Online Market eLearning Training

So You Wanna Be An ASP Programmer Learn how to develop your ASP skills and market yourself from an expert. more...

Market Leadership in an E-Commerce Age This course will provide a detailed study of the principles of e-commerce. The students will be able to apply their understanding to organizational and life situations. more...

Surviving Today s Job Market GETTING THE JOB OFFER YOU WANT Learn the how to`s of getting the job offer you really want. more...

WHERE THE JOBS ARE AND HOW TO GET THEM -Surviving Today s Job Market Learn a foolproof method of how to conduct a job search and seize the job you really want. more...

Colt and WInchester Case Study 5: Accounting for Customers ...explores the growth strategies of Product Development and Market Development and the role of customer information in pursuing them. The course covers: What the growth strategies of Product Development and Market Development involve The relevance of Customer Account Profitability to a Product Development strategy The relevance of Direct Product Profitability to a Market development more...

Papa's Pizza Case Study 2: Market Analysis From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, more...

Windmaster Case Study 1: The 3 Phases of Strategic Planning Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. more...

Windmaster Case Study 2: Industry Analysis ...new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course examines the role analysis plays in strategic planning and introduces you to industry analysis. You will see how to fit the results of industry more...

Windmaster Case Study 3: Company Analysis ...new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course introduces you to company analysis and explains its aim of assessing how well a business is performing and where it could improve. You can more...

Windmaster Case Study 4: Portfolio Analysis ...new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course introduces you to portfolio analysis as means of reviewing an organisation's range of products. You will discover techniques for analysing more...

Analysis Question Bank Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. more...

Windmaster Case Study 5: Identifying Strategic Options ...new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course takes you onto the second stage of strategic planning, choice, and shows you how to identify the various elements that make up this process. more...

Windmaster Case Study 6: Evaluating Strategic Options ...new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course examines evaluation and selection, the final critical steps of strategic choice. You will investigate a framework for making choices and the more...

Choice Question Bank Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. more...

Windmaster Case Study 7: Strategy Implementation ...new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course examines the issues involved in implementing a strategy and its complex and iterative nature. You will see the effect of implementation on more...

Implementation Question Bank Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. more...

Apply the 4 Phase Process: First Pacific Case Study ...new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course examines how the theories and principles of strategic analysis stand up to real world events using a case study company First Pacific. You can more...

Business Writing: Creating Effective Proposals Business Writing: Creating Effective Proposals prepares participants to develop powerful proposals that effectively market an organization's products and services. Participants learn about two different types of proposals-letter and formal-and practice creating the major components of each. more...

CCNT Computer-Telephony Integration Essentials This course introduces Computer-Telephony Integration Essentials (CTI). CTI architecture, hardware, market applications and system development are covered in this course. more...

Overview of Business Process Management ...ond to these pressures while remaining competitive in the market? The answer is a Six Sigma approach to business process management. This course examines the basics of adopting a Six Sigma approach firmly bound to customer needs and bottom-line results. Six Sigma is a registered Trademark of Motorola Corporation, and all right, title and interest in Six Sigma belongs to Motorola. Candidates for more...

Customer Relationship Management Fundamentals of CRM ...o the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management into your company. The program also details the three steps a company can take to create customer loyalty, the four marketing tiers, the four types of CRM, and the four steps of the CRM process, as well as critical success factors a company should evaluate more...

The Automotive Industry Overview Version 2 ...ppliers, are reorganizing to be competitive in the global marketplace. In the unrelenting push for lower costs, operational efficiency, and innovation, automotive companies are challenged to deliver higher value more efficiently than ever before. This dynamic automotive environment is also characterized by increasingly sophisticated consumers and redefined supplier relationships. Although more...

The Manufacturing Industry Overview Version 2 ...marketing and innovation. Companies in the manufacturing industry seem to be taking this lesson from the legendary management guru, Peter F. Drucker, very seriously now. The manufacturing industry - the powerhouse driving many economies - has been reeling under the most challenging time in its history. Manufacturers are striving to be more innovative, compete globally, and expand and market more...

Sales Forecasting Applying Forecasting Methods In Sales Forecasting - Applying Forecasting Methods, you will learn how to apply quantitative and qualitative forecasting methods to your accounts. You will learn the fundamentals of time series and regression forecasting methods. You will also learn how to use market research and expert judgement to create forecasts. Finally, you will learn how to integrate, implement, and evaluate forecasting more...

Measuring Customer Satisfaction Simulation ...gaming products. They are responsible for bringing to the market some of the most popular flight simulators and first-person adventure games of the last decade. But competition has grown increasingly fierce in the industry, and Stratoscape is starting to feel the bite of an up-and-coming company, Tempest's Core. It's game time for Stratoscape, and they've begun an intensive marketing outreach, more...

E-mail as a Marketing Tool ...ategies to help you incorporate electronic mail into your marketing approach. Learn how to communicate effectively with your customers through e-mail. You and your company will benefit from better customer relations and increased sales. This course is specifically targeted at individuals who use e-mail for their personal correspondence or while doing their jobs; managers and business leaders more...

Preparing an Effective Internal Business Case Simulation ... clothing. When an ambitious subordinate proposes a major market-research project geared toward the creation of a new line of mom-and-tot exercise apparel, you offer your assistance in the preparation of a business case. Tasks focus on the key foundational elements of business-case creation, and you must guide your subordinate, providing her with accurate information on which she will base her more...

Initiating a Succession Plan Simulation ...market research firm providing consulting, market analysis, strategic planning and technology forecasting services. The Ulema Reports Group (URG), a wholly owned subsidiary of Ulema, Inc., produces single and multi-client studies on fast-moving market sectors. The lifecycles for these studies are often as little as 6 months to one year from the start of development, so in order remain more...

Implementing a Succession Plan Simulation ...market research firm providing consulting, market analysis, strategic planning and technology forecasting services. The Ulema Reports Group (URG), a wholly owned subsidiary of Ulema Inc., produces single and multi-client studies on fast moving market sectors. The lifecycles for these studies are often as little as 6 months to one year from the start of development, so in order remain more...

Coach with Confidence Simulation ...veloping new, or improving existing, candy lines based on marketing specifications. Unsatisfied with simply following written specifications, you keep in close contact with the marketing managers and occasionally speak directly to focus group participants to clarify vague and subjective requests. You even interact with production engineers to ensure that the integrity of the product can be more...

Managing and Rewarding Top Performers ...o retain their top-level employees in today's competitive market. This course examines how to attract and ultimately retain top performers through a combination of benefits packages, performance reviews, improved management policies and other non-financial reward strategies. You will also learn how to promote your company in such a way as to increase interest among prospective candidates and more...

PrimeDiversity Awareness The Evolving Labor Force This course provides statistics that support the changing labor market and identifies the effects that these developments have on the workplace. Influences on the learner's own thoughts, feelings, and beliefs. Professionals who want to work more effectively with colleagues whose backgrounds, experiences, and perspectives differ from their own. more...

Recruiting for the 21st Century The Market ...of a new century and a new millennium, and the employment market is hot, hot, hot. Employee attitudes have shifted from "I'm sure glad I have a job" to "What have you done for me lately?" Boomers, members of the sociological phenomenon that has defined our culture since 1946, are getting ready to retire, and fewer workers from succeeding generations are available to step in. But the boomers more...

Strategic Approaches to Workforce Planning and Employment HRCI SPHR In order to remain competitive in the business world, organizations must ensure that they employ the right people in the right numbers at the right time. Workforce planning and employment involves the processes of planning, developing, implementing, administering, and ongoing evaluation of recruiting and hiring to ensure that the workforce will meet the organization's strategic goals and more...

Introduction to Economics Basic Concepts in Microeconomics Basic Concepts in Microeconomics builds on the general principles introduced in The Principles of Economics by introducing the learner to microeconomic concepts and issues. Such things as market behavior and decision-making, consumer choice and preference and the factors that motivate firms are covered across a range of informative lessons situated in real-life scenarios. This course is aimed at more...

Introduction to Economics Products and Markets Having covered the basics of markets and consumers, learners can now examine the relationships between producers and the markets in which they sell in this course Products and Markets . Learners discover what drives short and long-run costs as well as what makes markets competitive. Different market types and producer theory are also explained. This course is aimed at Managers, Directors, and more...

Analyzing Cash Flow Statements Have you ever had to make a really tough business decision? They can be hard to make, especially since a bad decision can ruin a company. Fortunately there is a way to make a more informed and better business decision; by analyzing your company's financial statements. They contain information that can help you improve your company's efficiency and overall effectiveness. Cash flow statement more...

Raising Capital and Financing Decisions The goal of every financial manager is to maximize firm value and shareholder wealth. How does a manager reach this objective? To be successful, financial managers must be aware of the financing options available to them, and the procedures they must follow to begin financing. Most important, managers must be able to choose the best financing mix for their company. This course is designed more...

International Finance ... and opportunities offered by the international financial markets. Are there ways to maximize profits while effectively minimizing risk when it comes to dealing on the global level? This course will demonstrate why you would want to transform your purely domestic firm into a multinational corporation; how you decide which financial products and instruments will allow you to manage your cash more...

Pricing for Profitability Nothing can be more harmful to the success of your new product or service than incorrect pricing and other financial projections In this course, you will not only learn how to gather pertinent revenue and expense information to help you price your product, but also how to determine your objectives and policies to correctly position your product in its market niche. You'll examine three methods and more...

Six Sigma and the Voice of the Customer ...ry consumers. Fortunately, the tide has turned. Increased market competition, modern consumer protection laws, and expanded customer awareness have helped negate the influence of this business maxim. Today, organizations are admonished to heed the voice of customers and give them what they really want. "Voice of the customer," or VOC, is a Six Sigma term that refers to customers' actual, as more...

Managing and Maintaining Brand Equity ... example of how, over time, new competitors come into the market, consumer tastes change, fashions come and go and even lifestyles change. How can you respond successfully? By being ready for change and having a plan of action. This course gives brand managers, and anyone involved in marketing, an awareness of the ongoing spectrum of issues involving brand management, as well as step-by-step more...

Analyzing the Market ... walk you through four crucial elements of analyzing your market. First, you'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organization. Then you'll learn how market segmentation can assist you in developing products and marketing strategies. You'll be given a set of tools that can be utilized for developing and keeping your more...

Competitive Factors in Strategic Marketing You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor more...

Writing a Marketing Plan Phase 1 ...marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll complete a SWOT analysis more...

Writing the Marketing Plan Creative Strategy You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success. Marketing managers, supervisors or team more...

Creating a Marketing Campaign ...marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for more...

Elements of Marketing Strategy ...marketing strategy in order to get your new product or service approved. This course is designed to give you a strong start in developing your marketing vision, direction, and ultimately a plan. You'll get an overview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their influence on your marketing strategy. The impact of more...

Developing and Deploying Strategic Plans ...n statements. Other success factors include understanding market forces, internal strengths and weaknesses, stakeholders, relevant technology, and legal and regulatory factors. With these considerations, an organization's action plan can be developed and deployed, and its effectiveness evaluated.This course explores the concepts of strategic planning models, business environmental analysis, and more...

Inventory Management In today's economy, companies must be able to move large quantities of product quickly to locations across the globe. Overnight delivery methods have drastically altered customers' expectations regarding delivery times. Lead times of four to six weeks are no longer acceptable. In light of these changes, effective Inventory Management is no longer static- the emphasis is on movement, and quick more...

Principles of Marketing Fundamentals of Marketing ...Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Managers, supervisors, and employees who want to learn basic marketing principles in more...

Building Brand Equity Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. more...

Principles of Marketing Writing a Marketing Plan ...Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Managers, supervisors, and executives who can influence the marketing and strategic more...

Doing Business with the Government ...an identify contract opportunities within the government, market goods and services to the awarding government agency, and effectively manage the delivery phase of an awarded contract. This SkillSoft course has been developed and maintained with subject matter support provided by the Labor, Employment, and Employee Benefits Law Group of the law firm of Sheehan Phinney Bass Green PA. All more...

Insider Trading ...marketplace. The ethical arguments against insider trading draw attention to the disparity of information between the two parties to the transaction, the violation of property rights, and the undermining of investors' confidence in the market. This course will provide examples of illegal insider trading and list the main provisions under law governing legal insider trading. It also discusses more...

Introduction to Wireless LANs This module discusses the wireless LAN market, presenting an overview of the past, present, and future of wireless LANs and provides an introduction to the standards that govern wireless LANs. more...

e-Business Part 2 Building the Infrastructure The second course in the e-Business curriculum focuses on technical infrastructure needed to support an e-Business initiative. It focuses on the sub-application level, examining network and protocol options and requirements. It introduces some of the major players in the market and business drivers that could affect an organization's choices. The target audience is those individuals tasked with more...

e-Business Part 6 Working with Employees This course covers establishing acceptable use policies, email etiquette, company-employee communication and employee-employee communication. Finally, it needs to cover guidelines for building the Intranet and establishing document sharing. Technical Manager, Business Manager, Project Managers who have an understanding of business principles and knowledge of how to use a browser. The sixth course more...

Evaluating e-Commerce Options This course is intended for students who wish to consider some of the costs as well as the potential benefits of e-commerce. A survey of e-commerce strategies and an overview containing implementation descriptions will help the student better understand the basis of costs associated with e-commerce. This course is intended for Managers and technical staff who are in a position to provide more...

Convergence of Communications This WestNet e-Learning module discusses how wide area network (WAN) technologies support and help implement converged communications, voice, video, and data all transported over the same physical network topologies. We will also investigate components key to integrating puclic swiched telephone network (PSTN) and data communications. more...

Overview of the Telecommunications Industry This WestNet e-Learning module will trace the development of the telecommunication industry from the early Bell monopoly to today's competitive marketplace. We will explore how regulatory rulings, the Telecommunication Act of 1996, and changing market demands have affected both telecommunication carriers and consumers. more...

Overview of Telephony Services This WestNet e-Learning module focuses our attention to the various types of services carried by wires and switching systems. more...

VoIP Services This module introduces VoIP Services. We define and explain packet telephony, its benefits and potential pitfalls, and why private users, small and large businesses, and the industry press see this technology as the next great telecommunications revolution. We introduce the many components that make up a converged voice network, and examine their roles. We explore the market drivers pushing more...

RDBMS Concepts The success of an organization depends on its ability to acquire timely and accurate data about its operations, to manage this data effectively, and to use this data for analyzing its requirements and controlling its activities. Since the volume of data available to an organization might be vast, it is important to process this data to derive relevant information quickly. The data can be managed more...

e-Mail and Browsing During the last century, the telecommunications industry underwent many technological changes that improved the way in which we interact with each other. However, if we measure the impact of all these technologies, the Internet has certainly had the maximum effect on our communication methods. The Internet enables a number of people to access and use certain resources at the same time. It provides more...

Store Digital Video The Store Digital Video course will provide users with information on how to store and archive their raw digital video files, backup any movies they create, and discuss file formats most commonly found on the Internet. This will include how to understand storage needs, and tips for managing and storing. The course will also review managing files using Windows XP and an overview of the more...

Regulatory Compliance Series - Demand Deposits and Reserve Requirements (Regulations Q and D) Regulations Q and D are rarely discussed but are absolutely vital to the business of depository operations. Regulation Q implements provisions to ensure that banks do not pay interest on demand deposits. Regulation D?s provisions require banks to properly categorize certain time deposits and retain certain reserve funds. Compliance operations and audit professionals will learn from this more...

Project Management - Pharmaceutical This course will provide an overview of the project management process including how to initiate and plan a project the steps used in executing and controlling a project and the components of closing a project. The course will take a comprehensive look at the integrated activities included in the five project management process groups. This course will focus on a specific vertical market more...

e-Business Part 2: Building the Infrastructure The second course in the e-Business curriculum focuses on technical infrastructure needed to support an e-Business initiative. It focuses on the sub-application level, examining network and protocol options and requirements. It introduces some of the major players in the market and business drivers that could affect an organization's choices. more...

International Business Essentials: Succeeding as a Global Manager International Business Essentials: Succeeding as a Global Manager offers students an overall view of how to organize the global enterprise how to recognize global management success factors and how to manage across cultures. The program covers how to reengineer businesses to be successful in the global market how to accomplish successful internationalization and how to solve problems and motivate more...

Brand Management: Integrated Marketing ...Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for managing both financial and more...

Competitive Intelligence: Analysis and Dissemination Competitive Intelligence: Analysis and Dissemination offers the student an overview of the competitive intelligence (CI) process and how to analyze and distribute results in an organization. The program covers in detail how to ensure collecting accurate information and the available techniques for analyzing industry market and company information. It also covers the steps for distributing CI more...

Career Development: Excelling in Your Career Career Development: Excelling in Your Career offers the student an overview of how to excel at work market personal skills and stay competitive in his or her career. The program covers in detail the guidelines to maintain productivity steps to develop self-discipline steps to develop an effective professional image the advantages and disadvantages of self-study and formal education and the more...

Sales Skills: Developing a Winning Strategy In Sales Skills: Developing a Winning Strategy you will learn how to research market conditions and analyze your competitors using a SWOT matrix. You will also learn the steps of the consulting strategy and what questions you should ask when planning solutions for clients. In addition you will learn the steps to take to help clients find solutions to their needs.  more...

e-Business Part 2: Building the Infrastructure The second course in the e-Business curriculum focuses on technical infrastructure needed to support an e-Business initiative. It focuses on the sub-application level examining network and protocol options and requirements. It introduces some of the major players in the market and business drivers that could affect an organization's choices.  more...