Marketing eBooks

Writing Workshop COURSE DESCRIPTION: Communication is the transference of thought from one person to another. The effectiveness of that communication is confirmed if the two parties understand the desired message. The three primary methods of communication include seeing, speaking and writing. Good writing is a SKILL that has to be learned. It is like learning to ride a bike or play golf or use a machine. more...

Sales&Marketing Management This product is packed with ideas and tools to help you to analyze your company, your market, your competition and develop a marketing strategy that gets results. You will also kearn how to train and motivate sales staff to acheive company goals. The product will help you acquire the tools to become a better manager and adapt the the changing needs of your business. The product is available as a more...

Ron La Vine's Full Library of 21 E-Books-Cold Calling System for Sales & Telesales Success ...u will find a variety of E-books on sales, communication, marketing, personal & team motivation, cold calling, overcoming objections, improving your telephone communication, dealing with voice mail and utilizing technology. The following is a list of the 21 E-Books included in this package. Creating Business Over The Phone - By Ron La Vine You Will Learn: 15 steps to cold calling more...

Management Suite This product combines four major products in one; 100-001 The Business Plan 200-001 Personnel Management 300-001 Sales&Marketing Management 400-001 Financial Management For purchasing all four products at the same time the user enjoys a substantial reduction in the price. This product is available as a download or on CD. more...

The Business Plan This product will guide you through the process of how to develop a business plan that assists you in keeping the business on track and optimizes the profitability of your business. It is not a template! Rather, the focus of the product is on the research that needs to be done, the questions that must be asked, testing the financial viability of the business and how to arrive at conclusions that more...

Defining Your Business and Its Goals Without definition and direction, a business is unlikely to succeed. This product module discusses how to describe and set goals for your business. The product is availbale as a download. more...

Market Analysis and Supplier Support-Keys to Success Before anything else happens in business planning, the market to be served needs to be analyzed. Also, if products are to be sold decisions need to be made about who will be your suppliers. This module discusses these issues and leads you through the process of making those decisions. This product is available as a download. more...

Steps in Preparing Your Marketing Plan Your marketing plan describes how your business will express itself in the marketplace and how the resources of the business will be used to do that. In this module, you will learn how to put together a marketing plan. This product module is available as a download. more...

Marketing Management-Defining the Right Path for Your Company In this module, you will learn how the marketing manager does the analysis; planning and decision making that must be carried out to implement the marketing plan and marketing strategy for a company. This product module is available as a download. more...