Online Marketing eLearning

COMPETITIVE MARKETING STRATEGIES COMPETITIVE MARKETING STRATEGIES  more...

STRATEGIC BRAND MANAGEMENT STRATEGIC BRAND MANAGEMENT  more...

MARKETING ESSENTIALS MARKETING ESSENTIALS  more...

Antitrust - Talking with the Competition ...asons. These include funding innovation projects, sharing marketing or distribution costs, or implementing best practices in production or services. Collaborating with a competitor can help your company to cut costs and deliver a better priced, quality product to the consumer. Collaborations can be procompetitive or anticompetitive. The Federal Trade Commission (FTC) and the U.S. Department of  more...

Writing a Business Case ... development or reinvent your business processes with new marketing channels, it is now more important than ever to have a business case that is carefully planned, written, and presented, especially when you consider that corporate investments are being subjected to increased scrutiny. Writing a good business case will help you justify resource allocation to key decision makers and secure  more...

Moving Into a Management Role Simulation ...Company. Recently your boss, Sonya Black, promoted you to Marketing Manager. Your main focus is now on managing the activities of others. You\'ll initially find that some of your coworkers\' expectations of you have changed. Some of your former colleagues will have trouble accepting your promotion, and you will need to respond appropriately to their negative reactions. This will involve  more...

Leadership and Management Simulation ... headquartered in Los Angeles, California. As part of the marketing team, you have been with Limelight for just under two years. Your dedication, industry knowledge and hard work have paid off, recently earning you a promotion to manager of the department. But with the new title comes new challenges--some from sources you may never have expected. But challenges like these are all part of moving  more...

Operations Management Product Service Management ...of its lifecycle. It involves a wide range of operations, marketing, and sales related activities. These activities encompass the entire range of product life cycle - from the conception of a new product or service idea, to its design and launch, and later through its growth, maturity, and decline stages. Operations aspects of product management are very vital to the success of new and existing  more...

Marketing Essentials Planning and People ...Marketing Essentials: Planning and People The four Ps of the traditional marketing mix (Product, Price, Place, and Promotion) are important strategic cornerstones of any marketing activity. However, this traditional view of the Marketing Mix fails to address two very important aspects of marketing: planning and people. This course focuses its attention on the importance of linking  more...

Marketing Essentials Product and Price ...Marketing Essentials: Product and Price How do you know what kind of products and services you should be marketing? How do you develop successful products and services? How do you promote and sell them? In today's highly competitive marketplace, these considerations are more important than ever. This course focuses on the answers to these questions and provides key insight into the  more...

Marketing Essentials Place ...Marketing Essentials: Place Getting your products and services into your customers' hands is not a simple task; a multitude of factors must be considered. How do you select the most effective distribution channels? Should you be targeting your distributors to help promote and sell your products, or should you appeal directly to consumers? How do you build strong relationships with  more...

Marketing Essentials Promotion ...Marketing Essentials: Promotion How do you get customers interested in your products and services? What kinds of sales and advertising strategies will you use? How will public relations support your promotional strategies, if at all? Promotion, a key aspect of the marketing mix, focuses on raising awareness about your product and service offerings among key customer target groups. This  more...

Marketing Essentials Marketing and Ethics ...Marketing Essentials: Marketing and Ethics What role does ethics play in marketing? What is corporate responsibility and how is it linked to marketing? In order to develop strong and lasting customer relationships, organizations must ensure their marketing practices are fair, honest, and accurate about their product and service offerings. While marketing is a key business function, it  more...

Marketing Essentials Introduction to Marketing ...Marketing Essentials: Introduction to Marketing How do you know what consumers really want? How do you know which consumers to go after and how to get them interested in your products and services? You need to develop an effective marketing strategy. Marketing is a core business process that helps companies develop strong relationships with consumers - it is used to identify the right  more...

Competitive Marketing Strategies Conducting an Internal Analysis ...Marketing Strategies: Conducting an Internal Analysis When developing competitive marketing strategies, one of the most important steps is carrying out effective research and analysis. As well as assessing the external competitive environment, you need to look inward. In other words, you need to assess your organizational capabilities - what unique skills and resources does your  more...

Competitive Marketing Strategies Analyzing Competitors ...Marketing Strategies: Analyzing Competitors To formulate successful competitive marketing strategies for your organization, you need to understand your competitors. Who are your key rivals and what drives their marketing decisions? What do they do well and where do they miss the mark? Gathering and analyzing this kind of information is the starting point for developing effective  more...

Competitive Marketing Strategies Selecting Implementing Strategies ...Marketing Strategies: Selecting & Implementing Strategies Competitive marketing strategies can help your organization gain market share, minimize the impact of competitors, and increase revenues. These outcomes can only be achieved, however, if organizations understand how to translate their competitive advantages into winning strategies. This course describes the different types of  more...

Brand Management for Social Media Wireless Technologies Brand Management for Social Media & Wireless Technologies The brand tenets of the past (notably control and predictability) are no longer valid. Ever-increasing consumer power, driven by social media and other web-based and wireless technologies, is having a significant impact on brand effectiveness and brand staying power. Consumers are now key drivers for corporate brand strategy. Brand  more...

Building Lasting Customer-Brand Relationships Building Lasting Customer-Brand Relationships The focus of brand management today is on building lasting relationships between a brand and its customers. Effective brand relationship management involves knowing a brand's customers and being aware of their changing needs and behaviors. It also involves looking for new ways to deepen the attachment between a brand and its customers. This  more...

Developing a Brand Internally Developing a Brand Internally Many brands fail to deliver what they promise because of a lack of internal focus and engagement in the brand development process. If your employees and organizational culture aren't aligned with your brand, you'll likely fail to deliver the full value potential of your brand. Internal engagement is increasingly being viewed as not only key to effective brand  more...

Global Brand Management Global Brand Management Extending a brand globally is an intricate process that requires thorough research and preparation, organizational commitment, and a strong understanding of the risks and rewards associated with taking a brand global. This course outlines how to best approach global brand development by outlining how to carry out essential international market research and internal  more...

Balancing Your Responsibilities Simulation ...l times. Recently a member of your team, Senior Corporate Marketing Manager Geoffrey Dent, left the company. Your boss, Gwen Phillips, has not hired a replacement. Instead, she's asked you to assume many of Geoff's former responsibilities. As a result, your workload is very heavy and you're finding your job increasingly stressful. Your personal life is also stressful due to an elder care issue.  more...

Cross-Functional Team Fundamentals ...t functional areas of an organization - such as Research, Marketing, and Human Resources who are all focused on a single goal. They're often formed to design and develop new products, choose and implement new technologies through the organization, or control product costs. They can benefit your organization because they help to improve coordination and innovation across divisions. This course  more...

Business Contact Manager with Outlook 2007 ... Contact Manager helps to save time and improve sales and marketing to ensure excellent customer service by providing customer and contact management in one central location. It allows you to easily manage all your contacts, customer information, and opportunities in one location making it easier to find and manage. It also allows you to create marketing campaigns and send them to prospective  more...

SAP Customer Relationship Management CRM ...zation can use this module to effectively plan and manage marketing, sales, and service campaigns as well as analyze related processes. SAP CRM supports the entire customer relationship cycle, beginning with customer contact, through to order fulfillment, customer service, and reporting. This course will focus on the marketing, sales, and service modules of SAP CRM and will introduce the  more...

The Pharmaceutical Industry Overview Version 3 ... medicines, manufacturing these products commercially and marketing them to health officials or consumers. Industry players adopt unique strategies to overcome the many challenges they face in addressing the prevalent health issues of our times. This course is designed to help learners understand key concepts, terminology, issues, and challenges associated with the pharmaceutical industry,  more...

Introduction to Sales ...ask about sales. What is the difference between sales and marketing? Why do consumers and organizations buy, and what drives their purchase decisions? What are the key competencies required for effective sales? This course highlights the important role that the sales function plays and describes how marketing and sales relate to each other. It outlines the roles and responsibilities of the  more...

Learn TopDog Search Engine Analyzer Submitter From An Expert Learn Everything You Need To Know About The TopDog Search Engine Analyzer/Submitter  more...

Architecting Web Content (Master Class)-Self Directed ...ublishing guidelines, and you will look at some effective marketing strategies. Each week, you will work through online lessons, research projects, discussion questions, and review tests. This will make sure that you are learning the materials effectively. At the end of the course, you will complete a course project that will integrate the concepts of the course and will tie it all together for  more...

Creating Popular Web Content (Master Class)-Self Directed ... you?ll learn to write web content that works?-persuasive marketing copy, press releases that get picked up by journalists, FAQs that help users navigate your site, news stories that provoke discussion, successful e-mail newsletters, entertaining webzine articles, a Weblog giving your personal vision to the world, and an electronic version of your resume. Each week, you will receive course  more...

Market Leadership in an E-Commerce Age This course will provide a detailed study of the principles of e-commerce. The students will be able to apply their understanding to organizational and life situations. Participants will work with the assumption that e-commerce and the information age have permeated every aspect of their daily lives. The course is expected to raise that awareness through self-assessments and begin to look at the  more...

Advanced Information Page Creation Critique and Analysis A well done "information page" or "content-rich page," will help put you at the top of the search engines.  more...

So You Want to be a Technical Writer! ... wish to work. As a final project, students will create a marketing plan to market themselves as a technical writers. In addition to readings and individual assignments, students will interact with each other and the instructor through discussion message boards and optional online chats. Students will also receive a weekly mailing containing the best World Wide Web sites where they can explore  more...

Proven success in building an E-business Before you invest, learn the essentials of running an on-line business and avoid getting ripped off! This is an intense course designed to teach you the basics of building your own Internet business. If you think putting up a web site is all you need to do, you are DEAD WRONG! By taking this course you will learn how to control all of the costs associated with starting an Internet business  more...

An Entrepreneur`s Guide To Starting A Medical Billing Company ...marketing course designed for those interested in establishing a home based medical billing business. Student may submit questions and have materials reviewed. This course is designed to help you establish, and answer questions you have, about starting a home based medical billing business. The course is designed to guide you on how to establish yourself as a medical billing company.  more...

Self directed tutorial-Teach Yourself Search Engine Training Strategies in 7 Days With Software The key to generating free, targeted traffic to your web site comes with achieving a top ranking.  more...

Self directed tutorial-Teach Yourself Search Engine Training Strategies in 7 Days Spearhead your site in the top 10 rankings on the major search engines and keep it there. To be competitive on the Internet, your site must place in the top 30 with search engines and directories. They are the one way that prospects can find your site, so do not underestimate what good positioning in the search engines can do for you. It has been estimated that up to 80 percent of all website  more...

Instructor Led-Search Engine Training Workshop To be competitive on the Internet, your site must rank in the top 20 of the search engines and directories so your prospects can find your site. This easy comprehensive course offers exercises, activities, assignments, video media, and additional resources and information that will enable you to advance your site in the top of the search engines in easy-to-do-steps. We invite both experienced and  more...

Search Engine Training Workshop-Self Directed To be competitive on the Internet, your site must rank in the top 20 of the search engines and directories so your prospects can find your site. This easy comprehensive course offers exercises, activities, assignments, video media, and additional resources and information that will enable you to advance your site in the top of the search engines in easy-to-do-steps. We invite both experienced and  more...

eMarketing 1.1 ...Marketing Association`s complete basic e-marketing course. 5 Lessons covering the basics of eMarketing. Each lesson is sent via e-mail and Internet link over a four week period. At the completion of the 5 Lessons there is a final exam administered via e-mail. Students Passing the final exam are given a personalized certificate of completion from the e-Marketing Association.eMarketing Business  more...

Advanced e-Mail Marketing ...Marketing Course provides a contemporary and comprehensive learning program for e-mail marketing. The course is designed for marketers with a general knowledge of e-marketing techniques and processes. Students should complete the e-marketing course first or have general experience in e-marketing prior to taking this advanced course. The course is instructor led via e-mail, a student board  more...

Certified eMarketing Associate Certification (CeMA) ...marketing certification that demonstrates competency in eMarketing. NOTE: This is not a course. If you need training enroll in either eMarketing 1.1 or Advanced E-Marketing. The CeMA certification is a substantial credential for students as well as professionals who are new to the e-marketing profession. The CeMA certification can be of benefit in employment applications, resumes, bios, and  more...

Effective Business Presentations Using Flash ...tions, product demonstrations and other business-oriented marketing concepts. This course is designed for beginner level Flash users who wish to apply the power of Flash to business presentations and product demonstrations. Even if you do not consider yourself an artist, mastering Flash can help you create professional business presentations, product demonstrations, cartoons, and even  more...

Master Search Engine Optimization Competencies for Web Developer (MSEOC) ...h it, the strategies for effective web site promotion and marketing. Search engine submissions when done by certified professionals will result in significant search engine rankings for your personal or your client`s website. Web certification standards, especially as it relates to qualifying a search engine placement service, which guarantees top 10 search engine placement, must be stringent.  more...

Closing the Sale Course description -- Many potentially effective sales people are unable to complete the only element of a sale that results in incomea closing. This course examines the issues related to preparing and setting the stage for a commitment to buy, looks at some of the reasons that this is such a tough step for many aspiring sales professionals, and gives techniques and methods for making sure it  more...

Creating an Effective Sales Team Course description -- Leadership is the most important element of a sales forcea ™s success, and it has some unique challenges. In this course, a sales force leader will learn how to get a sales team organized, motivated, and focused on results. There are suggestions and tools for creating a cohesive team, developing a high level of commitment to goals, and coaching sales professionals for  more...

How To Master Sales Skills Course description -- The How to Master Sales Skills bundle will develop the most essential skills in sales personnel without extensive away-from-work classroom training. Based on fundamental best practices, these courses prepare new sales personnel to be effective. They create a common baseline set of processes for an entire sales organization, regardless of previous experience, to follow as  more...

Mastering Cold Calls Course description -- There are some specific strategies that can help a sales person become more confident and competent in making cold calls, and this course has them. It describes both the technical and the psychological techniques and methods to help you overcome your apprehension and conduct a call that gets results. IMPORTANT NOTE: INTERNET EXPLORER (IE) BROWSER REQUIRED - can`t use Netscape  more...

Negotiating for the Sales Professional Course description -- An effective sales professional knows how to meet customer needs while assuring reasonable terms and profit for his or her own company. This course has techniques for identifying customer expectations and determining how to meet them in a way that both parties are satisfied by the results. There are checklists and discussion guidelines to help a sales professional master this  more...

Qualifying Sales Prospects Course description -- Everyone must manage the time and energy they have to get the most results for their efforts. For sales professionals, part of this efficiency comes from qualifying sales prospects. This course has tools, techniques and methods for making sure that you are following sound principles as you qualify prospects and determine where to invest your time for the best potential  more...

5 Steps to Effective Persuasive Business Communication Get quick results with this proven method and technique. The main objective of this course is to equip you with a proven method and persuasive writing technique. This course is designed specifically for anyone who wants to get the "target audience" to take action or shift their opinion or point of view. Since no one can be expected to change their mind or take action if they are not predisposed  more...

Selling With an Unfair Advantage: No Lying, Cheating or Deception This course will teach you all you need to know about QuickBooks Pro 2003. Beginning, Intermediate and Advanced titles are included in this engaging and comprehensive course. This course is designed to help business owners without previous accounting or QuickBooks experience to learn the basic, intermediate, and advanced terminology of accounting and to get quickly up to speed on QuickBooks and  more...

Learn How To Write Effective Persuasive Written Communication Perfect short course for those seeking to persuasively communicate with their audience through written communication. The main objective of this course is to equip you with a proven method and persuasive writing technique. This course is designed specifically for anyone who wants to get the "target audience" to take action or shift their opinion or point of view. Since no one can be expected to  more...

Selling the Way Your Customer Buys Learn how to read your clients,adapt your presentation and build a solid business relationship. Effective client reading requires careful observation and listening skills. At the core of an effective sales relationship is the ability to act as a consultant who solves problems. Whether you spend six months or six minutes with someone, today?s buyers expect you to show you care, to pay attention to  more...

Boost Your Self-Confidence And Enjoy Selling Success Reinforce your self-motivation, understand how to improve your attitude and set goals. Selling success is part product and industry knowledge, part people and communication skills and part attitude and perspective. Strengthen your self-image, set and achieve goals that reach your company`s and your own expectations and reinforce your self-motivation to take control of what you can to reach your  more...

How to Ask The Right Questions To Maximize Influence And Minimize Objections Develop a deliberate strategy that results in overcoming objections and makes and keeps the sale. More important than what you say is what you ask. People believe their answers to questions more often than they believe you. When you invest your time by maintaining a relaxed, inquisitiveness earlyon, you save time later. People give you the information you need to maximize your influence. By using  more...

Winning Over Difficult Customers Strategies for getting the attention and cooperation of the difficult customer. Concerns, objections and difficulties in customers come in a variety of styles. They might be uncertain, angry, clammed up or just plain rude. If you and your customer could read each other`s mind there would likely be none or at least few of these encounters. The reality is your customer has previous buying  more...

How to Successfully Manage a Small Business Pay Per Click Advertising Budget ...Marketing Techniques that will save you time and make you money. The advent of pay-for-click search engines now offers you a benefit of instant traffic. To achieve high rankings with the search engines can take 4-6 months with a new site, but with pay-per-click search engines people find you immediately after you setup your account and your bidding request is approved. This tutorial is  more...

Search Engine Marketing Strategies for Small Business Operations - Instructor Led Let an Search Engine Expert teach you how to quickly obtain top rankings and generate $$$ for your small business. A Great Value! Learn the secrets of effective search engine positioning and boost your Internet selling power a hundred fold. The perfect web business is the one that drives "targeted traffic" to their web site. How is this done? By achieving a top ranking in the major search  more...

Skyrocket Sales with Advanced Copywriting Strategies Apply proven techniques and methods to any business writing situation. Designed specifically for beginners or more advanced writers seeking training in the art and craft of copywriting. Purchase of supplemental material will be required for further reading. You can purchase that material by going here: &bookID=75  more...

Sales & Marketing in the 21st Century ...Marketing in the 21st Century are examined. Participants will examine the current strategies and practices surrounding sales and marketing in this 21st Century global economy. The majority of the work will be accomplished in an asynchronous (any time, any place) environment with synchronous elements scheduled periodically based on participant need and schedules. The textbook is: "Rethinking  more...

Build a Powerful Marketing Strategy--Instructor-Led ...marketing, your businesses can fail. With the right marketing strategy, you gain a big edge over your competition. In this course, learn to increase your sales through marketing. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials. Students may complete this course within a reasonable period of time. Contact Hours give an  more...

Build a Powerful Marketing Strategy--Self-Directed ...marketing, your businesses can fail. With the right marketing strategy, you gain a big edge over your competition. In this course, learn to increase your sales through marketing. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials.Students may complete this course within a reasonable period of time. Contact Hours give an  more...

Negotiate to Win A Trump U Course- The most critical skill in business is negotiation. It`s all about getting what you want, every time. The responsibility to learn how to negotiate is all yours. It`s not up to your boss or colleagues or spouse or customers. So get started!Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this  more...

The Entrepreneurship Certificate in Marketing Mastery Program ...cate will be issued. The Entrepreneurship Certificate in Marketing Mastery Program A Trump U Course The Entrepreneurship Mastery Program is the most comprehensive, results-oriented distance learning program for entrepreneurs available on the online education market today. This program gives you the systematic foundation that every successful business builder needs to succeed! You will amass  more...

Electronic Commerce - Security Issues This course is designed to give the student a good understanding of security issues surroungind Electronic Commerce (E-Commerce) including security threats, implementing security, and payment systems. This course gives the student a good understanding of issues realted to doing business over the Internet and how to protect a E-Commerce website. The course is self-paced and taught by a audio of  more...

Discover the Benefits of Self-Publishing! If you are considering self-publishing your book, this course will provide you with a systematic approach for accomplishing that task. You will learn how to format your manuscript so that it is ready for the printers; how to register your copyright, get your ISBN number, Library of Congress Number, and EAN; identify binding and paper options, and how to market your book and sell it. Course  more...

Search Engine Competency Assessment-Level 1 (SECA Basic Certification) SECA Basic Certification covers skills built on a framework of current Search Engine Optimization theory and best practices. By passing SECA Level 1 you will demonstrate a reliable and validated measure of overall Search Engine Optimization performance, knowledge and skill sets. A successful passing grade entitles you to apply and receive a SECA Certificate from an Accredited State University.  more...

Making Effective Screenshots: Saving Time, Increasing Impact ...develop GUI prototypes, support customers, and illustrate marketing brochures. But how can we take these screenshots efficiently, capturing what users need, modifying the images consistently, storing them for easy access, and placing them on our pages effectively? As a beginning communication professional you learn a lot about important topics such as writing procedures, organizing content, and  more...

7 Steps to A Lot More Sales ...The 7 STEPS TO A LOT MORE SALES course is a comprehensive marketing/sales training course designed to help business owners and marketing managers discover hidden sales opportunities within their business. Upon completion participants will be able to implement the 7 STEPS and new bonus step on Internet Marketing to unlock the hidden sales opportunities discovered for exponential  more...

Accelerate your Business Growth--Instructor-Led A Trump U Course- Business is dynamic. If you`re not able to adapt and change your competitors will. Only the innovative survive. In this course, learn to grow your business with new products and services. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials. Students may complete this course within a reasonable period of  more...

Accelerate your Business Growth--Self-Directed A Trump U Course- Business is dynamic. If you`re not able to adapt and change your competitors will. Only the innovative survive. In this course, learn to grow your business with new products and services. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials.Students may complete this course within a reasonable period of  more...

Build a Powerful Branding Strategy--Instructor-Led ... ever have: your brand. It doesn`t matter whether you`re marketing a small neighborhood business or a major corporate enterprise. The manner in which you manage your brand will have a direct impact on your revenues. For consumer market companies, brands that are properly managed typically account for 50 to 80 percent of a business`s revenues. For industrial markets companies, brands that are  more...

Build a Powerful Branding Strategy--Self-Directed ... ever have: your brand. It doesn`t matter whether you`re marketing a small neighborhood business or a major corporate enterprise. The manner in which you manage your brand will have a direct impact on your revenues. For consumer market companies, brands that are properly managed typically account for 50 to 80 percent of a business`s revenues. For industrial markets companies, brands that are  more...

Design a Winning Business Based on Your Idea--Instructor-Led ... success, you need a plan for financing, market research, marketing, operations and more. Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12 months from the day of enrollment. Design a Winning  more...

Design a Winning Business Based on Your Idea--Self-Directed ... success, you need a plan for financing, market research, marketing, operations and more. Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12 months from the day of enrollment. Design a Winning  more...

Electronic Commerce - Introduction This course is designed to give students a good understanding of the basics of Electronic Commerce (E-Commerce) This course gives the student a good understanding of the history of Electronic Commerce, How the Internet and the Web provide the infrastructure for E-Commerce, Tools and Software used to design, implement, and manage E-Commerce and E-Commerce web sites. This course is an "E-Learning"  more...

Electronic Commerce - Strategies ...s of Electronic Commerce (E-Commerce)Stratetis, including marketing, promotion, and sales strategies. This course gives the student a good understanding of Marketing/Sales/Promition Strategies, Purchasing and Support Activities, ethical, legal and tax issues related to Electronic Commerce. This course is an "E-Learning" course. The course is self-paced and taught by a audio of an announcer  more...

Electronic Commerce 3 Course Bundle ..., Tools and Software used to build and manage E-Commerce, Marketing/Sales/Promition Strategies, Purchasing and Support Activities, ethical, legal and tax issues, as well as security issues realted to doing business over the internet. This course is an "E-Learning" course. The course is self-paced and taught by a audio of an announcer reading the leading topic and paragraph of each section.  more...

Fair & Unfair Competition Rules ...virtually all of a company's business decisions hiring, marketing, sales, customer-relations, and research and development, among others and are important for employees to understand. Violations of these rules can be very damaging to a company generally and, in some cases, to individual employees. Unfair Competition The rules regarding what is fair and unfair competition affect virtually  more...

Keep Them Coming Back: Customer Retention Strategies That Work--Instructor-Led ...the right products and services often isn`t enough: smart marketing is the key to revenue growth. Take this course to find out how to do terrific, affordable marketing on your own. You will learn how to do the kind of marketing that will unlock your business`s potential. And you will start creating the kind of message that truly resonates with your customers.Students may complete this course  more...

Keep Them Coming Back: Customer Retention Strategies That Work--Self-Directed ...the right products and services often isn`t enough: smart marketing is the key to revenue growth. Take this course to find out how to do terrific, affordable marketing on your own. You will learn how to do the kind of marketing that will unlock your business`s potential. And you will start creating the kind of message that truly resonates with your customers.Students may complete this course  more...

Management & Leadership Decision Support Systems Training Program .... This data includes, but is not limited to demographics, marketing and advertising trends, supply and demand considerations, as well as merger/acquisition susceptibility. Decision making templates and flow charts assist the course participant objectively evaluate the process problem solving and goal achievement. The benefits of learning how to implement management and leadership decision  more...

Maximize Profits by Managing Real Estate like an Entrepreneur--Instructor-Led A Trump U Course- Rental property owners can profit from what entrepreneurs know: success lies in examining all aspects of your business, looking for opportunities to reduce expenses and maximize income. In this exclusive course, TrumpU experts will show you how to position your property correctly for the target market, manage problem tenants, market your property, and more. Students may complete  more...

Sales Through Service Skills Sales through Service Skills equips participants with a process and the communication skills to identify, meet and beat their customers expectations. It will help them through the sales through service ™ process: first contact, explore customer needs, match the needs, close the deal and take the extra step. It will also help to analyze what the customer wants and needs by combining active  more...

SalesPlus Successful professional sales people bring a set of skills and attitudes to potential sales opportunities that result not only in sales but in developing customers who will continue to do business with them time and time again. Identifying potential sales opportunities, making the sale, and creating a customer relationship that will result in future business is the art of selling. By the end of  more...

Team Management - Enabling Teams ...ts later turned from software development to business and marketing within the computer industry. James was a co-founder of Makau Corporation. His goal is to provide good technical and business training in laymen's terms. He presents complex concepts in ways that all employees in an organization or an individual student can understand. Frequently Asked Questions How long will it take me to  more...

Team Management - Leading Teams ...ts later turned from software development to business and marketing within the computer industry. James was a co-founder of Makau Corporation. His goal is to provide good technical and business training in laymen`s terms. He presents complex concepts in ways that all employees in an organization or an individual student can understand. Frequently Asked Questions How long will it take me to  more...

Team Management - Team Participation ...ts later turned from software development to business and marketing within the computer industry. James was a co-founder of Makau Corporation. His goal is to provide good technical and business training in laymen's terms. He presents complex concepts in ways that all employees in an organization or an individual student can understand. Frequently Asked Questions How long will it take me to  more...

Teams Management - Managing Team Conflict ...ts later turned from software development to business and marketing within the computer industry. James was a co-founder of Makau Corporation. His goal is to provide good technical and business training in laymen's terms. He presents complex concepts in ways that all employees in an organization or an individual student can understand. Frequently Asked Questions How long will it take me to  more...

Architecting Web Content (Master Class) ...ublishing guidelines, and you will look at some effective marketing strategies. Each week, you will work through online lessons, research projects, discussion questions, and review tests. This will make sure that you are learning the materials effectively. At the end of the course, you will complete a course project that will integrate the concepts of the course and will tie it all together for  more...

Build Your Own BIZ - Bootstrap Marketing ...marketing plan and learn to promote your product effectively.You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business situation. Promote Your Product More  more...

Build Your Own BIZ Comprehensive Certificate ... Business Operation, Customer Service, Finance, Sales and Marketing, and Human Resources. FREQUENTLY ASKED QUESTIONS What is Build Your Own BIZ?? Build Your Own BIZ? is a comprehensive Web site that provides small business owners with timely expert advice, actionable templates, and mission-critical insights to daily challenges in the following areas: Business Operations, Customer Service,  more...

Creating Popular Web Content (Master Class) ... you?ll learn to write web content that works?-persuasive marketing copy, press releases that get picked up by journalists, FAQs that help users navigate your site, news stories that provoke discussion, successful e-mail newsletters, entertaining webzine articles, a Weblog giving your personal vision to the world, and an electronic version of your resume. Each week, you will receive course  more...

Competitive Strategies for a Global Marketplace With the changing economic landscape and trends toward globalization and technology, companies need to develop new strategies to effectively compete in the global marketplace. To stay competitive in today's marketplace, companies need to shift their focus from selling products to meeting needs. This course starts by painting a picture of the changing economic landscape and the new consumer. It  more...

Surpassing the Competition Who are you competing against? What are your competitors' capabilities? Competition plays a major role in corporate success. Failure to take into account your competition's strengths, weaknesses, capabilities, and strategies can leave your company vulnerable to unexpected competitive moves. This course presents you with the tools and methods for identifying competitors; collecting competitor  more...

Introduction to Online Branding ...comprehensive overview of the effects the Internet has on marketing a particular brand. Beginning with a brief review of the basics of branding, the learner will then move on to explore how, using traditional principles, today's e-marketers are refining older paradigms to create successful, online brands. To present the full scope of online branding, the learner will examine the unique  more...

The Online Branding Environment ...marketing medium emerges, in this case, the Internet, marketers have to adapt. No matter how marketing savvy they may have been in the use of traditional media, such as newspapers, magazines, radio, and television, the Internet is a whole new world. In this course, marketers will be brought up to speed in the fast-paced world of online branding by a thorough examination of the e-marketplace and  more...

Strategies for Building an Online Brand When a product lands on the Internet, the brand becomes more than a mere name; it becomes an interactive brand experience. This course will provide marketers with strategies for building strong online brands by maximizing the interactive nature of the Web. The course begins by identifying key branding objectives and provides useful strategies to take offline brands into an online environment.  more...

Introduction to Product Management ...ou have an abiding interest in planning, forecasting, and marketing a product or product line? Are you new to the field of product management? Or have you just been hired as a product manager? In this course, you'll learn strategies and techniques to help you build a foundation for understanding product management. First, you will explore the fundamentals of product management. Specifically,  more...

Developing a New-product Strategy Product development is not a mystery. Nor is it only the concern of your research and development department. One of your main responsibilities as a product manager is to create a new-product strategy. This means that in addition to developing new-product goals, you also need to develop a plan for reaching those goals. In this course, you'll explore the tools and techniques to help you create a  more...

Pricing and Profitability for Product Managers A crucial aspect of a product manager's job is deciding what price to charge for a given product. It's equally important to understand that pricing decisions do not happen in a vacuum; the product manager will be held accountable for the success of the products he prices. Clearly, it's important for the product manager to understand the financial implications of his decisions. In this course,  more...

The Pharmaceutical Industry Overview Version 2 ...wth and declining profitability owing to pricing, safety, marketing and regulatory issues. In order for companies to remain competitive in a highly regulated and rapidly changing pharmaceutical industry, they must constantly improve the way products are developed, produced and marketed, and the way the supply chain is managed. This course provides a high-level overview of the pharmaceutical  more...

The Banking Industry Overview Version 2 ...th margin pressures, consolidation, and technological and marketing challenges, not to mention unforeseen financial and political crises. However, with cash and capital, banks are positioning themselves to succeed in the future, while coping with regulatory compliance, global competition, and financial and operational risk. This course provides an overview of the banking industry. First,  more...

The Manufacturing Industry Overview Version 2 ...marketing and innovation." Companies in the manufacturing industry seem to be taking this lesson from the legendary management guru, Peter F. Drucker, very seriously now. The manufacturing industry - the powerhouse driving many economies - has been reeling under the most challenging time in its history. Manufacturers are striving to be more innovative, compete globally, and expand and market  more...

The Telecommunications Industry Overview Version 2 ... carriers relying upon aging infrastructures and outdated marketing strategies. To survive, telecom carriers must consider a number of options, including consolidation, enhanced service offerings, and/or costly technological upgrades. This course is designed to help learners gain an understanding of the telecommunications industry, the tumultuous regulatory environment surrounding it, the  more...

The Insurance Industry Overview Version 2 ... shrink, insurance companies are looking to sharpen their marketing efforts, cut overheads, and reduce claims leakage. They are also finding ways to optimize the use of technology to cope with the changing regulatory and competitive landscape, and capitalize on opportunities thrown open by emerging markets. This course provides insight into the insurance industry and presents a report on the  more...

Introduction to Brand Management There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,  more...

Building Brand Equity Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand  more...

Managing the Creative Elements of Brands Did you know there are 25 brands of laundry detergent? What influenced you to choose the brand you use? Was it the name? The logo? Maybe it was the clever slogan or catchy jingle. Was there a cute, cuddly character in the advertisement? Perhaps it was the packaging design. It could be one of these factors or a combination thereof, but the fact still remains: out of 25 brands of laundry detergent,  more...

Promoting Your Brand to Consumers ...of thin air. What do you call that phenomenon? Integrated marketing communication: the act of generating awareness for your product or company through the use of multiple forms of media.However, there are over 220 forms of media. Which is right for you and your company's brand? How do you determine this? This course begins with the primary tools of the trade: advertising, personal selling,  more...

Evaluating Brand Effectiveness Your company spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand  more...

Managing and Maintaining Brand Equity ... This course gives brand managers, and anyone involved in marketing, an awareness of the ongoing spectrum of issues involving brand management, as well as step-by-step strategies to help your brand survive--and even thrive--in a competitive market. So, what opportunities, influences and threats does your brand face? Lesson one explores making the most of your brand's potential by identifying  more...

Elements of Marketing Strategy ...marketing strategy in order to get your new product or service approved. This course is designed to give you a strong start in developing your marketing vision, direction, and ultimately a plan. You'll get an overview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their influence on your marketing strategy. The impact of  more...

Analyzing the Market This course will walk you through four crucial elements of analyzing your market. First, you'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organization. Then you'll learn how market segmentation can assist you in developing products and marketing strategies. You'll be given a set of tools that can be utilized for developing and  more...

Competitive Factors in Strategic Marketing You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor  more...

Writing a Marketing Plan Phase 1 ...marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll complete a SWOT analysis  more...

Writing the Marketing Plan Creative Strategy You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success.  more...

Creating a Marketing Campaign Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.  more...

Marketing Management ...marketing manager. What are the expectations you and others have of this position? What skills do you need? How do you put together a marketing team? How do you lead that team to success? How can you tell if you're doing a good job? In this course you'll look at marketing management from top to bottom--starting from the basic skills you need as a marketing manager, through creating a  more...

Financial Analysis for Successful Marketing ..."head" for numbers, or a "dread" of numbers, no strategic marketing plan will be successful without a thorough financial analysis. The final course in this series takes a user-friendly, interactive approach to help you master the numbers game. You will analyze typical financial parameters associated with setting up a financial budget as part of an overall marketing strategy. This includes  more...

Improving Your Image Lee Iacocca. Madeleine Albright. Colin Powell. Are these people who suffer from an image problem? Hardly. Do you think they were born projecting the strong, self-assured images they do? Probably not. Like other powerful leaders in business, government, and the military, they likely received training in how to project, how to impress, how to lead. A confident, positive self image is no less crucial  more...

Handling Organizational Change Simulation ...marketing and consumer research department of Asha Greetings Inc., a multimedia conglomerate with products ranging from gift items and souvenirs to television productions. You work in the greeting cards division and are facing a third-order change. In response to flagging sales, senior management has decided to move away from a traditional top-down management organization toward a team  more...

Delegating Effectively Simulation ...ent responsibilities, serving as the department lead of a marketing team for First Things First--a manufacturer of child safety products. Working closely with three key employees, the learner will progress through the various stages of delegation, moving from assignment of tasks to overcoming delegation resistance. The simulation is comprised of four scenarios; each will cover a facet of the  more...

Measuring Customer Satisfaction Simulation ...game time for Stratoscape, and they've begun an intensive marketing outreach, reevaluating their customer base from every angle. Stratoscape sells primarily to end-users, but they do have partnerships with some retail organizations and large-scale gaming facilities. For the duration of this simulation, you'll assume the role of marketing coordinator. This simulation is based on the SkillSoft  more...

E-Learning Essentials Part 2 Marketing Your Solution ...marketing that are essential to marketing an e-learning solution within an organization. It focuses on the required change of organizational mindset to one that supports anytime, anywhere learning. The three important marketing channels are covered - through a champion, culture change and communication plan. The course then looks at each of the key player groups within an organization that need  more...

Brand Management Developing a Brand Strategy ... for this series is brand managers, product managers, and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits CEU credits: 0.30 CEUs Language Options US English Total Learning Time 2 to 4  more...

Brand Management Integrated Marketing ...Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally, the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for managing both financial and  more...

Brand Management Branding on the Web ... for this series is brand managers, product managers, and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits CEU credits: 0.30 CEUs Language Options US English Total Learning Time 2 to 4  more...

Sales Management Building a Championship Sales Team ...ir management skills. This series is also recommended for marketing managers who participate in sales development programs. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits CEU credits: 0.30 CEUs Language Options US English Total Learning Time 2 to 4 hours Objectives Unit 1: Ensuring an Effective Sales Team (0.5 - 1 hour)  more...

Sales Management Leading a Sales Team ...ir management skills. This series is also recommended for marketing managers who participate in sales development programs. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits CEU credits: 0.30 CEUs Language Options US English Total Learning Time 2 to 4 hours Objectives Unit 1: Managing Sales Territories (0.5 - 1 hour)  more...

Sales Management Motivating Sales Teams to Win ...ir management skills. This series is also recommended for marketing managers who participate in sales development programs. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits CEU credits: 0.30 CEUs Language Options US English Total Learning Time 2 to 4 hours Objectives Unit 1: Building Motivation in a Sales Team (0.5 - 1 hour)  more...

Strategic Management Establishing Strategic Focus ...ou will meet with Kelly Landry, the Director of Strategic Marketing at Icon. Kelly will ask you a number of questions in order to test your knowledge of strategic management terms and definitions. Your answers to this series of questions will help gauge your knowledge of strategic management. Through her questions and your answers, you will gain a better understanding of the relevant terms  more...

Strategic Management Analyzing Strategic Options ...ll be meeting with Ronald Spear, Icon's Vice President of Marketing, Deborah Cowan, Vice President of Sales, and James Cahill, Vice President of Product Development. It has recently come to your attention that one of your fiercest competitors, Menlow Enterprises, has gotten the jump on some new wireless application technology, and has started development on a series of new products. Icon was  more...

Strategic Management Developing a Successful Process ...g team to address any final concerns about your strategic marketing plan for Icon before taking it to James Cahill, Icon's President, and Roger McAlister, Icon's Director of Operations, to secure it's acceptance. Your team, consisting of Robin Carlson, a Quality Assurance Technician, Ronald Spear, Marketing Manager, and Deborah Cowen, Director of Finance, has put a great deal of work into this  more...

Competitive Intelligence Implementing a Competitive Intelligence System ...ieves Competitive Intelligence is simply another name for Marketing Research. After this goal is accomplished, you will articulate the benefits of International CI to both managers. Unit 2: The Competitive Intelligence (CI) Process (0.5 - 1 hour) Identify the three essential components of the CI process. Identify available sources of  more...

Competitive Intelligence Researching Online ...ation, you will meet Kent Redburn, Lead Researcher in the Marketing Department of Icon's Computing Hardware and Software Division in San Francisco. He will introduce the methods for using online technology to enhance your personal competitive intelligence and that of your organization. With Kent's instruction, you will recognize the differences between free and commercial online services and  more...

Principles of Marketing Fundamentals of Marketing ...Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Learn To Apply appropriate terms or language to  more...

SAP R 3 Supply Chain Management ...ent for Logistics, Production, Sales & Distribution, MRP, Marketing, Service and Purchasing and other areas touching the Supply Chain Management in the areas of Company Management and Controlling IT, Management and IT Employees Project Managers, and Project resources preparing for Supply Chain projects. Employees with appropriate background interested in other company areas. They should also be  more...

Introduction to E-Commerce ... E-Commerce in Enterprise (2 hours) Identify online marketing and promotion methods. Identify methods of managing online customer interactions. Identify the stages in a typical online transaction. Identify the role of e-commerce content development. Identify usability and compatibility considerations for Web site design. Identify e-commerce technical support needs.  more...

Building an E-Commerce Business Case ...eporting systems. Identify the components of an online marketing mix. Identify the guidelines for building a B2C transaction environment. Identify the guidelines for building a B2C transaction model. Identify the role of product configurator. Identify the guidelines for designing an online catalog. Identify the features of an online sales campaign. Unit 2: Sales and  more...

International Business Essentials Succeeding as a Global Manager ...ion. You have been charged with the task of filling a new marketing management position in Frankfurt, Germany. In your first meeting, you will discuss the qualities a global manager should possess with Caroline Harris, the Director of Marketing, and Ronald Spear, a Marketing Manager who will be involved in this phase of the hiring process. Next, you will meet with Nathan Iverson, a Marketing  more...

CIW E-Commerce Designer Curriculum The CIW E-Commerce Designer Curriculum includes the following courses: CIW E-Commerce Designer: Part 1(Foundations) CIW E-Commerce Designer: Part 2(Product Marketing) CIW E-Commerce Designer: Part 3(Site Usability) CIW E-Commerce Designer: Part 4(Site Implementation) CIW E-Commerce Designer: Part 5(Transaction Mgt.) To review individual course descriptions, please return to the previous  more...

CIW E-Commerce Designer Part 2 Product Marketing ... both theoretical and practical instruction on E-Commerce marketing. The instruction can be divided into two main parts: Web Marketing Goals and Online Product Marketing. In the Web Marketing Goals section, the student will be given an overview of marketing goals and strategies. This will include an examination of the various types of marketing strategies, product pricing, distribution and  more...

Brand Management Series The Brand Management Series includes the following courses: Brand Management: Fundamentals of Brand Management Brand Management: Building Brand Equity Brand Management: Managing Brand Equity Brand Management: Developing a Brand Strategy Brand Management: Integrated Marketing Brand Management: Branding on the Web To review individual course descriptions, please return to the previous  more...

Principles of Marketing Series ...Marketing Series includes the following courses: Principles of Marketing: Fundamentals of Marketing Principles of Marketing: Product Strategy Principles of Marketing: Distribution Strategy Principles of Marketing: Promotion Strategy Principles of Marketing: Pricing Strategy Principles of Marketing: Writing a Marketing Plan To review individual course descriptions, please return to  more...

Self Development Increasing Your Assertiveness In Self-Development: Increasing Your Assertiveness, participants learn how to identify the sources of their self-esteem and then use techniques, such as good verbal communication skills, to enhance their self-esteem. Participants also learn how to manage conflict and their emotional responses to various situations in order to become more assertive. Learn To  more...

Time Management Planning Your Day Time Management: Planning Your Day gives students an overall view of how to manage their time on a daily basis to increase their productivity. The program covers how to develop a daily plan, how to manage technology, and how say ''no'' to doing too much. The program focuses on planning, scheduling, and concentration skills. It also covers how to handle e-mail, the Internet, and the telephone  more...

Career Development Professional Networking ...iew: In this simulation, you are a Marketing Coordinator at Icon's Power Systems division. It has been your lifelong aspiration to live and work in England, and you are now actively trying to take your career in that direction. You are meeting with your immediate supervisor, Robin Carlson, who has served in many different capacities at Icon. You are hoping that with her  more...

Career Development Excelling in Your Career ...nal image. Recognize steps for marketing your career. Choose a way of learning through your career. Follow steps for taking charge of your job. Audience Professionals who are interested in staying competitive in their field and advancing their careers. Deployment Options e-Learning Accreditation  more...

Customer Relationship Management CRM ...ice Interaction Center. o Mobile Client in SAP CRM. o Marketing Planning & Campaign Management. Audience The audience for this course would include students who need to learn how to use SAP CRM Members of project teams (organizational and conceptual phases). There are no prerequisites for participating in the course. Deployment Options Internet / Intranet, Download, LAN, Workstation  more...

Business Travel Safety Domestic Travel In ''Business Travel Safety: Domestic Travel,'' you will learn how to make travel preparations, including researching your destination and then making appropriate travel arrangements. You will also learn how to increase your safety during air and ground transportation and at destinations, such as hotels, restaurants, and business events. Learn To Identify the  more...

i-Net Certification Curriculum i-NET+ is a vendor-neutral, entry-level Internet certification program that tests baseline technical knowledge of Internet, Intranet and Extranet technologies. This certification is intended to help people enter the Intranet industry and get jobs in Internet infrustructure, services and Web-related application development areas. Subjects covered include Internet basics and clients, development,  more...

i-Net Part 1 Internet Basics Infrastructure ...ople working in non-technical Internet areas, such as the marketing of Internet equipment or services, or using the Internet extensively in their day-to-day work. A+ and Network+ certification would be helpful, but not required prior to this curriculum. Learners are expected to be experienced end users, with only novice to moderate level of experience in the infrastructure and configuration of  more...

i-Net Part 2 Servers Clients Performance ...ople working in non-technical Internet areas, such as the marketing of Internet equipment or services, or using the Internet extensively in their day-to-day work. A+ and Network+ certification would be helpful, but not required prior to this curriculum. Learners are expected to be experienced end users, with only novice to moderate level of experience in the infrastructure and configuration of  more...

i-Net Part 3 Web Site Development ...ople working in non-technical Internet areas, such as the marketing of Internet equipment or services, or using the Internet extensively in their day-to-day work. A+ and Network+ certification would be helpful, but not required prior to this curriculum. Learners are expected to be experienced end users, with only novice to moderate level of experience in the infrastructure and configuration of  more...

i-Net Part 4 Security Business Concepts ...ls, managing transactions and instruction on language and marketing considerations and legal issues are also covered. Learn To: o Identify features of data security. o Match types of intrusion with their features. o Sequence the steps in a SYN flood operation. o Identify characteristics of e-business. o Identify advantages of selling on the Web. o Identify features of current  more...

mySAP CRM 3 0 Overview ...n Centre. o Sales Component. o Service Component. o Marketing Management. o Further Topics. Audience The course is intended for those who need to acquire knowledge about Customer Relationship Management, and mySAP CRM 3.0 in particular. It is intended for end-users as well User Support and Project Team members. Participants should have basic knowledge of Windows or other graphical  more...

Creativity Innovation Thinking Creatively ... In this simulation, you are meeting with your Marketing Manager. You want to discuss ideas to improve your department's ability in order to provide quality customer service. Unit 4: Fostering Creativity in the Workplace (0.5 - 1 hour) Identify the influence of company communications on creative thinking. Analyze the effect of  more...

Creativity Innovation Fostering a Ceative Environment ...recruit a greater number of creative employees for Icon's Marketing Department, and she feels strongly about the importance of hiring such individuals. Susan also has information on how to retain good employees. Through a series of questions, Susan will test your knowledge of recruiting, hiring, and retaining creative employees. Unit 2: Creativity Audits and Communication (0.5 - 1 hour)  more...

Creativity Innovation Promoting Team Creativity ... In this simulation, you will meet with Jessica Stone, a Marketing Team Leader for Icon, Ronald Spear, Icon's Marketing Manager, and Carol Chung, a Marketing Assistant for Icon. As a Product Manager for Icon's Hands Free Digital Cellular Solution, you will need to promote a creative team environment for your marketing team. The current marketing strategy being used for the HFDCS isn't  more...

Effective Presentations Planning a Presentation ...Bannon, Icon International's East Coast Vice President of Marketing, and Bruce Madison, Icon's Director of Information Services, to gather information for the presentation about Icon's Worldwide Network Solution. As a member of the marketing team, you need to decide what types of information to include in the presentation for the industry journalists. Unit 3: Building the Presentation (0.5 -  more...

Advanced Interpersonal Communication Building Relationships Advanced Interpersonal Communication: Building Relationships offers the student guidelines for asking and answering questions, using nonverbal communication and power, and giving feedback when building relationships. The program also describes the various communication styles and offers techniques to use when communicating with them. Learn To Interact with an  more...

Communicating w Difficult People Working with Difficult Employees Communicating with Difficult People: Working with Difficult Employees offers the student an overview of the information required to identify, address, and discipline employees who display difficult behavior. The program details characteristics and sources of difficult behavior, effective techniques to prevent difficult behavior in the workplace, and proper communication methods to build better  more...

Listening Skills Listening Challenges This course's aim is to help the learner overcome listening problems and enable him or her to communicate more effectively. It identifies barriers to listening and provides useful guidelines for improving the learner's listening skills. This course concentrates on how to interpret, use, and improve body language as a form of communication. Finally, it identifies common listening styles so the  more...

Customer Relationship Mgt Fundamentals of CRM ...s a company can take to create customer loyalty, the four marketing tiers, the four types of CRM, and the four steps of the CRM process, as well as critical success factors a company should evaluate before using a specific type of CRM. Learn To Identify the steps for creating loyal customers. Identify the goals of a market  more...

Customer Relationship Mgt Implementing CRM ...four years, the Board received a proposal from The Glen's marketing staff outlining why the implementation of a CRM system would help focus marketing efforts and help build relationships with clients and potential clients. Intrigued by the proposal, the Board of Directors agreed to investigate the possibility of implementing CRM. Your goal for the simulation is to explain how CRM can help The  more...

Customer Relationship Mgt eCRM ... Identify ways a company can customize its eCRM marketing efforts. Identify ways eCRM enables companies to achieve CRM goals. Audience This series is intended for managers, supervisors, customer service representatives, and anyone within an organization who wants to better understand the techniques of building customer loyalty. Deployment Options  more...

Recruiting Retention Internet Recruiting ... In this simulation, you will meet with Lance Helms, Marketing Director, Alexis Bell from Human Resources, and Maggie Roberts, Director of Financial Accounting. Icon is on the verge of expansion and needs to fill positions in Marketing and Accounting as quickly as possible. Lance and Maggie, have never used the Internet for recruiting employees. You must explain the benefits and the  more...

360-Degree Feedback Implementing a 360-Degree Program .... The program will first be run as a pilot program in the Marketing department. Robin has asked to meet with you to go over how you intend to create the program. She will ask you a series of questions about developing questionnaires, collecting the information, and selecting the raters. Unit 2: Training 360-Degree Feedback Participants (0.5 - 1 hour) Identify the  more...

Decision Making Problem Solving Decision Making Fundamentals ...simulation, you will meet with your company's Finance and Marketing Directors. You have received an offer from an Asian manufacturer to buy your Phone Equipment Line. You need to make a decision to sell or keep the line given certain time constraints. Unit 3: Team Decision Making (0.5 - 1 hour) Understand the importance of group decision making.  more...

Leadership Development Leading the Way ...lation, you are meeting with the heads of the Operations, Marketing, and Production Departments to discuss the company's mission statement and vision. Unit 3: Communicating with Followers (0.5 - 1 hour) Understand why the follower is a critical part of the leadership process. Communicate effectively with followers. Use  more...

Women in Leadership Becoming a Leader ... In the simulation at the end of this unit, you are the Marketing Director for a software product currently in development and will meet with Mary Winford, Product Manager, and Dean Kramer, Sales Manager. The product, referred to now by its development title of OS9, is a new operating system that is different from previous Icon products and its competitors. In the course of creating the  more...

Delegation Understanding Delegation ...the end of this unit, you will meet with Anna Strzelecki, Marketing Manager at Icon International, and Ronald Spear, Marketing Assistant. You are the Brand Manager in Icon's Marketing department, but there have been a number of complaints lately about your work. Anna wants to work with you to help you to delegate more effectively. Unit 2: Matching Tasks to Delegates (0.5 - 1 hour)  more...

Delegation The Delegation Process ...the end of this unit, you will meet with Anna Strzelecki, Marketing Manager at Icon International. You have been looking at ways to analyze tasks and appoint delegates. Anna has offered to test you on these areas before you put them into practice. Unit 2: Briefing (0.5 - 1 hour) Identify guidelines for preparing a brief. Identify different  more...

Delegation Monitoring Evaluating Results ...the end of this unit, you are the Brand Manager in Icon's Marketing department. You have decided to delegate two tasks, review and communication, to Ronald Spear, Marketing Assistant and Lan Nguyen, Marketing Team Leader. You will assign these tasks, provide support and encouragement, and review their performance. Unit 2:Developing Delegates (0.5 - 1 hour) Identify  more...

Employee Performance Managing Difficult People ...ourse, you will have the opportunity to meet with several Marketing Department team members to address their difficult personalities. You will follow the guidelines for managing difficult people in order to decrease the department's turnover rate and meet the release date for a new product. Learn To Address difficult personality types.  more...

Value Chain Management Elements of the Value Chain In Elements of the Value Chain you will learn the key features of value chain management and the various organizational activities that add value to a company a a s product or service. This course details the key components of successful products or services, the importance and benefits of customer loyalty, and customization. This course teaches how collaboration, delivery, production, and  more...

Value Chain Management Managing the Transition to a Value Chain ... of this unit, you will meet with Kathy Edwards, Regional Marketing Manager, and Keith Collins, Marketing Assistant at Icon International. You are about to be appointed Area Sales Manager for Icon's sales team. Icon is about to merge with an IT company, ITWare, which has its own software sales team. As Area Sales Manager, you will need to convince management that your team members are ready for  more...

Change Management Managing Change ... In this simulation, your Director of Marketing is being promoted and the Marketing Manager has been chosen to fill the vacant Director of Marketing position. You are meeting with them and the Director of Human Resources to discuss the perceived effects the change will have on the department and its employees. Unit 3: Monitoring a Change (0.5 - 1 hour)  more...

Total Quality Management Principles ...iew: In this simulation, you are a Marketing Manager at Icon International. You've called a meeting to try to turn around the results of a recent poll by a leading financial media organization, which found it was bottom of the customer satisfaction table. In response to this, you've set up a focus group to ensure that Icon is in the top 10 for next year's poll. You hope  more...

Total Quality Management Implementation and Tools ...t loss in sales over the last year. A recent study by the Marketing department has shown that cheap imports are flooding the market. To combat this, you have decided to focus on the quality of your products and to market their superiority. You are hoping to launch a TQM system to help you do this, but you need to look closely at your process first. As part of the team set up to implement the  more...

Managing the Expert Developing a Successful Environment Managing the Expert: Developing a Successful Environment explains management strategies, incentive programs, and the challenges of maximizing experts' creative potential. It identifies the processes for designing and implementing expert-appropriate incentive programs, managing renegade creativity, and managing barriers to expert creativity. Learn To Provide  more...

Coaching Building Relationships ...l meet with Marcus D'Angelo and Nancy Hurst, two Software Marketing Department Supervisors. You need to coach them to work more effectively with employees from other departments within their division. To do this, you will need to establish relationships with the employees, effectively communicate expectations and feedback to them, and determine what motivates them in order to build their  more...

Business Ethics Organizational Ethics ...u will meet with Customer Service Manager, Deborah Cowan, Marketing Director, John Cunningham, and Product Manager, Terry Jones, to discuss a production-related ethical dilemma. Icon has been advertising an introductory special on a personal computer scheduled to be available to consumers in time for the holiday sales rush. Due to recent delays in the overseas shipping of some components, not  more...

Managing Change Implementing the Change Process In a Managing Change: The Change Process a ? you will learn why change is important and what benefits it offers. You will learn why developing a change vision is important, as well as the steps you can take to develop one. In addition, you will learn what guidelines you can follow to communicate a change vision to your employees. By learning the four steps of the change process, you will  more...

Managing Change Managing Yourself Through Change In a Managing Change: Managing Yourself Through Change a ? you will learn what the three phases of the transition processes are and how to determine which phase a person is experiencing. You will also learn about the exploration phase of transition, including what emotions are commonly felt during this phase. Then the teaching moves to the new beginnings phase of transition, including what  more...

Organizational Crisis Mgmt Managing a Crisis ...ed as being able to make any car look like new. A dynamic marketing campaign surrounded the launch and included television advertising and in-store promotions. The success of the product is vital to the organization's survival, and it was hoped that the innovative ''Star'' would surprise competitors and reestablish Icon as a market leader. Unfortunately, an early batch of the product was  more...

HIPAA Privacy Health Care Employees ... Identify ways that HIPAA limits use of PHI for marketing and research. Audience All health care employees who interact with patients and patient information in their working lives. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits Language Options US English Total Learning Time 2 to 4 hours Objectives Unit 1: HIPAA  more...

Advanced Project Mgmt Portfolio Management ...re meeting with the Director of Sales and the Director of Marketing. In recent years, Icon has noticed a decrease in the quality of their customer relationships. There is a proposal for a new client database that will allow the company to improve its customer relationships. The goal of this meeting is to discuss the proposal and how it fits into the organization's strategy, determine if this  more...

Project Leadership Leading the Project Team ...on, you will be meeting with Ronald Spear, Icon's Product Marketing Manager. Ronald is assembling a project team to spearhead a new marketing campaign, and you have expressed an interest in leading the team. In order to gain a better understanding of your abilities and your readiness as a team leader, Ronald will ask you a series of questions designed to test your knowledge and understanding of  more...

Team Leadership Developing A High Peformance Team ...ST Expo, you will meet with your supervisor, Dean Kramer, Marketing Director; Maggie Roberts, Public Relations Manager; and Elizabeth Thomas, Sales Director. You need to follow the guidelines for choosing a team type in order to build consensus among your co-workers. Unit 2: Creating the Team (0.5 - 1 hour) Arrange in the correct order of completion the stages of team  more...

Team Leadership Promoting Your Team s Effectiveness Team Leadership: Promoting Your Team's Effectiveness offers the student an overview of how to set goals, prevent team ineffectiveness, and measure individual and team performance. The program covers in detail the steps for setting effective goals, the steps for measuring team and individual performance, and the advantages and negative effects of diversity. Learn To  more...

Team Conflict Working in Diversified Teams ... Trade Show Coordinator, and Greg Baldwin, the division's Marketing Communications Director. You are joining the team as the Public Relations Director. You are meeting to discuss how to market Icon's new Web TVXD (Web Television Exploration Device) in the upcoming Regional Consumer Electronics Show. Specifically, the team needs to address what activities are going to take place at the TVXD  more...

Team Participation Decision Making in Teams ...imulation, you will be meeting with the Vice President of Marketing, a Product Manager, and the Regional Vice President of Sales. Icon is currently going through an Enterprise Resource Plan implementation and the four of you need to identify what type of system will be beneficial to your departments. The idea has been presented to implement a better system to analyze the return on investment  more...

Principles of Marketing Distribution Strategy ...Marketing: Distribution Strategy offers the student an overview of the information required to identify types of distribution channels, select appropriate distribution partners, and develop an efficient distribution system. The program details the steps for selecting suitable distribution channel partners, the goals your distribution strategy should achieve, and the process to manage your  more...

Virtual Teams Communicating Effectively ...Chala Merino, who are all members of the Global Sales and Marketing Taskforce. Both Kevin and Amanda will be at your location, while Drew, Marcus, and Chala will be communicating via speakerphone. You are leading a meeting to discuss the implementation of the team's communication design process. Unit 3: Overcoming Communication Barriers (0.5 - 1 hour) Identify the  more...

Virtual Teams Participating in Virtual Meetings ...ith Drew Canfield, Icon's Vice President of International Marketing; Elizabeth Thomas, Icon's Director of Information Services; and Jessica Stone, Icon's Director of International Sales. All three are members of a virtual team instructed to develop a plan that will increase the sales of Icon's office support equipment. Several members of the virtual team have traveled to New York to meet  more...

Principles of Marketing Promotion Strategy ...Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal  more...

Virtual Team Mgmt Developing Virtual Teams ... In this simulation, you will meet with Carla Jackson, a Marketing Manager, to discuss virtual teams. You were recently promoted into a managerial position, and one of your first priorities is to assemble a virtual team for an upcoming public relations project. Your goal during this meeting is to demonstrate your knowledge of virtual teams, including their characteristics, the five types of  more...

Principles of Marketing Pricing Strategy ...Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing  more...

Project Teams Applying Team Building Techniques ...een MECA and other hardware and software. Eric Jenkins, a Marketing Coordinator, has also run into problems competitively marketing this outdated software against the newer software offered by Icon's competitors. Mildred Parcells, the team leader, is trying to determine what, if anything, can be done to address Nancy's and Eric's concerns. You need to confidently and assertively communicate  more...

Principles of Marketing Writing a Marketing Plan ...Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Learn To Determine your product's market position.  more...

Project Teams Building a Project Team ...ancy Hurst, a Customer Service Manager, Nathan Iverson, a Marketing Analyst, and Monica Washington, a Product Development Engineer. The X42, an experimental microchip Icon recently developed for its robotics division, was prematurely approved for market release ninety days ago. Consequently, immediately after the X42 was released, a new bug was found and the microchips had to be recalled. It is  more...

Brand Management Fundamentals of Brand Management ... details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding strategies, and the signs that can indicate a troubled branding strategy. Learn To Select characteristics of a good brand name or brand mark. Identify common brand manager  more...

Cross-Functional Teams Selecting Cross-Functional Team Members ...simulation, you will meet with Carla Jackson, Director of Marketing, and Kent Redburn, Director of Sales, to discuss the appointment of an upcoming cross-functional team. Your goal is to choose the most qualified managerial candidate for the cross-functional team leader position. You will review the qualifications of three candidates for this position. In order to be successful, you will need  more...

Cross-Functional Teams Cross-Functional Team Development ...Monica Washington, Icon's Sales Manager, Terry Jones, the Marketing Manager, and Drew Canfield, the Director of Product Development. You have established this cross-functional team to address the possibility of expanding Icon's product offering to include a new suite of computer diagnostic and maintenance programs. Your goal for the simulation is to facilitate the team meeting while using  more...

Brand Management Building Brand Equity ...anagement affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To Identify sources of brand equity.  more...

Administrative Assistant Skills Understanding Basic Skills ...to start planning a business trip for some members of the Marketing Department. She is in charge of the preparations for an upcoming tradeshow in Dallas. Today, you'll be responsible for making travel arrangements for Marcus D'Angelo, a Marketing Manager, who will be attending the tradeshow. First, you'll need to call Icon's Travel Department to determine how to plan the trip. Then, you'll need  more...

Essentials of Business Law Cyberlaw ...nsel for Icon's Internet operations. As a newly hired Web Marketing Assistant, your meeting is standard procedure and provides employees an opportunity to review basic legal issues in cyberspace. Jessica will ask you a series of questions designed to reinforce your understanding of the subject and prepare you to deal with the issues as they relate to your new position. Unit 2: Conducting  more...

Brand Management Managing Brand Equity ...ce The target audience for this series is managers and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits CEU credits: 0.30 CEUs Language Options US English Total Learning Time 2 to 4  more...

Organizational Learning Deploying a Knowledge Mgmt System ...welve members (six from the publishing sector, three from marketing, three from integration) will need three weeks to conduct a pilot project. In this Simulation, you are manager of Human Resources with Antigua and are meeting with Carol Chung, Editor in Chief of Global Book Encyclopedia, Ronald Spear, one of Icon a a s Integration executives, and Amanda Douglas, project manager for Icon a  more...

E-Commerce Implementation Issues ...entify the key functions of the Web development sales and marketing team. Identify key considerations when selecting hosting options for e-commerce Web sites. Audience: This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives. Deployment: e-Learning/Self-Study Accreditation CEU credits:  more...

CIW Site Designer Curriculum ...Users, Application Developers. Additionally, Web authors, marketing and communications professionals, PR professionals, Webmasters, graphic designers, technical writers, and library scientists. Learners will have completed either the CIW Foundations certification or the i-Net+ certification. Both of these provide a foundational knowledge about Internet networking, servers and clients, design  more...

CIW Site Designer Part 1 Web Design Concepts Site Development ...Users, Application Developers. Additionally, Web authors, marketing and communications professionals, PR professionals, Webmasters, graphic designers, technical writers, and library scientists. Learners will have completed either the CIW Foundations certification or the i-Net+ certification. Both of these provide a foundational knowledge about Internet networking, servers and clients, design  more...

CIW Site Designer Part 2 Basic Web Technologies ...ourse are End Users, Application Developers, Web authors, marketing and communications professionals, PR professionals, Webmasters, graphic designers, technical writers, and library scientists. Learners will have completed either the CIW Foundations certification or the i-Net+ certification. Both of these provide a foundational knowledge about Internet networking, servers and clients, design  more...

CIW Site Designer Part 3 Using FrontPage Dreamweaver HomeSite ...ourse are End Users, Application Developers, Web authors, marketing and communications professionals, PR professionals, Webmasters, graphic designers, technical writers, and library scientists. Learners will have completed either the CIW Foundations certification or the i-Net+ certification. Both of these provide a foundational knowledge about Internet networking, servers and clients, design  more...

CIW Site Designer Part 4 Using Paint Shop Pro Flash JavaScript DHTML ... includes End Users, Application Developers, Web authors, Marketing and Communications Professionals, PR Professionals, Webmasters, Graphic Designers, Technical Writers, and Library Scientists. Students will have completed either the CIW Foundations certification or the i-Net+ certification. Both of these certifications provide a foundational knowledge about Internet networking, servers and  more...

CIW Site Designer Part 5 Advanced Web Tech Web Site Publishing ... includes End Users, Application Developers, Web authors, Marketing and Communications Professionals, PR Professionals, Webmasters, Graphic Designers, Technical Writers, and Library Scientists. Students will have completed either the CIW Foundations certification or the i-Net+ certification. Both of these certifications provide a foundational knowledge about Internet networking, servers and  more...

E-Business Part 7 Satisfying the Customer ...ight part series. Subjects covered in this course include marketing strategies, customer relationship management, and selling-chain management. In addition, students will focus on how to use an e-Business environment to better attract, retain, and satisfy customers. Learn To: a Identify techniques for using the Internet as a marketing tool. a Identify the elements required to  more...

E-Business Technology Fund Part 2 e-Business Apps Technologies ... Identify features of each stage in the relationship marketing cycle. Identify features of content management. Identify features of order management. Identify features of auctions. Sort features of secure Internet payments according to protocol. Match application  more...

Frontline Leadership Preparing to Lead Frontline Leadership: Preparing to Lead offers the student an overview of the information required to identify, address, and discipline employees who display difficult behavior. The program details characteristics and sources of difficult behavior, effective techniques to prevent difficult behavior in the workplace, and proper communication methods to build better relationships with difficult  more...

Frontline Leadership Knowledge in the Workplace ...In the simulation at the end of this unit, you act as the Marketing Manager for Icon's Consumer Products and Services Division in Chicago. You are in charge of an upcoming sales meeting that is being held to educate the Division's corporate sales teams on Icon's latest corporate software packages. The goal of the meeting is to give the sales teams enough information about the packages so they  more...

Frontline Leadership Positively Influencing Workplace Culture ...Director of Corporate Sales, and Roger McAlister, Product Marketing Manager, for Preventia Security Systems. Preventia is a subsidiary of Icon's Consumer Products and Services division in Chicago, which provides high-end intrusion detection, access management, and emergency response systems for corporate facilities. Its creed of ''Prevention, Detection, and Protection'' has been the foundation  more...

Executive Level Leadership Becoming an Executive Leader ... Simulation Overview: As a Senior Marketing Manager, you will meet with John Cunningham, the Vice President of Human Resources for Icon's Telecommunications Division. Currently, there is a Director of Marketing position open, so this meeting with John will be an opportunity for you to demonstrate how prepared you are to move into such a position. If you're able to  more...

Mentoring Developing Your Mentoring Skills ...g with Roger McAlister, a Sales Manager; Jessica Stone, a Marketing Team Leader; and Ronald Spear, a Manager in the Marketing department. There has been a great deal of discussion about establishing a mentoring program in the department, and this team is meeting to determine if mentoring is a feasible idea. If everyone agrees to adopt a mentoring program, you will need to discuss the aspects of  more...

Organizational Behavior Organizational Group Dynamics ... In this simulation, you will meet with Amy Johnson, Marketing Associate, and Joshua Segal, a Web Developer, in Icon's Computer Hardware and Software Division. As the Innovation Manager for the Division, you are assembling bright and creative individuals from a variety of departments to form a brainstorming team. Its purpose is to generate ideas in a non-critical environment. You've chosen  more...

Principles of Marketing Product Strategy ...Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies.  more...

E-Learning Essentials Pt 2 - Marketing to Your Key Players ...marketing that are essential to marketing an e-learning solution within an organization. It focuses on the required change of organizational mindset to one that supports anytime, anywhere learning. The three important marketing channels are covered - through a champion, culture change and communication plan. The course then looks at each of the key player groups within an organization that need  more...

Customer Relationship Management - Fundamentals of CRM Customer Relationship Management: Fundamentals of CRM introduces the student to the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management into your company. The program also details the three steps a company can take to create customer loyalty, the four marketing tiers, the four types of CRM, and the four steps of the  more...

Principles of Marketing - Fundamentals of Marketing Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process.  more...

Principles of Marketing - Product Strategy Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...

Principles of Marketing - Distribution Strategy ...Marketing: Distribution Strategy offers the student an overview of the information required to identify types of distribution channels, select appropriate distribution partners, and develop an efficient distribution system. The program details the steps for selecting suitable distribution channel partners, the goals your distribution strategy should achieve, and the process to manage your  more...

Principles of Marketing - Promotion Strategy ...Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal  more...

Principles of Marketing - Pricing Strategy ...Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing  more...

Principles of Marketing - Writing a Marketing Plan Principles of Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan.  more...

E-mail as a Marketing Tool How can you find new customers? How can you build stronger relationships with new and existing customers? How can you boost sales of your company's products and services? This course will provide you with useful strategies to help you incorporate electronic mail into your marketing approach. Learn how to communicate effectively with your customers through e-mail. You and your company will benefit  more...

Six Sigma DMAIC Improving the Process Laotzu, a Chinese philosopher, said, "The biggest problem in the world could have been solved when it was small," but as far as business processes are concerned, even catching a problem when it's small might not get at the root cause. Six Sigma Black Belts know that to find the root cause of a problem, you have to develop an improvement strategy, and then use precision tools to employ the  more...

Crime Scene Cleaners Training Academy ...nfluenza Virus (Bird Flu) Decontamination * Business Marketing Concept Please visit the following link to view our courses and packages of courses which we offer; http://www. CTS-Decon-Training-Academy. com/ courses. htm : to view a detailed description. At this time we are currently offering a "SPECIAL" discounted rate for a limited time. This Special discount rate will expire  more...

Stimulus Package On-Line Training (NO HANDS-ON) ...nfluenza Virus (Bird Flu) Decontamination * Business Marketing Concept * Starter Pack Additional Equipment: Included as part of your training course, CTS Decon Training Academy will provide each student with a "Starter Pack" Each package will contain the following: 1. 6-Tyvek Suits with Hood/ Booties (Disposable) 2. 1-Half Face Respirator (Disposable) 3. 1-Box Gloves  more...