Online Market Strategy eLearning Training

Colt and WInchester Case Study 5: Accounting for Customers In business making the right financial decisions can mean the difference between win or lose, success or failure. Successful organisations rarely win by accident. They manage their financial strategy and decisions -- balancing risks and rewards -- satisfying the financial needs of the business as well as the expectations of investors. This course explores the growth strategies of Product  more...

Creating a Marketing Campaign Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for  more...

Elements of Marketing Strategy You want to develop a powerful, and well-documented marketing strategy in order to get your new product or service approved. This course is designed to give you a strong start in developing your marketing vision, direction, and ultimately a plan. You'll get an overview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their  more...