Instructor Led Market Requirements Definition Training - Training Resources
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From Manufacturing Executive Institute
Constructing and Maintaining the Market Requirements Definition - The Critical Missing Link in Sales Forecasting
Forecasting requires data from the past (historical sales data), data from the present (direct communications with sales staff and customers) and data the future (the Market Requirements Definition, or MRD). The MRD is a document that expresses all that needs to be known about products, markets and customers; looking into the future. The MRD is the Chief Forecastera ™s view into what will
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