Online Market Research eLearning Training
From Serebra Learning Corporation
Sales Forecasting Applying Forecasting Methods
In Sales Forecasting - Applying Forecasting Methods, you will learn how to apply quantitative and qualitative forecasting methods to your accounts. You will learn the fundamentals of time series and regression forecasting methods. You will also learn how to use market research and expert judgement to create forecasts. Finally, you will learn how to integrate, implement, and evaluate forecasting
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E-mail as a Marketing Tool
How can you find new customers? How can you build stronger relationships with new and existing customers? How can you boost sales of your company's products and services? This course will provide you with useful strategies to help you incorporate electronic mail into your marketing approach. Learn how to communicate effectively with your customers through e-mail. You and your company will benefit
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Preparing an Effective Internal Business Case Simulation
For the purposes of this simulation, you are a senior product line manager of women's apparel for Zenith Athletics a national manufacturer of athletic gear and clothing. When an ambitious subordinate proposes a major market-research project geared toward the creation of a new line of mom-and-tot exercise apparel, you offer your assistance in the preparation of a business case. Tasks focus on the
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Initiating a Succession Plan Simulation
...market research firm providing consulting, market analysis, strategic planning and technology forecasting services. The Ulema Reports Group (URG), a wholly owned subsidiary of Ulema, Inc., produces single and multi-client studies on fast-moving market sectors. The lifecycles for these studies are often as little as 6 months to one year from the start of development, so in order remain
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Implementing a Succession Plan Simulation
...market research firm providing consulting, market analysis, strategic planning and technology forecasting services. The Ulema Reports Group (URG), a wholly owned subsidiary of Ulema Inc., produces single and multi-client studies on fast moving market sectors. The lifecycles for these studies are often as little as 6 months to one year from the start of development, so in order remain
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From 123-CBT Computer Based Training
Brand Management Branding on the Web

... Web Developer/Designer; and Elizabeth Thomas, the Senior Market Research Analyst. Your goal is to ensure that the online brand will expand the customer base by helping the team determine whether a secondary brand is necessary, what type of Web site would be best for the brand, and what they should name the Web site. Unit 2: Using Online Branding Tactics (0.5 - 1 hour)
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Advanced Interpersonal Communication Comm to Build a Positive Culture

...th Terrance Martin and Melissa Brown, team leaders in the Market Research department of Icon. The Industrial Services and Manufacturing Division is redefining their culture and has asked for input and suggestions from each department. As the manager of the Market Research department, you need to lead this meeting and identify areas of the culture that can be changed or improved. In leading this
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Women in Leadership Leadership Roles Styles

...ou will meet with Robin Carlson, Icon's vice president of market research, to discuss some of the guidelines for discovering barriers in your organization. In order to achieve her current level of success, Robin has had to overcome many barriers to leadership, and because of this, she is very active in trying to address similar barriers within Icon. Today she will be testing your understanding
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Principles of Marketing Writing a Marketing Plan

... Stay Spot Stay. In this meeting with Kristen Anderson, a Market Research Analyst, and Bruce Madison, the Product Manager for the system, you'll need to outline the elements of the product's marketing plan. As the Marketing Manager for this product, you'll need to lead the team in developing possible marketing strategies and explain the importance of market research. Unit 3: Creating a
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Frontline Leadership Preparing to Lead

Frontline Leadership: Preparing to Lead offers the student an overview of the information required to identify, address, and discipline employees who display difficult behavior. The program details characteristics and sources of difficult behavior, effective techniques to prevent difficult behavior in the workplace, and proper communication methods to build better relationships with difficult
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From JED New Media inc.
Conducting Focus Groups with Flair
Explore the fundamentals of conducting focus groups. The techniques provided here will help you gain maximum client feedback and cooperation. The focus group context can be software development, product/services launches, marketing campaigns or opinion polls.
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From Canadian Centre for Professional Development
International Business

International Business
This program is designed to help small and medium-sized Canadian companies make the decision to start exporting and achieve success in global markets. Modules covered: International Trade, International Market Research, International Marketing, International Trade Finance, International Trade Logistics and Distribution
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From JED New Media inc.
Mystery Shopping
Increasing sales and heightening customer satisfaction is a common business objective. Learn why companies hire mystery shopping services, what criteria to look for in a mystery shopping firm, the process involved, and how to maximize the benefits of this method of market research.
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