Instructor Led Market Requirements Definition Training

Constructing and Maintaining the Market Requirements Definition - The Critical Missing Link in Sales Forecasting Forecasting requires data from the past (historical sales data), data from the present (direct communications with sales staff and customers) and data the future (the Market Requirements Definition, or MRD). The MRD is a document that expresses all that needs to be known about products, markets and customers; looking into the future. The MRD is the Chief Forecastera ™s view into what will  more...

The Chief Forecasters Job 3 Critical Forecast Inputs to DRAMATICALLY Improve Forecast Accuracy It has been said that all sales forecasts exist somewhere between "lucky" and "lousy." And yet it is these same forecasts that ultimately determine, and broadcast, the demand rate our factories and distribution centers are responsible for supporting. If customer satisfaction is ever to improve, and be sustained, at THE SAME TIME inventory decreases, a new approach to balancing supplies with  more...