Marketing Telephone Seminars

Ethical Considerations in Utilizing Social Media ... both a preferred means of communication and an important marketing tool for lawyers and firms. But ethical traps abound for lawyers who use these tools to communicate with clients, potential clients, and even friends and family. State bar discipline, compromised cases and malpractice exposure, even job loss, has resulted from ill-advised use of social media by lawyers. Worse, courts, state bar  more...

Writing Real Estate Descriptions That Sell ...in the last 20 years, especially with the use of internet marketing. Effectively communicating what you are selling is crucial to your success, yet the typical real estate agent is still running their business as they did 20 years ago, with brief, and not descriptive ad copy. Many real estate professionals are simply at a loss for words (literally) when it comes to writing effective ad copy  more...

Show Me the Money: Determining Return on Investment for People, Projects and Programs Benefits'Show me the money!' is the mantra of the day. Senior leaders in private sector, public sector, and social sector organizations want to see value for investments made in people, projects and programs. This value, more than ever before, is defined in terms of return on investment. Until you can produce solid, verifiable numbers that prove the worth of investments, you may never gain the  more...

How to Avoid Death by PowerPoint BenefitsEvery day, executives, managers, and rank and file employees sit through bullet-riddled presentations that are boring, uninspiring and worse, don't get the message across. Attend this live audio conference and learn how to use several techniques that will engage and excite your audience without using bullet point after bullet point. You will learn how visual metaphors, targeted animation  more...

Legal Implications of Doing Business on the Internet BenefitsThe Internet is the modern day Wild Wild West. Digital pirates, copyright trolls, cybersquatters, website hijackers, hackers, and scammers are only a few of the nasty breed of outlaws that prowl the Internet. Online threats from unscrupulous competitors, Internet activists, and disenchanted employees may be even more damaging to a business. Legal claims such as false advertising, unfair  more...

Google Analytics for Accountants: How To Measure Online Marketing and Website Performance ... to better understand the performance of your website and marketing initiatives, and the needs of your visitors. We'll begin with a review of some basic configuration settings you should have, discuss key metrics for your site and how to track conversions in Google Analytics. We'll discuss marketing campaign tracking and how to measure different marketing activities (email, paid search, etc.),  more...

The Secrets of Successful Customer Onboarding ...he secrets of successful onboarding, and how to work with marketing and customer operations to design and implement an effective onboarding program. We will explain the how-to's of designing a customer onboarding process and will provide you with helpful tips to ramp up your customer onboarding initiative quickly. This audio conference is designed for sales managers, directors, account  more...

Embracing Social Media to Build Concrete Relationships in a Bricks-and-Mortar World ...usiness, developing relationships is the key to survival. Marketing does not start when you receive an RFP. We've seen time and again that unless you already have a strong relationship with the client prior to the release of the RFP, you will probably be wasting your time. This audio conference will show you specifically how to use social media to build more and better relationships - and win  more...

Implications of the First Investigations Under the FTC Guides for Endorsements and Testimonials in Advertising ...marketing via blogs, Twitter , Facebook and other social media platforms are undeniable. These emerging technologies are rapidly taking hold in corporate America and are radically changing the marketing landscape. In an effort to stay current with the way consumers obtain product information, the Federal Trade Commission has, for the first time since 1980, issued revised Guides Concerning the  more...

Construction Joint Ventures: Benefits and Pitfalls ...ventures, properly conceived and implemented, enhance the marketing opportunities and organizational assets of the individual joint venturers thereby enabling the joint venture to obtain and successfully complete larger more complex projects than those the joint venturers could undertake individually. Construction joint ventures are excellent vehicles for combining various disciplines for a  more...

Social Media Guidelines for Estate and Financial Planners ...nd. Gain a better understanding of the role of integrated marketing campaigns to syndicate content into the market with tools like webcasts, videos, articles, podcasts and PR promotion. Learn how mapping the level of social media presence fits specific practice strategies and understand how these tools can help you build new multigenerational relationships. This teleconference is designed for  more...

Current Issues in Cloud Computing: Is There Sun Behind Those Clouds? ...and Google have each committed billions to developing and marketing it. Smaller players and startups are cropping up daily with new offerings. Yet, for all the hype, few people understand the technology nor the unique issues cloud computing poses - particularly when it comes to contracting with cloud companies. Many may be taking substantial risks without even knowing it. This teleconference  more...

Minimizing Credit Card Processing Fees ...e even more dramatic for retailers selling through direct marketing channels such as e-commerce, mail and telephone orders, and infomercials where processing costs can run 50 percent higher. But direct cost savings aren't the only thing to consider. Every payment processing decision impacts your customers' shopping experience. Poor payment processing decisions can lead to hidden costs and lost  more...

Product Development Metrics for Manufacturers: Measuring Your Productivity ...nts in corporations without significantly benefiting most marketing, R D and product development organizations. Inventive professionals resist measurement citing that it reduces innovation and invention. R D and product development measurement practices have not changed significantly over the past 30 years, while other business functions have undergone transformations. Globalization, business  more...

Understanding and Troubleshooting Copyright Law BenefitsCopyright is one of the most complex, confusing and broadly applicable areas of law. Copyright protection vests in even the smallest amount of creativity, and with the proliferation of electronic media, your employees and clients have unprecedented access to these protected works. As a result, it is easier than ever for you, your clients or your company's employees to infringe the  more...

FCRA and FACT Act Regulatory and Litigation Update 2009 ...ons Act have become effective. These rules restrict cross-marketing by financial institutions and other companies; impose new requirements on companies that use credit reports; and require lenders and others to establish new fraud prevention programs. In addition, a spate of federal court decisions interpreting the increasingly complex provisions of the FCRA and FACT Act has been issued. n  more...

Education-Based Marketing Techniques nIn this fast-paced teleconference, you'll discover how to magnetically attract new customers into your business, while maintaining the dignity, professionalism and respect you deserve. If you're an independent professional, business development manager, sales representative or small business owner, or if you have the responsibility to bring in new business, then this is a must-attend event.  more...

How to Get Your Prospect to Move From "I ll Think It Over" to Yes! .... You'll get sales skills, people skills, life skills and marketing skills that will separate and elevate you from the competition. You will understand clearly how to bring a much larger share of your deals or projects to a positive solution. The teleconference will help to greatly ease the agony of dealing with the customer or person stuck in the hold position. This program is essential to  more...