Online Marketing eLearning Training

Predictive Analytics Applied - Online Course 94% of in-person attendees rated the class Excellent or Very Good. Predictive analytics is business intelligence technology that produces a predictive score for each customer or prospect. Each customer's predictive score informs actions to be taken with that customer - business intelligence just doesn't get more actionable than that. Predictive Analytics Applied is a self-paced online course  more...

Effective Business Presentations Using Flash This comprehensive, interactive, instructor-led 10 lesson course is designed for beginning level Flash users who wish to apply the power of Flash to business presentations, product demonstrations and other business-oriented marketing concepts.  more...

Market Leadership in an E-Commerce Age This course will provide a detailed study of the principles of e-commerce. The students will be able to apply their understanding to organizational and life situations.  more...

Closing the Sale Course description -- Many potentially effective sales people are unable to complete the only element of a sale that results in incomea closing. This course examines the issues related to preparing and setting the stage for a commitment to buy, looks at some of the reasons that this is such a tough step for many aspiring sales professionals, and gives techniques and methods for making sure it  more...

Creating an Effective Sales Team Course description -- Leadership is the most important element of a sales forcea s success, and it has some unique challenges. In this course, a sales force leader will learn how to get a sales team organized, motivated, and focused on results. There are suggestions and tools for creating a cohesive team, developing a high level of commitment to goals, and coaching sales professionals for  more...

How To Master Sales Skills Course description -- The How to Master Sales Skills bundle will develop the most essential skills in sales personnel without extensive away-from-work classroom training. Based on fundamental best practices, these courses prepare new sales personnel to be effective. They create a common baseline set of processes for an entire sales organization, regardless of previous experience, to follow as  more...

Mastering Cold Calls Course description -- There are some specific strategies that can help a sales person become more confident and competent in making cold calls, and this course has them. It describes both the technical and the psychological techniques and methods to help you overcome your apprehension and conduct a call that gets results. IMPORTANT NOTE: INTERNET EXPLORER (IE) BROWSER REQUIRED - can`t use Netscape  more...

Negotiating for the Sales Professional Course description -- An effective sales professional knows how to meet customer needs while assuring reasonable terms and profit for his or her own company. This course has techniques for identifying customer expectations and determining how to meet them in a way that both parties are satisfied by the results. There are checklists and discussion guidelines to help a sales professional master this  more...

Qualifying Sales Prospects Course description -- Everyone must manage the time and energy they have to get the most results for their efforts. For sales professionals, part of this efficiency comes from qualifying sales prospects. This course has tools, techniques and methods for making sure that you are following sound principles as you qualify prospects and determine where to invest your time for the best potential  more...

Selling With an Unfair Advantage No Lying Cheating or Deception Everyone sells. Learn how to maximize your influence.  more...

Selling the Way Your Customer Buys Learn how to read your clients,adapt your presentation and build a solid business relationship.  more...

Boost Your Self-Confidence And Enjoy Selling Success Reinforce your self-motivation, understand how to improve your attitude and set goals.  more...

How to Ask The Right Questions To Maximize Influence And Minimize Objections Develop a deliberate strategy that results in overcoming objections and makes and keeps the sale.  more...

Winning Over Difficult Customers Strategies for getting the attention and cooperation of the difficult customer.  more...

Skyrocket Sales with Advanced Copywriting Strategies Apply proven techniques and methods to any business writing situation.  more...

Proven success in building an E-business Before you invest, learn the essentials of running an on-line business and avoid getting ripped off!  more...

An Entrepreneur s Guide To Starting A Medical Billing Company A 25 page self-directed marketing course designed for those interested in establishing a home based medical billing business. Student may submit questions and have materials reviewed.  more...

How to Successfully Manage a Small Business Pay Per Click Advertising Budget Pay Per Click Marketing Techniques that will save you time and make you money.  more...

Search Engine Marketing Strategies for Small Business Operations - Instructor Led Let an Search Engine Expert teach you how to quickly obtain top rankings and generate $$$ for your small business. A Great Value!  more...

Learn TopDog Search Engine Analyzer Submitter From An Expert Learn Everything You Need To Know About The TopDog Search Engine Analyzer/Submitter  more...

Wordtracker Tutorial - Sneak past your competition with the right keywords Keyword selection is the first step in any successful search engine optimization strategy.  more...

Advanced Information Page Creation Critique and Analysis A well done "information page" or "content-rich page," will help put you at the top of the search engines.  more...

Self directed tutorial-Teach Yourself Search Engine Training Strategies in 7 Days With Software The key to generating free, targeted traffic to your web site comes with achieving a top ranking.  more...

Self directed tutorial-Teach Yourself Search Engine Training Strategies in 7 Days Without Software Spearhead your site in the top 10 rankings on the major search engines and keep it there.  more...

Instructor Led-Search Engine Training Workshop With Software The key to generating free, targeted traffic to your web site comes with achieving a top ranking  more...

Search Engine Training Workshop Without Software The key to generating free, targeted traffic to your web site comes with achieving a top ranking.  more...

Pay Per Click Search Engines-Boost Traffic to your Site A highly recommended search engine strategy that results in instant visibility and sales  more...

eMarketing 1 1 eMarketing Association`s complete basic e-marketing course.  more...

Advanced e-Mail Marketing The Advanced e-mail Marketing Course provides a contemporary and comprehensive learning program for e-mail marketing.  more...

Certified eMarketing Associate Certification CeMA A professional marketing certification. This is not a course but rather a certification that demonstrates competency in eMarketing.  more...

Master Search Engine Optimization Competencies for Web Developer MSEOC This certification has been designed for individuals who have previously enrolled in any web-based search engine training courses or seek Certification based on your search engine training and experience alone.  more...

Sales Marketing in the 21st Century Principles and practices of Sales & Marketing in the 21st Century are examined.  more...

Build a Powerful Marketing Strategy--Instructor-Led ...marketing, your businesses can fail. With the right marketing strategy, you gain a big edge over your competition. In this course, learn to increase your sales through marketing. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials. Students may complete this course within a reasonable period of time. Contact Hours give an  more...

Build a Powerful Marketing Strategy--Self-Directed ...marketing, your businesses can fail. With the right marketing strategy, you gain a big edge over your competition. In this course, learn to increase your sales through marketing. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials.Students may complete this course within a reasonable period of time. Contact Hours give an  more...

Negotiate to Win A Trump U Course- The most critical skill in business is negotiation. It`s all about getting what you want, every time. The responsibility to learn how to negotiate is all yours. It`s not up to your boss or colleagues or spouse or customers. So get started!Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this  more...

The Entrepreneurship Certificate in Marketing Mastery Program A Trump U Course- Starting a new business means more than having a good idea. The hottest concept will cool off in a minute if it isna t fueled by the knowledge and skills that are needed to transform it into a real and sustainable business. Students will be given an opportunity to work on their own business concepts. Students may complete this course within a reasonable period of time. Contact  more...

Papa's Pizza Case Study 1: The 4 Stages of Marketing From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Papa's Pizza Case Study 2: Market Analysis From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Stage 1: Question Bank From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Papa's Pizza Case Study 3: Objectives and Strategies From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Papa's Pizza Case Study 4: Segmentation and Targeting From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Papa's Pizza Case Study 5: Marketing Positioning From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Stage 2 Question Bank From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Papa's Pizza Case Study 6: Product From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Papa's Pizza Case Study 7: Price From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Papa's Pizza Case Study 8: Place From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Papa's Pizza Case Study 9: Promotion From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Stage 3 Question Bank From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first...and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Papa's Pizza Case Study 10: Implementation From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first...and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Apply the 4 Stage Process: Carvival Cruise Lines Case Study From chocolate bars to cocoa futures... From safety campaigns to safety testing...Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first...and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses,  more...

Employee Performance: Managing Difficult People Employee Performance: Managing Difficult People will help you develop the skills needed to address a difficult person according to their specific behavior. In this course, you will have the opportunity to meet with several Marketing Department team members to address their difficult personalities. You will follow the guidelines for managing difficult people in order to decrease the department's  more...

Adobe PhotoShop CS2 Fundamentals This course introduces the learner to the work area components, palettes, and tools in Adobe Photoshop CS2 and Adobe ImageReady CS2. It will also cover options for importing and working with images. Plus, this course will help the learner work with Adobe Bridge, Bridge Center, Adobe Version Cue, and Version Cue Administration. The Adobe Photoshop CS2 series is ideal for a prosumer, who is an  more...

Branding Your Internet Identity Develop an Online Identity This course helps learners to develop their own online corporate identity, by building recognition and overcoming the various limitations that are associated with the Internet. Professionals who want to create and promote an online marketing strategy  more...

Preparing for the Executive-level Sale Simulation ...usiness. They currently use your company for their direct marketing efforts. You talk with your contact in marketing and find out that the company is hesitant to outsource their fulfillment function. Because they place such a high emphasis on customer service and fast turnaround times, they want to keep hands-on control of the operation. They are being very cautious as they look for a solution.  more...

Progressing through the Complex Sale Simulation ...nt representative with DME Corporation, a national direct marketing firm, which has recently opened its Fulfillment Services Division. You are charged with selling this service and have identified a potential prospect. In this simulation, the second of three in this series, you have gained access to the buying influences at MicroGalaxy, an electronic component supply company, which is  more...

Closing Executive-level Sales Simulation ...axy Inc. They currently use your company for their direct marketing efforts. MicroGalaxy's electronic component supply business is growing so fast that they're having trouble keeping up with fulfillment. Now you are close to closing the deal. This simulation requires you to negotiate the deal, manage your cross-functional account team effectively to provide good customer support and to  more...

Customer Relationship Management eCRM Customer Relationship Management: eCRM introduces the students to managing customer relationships over the Internet. The program details the characteristics of eCRM, how departments can use eCRM to automate processes, and how to customize eCRM interfaces for each type of eCRM user. This series is intended for managers, supervisors, customer service representatives, and anyone within an  more...

Customer Relationship Management Fundamentals of CRM Customer Relationship Management: Fundamentals of CRM introduces the student to the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management into your company. The program also details the three steps a company can take to create customer loyalty, the four marketing tiers, the four types of CRM, and the four steps of the  more...

The Pharmaceutical Industry Overview Version 2 ...wth and declining profitability owing to pricing, safety, marketing and regulatory issues. In order for companies to remain competitive in a highly regulated and rapidly changing pharmaceutical industry, they must constantly improve the way products are developed, produced and marketed, and the way the supply chain is managed.This course provides a high-level overview of the pharmaceutical  more...

The Banking Industry Overview Version 2 ...th margin pressures, consolidation, and technological and marketing challenges, not to mention unforeseen financial and political crises. However, with cash and capital, banks are positioning themselves to succeed in the future, while coping with regulatory compliance, global competition, and financial and operational risk.This course provides an overview of the banking industry. First, this  more...

The Manufacturing Industry Overview Version 2 ...marketing and innovation. Companies in the manufacturing industry seem to be taking this lesson from the legendary management guru, Peter F. Drucker, very seriously now. The manufacturing industry - the powerhouse driving many economies - has been reeling under the most challenging time in its history. Manufacturers are striving to be more innovative, compete globally, and expand and market  more...

The Telecommunications Industry Overview Version 2 ... carriers relying upon aging infrastructures and outdated marketing strategies. To survive, telecom carriers must consider a number of options, including consolidation, enhanced service offerings, and/or costly technological upgrades.This course is designed to help learners gain an understanding of the telecommunications industry, the tumultuous regulatory environment surrounding it, the  more...

The Insurance Industry Overview Version 2 ... shrink, insurance companies are looking to sharpen their marketing efforts, cut overheads, and reduce claims leakage. They are also finding ways to optimize the use of technology to cope with the changing regulatory and competitive landscape, and capitalize on opportunities thrown open by emerging markets.This course provides insight into the insurance industry and presents a report on the  more...

Telecommunications Industry Overview Version 1 ...carriers relying upon aging infrastructures and out-dated marketing strategies. To survive, telecom carriers must consider a number of options, including consolidation, convergence, and/or costly technological upgrades. This course is designed to help learners gain an understanding of the telecommunications industry, the tumultuous regulatory environment surrounding it, the technological  more...

Discovering What Your Customers Want The data are in, and there's no doubt about it: The return on customer loyalty goes directly to your company's bottom line. Too often, however, organizations seeking to improve customer satisfaction and loyalty begin with a survey. To build a successful customer satisfaction system, you have to begin with the basics. When customer satisfaction programs begin with a survey, and not a plan, the  more...

Developing Customer Satisfaction Surveys By the time most people have the chance to develop their first survey, they've seen so many that it seems like developing one will be a piece of cake. To an extent, they're right. Developing a GIGO (Garbage In/Garbage Out) survey is a no-brainer. Developing a survey that gets valid, reliable data, however, is both science and art. In this course, you'll learn to use the principles of survey design  more...

Customer Satisfaction Analysis and Implementation What you get out of a well-designed customer satisfaction survey will depend largely on the power of the analytical tools you apply to the data and the effectiveness of actions taken based on the resulting information. Although the analysis itself is best conducted by your statistical team, you'll be able to use survey results more effectively if you understand how key analytical tools are  more...

Measuring Customer Satisfaction Simulation ...game time for Stratoscape, and they've begun an intensive marketing outreach, reevaluating their customer base from every angle. Stratoscape sells primarily to end-users, but they do have partnerships with some retail organizations and large-scale gaming facilities. For the duration of this simulation, you'll assume the role of marketing coordinator. This simulation is based on the SkillSoft  more...

Consulting with the Internal Client Simulation ...c, and presentation skills. In this simulation, you are a marketing manager at Millennium Mobility, a global manufacturing company that makes peripherals for handheld computers, PDAs, and mobile phones. The internal consulting unit at Millennium is expanding and you are interested in a position within that group. It won't be given to you though; you have to interview for it. If hired, you will  more...

Delivering Successful Presentations Simulation ...nnah. The drink will be hitting the streets soon, and the marketing campaign for Passion has already begun. Top-Shelf has been aligned with several restaurant chains to exclusively sell its other soft drinks. Now, Top-Shelf management wants Passion to also be on the menus at these chains. In this simulation, you must prepare and deliver a presentation to some of Top-Shelf's existing customers  more...

E-mail as a Marketing Tool ...ategies to help you incorporate electronic mail into your marketing approach. Learn how to communicate effectively with your customers through e-mail. You and your company will benefit from better customer relations and increased sales. This course is specifically targeted at individuals who use e-mail for their personal correspondence or while doing their jobs; managers and business leaders  more...

Writing a Business Case ... development or reinvent your business processes with new marketing channels, it is now more important than ever to have a business case that is carefully planned, written, and presented, especially when you consider that corporate investments are being subjected to increased scrutiny. Writing a good business case will help you justify resource allocation to key decision makers and secure  more...

From Technical Professional to Leadership Simulation For candidates considering the move from positions as technical professionals to management, certain professional traits and skills are necessary. Effective communication skills, efficient strategies, and facilitative competencies must all be mastered and continuously honed. The From Technical Professional to Leadership Simulation will provide participants with the opportunity to develop these  more...

Moving into Management Simulation ...Company. Recently your boss, Sonya Black, promoted you to Marketing Manager. Your main focus is now on managing the activities of others. You'll initially find that some of your coworkers' expectations of you have changed. Some of your former colleagues will have trouble accepting your promotion, and you will need to respond appropriately to their negative reactions. This will involve  more...

Leadership in Management Simulation ... headquartered in Los Angeles, California. As part of the marketing team, you have been with Limelight for just under two years. Your dedication, industry knowledge and hard work have paid off, recently earning you a promotion to manager of the department. But with the new title comes new challenges--some from sources you may never have expected. But challenges like these are all part of moving  more...

Coach with Confidence Simulation ...veloping new, or improving existing, candy lines based on marketing specifications. Unsatisfied with simply following written specifications, you keep in close contact with the marketing managers and occasionally speak directly to focus group participants to clarify vague and subjective requests. You even interact with production engineers to ensure that the integrity of the product can be  more...

Coaching Personalities and Teams Simulation ...marketing manager for Dulce Confections, a leading maker of chocolates and other fine candies. Due to changing consumer tastes and an increase in the average age of Dulce's core customer, the company is anxious to change the dated packaging on its flagship candy bar, the Dulce bar. The challenge of the repackaging initiative is to appeal to a younger demographic while not alienating the candy's  more...

Effective Delegation Simulation ...ent responsibilities, serving as the department lead of a marketing team for First Things First--a manufacturer of child safety products. Working closely with three key employees, the learner will progress through the various stages of delegation, moving from assignment of tasks to overcoming delegation resistance. The simulation is comprised of four scenarios; each will cover a facet of the  more...

E-Learning Essentials Pt 2 Marketing Your Solution ...marketing that are essential to marketing an e-learning solution within an organization. It focuses on the required change of organizational mindset to one that supports anytime, anywhere learning. The three important marketing channels are covered - through a champion, culture change and communication plan. The course then looks at each of the key player groups within an organization that need  more...

Evaluating Brand Effectiveness Your company spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity.  more...

Managing and Maintaining Brand Equity ... This course gives brand managers, and anyone involved in marketing, an awareness of the ongoing spectrum of issues involving brand management, as well as step-by-step strategies to help your brand survive--and even thrive--in a competitive market. So, what opportunities, influences and threats does your brand face? Lesson one explores making the most of your brand's potential by  more...

Analyzing the Market This course will walk you through four crucial elements of analyzing your market. First, you'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organization. Then you'll learn how market segmentation can assist you in developing products and marketing strategies. You'll be given a set of tools that can be utilized for developing and  more...

Competitive Factors in Strategic Marketing You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor  more...

Writing a Marketing Plan Phase 1 ...marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll complete a SWOT analysis  more...

Writing the Marketing Plan Creative Strategy You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success. Marketing managers, supervisors or team  more...

Creating a Marketing Campaign ...marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for  more...

Marketing Management ...marketing manager. What are the expectations you and others have of this position? What skills do you need? How do you put together a marketing team? How do you lead that team to success? How can you tell if you're doing a good job? In this course you'll look at marketing management from top to bottom--starting from the basic skills you need as a marketing manager, through creating a  more...

Financial Analysis for Successful Marketing ..."head" for numbers, or a "dread" of numbers, no strategic marketing plan will be successful without a thorough financial analysis. The final course in this series takes a user-friendly, interactive approach to help you master the numbers game. You will analyze typical financial parameters associated with setting up a financial budget as part of an overall marketing strategy. This includes  more...

Elements of Marketing Strategy ...marketing strategy in order to get your new product or service approved. This course is designed to give you a strong start in developing your marketing vision, direction, and ultimately a plan. You'll get an overview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their influence on your marketing strategy. The impact of  more...

Principles of Marketing Fundamentals of Marketing ...Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Managers, supervisors, and employees who want to learn basic marketing principles in  more...

Building Brand Equity Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand.  more...

Principles of Marketing Product Strategy ...Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies.  more...

Introduction to Brand Management There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,  more...

Principles of Marketing Distribution Strategy ...Marketing: Distribution Strategy offers the student an overview of the information required to identify types of distribution channels, select appropriate distribution partners, and develop an efficient distribution system. The program details the steps for selecting suitable distribution channel partners, the goals your distribution strategy should achieve, and the process to manage your  more...

Pricing and Profitability for Product Managers A crucial aspect of a product manager's job is deciding what price to charge for a given product. It's equally important to understand that pricing decisions do not happen in a vacuum; the product manager will be held accountable for the success of the products he prices. Clearly, it's important for the product manager to understand the financial implications of his decisions. In this course,  more...

Principles of Marketing Promotion Strategy ...Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal  more...

Principles of Marketing Pricing Strategy ...Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing  more...

Developing a New-product Strategy Product development is not a mystery. Nor is it only the concern of your research and development department. One of your main responsibilities as a product manager is to create a new-product strategy. This means that in addition to developing new-product goals, you also need to develop a plan for reaching those goals. In this course, you'll explore the tools and techniques to help you create a  more...

Principles of Marketing Writing a Marketing Plan ...Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Managers, supervisors, and executives who can influence the marketing and strategic  more...

Introduction to Product Management ...ou have an abiding interest in planning, forecasting, and marketing a product or product line? Are you new to the field of product management? Or have you just been hired as a product manager? In this course, you'll learn strategies and techniques to help you build a foundation for understanding product management. First, you will explore the fundamentals of product management. Specifically,  more...

Branding Your Internet Identity eMarketing Overview This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix. Professionals who want to create and promote an online marketing strategy  more...

Branding Your Internet Identity Define Your Core Business This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. It also demonstrates how important it is to review your company name. The all-important question - to what degree your organization should launch an Internet presence - is also addressed. Professionals who want to create and promote an online marketing strategy.  more...