice of customers and give them what they really want. "Voice of the customer," or VOC, is a Six Sigma?? term that refers to customers' actual, as  more...

Customer Relationship Management - Fundamentals of CRM Customer Relationship Management: Fundamentals of CRM introduces the student to the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management into your company. The program also details the three steps a company can take to create customer loyalty, the four marketing tiers, the four types of CRM, and the four steps of the  more...

Principles of Marketing - Fundamentals of Marketing Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process.  more...

Sales Forecasting - Applying Forecasting Methods In "Sales Forecasting - Applying Forecasting Methods," you will learn how to apply quantitative and qualitative forecasting methods to your accounts. You will learn the fundamentals of time series and regression forecasting methods. You will also learn how to use market research and expert judgement to create forecasts. Finally, you will learn how to integrate, implement, and evaluate forecasting  more...

Online Recruiting ...market, few people could afford one. The picture and sound were poor, and nobody ever expected it would put radio entertainment shows practically out of business. But it did. It revolutionized the way people were entertained and informed. The Internet is similarly changing the world. The Internet and technology are changing the way people do business, shop, and search for jobs. The Internet is  more...

Design for X DFX ...vices, there is a drive to reduce cycle time and times to market while reacting faster to market and technology changes. A number of approaches have been adopted to increase the efficiency of the product-development process. These approaches have become known cumulatively as "design for X" (DFX), where "X" denotes any key elements that are related to product development - manufacturing,  more...